Since we are both reborn, of course I would choose the rich woman!

Chapter 278 Practice Makes Perfect (6k views, please subscribe)

Compared to playing games, Lü Yao is better at creating PPT presentations and doing marketing.

It seems like anyone can play games, but to truly play games, or even make money from them, requires a lot of talent, and the key is that this talent is very likely to be a short-lived career.

If you can't seize the opportunity to achieve financial freedom when you have the ability to make money, it will be difficult to continue in this industry in the future.

After entrusting the task of finding the person to Zhu Junyan, Lü Yao began to work on his PowerPoint presentation.

Creating PowerPoint presentations is a very important skill.

In many large companies, the quality of a person's PowerPoint presentation can determine their career advancement speed.

In the battle of the market, the quality of a PowerPoint presentation can determine the sales of a product. For example, Lei Jun personally oversees all the PowerPoint presentations for his product launches. For Lei Jun, this task is as important as managing the supply chain.

After putting down the game and getting back to work, Lü Yao suddenly felt that the whole world had become brighter.

All the grievances suffered in the game were thrown to the back of my mind. Sure enough, even if a fulfilled person plays games, they should not play Penguin games, especially Penguin's competitive games.

To annoy the penguins, Lü Yao specifically set the announcement date for the game's launch event for December 5th.

Shangnan Guang'an announced on their official game website, official account, and Lü Yao's personal Weibo that they will be holding a game launch event on December 12th.

As soon as the official announcement was released, the outside world immediately became abuzz with excitement.

Why did they deliberately choose the time last month when Tencent released its news, and also set the game launch event for Double Twelve?

Tencent set its date for Singles' Day last month, and you set it for Double Twelve?
interesting!
Interesting!
If this isn't a tit-for-tat confrontation, then what is?

With its relatively short history of just over a year and two hit games as its foundation, Shangnan Guang'an is blatantly challenging Tencent. Is this the fearlessness of a newborn calf, or simply ignorance breeds recklessness?
Regardless of the reason, Shangnan Guang'an's move is commendable.

Ultimately, the only ones who will benefit from Shangnan Guang'an's actions are the vast majority of players.

Upon seeing this news, fans of Shangnan Guang'an spread the word, hoping that Shangnan could serve up a good meal as before, giving gamers more choices.

As for the haters of Shanghai South...

Shangnan currently has no haters.

Because Shangnan Guang'an hasn't really done anything particularly controversial, its operational foundation is still too shallow, and with Yao Qiguang overseeing things, the operations and planning teams at Shangnan Guang'an haven't had time to do anything stupid.

As for the criticisms of Shangnan Guang'an Games, those can't be considered haters.

Criticism is normal.

Only those who truly love this game will notice its shortcomings and want it to improve, which is why they offer their suggestions and opinions through various channels.

While not all player criticisms and suggestions are worth adopting, listening to player feedback is indeed an important task for Guangan Network Games.

Although there are no haters, the online trolls hired by the rival company still exist.

After nearly a month of silence, Shangnan finally started to make a move, and marketing personnel from Tencent, NetEase, MiGame, and other game companies all got excited.

They all donned pseudonyms, pretending to be media personnel or gamers, and began to switch sides and impersonate others online. Other companies were fueling the fire, and Tencent also took advantage of this trend to promote their game.

With the support of the super-strong promotional efforts and the positive response from the Shangnan Guang'an event, Tencent's "Hero Moment" has once again gained popularity. Under the supervision of Tencent and the management of Ren Zhengfei, "Hero Moment," jointly created by Tencent Guangliang and Timi Studio, has been generating over ten million RMB in revenue every day during this period.

If winter break comes, the revenue of "Heroic Moment" will probably continue to rise.

This greatly encouraged and excited the ordinary employees of both Timi and Guangliang studios. This achievement has surpassed Guang'an's "Honor of Kings," which means that the ordinary employees of these two studios can receive more bonuses at the end of the year.

However, despite the impact of "Hero Moment", Guangan's "Honor of Kings" revenue did not decline; instead, it experienced a surge.

Despite not launching any particularly significant events during this period, Guangan's "Honor of Kings" has still managed to achieve a surge in popularity thanks to the enthusiasm of its players.

Faced with the impact of Tencent's "Hero Moment", Guang'an's "Honor of Kings" only launched a continuous login event, with the final reward being a free limited skin. The skin belongs to the limited series of "Honor of Kings" and is called "Unwavering to the Death".

The special effects of this skin are exquisite, and the skin quality is quite high, making it worthy of the price of 88.

But Honor of Kings was given away for free.

Faced with such high-quality skins, even though the task took a while, players, whether or not they were loyal fans of the Light Shore series of games, actively participated in the task.

