Our Rise Era

Chapter 39 He seems to be about to do something big! [Two in one]

The national ratings reached an astonishing 0.07%!

For some provincial TV programs, this is nothing, and can even be considered a relatively disappointing ratings figure.

But, for a county TV station, it is an amazing feat!

Since the millennium, with the gradual advent of the Internet era, the ratings of county TV stations have been declining year by year. The ratings of many county-level TV stations are worrying, and it is not an exaggeration to say that they are in dire straits. Although financial support is not unsustainable, it is still a considerable expense every year...

In such an embarrassing situation...

Suddenly a [Taifeng County TV Station] appeared!
Not only that, the ratings report showed that starting from December 12, the ratings of [Taifeng TV] suddenly rose sharply and continued to rise...

Such data has naturally attracted the attention of the data departments of many TV stations in northern Zhejiang Province...

At almost the same time, information about the animation "Popetta" and a series of public opinion materials on the Internet were placed on the desks of leaders of nearly twenty county TV stations.

“This is the conversion between Internet traffic and viewership!”

"We want to reap the benefits of this traffic while it's at its peak!"

“And the market shows that kids really like this animation!”

"..."

In fact, it is not only [Songxiang County TV Station] that saw the opportunity to convert "traffic" and "ratings" from this report!

After reading this information and holding a brief meeting with the editor-in-chief's office and the news department, the more than 20 county TV stations almost all came to the same conclusion at the same time!
After reaching this conclusion...

Almost all project leaders in Zhejiang North County called [YW Animation] as soon as possible!
However, all the responses were the same.

The first is the price increase!

[Taifeng County] The TV station gave the first broadcast rights at 5 per episode. Other TV stations wanted to use the rebroadcast rights at 3 per episode, but the other party refused to sell it, even if it was 5 per episode!
The second is that after signing the broadcasting agreement, you have to sign another [TV shopping] agreement.

【TV Shopping】The program was planned by Zhang Yang and broadcast during prime time to sell their toys!
......................................................

"Director, from December to now, our TV station has received a lot of attention from brands because of the rising ratings!"

"Yesterday and today, our station received advertisements from more than 30 brands..."

"However, I heard a piece of news that other TV stations are also contacting Mr. Zhang to buy the second round of broadcasting rights for "Pope Superman"..."

"..."

These days are the most exciting days for Taifeng County TV Station.

The Internet's controversy over "Pope Immortal" indirectly raised the overall ratings of Taifeng County TV Station, and also gave this TV station, which had an embarrassing ratings, a more prosperous meaning.

7:30pm.

It started to rain lightly.

[Taifeng County] In the radio and television station office.

Dingjiayu saw Xu Zuhui from the business department come in and excitedly brought a stack of brand information.

Ding Jiayu smiled and felt extremely relieved. However, after reading the brand information, the smile on Ding Jiayu's face gradually disappeared.

Apart from a few advertisements from the county, the rest are about fertilizers, seeds, pesticides, feed, prostate, and health products...

Looking at one cheap and low-quality advertising project after another, Dingjiayu fell into silence for a long time.

“Are there no other advertising projects?”

"Director... compared to other advertisements in recent years, our advertisements are already the best quality advertisements. As a local station, it is unlikely that any big brands will come to us..."

Xu Zuhui looked at Ding Jiayu's expression and immediately sighed.

Ding Jiayu lowered his head and flipped through another document in the drawer.

In recent years, the advertising revenue of Taifeng County TV Station can only be described with the word "terrible".

These are the pain points of almost every county TV station...

In fact, not only some county TV stations, but also some municipal and even provincial TV stations are in the same situation.

Haven't you seen that when you click on the ranking of the most unfashionable TV stations in the country on the Internet, a TV station from a certain eastern province ranks at the top...

"Director, I know you want to run a different TV station, but, Director, we are just a county. You know how limited a county's resources are... While "Pope Power" is still a hot topic on the Internet and can bring us some ratings, we will sign more advertisements. It's the end of the year, so we can all give out some generous bonuses for the New Year, and you can also have one more political achievement, which will be of great help when you are transferred to the city in the future..."

"I see. You go back first. I'll take a look at these ads."

"it is good!"

Xu Zuhui nodded and left the office.

After Xu Zuhui left the office, Ding Jiayu stared at his back as he left.

He had just been transferred to Taifeng County TV Station. Although he had always wanted to make some political achievements, basically everyone felt that he was just here to gild himself and prepare for a transfer to the city. So many people did not dare to deny his decision in person, but there was a lot of discussion in private, especially when "Pope Island" was first introduced, he was under a lot of pressure from his leaders.

