Our Rise Era

Chapter 88: The Eve of Crazy Hunger Marketing (Part )
“The live broadcast will last about an hour!”

"In the past hour or so, our Aiku Video has attracted nearly 300 million users from various channels. At the same time, the peak number of online viewers of the program "Zhang Yang Takes You to Cut a Knife" was 45, which was the data at the end of this live broadcast..."

"This live broadcast created a new level of traffic for our video website!"

"Boss Zhao, until now, there are still a steady stream of users from all major regions flocking to us..."

"We exploded!"

“This time, we were a great success!

This live broadcast.

It finally ended amidst a lot of noise.

【Aiku Video】Headquarters.

Zhao Mingyi stared at the live broadcast data closely!
He was extremely excited!
In fact, at the beginning of the year, he realized that the world would experience an unprecedented financial crisis!
This financial crisis has had a huge impact on the world and even on their entire IP circle!
In a sense, the financial industry and the IT industry complement each other. The reason why many IT industries are thriving despite having few profitable projects is that a lot of financial capital is supporting them...

When financial capital was hot, the IT industry was booming, and countless people fell into the trap...

However, when the financial crisis came, the capitalists were terrified!
The most obvious example is Yanjing Zhongguancun!
Last month, the once bustling shops were closed almost every day...

Investors of Douni Video, a former friendly business and competitor, withdrew their investment one after another after seeing the situation was not right. This withdrawal of investment directly led to a large-scale layoff of the entire Douni Video. Last month, more than 100 employees were laid off...

Overseas Internet, Yahoo laid off 230 people, Google tightened its belt...

Hardware manufacturers such as Dell, Lianzhong, and Puli are also facing the risk of falling sales and plummeting profits. In the past month, their revenue was far below expectations...

……

One phenomenon after another tells Zhao Mingyi that at this moment, the entire Chinese Internet industry has entered an Internet winter!
However, when everyone was in despair, Zhao Mingyi was unusually excited, because he knew that after the disaster, there would be great wealth!
After their major shareholder [Aiku Video], [Preston Capital] withdrew its investment, Zhao Mingyi not only did not lay off employees, but instead used his own personal capital to fill the capital gap.

From December last year to mid-January this year, he had been thinking about the path that the video website would take...

Then, he saw Zhang Yang's program [Zhang Yang Takes You to Cut].

He realized that Internet traffic can be fully monetized, whether it is negative traffic or positive traffic...

Then, in late January, he called Zhang Yang and even went to Zhang Yang's company in person to talk to Zhang Yang about cooperation and explore the future!
finally……

They all came to a conclusion!
That is, you can try Internet live streaming to attract traffic!

While all video websites are sluggish, it sucks away their traffic. In this era of financial crisis, it goes against the trend and grows wildly!
It turns out!

He succeeded!

"Boss, boss?"

After reporting the data, the secretary saw Zhao Mingyi's dull eyes and pushed him.

Zhao Mingyi then woke up as if from a dream. He narrowed his eyes and looked at his secretary: "Please contact Mr. Zhang for me to express my gratitude! By the way... all the expenses of Mr. Zhang's live broadcast room will be paid by us [Aiku Video]. Other than that, you should prepare yourself. I will go to Mr. Zhang in person in two days to discuss the next cooperation. By the way, is Mr. Zhang's "Armored Man" about to be finished? When the time comes, we will spend a high price to buy the copyright..."

"How much?"

“How much does it cost to make?”

"It seems to be more than 500 million..."

"That's more than 500 million, and we also need to settle the traffic share fee with them. Let's continue our cooperation!"

"But we haven't even aired this [Armored Man] yet, I don't know if it can attract traffic... And it's a children's special effects film, I'm afraid I'll lose money!"

"No! We won't lose money. On the contrary, as long as Zhang Yang can continue to create hype on the Internet, our Aiku Video will continue to attract traffic!"

"what?"

"go a head!"

"Row!"

"Wait, I'd better go to Mr. Zhang by myself. We need to discuss some things in detail. Please prepare the plane ticket for me now..."

"Ah? Okay!"

in the office.

The secretary left the office with a complicated expression.

Zhao Mingyi lit a cigarette, silently looked at the data in the background of "Aiku Video" which was still rising until now, and squinted his eyes!
This is a good opportunity!

It is also the latest business model and future development direction of a video website!
As a leader with a strong business sense, Zhao Mingyi would never miss any opportunity!
While other video sites are panicking about the financial crisis, make a big splash!
....................................

"Oh my god, why didn't I know about Zhang Yang's live broadcast?"

"Ahhh, when is the next live broadcast? I regret this. My next-door neighbor really took the money!"

"Yeah, when is the live broadcast? Same question!"

"Yeah, damn it! I didn't know Zhang Yang could be so crazy. I regret it now! Forget five or six thousand, a hundred bucks would be good enough!"

"..."

On the internet.

Those netizens who once scolded Zhang Yang to death...

Suddenly I found that I couldn’t curse anymore.

Posts and voices cursing Zhang Yang could not make it to the hot searches. On the contrary, they were quickly suppressed by the news that "Zhang Yang has gone crazy and is giving out money and red envelopes!"

The next day, countless netizens appeared in forums, major portals, Qgou and other media...