Because of Shangnan Guang'an's almost humble act of expressing his sincerity, many players have developed a good impression of Guang'an's "Honor of Kings" and are not stingy with small amounts of money they can recharge.

The store for Honor of Kings on Guang'an always features a variety of rotating 6-yuan youth skins. Some high-quality, high-effect skins also have discounts during special holidays. These products are mainly used to generate daily revenue.

Many male gamers who are relatively restrained in their spending on online games rarely buy these kinds of skins. After all, the quality, special effects, and even the feel of these skins are only average. On the contrary, the really cool skins are more likely to attract male and female gamers to make impulsive purchases.

However, due to this move by Guang'an's "Honor of Kings", many players who had stuck with "Honor of Kings" were moved by compassion and took the initiative to recharge and start shopping in the store.

I bought the three limited-time skins that rotate every week for six yuan each.

After their shopping spree, these players posted screenshots of their purchases on the Guang'an forum on Baidu Tieba, along with the caption: "I know it won't be easy for Guang'an to fight against Tencent. It's a half-cooked meal, but even so, Guang'an isn't backing down. So, half-cooked meal or not, we'll eat it anyway!"

Eighteen yuan is just the price of a pack of cigarettes, but the existence of Guang'an Online Games allows domestic players to stand tall and no longer suffer from the bullying attitude of Tencent, so they are willing to spend it.

Below this post, fans of the Guang'an Bar also shared their spending records.

Their minimum spending was six yuan, and their maximum spending was tens of thousands of yuan.

The highest-spending players bought every skin and item currently available in the game, including the battle pass.

Actually, the Shore Pass doesn't offer anything groundbreaking. Whether you buy it or not, the only difference you get after grinding for the pass is two skins. In fact, the pass itself isn't expensive, and grinding for it doesn't take too much time.

Therefore, the sales of the battle pass for Guang'an's "Honor of Kings" were generally average.

But despite the impact of Tencent's "Hero Moment," sales actually surged for a while.

A fan of Guang'an replied to the post: "Our CEO Lü doesn't care about this. I only recharged because I was disgusted by Tencent. I used to love 'Dou Zhan Shen' so much, but that bastard Tencent ruined a perfectly good game!"

"Pooh!"

"From that moment on, I decided that I would be a dog if I ever spent another penny on Penguin's games."

The guy who posted this thread is currently the fan of the Guang'an series who has spent the most money in the thread. It's clear that this guy is also a player who has been deeply hurt by Tencent.

This post resonated with many players, and the man's genuine personality inspired many fans to join the ranks of those who spend a little money on in-game purchases.

of course.

The eldest brother's temperament and behavior also attracted some ridicule.

"You're making a big deal out of a few tens of thousands of yuan? Do you think Tencent needs your paltry sum?"

"I've spent hundreds of thousands of dollars on Dungeon Fighter Online, did I say anything?"

"I've also decided to play Guang'an's games. You can show off and act like a big shot for just a few tens of thousands of yuan. The cost-effectiveness is too high."

These comments are obviously paid trolls from Tencent, because their seemingly sarcastic posts are actually designed to create the image of Light Shore games as low-end, so that rich guys won't be interested in them.

But this time, Tencent's online marketing team ran into a brick wall.

The guy who was mocked immediately posted a screenshot of his bank account balance. The nine-figure bank account was so dazzling that it seemed to inject a lot of gold coins and brilliant light into the post on Guang'an Bar.

The older brother also captioned the post: "Actually, I'm also very troubled. Tens of thousands of yuan is the spending limit for Guang'an Games, but it's not my spending limit."

Then the older brother posted in the Guang'an forum: "When will you release an event that lets us pay-to-win players have some fun?"

Before the Guangan Games press conference, this post appeared, and its popularity was quickly spread to various online communities by media and netizens who came to watch the drama unfold.

Surprisingly, quite a few wealthy gamers in various online communities agree with this guy's sentiments. They've all posted hoping that Guang'an will release some big-spending content, otherwise they can't even spend all the interest they earn from their bank savings every day, which is really frustrating!
It's just so uncomfortable!
Lu Yao has seen all the different opinions circulating online.

So he worked through the night to revise the PPT and added this part to the new PPT.

Soon, Double Twelve arrived.

……

Since Taobao's Singles' Day became a huge hit, various e-commerce festivals and promotions have emerged, such as 618 and Double Twelve.

In the years that followed, even International Women's Day was distorted into a "Goddess Day"...

Although many people despise this, it must be said that during those years of economic growth, these holidays did bring tremendous economic circulation to the country, and many ordinary people's wealth was also harvested by various holidays.

Now, Lü Yao has also begun to make use of these festive days.

