Since we are both reborn, of course I would choose the rich woman!

Chapter 242 Is it really that hard to kill? (6k views, please subscribe)

The attitudes of Tencent towards Shangnan are completely different. The Social Network Business Group and the Online Media Business Group will seize any opportunity to relentlessly attack Shangnan and Lü Yao.

However, the Interactive Entertainment Group has remained inactive.

Although Teng is now fully in charge of the Interactive Entertainment Business Group, he is an introverted person and doesn't particularly like this kind of sensational marketing. As for Ren, he has basically stepped down to the second line since Teng took over.

But it's different for people in other business groups at Tencent.

In particular, their current social media business group has copied many of the popular social media platforms, such as Tencent Weibo, Tencent Cloud, and Tencent Space News.

Although these businesses have a certain scale and considerable influence, with the changes in internet information carriers, these business platforms are either not competitive enough or somewhat outdated.

In the minds of most netizens, the content pushed by these platforms on QQ and WeChat is not a new thing, but more like annoying, persistent advertisements that can't be turned off.

When a business group's business fails to make progress, they often jump on various trending topics to make their presence felt.

Just like the administrative departments of many companies, when the company's performance is not good, those people who don't usually do much work start to show their presence. They often start to check attendance and work overtime.

These actions are nothing but a death throes.

When Lü Yao, who was far away in Shanghai, saw the efforts of Tencent's Social Network Business Group and Online Media Business Group, he couldn't help but laugh out loud. He didn't take Tencent's voice seriously at all.

Those two departments are nothing but clowns.

After 2018, these two business groups will be merged and reorganized to form the "Platform and Content Business Group," with the main person in charge being Mr. Ren, the current head of the Interactive Entertainment Business Group.

Faced with the sudden surge of public opinion online, Lü Yao remained steadfast and unmoved.

Even at his request, Jian Xiaojie did not contact other media outlets to help him, but she was prepared to lend a hand to Lü Yao at any time.

While online public opinion was nitpicking at Lü Yao, some clear-headed netizens, or those who liked to disagree, began to voice their different opinions amidst the overwhelming criticism.

"Are you guys serious, guys? I'm really wondering if that fan didn't have any problems at all?"

"You say you're a fan, but who does Mr. Lü even know? What if you throw in some contraband?"

At first, such voices were very quiet, but gradually many netizens were influenced by them and felt that this matter itself was not a big deal. If a stranger suddenly throws something into your car, aren't you afraid?

"It's normal for Mr. Lü to react this way. He was kicked out of Shangnan back then. Besides, Mr. Lü isn't a celebrity. Some fans are just making a fuss."

"This is clearly a case of someone buying traffic. It's very strange that such a small thing has become known all over the internet."

……

In Shenzhen, in the office area of ​​the Penguin Park's Social Media Business Group.

Wang Xingyu, the head of Tencent Weibo, is in his office monitoring the changes in online public opinion. He and his team of online trolls are currently in charge of many of the online trends.

At the same time, he also leveraged his personal connections to get Weibo and NetEase to work together to boost Lü Yao's reputation on the internet.

Because Tencent began to fully transform into an investment bank after 2010, the original QQ business was gradually sidelined by the president's faction, and all the resources that flowed to Tencent Weibo were transferred to WeChat, and Tencent Weibo's business gradually became marginalized.

His predecessor left last year, and he was transferred from another business group to take over the current Tencent Weibo. However, due to a lack of resources, he has not been able to achieve anything in this position, and he has almost been forgotten by his former boss, Mr. Tang.

Having finally seized an opportunity, he was naturally determined to put in his best effort.

It has to be said that it is really difficult to break Lu Yao's persona on the Internet. This guy created a scumbag persona for himself on the Internet from the very beginning, and this almost ruined persona is completely indestructible.

Fortunately, as Lü Yao ventured into the gaming business, he began to cultivate a genuine persona within the gaming industry, aiming to differentiate himself from Tencent and thus poach players from Tencent Games.

This kind of perfect and righteous persona is very easy to be tainted.

After all, if you pour a cup of ink into a garbage can, you can hardly see any change; but if you want to make a white cloth, even a fly dropping on it will be very noticeable.

Sure enough, not long after Lü Yao established this persona, the incident of "neglecting fans" occurred.

But to Wang Xingyu's surprise, before this wave of negative public opinion had even begun, voices began to defend Lü Yao.

Sitting in his office, Wang Xingyu scratched his head, feeling a bit of a headache.

This guy has a really big health bar on the internet.