These netizens initially came with the intention of scolding Zhang Yang, just like in "Capital Nightmare", with the intention of exposing Zhang Yang's tactics.

They even broadcast Zhang Yang's program "Zhang Yang Takes You to Cut" throughout the program on major Q-dogs and social media.

But later, I found out that Zhang Yang really gave money!
Although there are not many netizens who open prizes of 100 or 1000 yuan, prizes ranging from to yuan are everywhere...

Such a blast!
Suddenly, the entire Internet exploded!
In this era...

The publicity routines are very simple!

Sending red envelopes and directly transferring money as a promotional tactic has never appeared before...

and!

It’s real money!
In an instant!
【Zhang Yang really gives out money! 】

【Zhang Yang is crazy! 】

【Zhang Yang suffered a huge loss! 】

【588, Zhang Yang sells mobile phones! 】

It was on the hot search list, and it entered the top three hot searches of all major media. In Aiku Video, the live video of Zhang Yang Takes You to Cut a Knife was even given the most conspicuous heat mark, and it directly hit the top of the hot search list...

....................................

Is the 588 mobile phone expensive?
Not expensive! Even in 08, a 3 mobile phone that can play MP4 and MP588 was not expensive...

In 2008, the mobile phone industry was monopolized by overseas brands.

A slightly better series of mobile phones from [Novia] and [Motorola] would cost thousands or even tens of thousands of yuan...

There are low-end models, but most of them are black and white machines, antiques.

There are a few color screen phones now and then, but most of them are not fully functional...

Big brands have their own brand advantages, but at the same time, their expenses for operations, store opening, channels, publicity, after-sales, etc. are also very high.

These high expenses meant that they were unable to lower their prices to the lowest possible level!
This has led to countless young people, when they want to buy a phone with slightly more features, either paying a high price or choosing those marginal domestic phones...

but……

Even if it is a domestic mobile phone!
The price is as cheap as the ostentatious 588, but it is not available at all!
588!

That’s 588!
And the functions are so complete, the quality is so good, and the material is so amazing!

2 Month 2 Day!
morning.

"Damn it, why can't I get through on the phone?"

"The phone line is busy!"

"I called at 3 a.m. and the line was busy!"

"Is Zhang Yang not going to sell it?"

"It depends on luck. Didn't Zhang Yang say to sell 1000 units first?"

"Yes!"

"..."

"Oh my! All one thousand units are sold out!"

"What the hell? All 1,000 units sold out in one night?"

"..."

On major platforms and chat software.

Countless netizens called the production team of "Zhang Yang Takes You to Cut".

However, out of 100, only a few can get through.

Even during unpopular times like the early morning, many people still can't get through on the phone.

At eight o'clock the next morning...

The program crew’s call finally got through.

but……

The display is embarrassing!

The phones were sold out overnight yesterday!
In fact, the phones were sold out by 10 pm last night, there was no stock left!
"Oh my god, it's not just a gimmick!"

"Damn it, playing this, talking so arrogantly in the live broadcast room, we are going to buy a mobile phone, and you tell me there is no mobile phone? What a joke!"

"Yes!"

"..."

On the morning of February 2, a wave of curses suddenly began on the Internet.

Countless netizens are questioning what Zhang Yang is up to.

................................................

"Mr. Zhang, why don't we sell it?"

"The momentum is just right now. Our production team received 3000 orders overnight!"

"..."

noon.

Tired yet excited, Xu Yunlong knocked on Zhang Yang's office door.

He was a little confused!
With 3000 orders, even if the profit is only 88 yuan, you can still make 26 yuan!
Earn 26 in one night!
This was something he couldn't even imagine!
However, after selling 1000 copies, Zhang Yang announced that he would not sell the film for the time being.

This made Xu Yunlong completely confused.

"Mr. Xu, don't be anxious. We have such a large amount of traffic now, we have to divert this traffic over..." Zhang Yang looked at Xu Yunlong with a smile.

"drainage?"

"Yes, for traffic diversion. Let me introduce you. This is the CEO of Aiku Video, Zhao Mingyi, CEO Zhao..." When he saw Xu Yunlong's confusion, Zhang Yang began to introduce the thin middle-aged man next to him, who was wearing a suit.

"Hello, Mr. Zhao!"

After greeting each other...

At Zhang Yang's instruction, Xu Yunlong sat on the chair.

....................................

Evening of March 2th!
Zhang Yang held a press conference...

At the press conference...

Zhang Yang looked at the reporters below and narrowed his eyes.

"Everyone, I know you are very enthusiastic and are asking why we don't have the [Xiaomi 1] phone and why it is sold out."

“In fact, I had no idea it would sell so well!”

"Our [Xiaomi 1] mobile phone was sold out in the column, and 2 units were sold in 1000 hours. However, the registration system of our program staff is limited..."

"We held an emergency meeting last night!"

“We decided to make a registration website for our [Wheat 1]!”

"All families, after registering their customer information on our website, can place orders on our Internet..."

"We follow the order and deposit..."

"Well, sorry, actually, due to limited production capacity, we have to ensure both quality and quantity, so we can only open about 300 mobile phones a day for everyone to place orders..."

“First come, first served!”

"..."

(End of this chapter)