Since we are both reborn, of course I would choose the rich woman!

Chapter 406 Cyberbullying Arrives as Expected (6k views, please subscribe)

The fundamental reason why Li Ziqi's brand has achieved such great success in e-commerce channels lies in Li Ziqi's strong appeal in video dissemination and online traffic.

Therefore, Li Ziqi's image on the internet is extremely important.

As Li Ziqi's brand effect continues to be monetized, her net worth will naturally increase.

The fact that Li Ziqi will "no longer live in poverty" will become a reality.

Instead of waiting for netizens to expose the issues later and then hastily responding, it's better to preemptively detonate the "contradictions" in this persona through public relations. This would also allow him to capitalize on this wave of online traffic for a marketing campaign, thus better binding Li Ziqi to his cultural legacy.

Lu Yao kept these thoughts to himself and didn't tell Li Ziqi. When the matter actually happened, she would take the initiative to find Lu Yao to find a solution.

This is where Li Ziqi's cleverness lies. During the time Lü Yao was studying abroad, although Li Ziqi was betrayed by her partner, she only responded at the beginning. When the controversy became bigger and bigger, she made a statement to the outside world about her relationship with her partner, made a proper separation of brand effect and intellectual property rights, and then simply went silent.

This silence lasted for three years.

This kind of self-silence is something that most internet celebrities, or even stars, would find unbearable.

For celebrities, exposure is their lifeblood, and traffic is money. No celebrity dares to say that if they leave the internet for three years, they can return to the top tier after a comeback.

But Li Ziqi dares to.

As a special case in the world of internet celebrities, even while studying abroad, Lü Yao had conducted many analyses and reflections on the case of Li Ziqi, and finally concluded that Li Ziqi's internet persona had indeed become a totem.

This is even related to Li Ziqi's own characteristics.

Even though Li Ziqi's education level is not high and her cultural level is average, her personal cultivation is much stronger than many people's. After being betrayed by her ally, she clearly knew the true value of the "Li Ziqi" brand itself, so she dared to leave the internet for three years and endure the contract period.

She also firmly believes that after a three-year hiatus, she can make a comeback and reclaim what she once lost.

Or--

She doesn't care at all whether she can get back what she lost; she has truly transformed what she has been persisting in into her passion.

Such an obsessive passion will surely be rewarded—it is fate, or rather, the "future self" giving the "present self" an "echo of fate."

This is an extremely rare and precious quality, and it is the first step to truly transcend the world of ordinary people.

Lu Yao had seen too many ordinary people who rose to prominence or fell into dire straits, because he himself had been like that. For a long time after his future studies abroad went bankrupt, Lu Yao was in a daze, blaming others and wallowing in self-pity.

Until one day, after staying up all night for two consecutive months, he watched the sun rise above the horizon and turn the whole world red. Suddenly, he had a flash of inspiration and had a thought he had never thought of before. He understood things that he couldn't understand for a long time. After that, he started to do things.

Just as Lü Yao's mindset was improving and things were going more smoothly, and he was about to climb out of the abyss, he suddenly woke up as if from a dream and returned from studying abroad in the future.

Lü Yao only understood these things when he was almost forty, but Li Ziqi, this young girl, enlightened herself much earlier than him.

Those ordinary people who suddenly become "successful" because of a trend, after encountering some major events, make a series of drastic moves, but then they can end up ruining themselves. It's like what? It's like your opponent only made a probing attack, without even hitting you with a basic attack, but you excitedly jumped up, grabbed a knife, and stabbed yourself in the neck, killing yourself and splattering blood all over your opponent's face, leaving them completely stunned.

Does that sound funny?
But these kinds of things are being performed time and time again by those high-and-mighty "successful people" in real life for netizens.

After the celebratory dinner, instead of joining Zhu Junyan and the group from the Mianyang branch for a frivolous celebration, Lü Yao grabbed a few of the more capable and skilled directors to work with him on drafting the article to be published the next day.

The "after-dinner entertainment" arranged by Zhu Junyan was very attractive. Just as a person who has been trapped for ten thousand years cannot refuse a pillow, many people at the celebration banquet could not refuse the activities arranged by Zhu Junyan.

Even though they had to pay for the event themselves.

So the few people who were conscripted by Lü Yao showed a lot of reluctance, until Lü Yao smiled and said that he would not treat them badly and that Zhu Junyan would arrange for them to have special meals after he finished. Only then did they show a very enthusiastic expression.

really.