As he looked at those brands...

The phone in the office rang.

"Hello? Mr. Zhang?"

"When I'm free, haha, I was thinking about coming to have tea with you in a couple of days..."

"..."

Just after the phone call.

Ding Jiayu's expression briefly flashed with excitement, and then he immediately tidied up the office, carefully took out a bag of tea from the locked drawer, and put it on the stove to boil.

About ten minutes later.

There was a knock on the office door.

"Director, Mr. Zhang is here."

"Let him in..."

Ding Jiayu stood up with a smile on his face and saw a young man in a neat suit and holding a folder walking towards him.

He extended his hand enthusiastically and walked over to hold Zhang Yang's hand tightly.

"Haha, Mr. Zhang, welcome, welcome. You are younger than I thought..."

"Hello, Director Ding. You are more amiable than I thought. Just like an elder in my family..."

"Haha, sit down, sit down, and drink tea. This tea is really good..."

"It's really good stuff, Xishuangbanna's ancient tree black tea..."

When he heard this, the smile on Ding Jiayu's face suddenly turned into a bit of shock: "Boss Zhang, can you smell it?"

"Haha, I'm just guessing!"

"Great, great, sit down, sit down!"

After a brief greeting, the two sat down.

Ding Jiayu enthusiastically poured Zhang Yang a cup of tea.

After taking a sip of tea, Zhang Yang looked at Ding Jiayu with a smile and said, "Director, I would like to have in-depth cooperation with our Taifeng County TV Station..."

"Oh? How to cooperate?"

"Director, have you ever thought about what to do after Popeye the Superman is over and the TV station has no other attractive programs?"

“I haven’t thought about it yet.”

"We [YW Animation] will not have only one animation in the future. We will also explore special effects films, animation and other fields. This is an in-depth cooperation agreement. I hope that the next three animations of our [YW Animation]... our [Taifeng County] TV station will still be able to premiere them!"

"well!"

Ding Jiayu took the agreement, glanced at it and nodded. Although he did not ask what the next animation was, the smile on his face deepened.

After Zhang Yang finished speaking, he glanced at the furnishings in the office, paused for a moment, and gradually showed a sincere expression on his face: "Director Ding, I have a suggestion. In fact, I think our Taifeng County TV station should simply reform and integrate the scattered resources..." "How to integrate?"

"Master, please take a look at this information first..."

Zhang Yang did not directly answer Dingjiayu's question, but handed over a document entitled "Special Report on China's TV Shopping Market".

Looking at this "Special Report on China's TV Shopping Market", Ding Jiayu's expression gradually became serious.

According to the data of the "Special Report on China's TV Shopping Market", as of December, the scale of China's TV shopping reached 56 billion yuan, an increase of nearly 2006% compared with 55. At the same time, some TV shopping programs have already shown a trend of becoming popular programs on the screen...

After reading it, Ding Jiayu realized that this young man Zhang Yang seemed to be trying to do something with this information.

【TV Shopping】……

This is indeed a big cake.

However, these big cakes are basically for provincial TV stations.

But for county-level TV stations that have no ratings, no traffic, a limited and single audience, and no high-quality advertising resources and products, they can only watch with envy!
"Mr. Zhang, what you mean is..."

"Director, I am responsible for being the source and using various gimmicks to attract traffic to our TV station, but I hope to use this traffic to create another [TV shopping] project..."

"You want to sell things through our TV station?"

"Yes, Director, you also know that we currently need more platforms to promote [Haikang Instant Noodles]. You should also know that my second uncle's toy factory has just closed down, and we have a lot of toys that need to be sold. We can't promise how much traffic or revenue we can bring to our TV station, but as long as every product has a dime profit, we will give your TV station 5 cents, okay?"

"..."

Ding Jiayu did not respond immediately, but tapped the table with his hands, falling into deep thought.

More than ten minutes later...

He looked up at Zhang Yang with a serious expression.

"I need to have a meeting with my subordinates. After all, it involves reforms, some financial details, and of course, the reputation of our TV station. So, I will give you an answer by tomorrow noon at the latest."

"it is good!"

................................................

evening.

Hangcheng.

【YW Animation】.

A breeze blew into the studio, bringing with it bursts of fragrance.

Lu Wei looked at everything in front of him, feeling a little dazed, but more excited!
As the ratings of "Popetta" continued to rise and the subsequent production costs were in place, everything was cheering and gradually became different!

The once messy studio has now been cleaned up.

The young people who were once distraught are now discussing the production process of the sixth episode of "Popetta" with high spirits.