However, faced with the newly emerging trend of online trolls, Wang Xingyu continued to direct his online army to set the pace:

"People's subconscious actions are the most real. No matter how Lu Ze performs, his sincerity towards the players is absolutely fake."

"Where is Lü? Why hasn't he said a word yet? Has he run out of things to say?"

"So, besides playing dead, you, Lü, are you not pretending to be dead anymore?"

Wang Xingyu's current strategy is to force Lü Yao to speak out, because Lü Yao did this himself. Whether he admits or denies his mistake, Wang Xingyu has a way to deal with him.

So after he finished orchestrating this whole thing from behind the scenes, he quietly waited for Lü Yao's reaction.

In the MCN office in Shangnan.

Looking at the large number of online troll accounts that suddenly appeared online, Lü Yao couldn't help but laugh: "Trying to force me to take a stand?"

Unfortunately, he is no longer the lowly soldier who had to charge into battle for everything.

He can now easily mobilize many voices.

However, this time Lü Yao still did not let Jian Xiaojie exert her influence.

In this accidental incident where one's own troubles were compounded by the chaos from all sides, the various parties involved in this public opinion movement have already stirred up too much controversy. When the public opinion becomes powerful enough, naturally some clever netizens will jump out to reap the benefits of this surge in traffic.

So that evening, a senior lawyer with two million followers on Weibo posted a video on Weibo.

This senior lawyer analyzed the situation from a legal perspective, arguing that what Lü Yao did was not only correct, but also very prudent and appropriate. He also pointed out numerous cases of malicious poisoning and framing from a vast sea of ​​legal cases.

Finally, the senior lawyer concluded: "Mr. Lü is not a celebrity, yet he has been poisoned by fan culture. Now that he is a prominent figure in Shangnan, it is perfectly reasonable for him to be cautious."

The senior lawyer's video statement was well-reasoned, convincing, and supported by evidence.

Many netizens who saw the video developed a much better impression of the senior lawyer and gave him likes and follows.

This one video alone helped this senior lawyer gain nearly 60,000 to 70,000 followers in just three or four hours that evening by riding the wave of trending topics.

The internet is always a place where whatever becomes popular is copied by everyone. Many lawyers have also started plagiarizing and posting videos. But the first video can make you rich, the second can only make you lose interest, and by the third or fourth, you can't even get the scraps.

However, there are always plenty of clever netizens on the internet who are good at capitalizing on trending topics. Many online celebrities from other fields reacted immediately and started using their own personal examples to ride this wave of popularity.

For example, there's a blogger known as "Liu Liu" who has amazing legs.

This blogger is a cosplayer who is 1.78 meters tall and has incredibly long legs that she could play with for a whole year. Because of her beautiful face, her long legs that seem to last longer than most netizens, and her meticulous cosplay makeup, this netizen named "Liu Liu" has over a million followers on Weibo.

Among them are many enthusiastic otaku fans.

The abstract nature of a hardcore otaku fan is something that anyone who has researched the topic is surely aware of.

So this blogger, "Liu Liu," used a style reminiscent of anime and manga, along with her cosplay makeup and meme-worthy expressions, to publish a story about her real experience—it was at an anime convention last year, where Liu Liu was invited by the organizers to perform.

Everything was going smoothly until she was leaving. Suddenly, a fan with greasy hair and wearing a dress with pictures of her cosplay makeup handed her an envelope. She opened the envelope out of politeness, but after she opened it, the fan suddenly grabbed her leg and said that opening the envelope meant that Liu Liu agreed to become his master.

Receiving and opening the envelope is the ritual of concluding a contract.

Liu Liu was speechless, as she was being held so tightly that she couldn't get away, and she was only able to escape with the help of the organizers.

The absurdity of this story led most netizens to believe it was fake.

But the incident turned out to be quite comical at the time. The events at that anime festival were posted online by anime fans who attended the festival, and Liu Liu even posted the link in the comments section.

With the personal account of the "Leg-Removing Beauty" girl, netizens have gained a deeper understanding and empathy for this incident.

Netizens flooded Liu Liu's comment section with messages like, "What kind of thought process does someone have to do something like this?!"

"This is absolutely outrageous."

Some people took the opportunity to make sweeping generalizations: "Hehe, that's what otaku are like."

Instead, anime and manga fans began to fight back: "Come on! It just so happens that some perverts have entered the anime and manga community. Entering the anime and manga community doesn't make you a pervert!"

"Damn it! That pervert deserves to be punished by heaven!"

