I became a cannon fodder and watched the drama in the period novels.

Chapter 90 Competition
Shen Feifei nodded and gestured to continue.

"Their small cakes are very similar to ours, but the large cakes are all decorated with flowers, not as rich in variety as ours." After Xia Ying finished speaking, Yuan Jingwan continued: "Although their cakes taste very sweet, they are sticky and not as good as the cakes in our store."

Of course, Good Luck uses the popular vegetable cream of this era, which is cheap and easier to shape and preserve.

Yuan Jingwan also talked about the Western cakes she had eaten before: "When I was a child, my family was rich, so we would invite some foreign chefs to come to our house to make cakes. The cakes they made at that time tasted more like those in the store. They melted in the mouth and were very refreshing. The only difference was that the cakes made by foreigners were sweeter."

Yuan Jingwan’s family is indeed a capitalist family. Even if they don’t understand anything, they know what kind of things are good.

Xia Ying sighed: "Sister Yuan, your family was really rich in the past. You even ate cakes made by foreigners. From what Sister Yuan said, are the cakes in our store more authentic and of better quality? Then we just need to add more sugar and the taste will be fine."

Xia Qin shook her head and said, "But no matter how good our taste is, it's still too expensive compared to Good Luck. So everyone will definitely choose the cheaper Good Luck."

"Then can we lower the price?" Xia Ying asked.

Shen Feifei shook her head: "No."

"Why?" Xia Ying didn't understand.

Shen Feifei explained: "The reason why our cakes taste good is that we use animal cream bought from Shanghai, while Good Luck uses vegetable cream. In addition to the different tastes, the two types of cream also have different effects on the human body. Animal cream is healthier, while eating too much vegetable cream will affect your health."

Xia Ying asked: "Can we also switch to vegetable cream?"

"If we switch to vegetable cream, there will be no difference between us and Good Luck." Xia Qin said before Shen Feifei could finish.

Through this conversation, Shen Feifei discovered that Xia Qin and Yuan Jingwan were both very suitable for doing business. They were both very careful and good at finding problems. Yuan Jingwan was influenced by her childhood, while Xia Qin was just naturally smart.

Compared to Xia Qin, Xia Ying is not very good at handling business issues, but she is very dexterous. She can learn what Shen Feifei has just taught her after one or two tries. Xia Qin is weaker in this aspect.

But it just so happened that the two sisters worked together in the store, and they complemented each other.

Shen Feifei finally said, "Don't worry. We don't need to change our materials or methods. We can still do what we did before. Even our prices don't need to change. Who knows, we may even raise prices in the future."

Hearing what Shen Feifei said, the three of them looked over curiously, wanting to know what good ideas she had. Shen Feifei didn't say anything, but curled the corners of her mouth and told them to wait and see.

In this era, people still don’t understand what marketing is, but Shen Feifei knows.

What she needs to do next: first, increase the popularity of the store; second, let people know why cakes are so expensive and understand the difference in cream; third, scarcity makes things valuable, so the store will set up a membership system and raise the purchase threshold.

No matter what era it is, there is always a lack of rich people, and Shen Feifei's cake shop targets the rich, so her cake shop is in sharp contrast with Good Luck. In the evening, Shen Feifei sat at her desk and wrote down her plan. Song Qingfei came over to see the plan she wrote and was very surprised: "You came up with all this?"

Shen Feifei raised her head proudly: "Don't worship me too much. Although I know that I am beautiful and intelligent, don't look at me with such admiring eyes. I am very humble."

Shen Feifei played around and then took a rest with Song Qingfei.

Early the next morning, Shen Feifei brought two articles to the Dongfanghong Publishing House and found Editor-in-Chief Su to explain her purpose.

Editor-in-Chief Su read Shen Feifei's two articles and asked her: "Is there such a big difference between animal cream and vegetable cream?"

Shen Feifei nodded affirmatively: "Of course, I think you can ask the newspaper's reporters to interview experts in this field and write a special report to popularize this knowledge to the public."

Editor Su thought for a moment and nodded: "Okay, I will publish these two articles together with the popular science articles. Don't worry, they should be in the newspaper within a week. I wish your cake shop, Xiao Shen, a prosperous business."

"Thank you, Director Su. These two cakes, one is made with animal cream in my shop, and the other is an ordinary cake. You can try them for comparison." After saying that, he took out a specially made big birthday cake and said, "This is a birthday cake for Ye Qin. Tomorrow is her birthday, so it's a good opportunity to wish her a happy birthday."

After the two sides had a friendly exchange, Editor-in-Chief Su also knew Shen Feifei's intention of writing the article and asking the reporter to publish the popular science article about the difference between creams. However, Shen Feifei is a very good person and her articles are well written, so Editor-in-Chief Su is also happy to do this favor.

After leaving the publishing house, Shen Feifei found a packaging factory according to the address given by Jia Guimei, and Shen Feifei came here to find the person in charge.

The man asked Shen Feifei: "Comrade Jia has already told me that you want to customize a card as a membership card for your store, but I have never seen a membership card. What is this thing? And what kind do you want to make?"

Shen Feifei told the other party what a membership card was and handed over the design she had drawn: "This is the membership card. I have already drawn the size and pattern, and written down the required materials. Just follow the design."

The man looked at Shen Feifei's design and said with emotion: "Interesting, each card has a different serial number, and is divided into three styles. Is it one card for one person? Three styles, corresponding to three levels?"

"That's right, you are really smart. You can see the trick of my card at a glance. When it is ready, I will give you a highest-level membership card. You can get discounts on cakes and have corresponding privileges." Shen Feifei flattered with a smile.

The two parties discussed the price and details of the membership cards and determined the delivery time. Shen Feifei paid the deposit and left.

After finishing these two tasks, Shen Feifei went on to make the store signboard. She took out her own design draft and asked the other party to make it according to her design, and then she could come and pick it up when the time came.

After a busy day, Shen Feifei went home and lay down, not wanting to get up at all. Song Qingfei came home and saw Shen Feifei was too tired to talk, so he walked up to her and massaged her shoulders, asking, "Are you done with everything?"

"Oh, not yet. I have to go to the set tomorrow." Shen Feifei said weakly, enjoying Song Qingfei's massage.

"You haven't finished learning the script yet? Are you planning to make your own movie?" Song Qingfei didn't understand why Shen Feifei would go to the set when she was so busy.