Since we are both reborn, of course I would choose the rich woman!

Chapter 243 Lü Yao: Watch closely, I'll only teach you once (6k views, please subscribe)

Because he is well aware of the unpredictable nature of internet traffic, Lü Yao is very careful when manipulating marketing and internet traffic, and so far he has not revealed many flaws.

Behind every seemingly flawed action lies a multitude of countermeasures, which has made competitors somewhat wary of Lü Yao.

Therefore, even Lü Yao himself could understand why his competitors were so agitated after he suddenly made a mistake and exposed his weakness.

It's understandable why they're so excited to generate traffic and create buzz around this issue.

Just like many years later, among the emerging car manufacturers, even unavoidable accidents can be manipulated by competitors' online trolls to smear the company—the online reaction and public opinion can be completely different after the same event occurs.

This has led to fans of different companies getting into heated online arguments and fighting with each other.

Lü Yao felt that this was unnecessary.

These are all emerging car manufacturers in the internet age; which one doesn't have an online army of trolls? But what's the use of your trolls trying to stir up trouble and influence other companies' fans? The closer we get to the "post-internet era," the less influence an individual's voice has on the internet.

If you find that netizens' voices can be amplified on the internet, especially if the accounts making these voices have little influence, then there's no doubt that there's something going on behind the scenes.

But now it's 2015, and Lü Yao's online persona has been completely tarnished.

Therefore, Lü Yao's image on the internet is inherently very resistant to slander. Ordinary negative rumors cannot shake Lü Yao's persona at all. Even if competitors seize this opportunity to do their best to smear him and try to portray Lü Yao as a hypocrite in the gaming industry, the benefits that players receive are real.

"A little-known fact: Don't judge whether someone is good to you by what they say, but by what they do."

"Do you need to tell me what kind of person Mr. Lü is? I'm a player on Guang'an, don't I know?"

"Old Guo is right. Even if someone is a bastard that everyone despises, you should still be grateful to him if he treats you well."

These are the voices of Donkey Factory players after being drawn into this incident.

To be honest, Lu Yao was very moved to see the Guang'an players supporting him so much. Even someone as ruthless as him couldn't help but feel a little emotional when his hard work was recognized.

Once netizens were drawn into a rebellious mentality by the rhetoric and launched a large-scale backlash, Lü Yao watched the scene offline with great amusement.

This can also be seen as a test of the strength of his online persona.

No one in internet marketing avoids somersaults.

Even someone as marketing-savvy as Lei Jun has had to temporarily avoid the limelight online, and even experienced periods of significant setbacks. Therefore, Lü Yao needs to know the extent to which his public image can withstand negative public opinion without external interference, and also needs to know the maximum time his online persona can withstand pressure.

Based on the internet's reaction time this time, Lü Yao estimates that his online persona can withstand pressure for about fifty hours.

Negative public opinion and smear campaigns involving minor incidents will begin to reverse after this period of extreme pressure; if the negative public opinion incidents exceed this period of extreme pressure, then Lü Yao will have approximately 40 to 72 hours to handle the emergency.

As for the potential negative impact this matter might have on him, Lü Yao never really cared about it.

Lu Yao didn't take it to heart, but some smearers who had pinned their entire career prospects on this matter were extremely anxious.

For example, Wang Xingyu, who works under Tencent's Social Networking Business Group.

At this moment, he is actively trying to find a breakthrough and do his best to reverse the public opinion that has been turned around in this incident.

……

Shangnan, the fourth day after the paper-sealed incident.

As usual, Lü Yao arrived at the office area of ​​Guang'an Network Games Company to prepare for today's work.

July is almost here, and college students are already on holiday. High school seniors have also finished the college entrance examination. Just a few days ago, they were knowledgeable and well-versed in everything from astronomy to geography, destined pillars of society. But just a few days after the exam, they have become bright-eyed, soon-to-be college students.

With the sudden emergence of Guang'an's new MOBA mobile game "Honor of Kings", students who do not yet have their own computers or do not have enough time have flocked to MOBA mobile games.

With the end of the college entrance examination, Xiaomi phones, known for their high quality and low price, experienced a surge in sales.

Unfortunately, due to Qualcomm's delayed chip development this year, Xiaomi's new phone has not yet been released, so prospective college students have no choice but to buy the Xiaomi 4.

However, since the project was launched, Lvyao MOBA mobile game has been in deep cooperation with Xiaomi. Not only has it been deeply optimized for Xiaomi's system, but Xiaomi's system has also been optimized for MOBA mobile games.

Even with a Xiaomi 4, you can enjoy this MOBA mobile game smoothly.

Thanks to the influx of prospective college students, the new MOBA mobile game is currently enjoying great success. In just one week after the college entrance examination, nearly two million prospective college students entered the game.