But many more netizens left emoticons in Miss Liu Liu's comment section:

"[Crying][Crying] If I could get on the coattails of Miss Liu Liu, I'd be willing to be called a pervert even if she called me one!"

Those legs are absolutely stunning! The netizens who believe in Sinister motives only feel jealousy towards that otaku netizen, but not anger. Who wouldn't want to hug and rub against those deadly scissor legs?

Because Miss Liu Liu's long Weibo post was vivid and interesting, and also included many of her beautiful cosplay photos, the post received even more likes than the previous one by the author, Da Lu, surpassing 50,000 likes in just 60 minutes.

The number of followers was even more exaggerated than the number of likes, gaining nearly 100,000 followers in just one hour.

Miss Liu Liu has successfully broken into the mainstream by leveraging Lu Yao's popularity, and her fame has begun to spread beyond the anime and manga community.

At the same time, Xue Zhiqian, a music creator active on Weibo, also posted a long article on Weibo later that day. During the low point of his music career, Xue Zhiqian tried to open a hot pot restaurant and a clothing store as side businesses. Later, in order to promote his stores, he began to explore humorous marketing and gradually developed a unique "advertising joke" style.

He had already started to be active on Weibo before 2015, presenting himself as a comedian.

In June of this year, his long article "My Zoo" was widely shared, marking the formation of Lao Xue's style in the field of humor.

His single "The Actor" quickly became a hit on the platform, bringing his identity as a musician back into the public eye.

Then everyone discovered—

Eh?
No!

Is the comedian Lao Xue on Weibo the same person as the Lao Xue in the music industry? Holy crap, that's such a contrast!

The contrasting identities of Lao Xue have made his rise to fame even more unstoppable. However, due to some things that happened in the past, his popularity is still subject to constraints and limitations, and he has been looking for ways to break free from these constraints.

This time, even the comedian Lao Xue sensed an opportunity.

Thus, Lao Xue's equally exaggerated and hilarious long article was born—"My Fans."

This article, in Lao Xue's usual exaggerated and humorous style, describes the bizarre things that several eccentric fans did to him. For example, some female fans even sent him their underwear, and others sent him their indecent photos.

In a long post on Weibo, Lao Xue directly posted a photo of himself kneeling and kowtowing, asking fans to stop doing such things. He was really scared and didn't want to fade into obscurity so soon after he started to become popular.

Finally, I wish for world peace.

Lao Xue's assistance propelled the incident to a level beyond his own, and while many netizens enjoyed the spectacle and shared it, they also gained a deeper understanding of Lü Yao's actions at the time.

Lao Xue's spontaneous assistance also opened up a lot of conversation among celebrities in the entertainment industry.

They all followed Lao Xue's example and shared their own personal experiences regarding this matter.

Unlike Lao Xue, who operates his own accounts, many popular young actors and actresses have their accounts managed by their studios. But the fans of these accounts don't care about that; they only recognize their own idols.

Because of their own brother/sister's complaints, this group of fans who support their brother and sister began to condemn those fans who overstepped the boundaries, and began to form an internal self-examination and self-correction group. From now on, anyone who does such outrageous things will be expelled from the fan circle.

Don't underestimate the power of these fan groups. In 2015, their fighting power was quite exaggerated. Although many of the things they did were not understood by outsiders, they were very good at obeying the fan group's arrangements.

Later, this group of fans even chanted the slogan: "We will protect our best brother!"

Even Lü Yao inexplicably gained a group of older female fans and even mothers who flocked to his Weibo comment section to comfort him and express their understanding of his behavior. They said that they would protect Lü Yao from now on, as his previous fans had been ignorant and caused him harm.

Seeing the flood of older female fans and mothers in the comments section of his Weibo and the private messages in the background, Lü Yao was a little dumbfounded.

Why did you suddenly start protecting me?
However, being comforted and soothed by so many girls or older women, even a seasoned shrew like Lü Yao, who was all black inside, felt a warmth in his heart. Under the bombardment of countless flattery, he was almost getting a little carried away.

So far, Lü Yao has not made any moves; all developments have been spontaneous, natural reactions from the internet ecosystem.

But this reversal was so strange that even Jian Xiaojie, who was far away in Beijing, didn't believe that Lü Yao hadn't done anything. So she immediately called him and questioned, "What's going on, you brat? You don't want your sister's help, you insist on doing it yourself, right?"

"What do you mean, 'I did it myself'? I didn't."

Who is Jian Xiaojie? She can tell what Lü Yao is doing just by listening to his breathing.

So she immediately changed the subject and clicked her tongue, saying, "I've heard that a man's energy is limited in his lifetime. Can you be a little more restrained?"