The serpent is humanity's primary productive force.

After a group of people worked overtime for two hours, the press release for tomorrow was quickly completed. Lü Yao also kept his promise and recruited handsome men and beautiful women from Zhu Junyan's team to give these people extra help.

After finishing his work, Zhu Junyan approached Lü Yao and said with a smile, "Master, you know what? The girls in Sichuan are really different. I specially saved a few very unique ones for you. Why don't you give them a try?"

Lu Yao asked in surprise, "You even left some for me?"

Zhu Junyan thumped his chest loudly: "Whenever something good happens to me, the first thing I think of is showing my respect to you, right?"

In terms of having fun, although Zhu Junyan eats a lot, the variety of food he eats may not be as fancy as Lü Yao's, nor is the quality necessarily better. This is determined by his innate conditions. Although Zhu Junyan is rich, there are some things that money simply cannot buy.

For example, things like initiative and water output are difficult to control subjectively.

Zhu Junyan still remembers the scene of accompanying Lü Yao to select models. Although it was just a "routine" occasion, his feelings were definitely different.

Zhu Junyan actually hoped to learn a couple more moves from Lü Yao after arriving in Sichuan.

But Lü Yao smiled and patted Zhu Junyan on the shoulder: "Never mind, I'm a little tired, I'll go back and rest first."

Zhu Junyan: "."

Watching Lü Yao's departing figure, Zhu Junyan stroked his chin, completely puzzled.

He seemed to understand why his master always seemed to have a more sophisticated aura than him; it was because his master always seemed to exude a faint sense of weariness, as if his desires had been satisfied.

This is something that makes Lü Yao look quite sophisticated.

But Zhu Junyan soon realized something was wrong. He was clearly full, so why didn't he have that sense of sophistication?
hateful!

Why on earth?

If Lü Yao knew what Zhu Junyan was thinking, he would definitely laugh out loud, because he seemed to have overlooked a particularly important factor—that is, appearance.

……

The next morning, Lü Yao distributed the press release he had prepared the night before through Ziqi Culture Media, his own marketing accounts, online trolls, and his official account.

Lü Yao's marketing accounts are undoubtedly top-notch, especially his Douyin accounts. With the help of AI tools from the Luoma Lake AI Data Center and his understanding of Douyin's push mechanism to directly view the original text, even without Douyin's official support, the videos produced by Lü Yao's marketing accounts quickly went viral on various media platforms.

Within a morning, anyone who spends a long time watching videos on domestic internet platforms will more or less come across Ziqi Culture and the achievements of Li Ziqi's e-commerce channels.

The news that the company's revenue exceeded 50 million RMB in the first three days after its launch and that it generated 400 million RMB in revenue within a month began to spread like wildfire to a large number of netizens.

2017 was the last frenzy of the Dongda Gold Rush. At this time, the voices on the Internet were already very divided. On the one hand, many people were shouting that they could no longer afford houses in the city and that prices were getting more and more expensive.

On the other side, countless people, like zombies with bloodshot eyes, twitched their nostrils to search for the smell of rain in the air and to sense the presence of the wind gap.

Those who are broke fantasize about becoming rich overnight.

Those who have already started their own businesses are thinking about how to expand their scale and make more money.

Those who have already made a lot of money want to leverage more resources to acquire more capital.

In such an environment, Li Ziqi, who generated 400 million yuan in revenue in a single month, is undoubtedly another bombshell in this gold rush.

Countless hot money was seized by investors, and investors with abundant resources who wanted to rapidly increase their wealth and gain more channels for circulation began to flock to Ziqi Culture and Lü Yao's side like sharks smelling blood.

That afternoon, Lü Yao's phone kept ringing.

Lu Yao's external business contact number had been changed long ago. His number had a call list restriction set up, so even if ordinary people knew Lu Yao's number, they couldn't get through. Only numbers with a certain level of wealth could call Lu Yao's number.

And so, Lü Yao's phone rang non-stop all afternoon.

Cheng Xinyu happened to come with Zhu Junyan, so in order to have more free time, Lü Yao simply handed over his business contact phone to Cheng Xinyu and let her handle the communication.

By evening, even Liu Mulin, Yao Qiguang, and Feng Ji and Yang Qi sent messages to Lü Yao saying that their phones were also busy.

Feng Ji even joked, "Boss, are you the God of Wealth? You can grow a money tree anywhere you go!"

