Since we are both reborn, of course I would choose the rich woman!

Chapter 422 When Cheating Software Was Rampant (6k views, please subscribe)

Throughout January 2018, Lü Yao traveled to various places in western Sichuan.

Wherever he goes, he uses his influence to help the place gain a good reputation and highlight its unique tourism resources. For places with distinctive products, Lü Yao also promised to bring in factories and logistics to help sell the local products.

By combining efforts to boost cultural tourism in western Sichuan, develop local agricultural production, and stimulate economic development, western Sichuan, which was previously little known to the outside world, suddenly gained significant attention in January 2018.

Leveraging his influence, Lü Yao not only helped many ordinary people understand and yearn for this region, but his greatest contribution was turning the commercial potential and value of western Sichuan into a ready-made dish, serving it to capital investors in coastal areas.

Ever since Lü Yao started producing the Sichuan West travel program on the internet short video platform, every director in the Shangnan Chamber of Commerce and the Southeast Chamber of Commerce has been sending Lü Yao messages and making phone calls, asking him if he has any particularly good money-making projects recently. They also think that many hands make light work.

Especially within the Southeast Chamber of Commerce, the directors pay particular attention to this point, which is a characteristic of businesspeople in the Southeast region.

In the southeast, especially among people from Zhejiang and Wenzhou, they tend to form groups when doing business. Once a business opportunity arises, they quickly occupy the upstream, midstream, and downstream segments of the business, achieving a certain degree of monopoly. This allows them to better control budgets and profits, and ultimately achieve their desired goals.

This is very different from the business models in the North and the South.

In the North, doing business emphasizes seniority and interpersonal relationships. Often, a senior leader leads a group of juniors, and everyone's role is pre-arranged, with the order and hierarchy remaining consistent.

In the south, doing business emphasizes full market cooperation, finding suppliers that best meet one's expected needs within the existing market, which effectively reduces risks and costs.

Take lighters for example.

If this business comes from the north, a big boss will emerge, first inflating the price of the "lighter," then subcontracting the production, assembly, transportation, and other aspects of the lighter's various parts to his underlings, and then expanding into the market.

The 8848 mobile phone and Xiaoguan Tea products from earlier and more recent years have basically followed this model.

If a businessman from the south is doing this business, then the businessman from the south will find the lighter manufacturer in the market that best meets his expectations and costs, find the main channel suppliers, use them to produce for him, and then they will be responsible for the sales channels and brand empowerment.

This is how future intelligent electric vehicles will operate. By leveraging the concept of intelligent cockpits, they will elevate domestic car manufacturers, who were previously insignificant, to a level that is beyond their reach.

So, if businessmen from the Southeast Chamber of Commerce were to do this business, how would they do it? They would bring all the lighter parts production within the Southeast region under their own system. Through their massive business scale and industrial size, they would drive the quality, price, and even after-sales service of lighters to an outrageous level, thereby breaking through the bottom line of the market and dominating the entire market.

In July 2018, Dahai City will introduce Tesla, the overseas electric vehicle giant, to China and establish a production plant in Dahai City.

This wave of investment promotion in Dahai City has offered money, people, and land, giving away almost every possible incentive. The ultra-low-interest commercial loans of up to 20 billion yuan, land acquisition prices at only 10% of the market price, and five years of income tax exemption are all incredibly generous concessions.

The price Tesla has to pay is that it needs to sign a performance-based agreement with the city of Dahai.

The agreement stipulates that Tesla will need to continue building its Gigafactory in Dali in the future, and at the same time, ensure that domestically produced Tesla electric vehicles will have more than 95% domestically made parts in the next ten years.

It was after collaborating with the city of Oasis that Tesla's owner became the world's richest man and had the opportunity to be introduced into politics in the future.

However, the development of China's electrification industry, as well as its overall industrial and technological level, has far exceeded the expectations of the Western world.

Just five years later, Tesla's total parts accounted for more than 95% of all vehicle components.

Meanwhile, the super factory located in Dahai City, centered around Dahai City, has formed a complete ecological chain of new energy vehicle parts, including batteries, automotive chips, automotive drive systems, automotive interiors, and precision machining, in the Yangtze River Delta region, including Suzhou, Mingzhou, and Tongzhou.

It is also thanks to the complete ecosystem of new energy vehicle components in the Yangtze River Delta region that the domestic electric vehicle industry has been able to develop so rapidly.

So much so that in the future, people began to jokingly leave comments online:

"My bottom line is that cars are built in Antarctica."