On the evening of December 12th, Lü Yao arrived at the Shanghai South Expo Center with his prepared speech and PPT, where they set up the venue for the game launch event.

The press conference was held both online and offline. Reporters from various media outlets, as well as representatives from numerous partner companies, were present at the event.

Fans of the Guang'an Group, Guang'an's competitors, and many manufacturers that cooperate with Lü Yao's side all watched the live broadcast of this press conference on their screens.

Once the live broadcast cameras were set up and the director at the press conference orchestrated the start of the live broadcast, viewers watching on their screens saw the cameras swooping down over the press conference venue, eventually hovering over the stage.

The entire press conference was presented squarely and clearly to the audience on the screen.

Then, Lü Yao, who was standing on the side of the stage, took a step and walked steadily to the center of the stage. He stood in the middle of the stage, with the original artwork of Shangnan Guang'an Games and various video clips flashing on the large screen behind him.

As Lü Yao stopped in the middle of the stage, the image on the large screen behind him finally froze on the logo of Shangnan Guang'an Network Games Company.

As the flashing image on the large screen froze, Lü Yao bowed to the audience below the stage and those watching on camera, saying, "Hello everyone, welcome to the new game launch event of Guang'an Network Games."

The audience erupted in applause.

After waiting a moment, Lü Yao raised his hand to quiet the room and then said, "It's been almost half a year since our last press conference."

"We originally had no plans to release any new games this year. The original plan was to release new games next year, but I didn't expect the game industry to be so competitive right now. The big brother in our game industry just released a new MOBA mobile game last month."

"I started playing this game on its very first day and haven't stopped since last week. Seriously, the strength of this industry leader is undeniable, and the game is indeed very fun."

After Lü Yao finished speaking, many people in the audience smiled knowingly.

seriously?
You, a big boss, actually have so much free time to play those kinds of games?

Even many viewers in front of their screens, and even fans of the Guang'an series, found it hard to believe. They wondered how someone as busy as Lü Yao could possibly find time to play this. They thought he could even find nine girls offline to play a real MOBA game with that much time.

Even when researching competitors' products, Lü Yao only played a few rounds at most; he couldn't possibly have experienced them in depth.

To the surprise of the audience at the scene and even in front of the camera, Lü Yao actually released his recent game records, and even screen recordings of the game content.

Although the key information was obscured, the audience, both at the venue and watching on camera, believed it when they saw Lü Yao talking fluently about the matches, recounting the stories of each game, and analyzing the heroes and laning phases in different matches.

"Holy crap? Is he serious?"

Mr. Ren and Mr. Teng, who were watching the press conference from home in Shenzhen, couldn't help but sit up straight when they saw this part.

Their expressions turned somewhat serious because their product had been thoroughly experienced by the boss of a competitor's company. Lü Yao's previous image and reputation on the internet made his words very influential.

At the same time, because Lü Yao's actions were very convincing, any negative words he uttered would have a significant impact on their game.

Both Mr. Ren and Mr. Teng were afraid that Lü Yao would speak ill of their game at the press conference in front of so many platforms.

But their fears did not come true.

After showing his game record, Lü Yao praised, "I have to say, Tencent has a rich experience in game development, and with the added advantage of being the agent for League of Legends, Tencent's 'Hero Moment' is designed to a very high standard in all aspects."

"To accommodate mobile gamers' fragmented time, we've changed the way equipment is purchased to direct purchase, making the game experience more enjoyable and allowing players to easily and happily play a game anytime, anywhere, whether on their way to work, during lunch break, after get off work, or even while taking a break from work or study."

"Personally, I think this is a very good design."

The more Lü Yao praised him, the more anxious the Tencent employees watching his live stream became.

Isn't this nonsense?

Lu Yao is the CEO of a competing company. Why would he spend so much effort, time, and even money and resources on a new game launch event? Is he just there to advertise for Tencent's products?

This is absolutely impossible.

Therefore, the more effusive Lü Yao's praise, the more flustered the executives, including President Teng, President Ren, and the heads of Guangliang and Timi Studios, became while watching the screen.

It feels like playing a game where the opposing hero can charge up a skill, and the longer the charge, the higher the damage. Right now, they are facing Lü Yao, who is charging up his skill.

really.

After Lü Yao finished praising him, he suddenly changed his tone and said with a smile on his face on stage, "But—"

As soon as this "but" was uttered, many representatives from other companies present, as well as people from all sides watching on screens, subconsciously sat up straight and leaned forward, looking ready to watch the drama unfold.

They knew that Lü Yao couldn't possibly keep praising Tencent's game products indefinitely.

Amidst the focused anticipation of countless players, Lü Yao casually remarked, "During the game, I discovered something truly distressing: once my rank increased, the matches I encountered became incredibly frustrating."

