Since we are both reborn, of course I would choose the rich woman!

Chapter 405 Victory Celebration Banquet (6k views, please subscribe)

Life is a series of stages. When you look back from your current position at each stage, you will find that you were so stupid before.

But everyone in that time was trapped in their own vortex and unable to extricate themselves.

The fact that Jian Xiaojie can now talk about her past so casually means that she has already "passed through countless mountains and rivers".

After joking about herself, Jian Xiaojie said, "The difference in birth environment and growth environment can indeed have a great impact on a person's growth, but people don't live in the past forever, and a person's appearance is not entirely shaped by childhood."

"Of course, I'm talking about an environment different from the secular world, not a living hell."

If someone experiences severe abuse or mistreatment in childhood, it can truly change and distort a person completely.

Jian Xiaojie got up and searched around the room, found the liquor cabinet and poured herself a glass of whiskey, then continued to share her life experiences with Lü Yao and the others: "So, while the environment in which you grow up is important, you can't be trapped in your childhood forever."

After saying that, she frowned, clearly puzzled: "Only those who are extremely miserable would be trapped in their childhood for their entire lives."

"I see people online all the time talking about their family of origin. But these people can go online, complain with reason and evidence, and some have even gone to university and entered the workforce, yet they still keep bringing up their family of origin. How much of a failure must one's life be to keep blaming their family of origin for everything?"

As expected of someone whose values ​​are remarkably similar to Jian Xiaojie's, Lü Yao remarked upon hearing this, "Yes, people often say, 'Some people use their childhood to heal their entire lives, while others spend their entire lives healing their childhood memories.' These kinds of people are largely the same group as those who reminisce about their school days."

If someone is doing very well in society, eating and drinking well every day, and having women on both sides, Lü Yao doesn't believe that such a person would miss how good their student days were.

At most, I'll just reminisce about how energetic I was when I was young, unlike after forty, when even with medication, I'm not half as energetic as I was when I was younger.

Rong Nianqing couldn't stand the conversation between Lü Yao and Jian Xiaojie, so she quickly stopped them, saying, "Stop it, you two stop talking!"

Rong Nianqing looked at Lü Yao: "You're right to stay away from Xiao Ping'an. Your values ​​will definitely lead the child astray."

Jian Xiaojie objected: "No, wouldn't it be better to recognize the truth of this world sooner?"

Rong Nianqing then became very protective of her child: "I don't think it's good. Xiao Ping'an doesn't need it. She will not only have a wonderful childhood, but she will also have a bright and promising future, so bright that it will dazzle others."

"Anyway!"

Rong Nianqing declared definitively, "You two shouldn't interfere in Xiao Ping'an's life education."

Just listening to Lü Yao and Jian Xiaojie rambling on gave Rong Nianqing a headache. In the end, she gave Jian Xiaojie a special warning: "You should stay away from Xiao Ping'an in the future."

Jian Xiaojie felt wronged: "I won't!"

This is her last bit of stubbornness.

Mingming was the most resistant and least fond of Wang Shu when she was pregnant, but when Xiao Ping'an came into the world, she became the most precious one.

Just like Jian Xiaojie said earlier, people are just like that, they can't even empathize with their past selves, not even their selves from a year ago.

Lu Yao clapped his hands, drawing their attention away from their values, and said, "Alright, alright, we're already in Sichuan, it would be a shame not to have a meal here before going back. I've found quite a few authentic and delicious local restaurants here. Come on! I'll treat you to a meal."

Mianyang is not far from Chengdu, and the food there is not much difference. After trying some local specialties, Lü Yao and the others prepared to go back. On the way, Rong Nianqing said, "No need to go back to your place. Let's go straight to the airport and go back to Shangnan."

Lü Yao laughed and said, "So rushed?"

Rong Nianqing smiled helplessly, "Yes, after talking with you, I felt particularly urgent. This sense of urgency made me afraid to be negligent." As she spoke, she laughed and said, "Actually, I wanted to urge you to hurry up while we were eating. Everything tastes like cardboard to me now."

Lu Yao didn't try to stop him and turned around to go to the airport.

Rong Nianqing and Jian Xiaojie traveled light when they came, so going back now won't be a problem for them.

When they parted at the airport, Rong Nianqing said to Lü Yao, "I don't know what you're busy with here, but come back soon. Also, don't worry too much about Lin Yongzhen; I've sent enough people to her side."

Lu Yao smiled and said, "Thank you very much, President Rong."

Rong Nianqing was already used to Lü Yao's politeness, so she smiled, turned around, and left, her back view appearing dashing and neat.

As Lü Yao watched Rong Nianqing's retreating figure, he couldn't help but feel a pang of emotion. Rong Nianqing had always been so swift and decisive, like a shooting star.