Lu Yao handed the phone directly to Wang Shu: "Then you talk to Sister Wang."

what?
Sister Wang was stunned, her face turning completely red, and she couldn't say a word.

Hearing the silence on the other end of the phone, Jian Xiaojie chuckled and teased, "Sister Shu~ say something, Sister Shu~"

You big dummy!
Wang Shu immediately got up, stopped playing with Lü Yao, and ignored Jian Xiaojie.

Lu Yao picked up the phone again, put it to his ear, lay down on the bed, and sighed, saying, "I really didn't do anything this time; it was all thanks to the netizens' help."

Jian Xiaojie clicked her tongue in admiration: "You really are patient, and you actually managed to wait for us."

Lu Yao then laughed and said, "The least flawed operation in this world is not to operate, just like the most perfect crime method in this world is not to report the crime."

"This time, the competitor was backfired on by their own marketing traffic."

Those who manipulate marketing and traffic will ultimately be devoured by those same tactics.

Lu Yao never thought he could always manipulate traffic at will, but this incident, such a small matter, caused such a big commotion, and the traces of someone buying traffic were too obvious.

It's obvious that any internet user with a modicum of sense would notice the trickery involved, and these users would then try to extract that traffic into their own user base.

That's how it was with that senior lawyer.

That's how Miss Liu Liu is.

The same applies to Xue Zhiqian in both the entertainment industry and the Weibo joke circle.

Everyone got what they wanted from this wave of traffic, except for the world where the instigator got hurt.

Jian Xiaojie said sarcastically on the other end of the phone, "Yeah, yeah, our little CEO Lü is practically a genius, he can predict everything perfectly, even I can't help him."

Sometimes that's just how human relationships are. When someone excitedly prepares a lot of things to help you, you find that you don't need them at all... That feeling is quite unpleasant.

It's like a mother who constantly complains at home that her father and son do nothing and don't help with anything. But if she leaves home for a while and comes back to find that the house isn't as messy as she imagined, she will feel particularly disappointed.

Because she realized that the family could live without her, and when she realized that the family could live the same with or without her, the long-standing gap between her self-perception and reality caused her a great psychological gap.

This is also a very important lesson in male-female relationships—no matter what kind of personality a person has, they all need to be "needed".

Once you can find your "position" where the other person needs you, you're not far from winning that person over.

Of course, if someone only wants the money on you and wants you to be their ATM slave, tell them to get lost.

It doesn't matter if your heart is hurt, but it's really damn hard to lose your wallet.

Jian Xiaojie is currently displaying a "needed" mentality, so Lü Yao gently comforted her, "Of course I'm helping you, Sister Jian. You're my anchor, my ballast. My life is in your hands, okay? It's just that if you have to do even such a small thing, wouldn't that make me seem too useless?"

The utilization value of waste is too limited.

Lü Yaocai doesn't want to be that kind of person.

Under Lü Yao's sweet talk, Jian Xiaojie quickly became satisfied: "Hmph, I was just kidding. I'll come find you and Sister Shu when we get back. Bye~"

After saying that, Jian Xiaojie hung up the phone decisively.

……

The following day, Lü Yao arrived at the MCN company feeling refreshed and invigorated.

After a night of public opinion fermentation, voices supporting Lü Yao began to overwhelm those smearing him online, and the old guys from the "Idiot Bar" under Lü Yao's command once again began to use their traditional skills—deeply digging into his accounts.

They dug up the backgrounds of some of the more provocative online accounts and found that a considerable number of them were actually paid trolls. Among these trolls, the more provocative and larger accounts had published a lot of statements that, when viewed together, revealed that the speakers were engaging in a "self-confrontational battle" of ideas.

Just six months ago, he was in agreement with a certain issue, but a few months later, he was against it.

This kind of account that seems to be engaging in a battle between the left and right brains is obviously a paid troll account.

As the information about these accounts was uncovered, netizens started creating all sorts of funny videos:
"Luckily, I'm a long-time fan of CEO Lü and have watched him get attacked all along. I'm much more clear-headed than fans from other circles."

"Hey, all you idiots who were criticizing me before, I'm going to start tagging you one by one from now on!"

"You may not believe in Lü Ze's character, but you can always believe in his integrity."

As the tide turned rapidly on the internet, Wang Xingyu from Tencent's social media business group felt a chill run down his spine—he was staring at his computer screen with his head practically shoved into it like a lobster.

Not buddy!

Are you an old internet veteran?

Is it that hard to kill?

(End of this chapter)