As he spoke, Lü Yao showed screenshots of his previous losing streak: "These are the losing streaks I encountered after reaching the Diamond rank. If it were just because I was not skilled enough, that would be one thing, but the teammates I was matched with in the game were all very irrational, some of them were very low-quality, and they would explode on the spot if their teammates said anything."

"Some even started covering their heads and delivering the goods right away..."

As Lü Yao introduced the game, various abstract game videos began to appear on the large screen behind him.

Lu Yao's game launch video had a huge audience, with over a million viewers across multiple online media platforms. Naturally, a large portion of these viewers were gamers, especially given the rapid popularization of smartphones in this era.

Due to the high cost of equipment and time, computer games have relatively few players.

However, the number of mobile game players is terrifying. At its peak, "King of Glory" on Tencent had 400 million active users and more than 100 million daily active users.

With so many players, Lü Yao's own real-life experience immediately resonated with a great deal of people!
"Holy crap?! Me too! Damn it, as soon as I win a few games in a row, that Tang guy will definitely mess with my mentality and make me lose a lot of games."

"After winning over twenty games in a row and grinding my way to Diamond rank, I started losing in a losing streak. It was so frustrating, guys!"

"I thought it was my fault [crying][crying]"

"It's obviously abnormal. How could it be normal to encounter so many children with cerebral palsy and intellectual disabilities? This is clearly orchestrated by the system."

"[Sweating][Sweating] Are you kidding me? Someone like me who lives in a rented apartment and eats takeout and instant noodles... targeting me? What do they want from me?"

Amidst the skepticism, some industry insiders began explaining in the live stream chat: "To put it simply, this is a win rate balancing mechanism that prioritizes stronger players' win rates while allowing less skilled players to have a better gaming experience."

"By combining strong and weak players, we can allow weaker players to climb the ranks."

At the end of 2015, the existence of the ELO mechanism was still very secretive. Even though the game League of Legends had introduced this mechanism as early as 2012, very few people knew about it.

People in the industry rarely disclose this information to the public.

At this point, players even referred to those particularly agonizing and torturous games in the promotion matches as "crossing the tribulation."

Years later, the ELO mechanism evolved into something increasingly absurd, eventually becoming a system where "the outcome of competitive games is not determined by the player's skill, but by the system."

"Even if you feed like a ghost, you can still win a game the system wants you to win."

"In games that the system wants you to lose, even if you can take on three or four opponents at once, you will still lose the game because of your teammates' stupidity."

It was from that time that the mysterious mechanism of ELO gradually began to emerge in front of the world.

But in today's world, this kind of thing is as bizarre as rule-based superstitions.

Therefore, many netizens in the live stream were questioning:
"Are you serious?"

"This thing actually exists in the game?"

Some of these "show-offs" even started showing off in the live stream chat:
"If you're bad, just practice more. What's with this talk of a win rate balancing mechanism? Isn't that ridiculous?"

"My highest win streak in 'Heroic Moment' is 68, and my ranked win rate is 89%. How come I haven't encountered that ELO system?"

"Alright, alright, stop bragging. I'm just bad at this game, 15 consecutive losses [crying emoji]"

Even more egregiously, online trolls from rival companies flooded the live stream chat with sarcastic comments: "Seriously? Mr. Lü, did you really run out of things to criticize 'Hero Moment'? You're actually making a fuss about the outcome?"

"Why don't you, Mr. Lü, criticize Tencent's 'Hero Moment' for plagiarizing the Little Witch hero from your 'Honor of Kings'? To be honest, I've been really annoyed by Tencent's plagiarism skills for a long time!"

Under the influence of fake online trolls, many fans of the Guang'an Group actually chimed in: "Yeah, yeah, shouldn't President Lü accuse Tencent of plagiarism?"

There was a teleprompter under the stage at Lü Yao's press conference, which displayed some of the comments from the live stream in real time.

He smiled when he saw the barrage of comments in the live stream.

Trying to stir up trouble for me?
These competitors still need to work on their impersonation skills.

However, he does bring up the issue of plagiarism, but not in a way that involves angrily attacking competitors.

Lu Yao withdrew his gaze and continued speaking eloquently on the press conference stage at his own pace: "The above are just some of my personal feelings while playing the game, and some things I don't understand. At the same time, I have also noticed that there have been many topics on the Internet recently about 'Hero Moment' plagiarizing the hero mechanics of 'Honor of Kings'."

As Lü Yao tallied the items, screenshots of comparative reviews of the two games from various online communities appeared on the large screen behind him…

The competitors who were watching the show immediately perked up!
Is this a prelude to a confrontation?
(End of this chapter)