After seeing Rong Nianqing off, Lü Yao returned to his residence in Mianyang.

In the following two weeks, through work reports in the internal email and messages in the group, Lü Yao learned that Rong Nianqing began to make very frequent adjustments as soon as she returned.

First, the security and confidentiality levels of Weiguang International and the "joint development of software ecosystem by domestic high-tech enterprises" were increased. At the same time, the treatment of internal staff was improved to appease people. Meanwhile, Rong Nianqing also began to persuade her family members to transfer overseas assets back to China as quietly as possible.

If Lu Yao's predictions about the future are true, then their overseas assets will definitely be affected. Aunt Meng naturally trusts her daughter very much. Although she doesn't know why Rong Nianqing is so eager, she still helps Rong Nianqing persuade her family.

Meanwhile, Jian Xiaojie was also carrying out similar operations.

Banknotes are essentially fiat currency. When they are accepted, their value is undeniable. However, once they are not accepted, the issuers of banknotes have many ways to turn them into worthless paper or to directly return them to the market.

According to Lü Yao's knowledge of studying abroad, a considerable amount of overseas currency has been forcibly confiscated. For example, high interest rates are used to attract people from Dongda University to deposit their money into their private banks, and then these private banks use a secret bankruptcy method to instantly wipe out all the deposited money.

Or they'll freeze your assets directly, whether it's cash or real estate, it'll all be mine.

As a representative of the overseas faction with a base of support overseas, Jian Xiaojie has considerable assets abroad, and many people in her circle are also overseas bigwigs. Whenever the Bank of Light loosens monetary policy, they are the kind of giants who can carry a swimming pool full of water. Naturally, the assets they possess are also extremely staggering.

Based on Lü Yao's speculation, Jian Xiaojie was also having her people take steps to hedge their assets.

There are many ways to hedge overseas assets, such as converting funds into gold, bonds, or art, quietly injecting them into various funds, or establishing your own fund or trust, and so on.

The old-school capitalist world has truly mastered the art of manipulating money, embodying the pinnacle of human wisdom.

In the midst of these preparations, September arrived in the blink of an eye.

Autumn 2017 began to arrive like a gentle autumn breeze, and even in the relatively close south like Sichuan, the weather began to cool down.

Not long after collaborating with Li Ziqi, Lü Yao began arranging for the launch of Li Ziqi's Tmall flagship store and Douyin flagship store. After two months of intense and busy preparation, the brand's operation, promotion, supply chain integration, and product launch are all progressing steadily with the help of MCN in Mianyang.

In late August, Li Ziqi's Tmall flagship store was launched.

However, unlike what Lü Yao saw when he went abroad to study, where Li Ziqi used snail rice noodles to open up the market, this time Lü Yao chose rice noodles from Sichuan as his starting point.

In fact, the cuisines of various regions in Southwest China are somewhat similar. However, Lü Yao had been puzzled for a long time about why Li Ziqi's Tmall flagship store used snail rice noodles as its opening product. Later, many online marketing accounts even summarized many "success secrets" for this.

Lü Yao works in marketing, so after searching, he found that these articles were pure nonsense.

Those writers just spout internet buzzwords like "new channels," "new demographics," and "new supply."

To put it bluntly, it's just the celebrity effect of Li Ziqi.

The reason for choosing snail rice noodles is twofold. Firstly, with the improvement of the domestic economy, snail rice noodles, which were not originally popular, quickly gained popularity and became a hot internet meme thanks to the catchy accent of the people from Guizhou. Therefore, for the sake of being on the safe side, Lu Yao chose snail rice noodles for his future studies abroad.

But in Lü Yao's view, this was somewhat unnecessary.

Given Li Ziqi's ability to monetize her video content, she could sell lotus root starch better than others.

Yes, Weinian did indeed start selling lotus root starch later on.

Now that Lü Yao has secured the Li Ziqi IP, there's no need for him to resort to unconventional marketing tactics. After all, snail rice noodles are something that people either love or hate, so the user base is limited.

However, rice noodles, which originated in the Sichuan region, are a food suitable for all ages, and there are many variations in flavor, such as spicy, chicken soup, and even seafood.

In order to monetize Li Ziqi's video content, Lü Yao also brought in the head of the food supply chain from Huasheng and negotiated a cooperation with a local rice noodle supplier in Mianyang to develop new flavors, focusing on rice noodles with real ingredients and authentic taste. Of course, the price is also a bit higher than the general market price.

In order to differentiate themselves from competitors, Lü Yao, on behalf of Ziqi Culture, also signed exclusive sales contracts with merchants. At the same time, the intellectual property rights such as the formulas and production methods developed were also assigned to Ziqi Culture Media Company.