Once all primary and secondary school students are on holiday in early July, this number will surge again.

Since the penguin clone hasn't been released yet, Lü Yao and the MOBA mobile game's operations team plan to take advantage of this time to launch a series of events, releasing new heroes and skins. Many well-made skins can be obtained by completing daily login tasks during the event period.

Although the new MOBA mobile game is currently profitable, Lü Yao doesn't care about the profits. He wants players of the Guang'an series of MOBA mobile games to have a large amount of virtual assets in a short period of time, even if these assets are given to the players by them.

This will create an invisible obstacle when they switch to other games in the future.

Simultaneously.

To support the operation of the new MOBA mobile game, Lü Yao, an internet celebrity with millions of followers on Weibo, was also asked by the operations team to cooperate in promotion.

So later today, he will be going to the photography studio to help the operations team shoot a promotional video.

While Lü Yao was dealing with his work, Zhu Junyan sneaked up to Lü Yao's office.

Lu Yao has workstations in different companies in this building, and even in different departments of the same company. If something needs to be handled specially, he will go directly to that workstation.

However, nowadays he usually handles most important work in his office. It's not that he's arrogant, but some things require him to avoid people, and sometimes Lü Yao needs quiet time to think.

But he remains busy on the front lines of the company and has a thorough understanding of the operations of all departments and processes.

While engrossed in handling matters, Lü Yao looked up and saw Zhu Junyan hesitating outside, his conflicted expression making Lü Yao want to laugh.

So Lü Yao put down his pen and shouted towards the door, "What are you doing loitering in front of my door?"

Upon hearing the sound, Zhu Junyan immediately bowed and rubbed his hands as he strolled into Lü Yao's office. After closing the door behind him, he said with a grin, "Haha, Master, you're done with your work?"

Lu Yao got up to boil water and make tea for Zhu Junyan: "Sit down."

Although he has now accepted Zhu Junyan calling him "master," he is still very polite in his interactions with Zhu Junyan.

The worst thing a person can do is to become arrogant and complacent after achieving some success, thinking that they are the best in the world.

Usually, you stumble when things are going too well. At that time, even if everyone can see that you've become arrogant and cocky, and even if they try to persuade you with all their heart, you won't listen.

Having learned his lesson from this experience, Lü Yao now regards "being diligent all day long and vigilant at night" as his motto. So even though Zhu Junyan keeps calling him "Master, Master" and treats him with utmost respect, Lü Yao dares not treat Zhu Junyan as a disciple.

No matter what, Zhu Junyan's family is a local power in Shangnan, so they always have to give him face.

Of course, Zhu Junyan is also very good at doing things.

He immediately took the initiative to make tea, and while busying himself, he said apologetically, "Actually, I didn't come here for anything else. It's just that I really feel guilty about what happened last time. I've seen that the online opinion of you, Master, has turned around recently. You're amazing, Master! That's why I came to learn from you."

Lü Yao laughed and said, "I would say I didn't do anything."

Zhu Junyan was stunned: "Huh? Public opinion can be reversed without doing anything? I have to learn this. And Master, don't worry, this kind of thing will never happen again. I will arrange all the trips with the highest standards from now on."

Actually, that's what he mainly wanted to say. It's late to mend the fence after the sheep are lost, but whether it's late or not is a matter of timing, and whether or not to mend it is a matter of attitude.

He started by asking for advice, then flattered Lü Yao, and finally reported on the matter. Zhu Junyan has been working hard to improve himself behind the scenes; perhaps his family now has higher expectations for him.

Lu Yao added, "This whole thing isn't a big deal. I became famous on the internet through controversy, so it's normal for my reputation to change."

Zhu Junyan tentatively asked, "So, we're just going to let this matter drop?"

He rubbed his chin indignantly and said, "Although many netizens have seen that this wave is staged, to be honest, I am really unhappy to be messed with like this. I really want to help you fight back, Master, but I really can't think of any good ideas."

Zhu Junyan's portrayal of righteous indignation was a bit exaggerated, and his acting skills still need improvement.

If we're talking about the best acting skills, it has to be someone from another system. When Lü Yao was studying abroad, he met a few people from Shangnan. Back then, he was just a nobody. Even when they drank with you, they would look at you with the whites of their eyes. Every frown and smile exuded an official air of elegance.

But when Lü Yao returned from studying abroad and ran into them again at a dinner party, they were incredibly warm and sincere, showing their deepest affection.

Lu Yao put away his daydreams and smiled, "You want to learn marketing from me? Then I'll teach you what marketing is."

"Watch closely, I'll only teach you once."

Zhu Junyan immediately perked up: "Damn! Then I have to study hard!"

Lu Yao smiled and said, "I'll be going to the studio later tonight to shoot a promotional video for the game. You can pick me up then."