Lü Yao burst into laughter upon hearing this.

However, making money was not what Lü Yao wanted this time; what he always wanted was to expand his influence in the real world.

However, since he released the press release, there has been little talk online about Li Ziqi becoming rich overnight, which shows that Li Ziqi is very popular online.

But it doesn't matter. As Lü Yao continues to release news of Li Ziqi's products selling like hotcakes, some of the online trolls will quickly become extremely envious, and these people will definitely spare no effort to attack Li Ziqi's persona online.

Then people from other MCN agencies will join this smear campaign.

Because the size of the online e-commerce market is relatively constant over a period of time, and the total amount of money in netizens' pockets is also roughly the same over a period of time, once they buy products from Li Ziqi's e-commerce channels, the money they spend on other e-commerce platforms will quickly decrease.

They definitely want Li Ziqi to fall.

Lu Yao was quite confident in his guess, but he did not expect that the malice towards Li Ziqi from the jealous netizens would not begin to spread and take shape until four days after the banquet ended.

During these four days, thanks to the buzz generated by the celebration banquet, sales on Li Ziqi's e-commerce channels increased by 25%. Subsequently, relevant e-commerce channels also discovered that Li Ziqi's products were indeed selling well, so they began to promote Li Ziqi's products and also gave better and more important advertising slots to Li Ziqi's products.

This led to a second surge in sales for Li Ziqi's products just one month after their launch.

As Lü Yao posted sales figures across all channels online daily, much like a movie breaking box office records, this boastful behavior finally drew the ire of some netizens.

"No, it's Li Ziqi! She used to be such a serene and idyllic beauty, but now she's constantly showing off her shop's sales figures online. What does that mean?"

"Anyway, I find it disgusting; their attitude is so greedy."

"I told you long ago that everything this girl did was an act, a product of capital packaging. A woman doing so much? Who would believe that? Now look what happened! They've all been fleeced, haven't they?"

As Li Ziqi's videos gained popularity, there were many videos and articles questioning and exposing her as a fraud. However, during the time Li Ziqi signed with Weinian, Weinian helped her resolve these fraudulent videos one by one.

It can't be said that Weinian resolved the issue. Weinian simply presented what Li Ziqi did to some bloggers in a realistic way, and then let some bloggers post the details online.

The truth can always withstand scrutiny.

Just like later on the internet, because there were too many so-called "refined girl lifestyle VLGOs", a blogger track was born to expose these refined girls. The best in this track is a blogger who calls himself "Lao Xie".

This blogger went on a killing spree by using his unique skill of "capturing Sherry seven times".

Later, those so-called sophisticated girls, high-salary girls, highly educated girls, and hardworking girls who appeared on the internet actually smoked and drank in secret. They could stay up until six or seven o'clock every night, but they would never go to bed early and wake up at six or seven in the morning.

But Li Ziqi is different.

The calluses on her hands, the dirty pants, the flour on her hands and the sweat on her face were things that even Lao Xie couldn't fake later on.

Especially after a three-year hiatus, the video about lacquerware that Lü Yao made upon his return, which he had learned from Hu Xiaoyu in Hangzhou about how to make lacquerware, the allergic reaction to lacquer, and the details of polishing, now that the two have been corroborated, Lü Yao can be sure that Li Ziqi did not fake it.

She did learn a lot.

This almost "clumsy" approach stems from both his authenticity and her past "limited cultural background."

In fact, those who truly respect knowledge and its transmission are never those who can easily acquire it, nor are they the so-called intellectuals who come from the "branch school" and spend their days swaying their heads and spouting classical phrases to pretend to be cultured.

Rather, it is those who are shut out of the door of knowledge.

Having personally experienced the predicament caused by the limitations of their own culture, they feel more awe and hope than others.

Now, voices questioning Li Ziqi are rising again on the internet.

Unlike previous doubts that simply questioned the authenticity of Li Ziqi, this time the doubts are fueled by human jealousy. Under the concept that "Li Ziqi is making a lot of money," more and more people who are unhappy with their lives in reality have begun to criticize Li Ziqi.

"How can a girl who only graduated from junior high school earn so much money?"

"A girl who used to DJ in a bar has now transformed into an entrepreneur? This world is truly magical."

"Wake up! The internet is inherently a place to fleece people! In the end, your liking it just means they're making money."

As more and more netizens join the ranks of those criticizing Li Ziqi, many MCN agencies have also joined the attack, especially official accounts in the snack and semi-finished food industries, which are secretly investing in traffic behind the scenes.