In other words, partner manufacturers are not allowed to sell products bearing Ziqi's cultural intellectual property rights without authorization.

This is quite different from the Weinian that Lü Yao remembers. Weinian mainly sells snail rice noodles produced by supply chain manufacturers under the name of "Li Ziqi". Lü Yao remembers that it was a snail rice noodle manufacturer called "Liucheng Renjia". So if netizens don't want to pay for the name "Li Ziqi", they can save some money by buying other snail rice noodles from Liucheng Renjia.

The taste is exactly the same.

However, Lü Yao and his team have a different approach to cooperation. Lü Yao is working with Huasheng Life on this project, which guarantees the quality of ingredients and the taste of the products. The price is only slightly higher than the market price, and the goal is to open up the current market with high quality and a reasonable price.

In addition to her main products, Li Ziqi has also launched products such as lotus root powder and beef noodles through e-commerce channels.

In short, after a series of preparations, Li Ziqi's e-commerce channel was officially launched at the end of August. With the influence of Li Ziqi's personal brand and the preferential offers in the first month, in just three years, the five products that Lü Yao helped select and launch all achieved sales of over ten million yuan in the first three days.

In other words, in just three days, Li Ziqi's e-commerce channels generated more than 50 million yuan in revenue.

After deducting all costs, the profit was around 20 million. After the profits were split, Li Ziqi earned nearly 10 million in just three days.

When Lü Yao shared the good news with Li Ziqi, who was far away in the countryside, it took her a long time to reply to Lü Yao: "Thank you, Mr. Lü. I hope we can cooperate sincerely and continue to work hard."

By the end of September, almost a month after Li Ziqi's Tmall flagship store went online, Li Ziqi's sales across all online e-commerce channels had exceeded 400 million yuan. So Lü Yao began to strike while the iron was hot and promote Li Ziqi's achievements across all online e-commerce channels.

Such an astonishing sales figure naturally sparked heated discussions across the internet. As a result, the entire month of September was filled with various discussions about Li Ziqi online. The popularity of Li Ziqi's personal account also began to rise under such discussions. Within a month, Li Ziqi's total number of fans across the internet increased by more than six million.

Such impressive results naturally warrant a celebratory banquet.

However, Lu Yao was not good at organizing celebration parties, so he urgently summoned Zhu Junyan, who was far away in Shangnan, to come and arrange the celebration banquet.

When Zhu Junyan arrived, he exclaimed in an exaggerated manner upon seeing Lü Yao, "Oh, Master! I've missed you so much!"

Lu Yao raised his hand to stop Zhu Junyan from rushing over to hug him, and said with a smile, "Stop, I'm not used to hugging men."

Although Lü Yao only brought Zhu Junyan over, Zhu Junyan didn't come alone.

Cheng Xinyu, Zhou Bella, and Gao Chuning were also brought along.

Cheng Xinyu, whom he hadn't seen in a long time, looked at Lü Yao with a smile: "Boss, I'm not a man."

Gao Chuning, who was next to Cheng Xinyu, shouted, "Me neither!!" After shouting, she jumped in front of Lü Yao and hung on his neck. Yes, she really did hang on him.

The tiny, skinny Gao Chuning, who looked like a bean sprout, clung to Lü Yao's neck, struggling to lift her head and staring wide-eyed at him.

Gao Chuning, looking like a sloth monkey with dead fish eyes, said, "Boss."

Lu Yao, his neck stiff, asked, "Huh?"

Gao Chuning: "How come you're so tall?"

Lü Yao: "It's because you're too short."

Gao Chuning: "(▼⊿▼) I hate you."

Lu Yao grabbed the girl by the collar, pulled her down, and threw her to Cheng Xinyu: "Okay."

Gao Chuning almost went crazy!

To the north!
How can there be such a despicable and speechless man as Lü Yao?!
Ignoring the frantic Gao Chuning, Lü Yao looked at Zhou Bella and said, "You're here too."

Zhou Bella wore a white dress, the contrast between her brown skin and the white halter dress was striking. Combined with her bright, expressive eyes, she looked exceptionally lovely, like a pearl emerging from the desert.

Lü Yao opened his arms wide.

Zhou Bella blushed and went over to hug Lü Yao, then quickly pulled away.

There are still so many people watching here!
Lu Yao laughed and said, "Come on in, everyone. It's been a long time since the house has been this lively."

Upon entering Lü Yao's current residence, Cheng Xinyu frowned slightly.

Although she had lived in this villa for quite a while, and the layout was almost the same as before when she returned, Cheng Xinyu felt that there were many changes here. The most significant change was that this villa was not in the wabi-sabi style.

But now, the villa exudes a sense of melancholy and desolation, both inside and out.

The fallen leaves in the yard, the dust in the villa, and the pervasive chill—even when the four of them came together and entered the house, the desolate atmosphere couldn't be dispelled.