As he spoke, Lü Yao got up and rummaged through his desk drawer, then took out his phone, which was logged into a live streaming app, and handed it to Zhu Junyan: "When you pick me up later, use my phone account to start the live stream, and I'll also send you the script on how to proceed."

Zhu Junyan rubbed his hands together, straining to speak, and said, "Alright, Master!"

"Alright, go ahead and get busy." After sending Zhu Junyan away, Lü Yao continued with his work.

After finishing his work, Lü Yao handed the printed script to Zhu Junyan and then went to the film studio.

Zhu Junyan looked at the thin A4 paper, which contained only a few words and some things he needed to pay attention to during the live broadcast, and nothing else.

After looking at the A4 paper in his hand several times, Zhu Junyan was completely dumbfounded: "Holy crap? That's it?"

"Be natural, and act like the eunuch is more anxious than the emperor?"

Zhu Junyan, with his pig brain, understood instantly after a moment of thought!

Is the master subtly criticizing himself through the script?

But this matter has escalated so much, so what if he gets scolded a couple of times? Being scolded a couple of times means that his master is still close to him. After all, the most distant distance in the world is polite courtesy.

Zhu Junyan repeatedly pondered the A4 paper that Lü Yao had given him, memorizing the key points and what he wanted to say. He even hid in his office to practice repeatedly. In the end, he simply picked up his phone, opened a live streaming app, and rehearsed, striving for the most authentic and natural performance.

When it was almost time for Lü Yao to finish filming in the evening, Zhu Junyan took his live streaming equipment and had his driver take him to the studio to wait for Lü Yao to come out.

After waiting outside the photography base for about half an hour, Zhu Junyan saw Lü Yao emerge from the base surrounded by a group of people. Zhu Junyan then turned on his live streaming equipment, sent the live stream notification to his fans on the live streaming platform, and then shared the live stream information on Weibo.

Because the incident of Lü Yao throwing away fans' paper envelopes has recently become widely known online, as soon as the live stream announcement was made, a large number of fans who were off work in the evening flooded into the live stream room, and a rain of comments began to fall in the live stream room:
"Damn it, Lu Ze, you've finally decided to stream?!"

"I remember the last time this guy did a live stream, he was in Hangzhou with Xiaoyu."

"Wait, what kind of weird perspective is this? Wait! Who the hell are you?"

"Who the hell are you?!" *10086
When Zhu Junyan finally adjusted the live stream camera, his own face appeared on the screen, prompting a flood of question marks from netizens.

Zhu Junyan immediately became flustered and nervous in front of the camera. He tried his best to calm himself down and then said according to the script that Lu Yao had given him today: "Hello everyone, I am Lu's apprentice. You can teach me Xiao Zhu."

"Holy crap? Mr. Lü has an apprentice?"

"No, Mr. Lü! I also want to be your apprentice! Look at me!"

"Little Pig, tell me, how much do you want for this apprentice identity?"

Netizens have such wild imaginations! Their inexplicable questions left Zhu Junyan completely bewildered. Are all netizens this wild these days? This wasn't mentioned in the script his master gave him.

Having no other choice, Zhu Junyan could only read from the script: "Recently, there hasn't been much of a stir online about my master. I've seen many netizens wondering why my master hasn't spoken out, and some even say that my master is hiding behind the scenes manipulating online trolls to whitewash himself."

As he spoke, Zhu Junyan turned the camera of his live streaming equipment towards Lü Yao, who was talking to someone at the entrance of the photography base.

Without the cameras watching, Zhu Junyan felt much less pressured and continued, "Actually, it's not like that. The MOBA mobile game was just launched not long ago and summer vacation is coming soon. My master has been very busy lately and hasn't been involved in this matter."

“I was really in the same car with my master that day. If you brothers and sisters don’t believe me, you can go and watch the video from that day. Not to mention my master, even I was startled! That thing was so heavy, and the thud it made when it was thrown to the ground was terrifying.”

As viewers shared their stories, the live stream chat was filled with comments:

"Little piglet, you're being a bit deliberate, but the brothers all understand."

"Understand my ass. You send your apprentice to defend yourself but don't say a word. Is that all you can do besides play dead?"

Two opposing voices clashed directly in the live stream.

Seeing this, Zhu Junyan was completely bewildered. He immediately explained, "No, no, Master's live streaming equipment belongs to the company and is for public use. I secretly took the phone out this time. If you don't believe me, I'll go find my master and tell you."

This statement was half true and half false. Combined with Zhu Junyan's awkwardness and nervousness in managing a live broadcast room with so many people for the first time, the live broadcast effect and persuasiveness were actually quite good.

As he spoke, Zhu Junyan continued, "I actually arranged everything inside and outside the venue for that incident last time. The main responsibility for this kind of thing is mine, but my master doesn't blame me and I haven't dealt with it. I've always felt guilty about it."