From the composition, coloring, dubbing, to every subsequent character action, how to creatively incorporate humor into "Pope Man" to make the audience laugh...

Everyone expressed their opinions and worked hard to make every detail of "Pope Man" better.

Lu Wei listened to one suggestion after another and carefully wrote them down in his notebook.

He knew very well that although Mr. Zhang brought the first traffic and ratings to "Popetta", he saved "Popetta".

But traffic comes quickly and naturally goes quickly. Once the gimmick is gone and media attention decreases, the only thing that can maintain the ratings of the animation is the work itself.

Mr. Zhang let it survive, and they want to make it live better!

After the discussion meeting, Lu Wei returned to his office.

The production funds were in place, although still tight, but he rented an office building in the suburbs of Hangzhou and finally had his own independent office.

Sitting in the office, Lu Wei didn't feel satisfied for long, but opened the review of "Pope Superman" on his computer...

The dense stream of critical comments on the computer screen stung his eyes like needles, and he clenched his fingers into fists, his fingertips almost piercing his palms.

But he eventually calmed down and read every comment carefully, looking for some suggestions from the insults. After careful consideration, he selected some of the content and wrote it in his notebook.

Around eight o'clock in the evening.

After he finished organizing the contents of the sixth and seventh episodes, he went to the next room again to discuss the modification suggestions with his colleagues.

After Lu Wei finished speaking these suggestions one by one, the conference room fell into a brief silence.

After a while, a girl wearing glasses stood up, looked at the animation budget report, and looked at Lu Wei seriously: "Mr. Lu... In order to achieve this effect, we don't have enough people and funds. The problem of people is easy to solve. There are many colleagues in our college who are interested in our project, but the funds..."

“How much is the funding?”

"First of all, there are labor costs. For us, plus the outsourced seniors and juniors, it takes about 6 days at the fastest to complete the production of one episode. But the labor cost for 4 days is at least 4000 yuan per day, with a total of about 6 people doing the work. It costs about 24000 yuan per day per episode, and 5 yuan for 5 days. This is just the simplest labor cost. In addition, we will also use better painters here. To achieve the effects you mentioned, we are definitely not good enough. Better teachers are more expensive, and there are also subsequent dubbing, coloring, and some new machines and equipment. Overall, one episode costs more than ... The production fee we asked for from there is really just the production fee..."

"..."

"If we use the previous equipment, we can save nearly one-third of the money..."

After the young girl finished speaking, the scene fell into silence.

Everyone looked at Lu Wei.

Lu Wei lowered his head and looked at the revision suggestions written in his notebook. He was silent for a long time, and finally smiled: "Don't worry about the production costs. Mr. Zhang said that several other TV stations are also in contact with our work. I called Mr. Zhang to ask how the contact is going..."

After saying this, Lu Wei quietly left the meeting room.

Just when I was about to call Zhang Yang, the phone rang instead.

He answered the phone.

I was stunned at first.

Afterwards, I ran to the office excitedly and saw the amount of money that had just been deposited into the official account of [YW Studio] and the electronic contracts on the Internet!

After reading this...

Unable to conceal his excitement, he rushed into the meeting room.

"The money is coming, the money is coming!"

"Enough bullets!"

"Fuck him hard for me!"

..........................................

April 12st morning.

Dingjiayu convened a meeting for all the people from Taifeng County TV Station.

The meeting finally finalized the plan.

[TV shopping] can be done but the station must be specifically responsible for reviewing it, and at the same time the commission ratio must be higher. In addition, the format of the TV program must be based on the official standard of [Taifeng TV Station]. After all, it is selling things through [Taifeng County TV Station] and represents the official [Taifeng County TV Station]. It can't sell some messy and non-compliant things, right?
At ten o'clock in the morning.

When Ding Jiayu called Zhang Yang and was about to sign the agreement...

He suddenly realized that Zhang Yang's phone was always on the go.

Just as Dingjiayu was waiting for Zhang Yang to call back...

There was a knock on the door in the office.

The secretary came in hurriedly.

"Director, Zhang Yang went to the neighboring [Songxiang County]. A document shows that Zhang Yang signed five TV broadcasting agreements in a row last night... Rumor has it that the broadcast seems to be sold at a higher price than our first broadcast!"

"..."

"Wait! It seems that the price of the rebroadcast is the same as the first broadcast... However, my friend in [Songxiang County] secretly told me... Zhang Yang is now in [Songjiang County], and seems to be discussing something important with their Director Zheng. Just now, Director Zheng Mingli of Songjiang County seemed to have taken Zhang Yang to see the local county leaders..."

"..."

(End of this chapter)