But instead of Antarctic cars, netizens got "Goldfish Electric Cars". The brand even thoughtfully invited car owners to become "shareholders" of their group... It's surprising that people are still using this trick from more than 20 years ago.

What was even more unexpected was that... several thousand car owners actually "invested".

Now, Lü Yao has gone to Sichuan alone, venturing into the sparsely populated western Sichuan region, and is working so hard on these things. In addition, the domestic tourism business is indeed booming, so the directors of the Southeast Chamber of Commerce are all tempted and have started calling Lü Yao to seek cooperation.

This has been a long-standing tradition of the Southeast Chamber of Commerce.

Lu Yao had made such a big fuss to attract the attention of outside investors, so when the Southeast Chamber of Commerce asked questions first, Lu Yao naturally began to paint a rosy picture for them.

The pie he painted wasn't some unattainable, empty pie, but a pie that could be eaten to one's heart's content over the next two years.

Since 2016, the domestic tourism industry has been making efforts, but the development of original and undeveloped tourism resources in major cities, historical cities, and scenic cities is still in a relatively primitive stage.

For example, the ancient towns and villages of Lijiang, Dali, and Huizhou last year.

The reason for this is that the coverage rate of domestic infrastructure did not keep up in the past few years.

By 2018, even if not every village had access to roads and electricity, the infrastructure was in place. As long as money was invested, or even if development potential was visible, the local government could obtain funding from various channels.

Taking the Southeast Chamber of Commerce as an example, the Southeast Chamber of Commerce has private banks in the Southeast, such as MYbank, Huarui, and Suan, which are all very strong.

If western Sichuan is truly an untapped blue ocean market, a treasure trove for business!
The Southeast Chamber of Commerce can then leverage its resources and connections to borrow money from banks to the local area, even without interest, simply by holding the loan for a few years to generate returns. Furthermore, the follow-up development of this infrastructure can bring sustained and substantial profits for subsequent business development.

This style of taking on everything himself is very much in line with the style of the Southeast Chamber of Commerce.

Thanks to Lü Yao's connections, several prominent businessmen from the Southeast Chamber of Commerce and several powerful banks began to directly engage in business cooperation negotiations with major business owners in Ganzi and Aba.

The influx of so much hot money alone can generate tens of billions of dollars in GDP through the infrastructure development that takes place locally.

With the continued growth of the tourism economy, it seems that more than a third of the annual target of 100 billion yuan was achieved in the first month of 2018.

The speed and pace of this economic growth have made the two big bosses in Ganzi and Aba extremely happy. Now, these two big bosses walk with a swagger, and wherever they go, they stand up straight, feeling incredibly proud and successful.

These days, big bosses in Aba and Ganzi especially like to call meetings with Furongwang cigarettes, because it's a real way to show off.

In fact, even if the big bosses in Aba and Ganzi weren't so proud, such a large investment move couldn't be kept secret from other brother cities in Sichuan. Bazhong, Ya'an, and Guangyuan, whose GDP ranks lower, are also extremely envious and have been frequently contacting the bosses from the Southeast Chamber of Commerce recently.

In terms of preferential treatment, it is more generous than those in Aba and Ganzi.

However, business investment always goes where it is profitable, and the big bosses of the Southeast Chamber of Commerce did not show much interest in the offers from other cities in Sichuan.

Under Lü Yao's leadership, the online buzz first increased, followed by capital investment. After the Southeast Chamber of Commerce invested, infrastructure construction in Aba and Ganzi, as well as future commercial planning and land acquisition, were actively promoted under the guidance of businessmen from the Southeast Chamber of Commerce.

For businessmen, time is money, so they try to get things done as quickly as possible. If these tasks were done locally, it would take who knows how long.

Of course, the standard supervision and acceptance are all done by the local government. Lu Yao repeatedly stressed that we cannot let our guard down when it comes to things that involve safety. As long as it meets the national standards, there will definitely be no problem with being blocked. But if anyone cuts corners or causes trouble, Lu Yao will let them know what it means to play tricks in the King of Hell's territory—they are courting death.

As the entire western Sichuan region entered a period of rapid development before the 2018 Spring Festival, businessmen from the Southeast Chamber of Commerce began to promote the beauty of western Sichuan and its tourism through television, online variety shows, short video platforms, and other channels.

The phrase "The world is so big, I want to go see it" became popular in 2015 and has remained so ever since, with its popularity now reaching new heights.

There's no way around it, the power of this statement to move and evoke empathy is just too strong.

The vastness of the unseen world and the suffocating confinement of the present will be amplified under the influence of people's emotions, until more and more young people feel the urge to quit their jobs without a plan, bid farewell to the cramped constraints of their current lives, and head to the free and vast world in the distance.