Suddenly, the online attacks against Li Ziqi began to outweigh the previous praise.

Amid this wave, a blogger's critical video titled "Li Ziqi's meticulously crafted persona is emptying your wallet!" went viral online. The article was sharp in its language and logically sound, making readers feel deeply involved.

He pointed out that the persona Li Ziqi presents online is carefully designed. She may have done a lot of things herself, but she is essentially just a performer.

However, many netizens were deceived by the persona she created, falling into a foolish consumer trap and becoming another victim of the internet's exploitative practices.

The brilliance of this article lies not in its attack on Li Ziqi, but in its equating Li Ziqi with capital.

Fans who like Li Ziqi and are willing to pay for her services are labeled as "leeks" (a derogatory term for exploited consumers).

Coupled with the current online jeers and clamor from envious netizens, it's very easy for users who buy Li Ziqi's products to fall into a psychological trap—that supporting Li Ziqi is supporting capital, and buying Li Ziqi's products makes them easy targets.

Nobody likes being manipulated by capital.

Nobody likes to be exploited.

So, fueled by the envious netizens, many have indeed begun to "shrink" in their support of Li Ziqi. These fans themselves even know deep down that these smears seem somewhat absurd.

But as I said before—nobody likes to be exploited.

A week after the celebration banquet, Li Ziqi, who had been silent for a long time, found Lü Yao.

As soon as Li Ziqi arrived, she said, "President Lü, you said you had a way to deal with these online opinions, right?"

After making tea for Li Ziqi and delivering it to her, Lü Yao said with a smile, "Yes, I told you you could push all the responsibility onto me."

Although Li Ziqi has limited education, she is not stupid. She looked at Lü Yao and said, "But this won't solve the problem, will it?"

Lü Yao laughed and said, "Of course it won't solve the problem."

Li Ziqi was infected by Lü Yao's relaxed attitude. She looked at Lü Yao curiously: "Mr. Lü, you don't seem worried at all, and you seem very confident. Do you have a solution? No, wait."

She said, as if realizing something was amiss, "I have a feeling that you were behind all of this."

Lu Yao pursed his lips: "Whatever you say goes. As for the solution, I've already arranged for a top reporter from Xinwang News Agency to do an exclusive interview with you. I've already thought of all the questions for the interview. All you need to do is combine your experience with the article I've prepared for you, and release the content of the article."

As he spoke, Lü Yao picked up several sheets of A4 paper from the huge desk in the hall and handed them to Li Ziqi.

The above are all pre-arranged questions, and the answers Li Ziqi is supposed to give.

Li Ziqi took the paper handed to her by Lü Yao and read it carefully. The first part was very normal, mainly talking about Li Ziqi's background, upbringing, why she returned to the countryside, and why she devoted herself to the short video industry.

Lü Yao's answers also incorporated Li Ziqi's personal experiences.

However, Lü Yao's answer was more persuasive in its expression, especially since he thoughtfully added annotations on expressions and tone where needed.

But when Li Ziqi saw the questions that followed about how much money she had made, her eyes widened in surprise.

Following up on this question, Lü Yao's answer was just as he had said that night: earning so much money is a good thing because it has boosted local employment, provided more social returns, and created a great deal of social value.

At the same time, Lü Yao also took the opportunity to promote their brand. Their products have relevant patents, and they are not only in traditional food retail, but also in improving retail food.

Lu Yao even mentioned that young people today are trapped in a fast-paced life and cannot extricate themselves. They are far from home and do not eat or drink well. Therefore, their food research and development takes into account both convenience and health.

At last.

In his article, Lü Yao mentioned that "Ziqi Culture" will use half of its profits to establish a "Rural Support Fund" to help more people in need in rural areas and bring warmth to more people living in poverty in rural areas.

Li Ziqi raised her head, her eyes trembling slightly.

She wasn't against Lü Yao using their money for charity, but directly donating half of it to this? Wasn't that a bit too much?

Li Ziqi gathered her thoughts and said, "President Lü, I also support doing charity, but... can we discuss the investment?"

Lu Yao laughed and said, "You really think I do charity for the sake of charity? Doing charity can reduce taxes, and at the same time it can help us open up a larger market and sales channels. Don't worry, the money we invest will fly back to us."

Li Ziqi was stunned.

So, charity is also a business?

(End of this chapter)