Cheng Xinyu felt a pang of emotion.

At first, she thought she could see what kind of person Lü Yao was, but the more she got to know him and the more time went by, the less Cheng Xinyu understood him. She didn't know what he was thinking or what he was going to do.

As Lin Yongzhen left, Cheng Xinyu was still wondering if Lin Yongzhen's departure had a significant psychological impact on Lü Yao.

But this time when she came back, Cheng Xinyu was certain that Lin Yongzhen's departure would definitely have an impact on Lü Yao, but it would definitely not be this big.

Suppressing her doubts, Cheng Xinyu smiled and said, "Boss, don't you ever hire anyone to clean this place?"

Lü Yao laughed and said, "There are too many work-related things stored here, so it's not convenient for outsiders to clean it."

Cheng Xinyu smiled and said, "Then I'll help you clean it up."

Zhou Bella didn't have Cheng Xinyu's complicated thoughts, but helping her crush clean and tidy up was a way to express her love, so she immediately and enthusiastically said, "I can help too!"

Lu Yao quickly stopped them with a laugh, saying, "No, no, you guys rest and get your energy back so you can come with me to the celebration banquet tomorrow."

At Lü Yao's insistence, Cheng Xinyu and Zhou Bella's diligence was nipped in the bud.

but.

Although there was no tidying up, the arrival of the four people quickly brought vitality to the villa, and the solitary space that Lü Yao had created here was quickly and completely ignited.

After a short rest, Zhu Junyan began preparations for the victory celebration banquet.

Although Mianyang is not as prosperous as Shangnan, and Zhu Junyan is not as familiar with it as he is with Shangnan, some people are born to be party animals. Zhu Junyan just went to a few venues in Mianyang in the evening and then prepared all the necessary elements for the banquet.

The next day, Zhu Junyan booked the best venue in Mianyang, contacted a local event planning company to set up the venue, arrange song and dance performances, host emcees, and even organize an awards ceremony.

Of course, Zhu Junyan didn't give up his traditional skills either; there are many beautiful young ladies at the scene tonight.

If Lü Yao hadn't told him to tone it down, he would have even considered having a beautiful woman in ancient style perform a "dance of the rainbow" to toast him.

After everything was ready, Lü Yao personally went to the countryside to pick up Li Ziqi and bring her to the celebration banquet. Although Li Ziqi has earned a lot of money so far, she has also been invited to participate in some platform activities and parties.

However, those galas are more about marketing than celebration. While they may look glamorous on camera, those in the audience may find them somewhat chaotic. But the gala that Lü Yao prepared was completely different.

There were no cameras flying around.

There were no flashing lights everywhere.

There were no hosts interviewing people, everyone was dressed up and looked surprised and happy, and the atmosphere was great.

However, in some corners of the scene, there were still photography crews moving around cautiously.

When Li Ziqi arrived at the scene and saw such a grand event, she looked at Lü Yao and smiled, "I didn't expect you to organize such a big event, Mr. Lü."

Lu Yao laughed and said, "Our e-commerce channel has achieved such great success in just one month. Shouldn't we celebrate and boost morale? This is also to build our brand and to show our external investors."

Although Lü Yao is not short of money, this does not mean that they will refuse the participation of external investors.

Business partnerships sometimes involve more than just money. Connections and resources are far more valuable than money; otherwise, why would anyone give you their resources?

This lavish celebration banquet was a signal to external investors.

At the same time, as their reputation grows, they gain an advantage in their cooperation with suppliers.

Li Ziqi didn't quite understand these things. After Lü Yao explained them to her, she nodded repeatedly, but at the same time she was a little worried: "But, is it not consistent with my persona to declare to the outside world how much money we have made in such a high-profile and luxurious way?"

Because her online persona is that of a "classical beauty", "idyllic country lady", "a woman living a rural life like in a paradise", and "a woman who earns her own living in the countryside", these internet labels are more or less related to poverty. If the outside world knew that she was so simple and rural on the surface, but actually played such a wild game behind the scenes, wouldn't that create a bit of a disconnect between her persona and reality?

After Li Ziqi expressed her concerns to Lü Yao, Lü Yao laughed and said, "It's a huge dilemma for you, but it's normal for me. So if these kinds of public opinions arise, just pass the responsibility to me. I practically dragged you here."

As for your sudden increase in wealth overnight...

Lu Yao looked at Li Ziqi with amusement: "Is having more money a crime? We earn our money penny by penny, honestly and cleanly. People only see how much money you've made, but they don't see how many jobs you've created, how much the local economy has improved, or how much social value you've generated."

There's another thing Lü Yao didn't actually say.
The widespread discussion was part of his plan.

(End of this chapter)