This idea, under the subtle influence of capital and the oppressive, suffocating pressure of reality, can be rapidly amplified in a short period of time.

So it won't be long before a huge influx of tourists arrives in western Sichuan.

The high altitude of western Sichuan, combined with the slight lack of oxygen and the beauty of mountains, snowscapes, and grasslands, greatly stimulates the brain to release many happy signals, making it a truly healing place for the soul.

After that, these netizens posted another video on Douyin (TikTok), along with travel guides, and the trend of tourism in western Sichuan has become a major phenomenon.

The goal of generating 100 billion yuan in revenue across the two regions within a year is not difficult to achieve. However, this effect is far from what Lü Yao desired. After a month of trekking, Lü Yao has gradually gained some understanding of the elusive concept of "fate" in this high-altitude region.

In today's online environment where the male appearance economy is so rampant, Lü Yao has tried to find several young men from western Sichuan to do promotions, but none of them have achieved the same effect as Ma Hongyun.

If it is said that only the times can create heroes, then why can only Ma Hongyun be that hero?
At this moment, Lü Yao's previous education clashed violently with reality, and driven by this conflicting force, Lü Yao set off for Litang in Ganzi.

……

On January 28, 2018, Lü Yao's convoy arrived in Litang.

Litang is a high-altitude city located in the southwest of Sichuan Province, also known as the "World's Highest City". It is situated on the southeastern edge of the plateau, in the middle of the Hengduan Mountains, and is also a must-pass place on the most beautiful national highway 318. The tourism resources here are also abundant, including Genie Snow Mountain, Genie Eye, grasslands, snow-capped mountains, lakes, and seas of flowers.

From a feng shui perspective, this is indeed an excellent place for gathering and retaining auspicious energy.

The place with the strongest spiritual energy here is probably Xiatongze Village.

Upon arriving in Litang, Lü Yao did not rashly go to Xiatongze Village to disturb the future holder of the "Hongyun Qitian Gu" because he had just arrived when he received an urgent video call from Yao Qiguang.

Inside the RV, Lü Yao made a video call with Yao Qiguang and asked curiously, "Old Yao, what's so urgent?"

On the other end of the video call, Yao Qiguang summoned all the senior executives of Guang'an Network Games, including Zhang Jingwen, Chen Li, Feng Ji, Yang Qi, and Nong Jinye, the project team leaders.

This is already quite a large-scale operation.

Lu Yao knew Yao Qiguang well; he was very capable and could withstand pressure. Unless it was something particularly important, Yao Qiguang wouldn't bother Lu Yao, especially not by bringing so many people with him.

Yao Qiguang gathered his thoughts and said, "President Lü, now that the year is over, we'd like to give you a report. We've also come up with the development plan for next year. You're the big boss, so we all want to report to you."

The other senior executives in charge of the project teams nodded in agreement, saying, "Yes, yes, that's right."

But Lü Yao knew that they must have something on their mind.

Otherwise, the annual summary report and the development plan for the coming year can simply be compiled into a document and copied to Lü Yao. As for the auditing of authenticity, other companies under Lü Yao's company will conduct the audits.

Therefore, in the end, Lü Yao often only needs to browse through the information once to grasp the current situation.

This is a relatively efficient approach, and it also reflects Lü Yao's trust in Yao Qiguang and Feng Ji.

Therefore, the annual summary report is just an appetizer, or rather, a pretext.

Lu Yao understood perfectly well, but said nothing and listened quietly to their annual summary report.

Lü Yao arrived in Sichuan in the middle of 2017. During his time in Sichuan, although he was building a new media company and establishing a foothold in western Sichuan, he did not neglect the affairs in Shangnan. He studied the quarterly reports and even the monthly reports and verified them from multiple sources.

Therefore, the reports from the people on the other end of the video conference were roughly the same as the intelligence that Lü Yao had.

In the past year, Shangnan Guang'an Network Games Company generated a total revenue of over 120 billion yuan, of which the MOBA mobile game "Honor of Kings" alone generated over 40 billion yuan in revenue. Games such as "PUBG Mobile", "Shoot the Shooter", "Calamity and Fortress", and the auto chess game "Lords of Chess" together generated a total revenue of over 80 billion yuan.

Excluding various operating costs, the profit last year reached 70 billion.

This is the source of the exorbitant profits in the gaming industry.

It is also the most profitable industry in internet commerce besides e-commerce.

However, such exorbitant profits are based on the scenario of "unicorns". If an ordinary wealthy entrepreneur wants to make a name for himself in the gaming industry, it will be extremely difficult.