When Zhu Junyan ran up to him, he shouted, "Master, I brought your fans to see you."

Lu Yao, who was discussing his work with someone, turned his head to the side when he heard the noise. The dim light made Lu Yao's profile look even more profound and upright, making him look incredibly handsome.

Today, Lü Yao wore a casual suit to match the photoshoot, and his hair was styled into a slicked-back look. With the help of the night lights, Lü Yao's profile was almost divine at this moment.

So the live stream chat immediately erupted with sighs and lamentations:

"Damn! Lu is absolutely fucking handsome!"

"That bastard Lu is black-hearted and filthy, but he's really handsome!"

"Damn it! I admit that Lu Ze's looks are better than my own Nan Yanzu right now."

"That scoundrel Lu pinched me!!"

Lu Yao looked at Zhu Junyan, who was carrying the equipment, and said with such natural and harmonious acting that it didn't seem like he was acting: "Why are you here?"

Before he could finish speaking, Zhu Junyan said, "Oh, a diamond castle? This gift has such cool special effects!"

Upon hearing this, Lü Yao immediately knelt down and shouted to the camera, "Thank you, big brother, for the crystal castle!"

At that moment, the air fell silent.

After saying that, Lü Yao stood up as if nothing had happened, patted his knees, and then asked Zhu Junyan, "Why are you here?"

As he spoke, he moved closer to the live streaming equipment and greeted everyone: "Hi everyone, I've been too busy lately to interact with you all."

Lu Yao acted very casually, but the viewers in the live stream, and everyone offline outside the live stream, absolutely exploded!

Zhu Junyan felt a chill run down his spine.

Not Master!

What are you doing?!
This gift is only worth a few bucks! A man's knees are worth gold, okay? You you you you... This this this this this... At this moment, Zhu Junyan's mind was completely confused, and he couldn't speak for a long time.

The live stream chat was filled with comments that moved rapidly, like a thickly painted oil painting:
"No, buddy! Are you serious?"

"You damn scoundrel, do you have to be so smooth?"

"Why are you showing off so much when everyone else is an internet celebrity?"

Amidst the barrage of comments from netizens, gift effects appeared one after another, with gifts such as diamond castles, treasure maps, super rockets, and yachts flooding the screen, quickly propelling Lü Yao to the top of the live streaming platform's gift hot list.

Then the live stream chat went wild: "Let's swear!"

"another one!"

Lu Yao took the live streaming equipment from Zhu Junyan, turned the camera around, and then put his handsome face directly in front of the front camera, laughing at himself speechlessly: "Brothers, don't mess around, it was just a subconscious reaction. But since you guys are so supportive, I'll give you a surprise."

Although no one knew what the surprise Lu Yao mentioned was, the gifts sent in the live stream became even more plentiful.

Seeing this, Lü Yao quickly waved his hand and said, "Alright, alright, stop swiping, I don't need these two bites now."

He then turned off the gift-giving function in the live stream, chatted briefly with his fans for a few minutes, and then went offline, closing the live stream.

Although the live stream was shut down, the actions Lü Yao had pulled off in just half an hour quickly went viral online. His lightning-fast kneeling slide was faithfully recorded by netizens and then frantically posted to his Weibo comment section, before being spread wildly to WeChat Moments, QQ Space, Weibo, and Neihan Duanzi (a popular Chinese humor website).

Those netizens, haters, and fans who didn't have time to go or didn't follow Lü Yao's live stream account or Weibo account were immediately filled with questions when they saw the kneeling pictures that were spreading rapidly.

What the hell is going on?
Fans were shocked by Lü Yao's kneeling slide, thinking he was apologizing for the incident.

The critics were surprised by Lü Yao's kneeling gesture, thinking that Lü Yao had finally given in.

The people behind the hype were utterly shocked... Holy crap! Is this guy really going to play this ruthlessly? Does everyone have to go this far to succeed online these days?
The traditional act of bowing and apologizing from the neighboring little notebook is nothing compared to this.

So everyone who saw the screenshot of Lü Yao sliding on his knees immediately started gossiping.

When they learned that Lü Yao's actions were simply due to a fan gifting him during his live stream, everyone who was following Lü Yao fell silent.

"Is this more insane than that?"

Can the internet be used like this?

Don't you want to know your current status?

The boss of Shangnan Games, the boss of MCN and voice chat platforms, and also an important partner of ByteDance and Xiaomi, is this how you conduct yourself?
That's utterly disgraceful!
Lose your face!

Wang Xingyu, who had been staring at the computer screen, racking his brains to write copy, trying to break through Lü Yao's internet dominance with words, suddenly had a flash of light in his eyes after seeing this news!

"Lü Yao, you deserve to die a righteous death!"

this time!

He will attack in his true form!
(End of this chapter)