The development cycle of a game can easily take six months to a year. The key question is whether it will be a hit or profitable after it is developed. The entire process takes a huge amount of time and involves various operational costs, such as team salaries, R&D revenue sharing, server maintenance, and operation and maintenance.

Many game development teams in China spend several years on research and development, with cumulative investments starting at tens of millions of yuan per year, but how many of them actually survive in the end?
Even if you survive and become famous...

Congratulations!

Next, you'll be facing the ultimate boss in the domestic online gaming industry—Tencent!
How terrifying is the penguin, this great demon king?
Even with Lu Yao's futuristic perspective and perfect execution in the game development industry, along with the support of chips and AI algorithms, he still hasn't been able to defeat Tencent. In terms of annual revenue, he is still firmly suppressed by Tencent.

Of course, while Tencent's core business is in gaming, its investment empire is the real deep sea.

Fortunately, Lu Yao's involvement in gaming was merely a means to maintain cash flow; his real trump card lies in the high-tech enterprises he has built up over the years.

Thanks to the support of many factors, Lü Yao's Guang'an Network Games Company has been able to achieve great success, becoming a leading domestic game company alongside Tencent, NetEase, and Xiaomi.

Once you become a gaming giant, you won't have to worry about your game suddenly dying.

With its excellent and human-centered operations, Lü Yao's game company has gradually surpassed NetEase and even Tencent in terms of reputation and word-of-mouth, becoming the de facto "number one" online game development company.

In particular, the gameplay demo PV "Black Myth" released by Feng Ji's team at the end of 2017, with its exquisite and sincere production, sparked a lot of discussion among players as soon as it appeared on the Internet, becoming the most anticipated first domestic AAA game of last year and this year.

Spurred by the success of Gloryland and Youke, both NetEase and Tencent are actively seeking ways to find another team in China to develop AAA games in order to compete with Gloryland.

Besides overt business practices, Tencent and NetEase have also resorted to many underhanded tactics.

After recounting all the good news, Yao Qiguang looked troubled and said, "President Lü, besides these good news, I also have some bad news."

Lu Yao remained calm and nodded, saying, "Go on."

Yao Qiguang took a deep breath: "Since the launch of many of our games, each game has received a lot of praise from netizens. While these games have brought entertainment and happiness to many netizens, they have also brought huge profits to many game studios that make a living from games."

"Where there is money, there will inevitably be gray industries. In the gaming industry, these industries are cheating software."

"In the past year, more and more cheats have appeared in our game, and the speed at which cheats are updated on the market is even faster than our anti-cheat speed."

Yao Qiguang paused at this point.

After a long silence, Zhang Jingwen, the project leader of "PUBG", spoke up: "Especially in the FPS games I'm in charge of, the rampant cheating has reached a very common and even outrageous level."

"After we traced the source of some cheats on the market, we found that the developers behind many of them had quite a powerful background."

This is a very subtle way of putting it, but since we're all in the game industry, we all understand what it means.

Just as Lü Yao once instructed the technical department to develop and leak cheats for Tencent's games to disrupt the Tencent gaming environment, other game companies will certainly do the same thing.

This is something that game companies all over the world do. Just like the cybersecurity departments of many internet companies fight against various viruses every day, large companies that rely on the internet for their livelihood must have their own cybersecurity protection departments.

If anyone can't withstand the increasingly intense offensive and defensive battles, then the other side is not far from being eliminated.

Zhang Jingwen continued, "Since the launch of the Treasure Hunt mode, our 'PUBG' has become a semi-national game thanks to the gameplay derived from it, such as strong attack, possession, rat-themed, and scavenging. It can be said to be the only one in the FPS game field."

In last year's company financial report, "PlayerUnknown's Battlegrounds" contributed the second largest revenue after mobile MOBA games.

With such momentum, if managed properly, "PUBG" will definitely become a first-person shooter that surpasses "PUBG", "CrossFire", and even "CS:GO". As for Overwatch, after several years of poor management, it is already on a downward trend.

If it continues to develop, with its diverse gameplay styles and constantly updated maps, equipment, and operators, "PUBG Treasure Hunt" might become the undisputed number one PC game, comparable to "League of Legends"!
But at this critical juncture, a large number of undetectable, undeterminable, and untargetable cheats have appeared rampantly on the market.

The DMA hardware add-on, which originally cost several hundred yuan, is now priced at only two or three hundred yuan on Xiaohuangyu (a second-hand marketplace)!
It also includes free debugging and subsequent updates...

(End of this chapter)