The Super Rich: Start from when the family business is about to go bankrupt!

Chapter 24 WPG0024: Name: Snow-like Time-Defying Ultimate Repair Cream!

In response to An Huchun's inquiry, An Wuyang did not immediately explain the issue of the selling price.

Because compared to the selling price, there are more important things to be solved regarding the beauty and skin care products made from bitter orange blossom essential oil and aloe vera gel.

For example: give it a nice name!

Yes!

A nice name is important!
Because a nice name will bring a good first impression, which is easy to be overlooked.

Regarding "nice names", many overseas brands actually do very well.

For example: PATEK.PHILIPPE, if translated literally it would be: Patrick Philip.

If we use 'Patrick Philip' as the brand name, wouldn't it seem ordinary?
But what if it was called 'Patek Philippe'?

For example: Bayerische.Motoren.Werke. If it is literally translated as: Bavarian Automobile Factory, doesn’t it seem very ordinary, or even have a bit of the flavor of a township enterprise?
But what if it was called 'BMW'?

There are many similar ones, including Make.Up.For.Ever from France, which is translated as: "Life is like a dream", which comes from the famous poet Li Bai: "Life is like a dream, how much joy can there be?"

Revlon comes from the bald eagle, and its Chinese name 'Luhua Nong' also comes from the poem by the great poet Li Bai, 'The clouds resemble clothes, the flowers resemble face, the spring breeze blows on the threshold of Revlon'.

These foreign brands all have nice Chinese names in Xiaguo.

This shows how important a nice name is!

Now, regarding the beauty and skin care products made from bitter orange blossom essential oil and aloe vera gel, the most important thing is to give them a nice name, and then think about pricing and marketing strategies.

"Dad, I think we should give this product a name first." An Wuyang gave his suggestion.

Li Wenya seconded the response, “I also think it should be named first.”

"That makes sense!" An Huchun agreed, and after thinking for a few seconds, he responded, "How about calling it [Bitter Orange Flower Essence]?"

"."An Wuyang was speechless.

Because in An Wuyang's opinion, the name "bitter orange flower essence" is almost equivalent to "Xiaohei", "Xiaobai", "Wangcai" and "Laifu".

What else can you ask for with a name like this?

I can only say that this naming method is suitable for science and engineering men like An Huchun!

Li Wenya rolled her eyes at An Huchun and said in denial, "This name is too common."

"But our product is effective enough, so an ordinary name is okay, right?" An Huchun gave his reasons.

"Besides, vulgarity is elegance, what do you think?" An Huchun tried to persuade Li Wenya and hoped that An Wuyang would support him.

But An Wuyang directly refuted, "I think we should think of a nice name. Even if it's a flashy and fancy name, I think it's better than 'bitter orange blossom essential oil'."

Li Wenya seconded, "Lao An, you don't understand the cosmetics market."

In the cosmetics market, whether it is a domestic brand or an overseas imported brand, which product does not have a fancy name?

Take La Mer as an example. Their products include 'Gilded Rejuvenating XX Series' and 'Tourmaline Brightening XX Series'. Aren't these just fancy names?
Things like "Gold-plated Radiance" and "Tourmaline Brightness" are nothing more than fancy names that confuse people.

An Wuyang prefers this naming method.

If it is converted to "Xiao Hei", it should be "Zhi Zhong Yong Meng Wei Wu Xuan Hu Cang". Both are describing black dogs, so it goes without saying which name is more interesting, right?
If I have to choose 'Xiao Hei', An Wuyang can only give him a thumbs up!

"Then what name do you think is better?" An Huchun was ready to listen to An Wuyang and Li Wenya's opinions.

Li Wenya looked at An Wuyang.

An Wuyang looked up the relevant names of other cosmetic brands on his mobile phone to avoid these naming methods, and then thought about it before explaining.

"I plan to split this product into two parts, and name the current beauty and skin care product that is a mixture of bitter orange blossom essential oil and aloe vera gel as [Ningzhi Ruoxue Time-Reversing Ultimate Repair Cream]." An Wuyang gave a fancy name.

Li Wenya smiled and immediately agreed, saying, "This is a good name!"

This name is both fancy and describes its effect, reflects the level of the effect, and explains the classification of the product.

For example, 'Skinny as Snow' and 'Against Time' illustrate the effects of the products.

'Ultimate' describes the product grade.

'Repair Cream' means the product type is cream.

An Huchun complained, "Isn't this name too long?"

"As we all know, the longer the name, the more people will pay attention to it." An Wuyang joked.

"What about the second product?" An Huchun ignored the naming issue.

"Dad, you said before that the effect of this product will vary depending on the amount of bitter orange flowers from the Tianjingyan medicinal material planting base that are added, right?" An Wuyang asked back.

An Huchun responded affirmatively, "Yes."

"Is there a critical point?" An Wuyang asked again.

"Yes, according to the data from our subsequent research, the concentration of bitter orange blossom essential oil from the Tianjingyan medicinal material planting base must be at least 10% to stimulate the effect of eliminating dullness and radiating whiteness." An Huchun explained.

"However, if only 10% concentration is added, the effect of eliminating dullness and brightening the skin will be quite poor and will take more time," An Huchun added.

"For example, if we use 100% bitter orange blossom essential oil from the Tianjingyan medicinal material planting base as raw material, we only need to use it once to get good results, and the results are discernible to the naked eye." An Huchun explained more specifically.

"But when using a 10% concentration, it will take at least ten uses to achieve a similar effect," An Huchun added.

An Wuyang asked the third question again, "How long can the relevant effects be maintained?"

"The effect of eliminating dullness and brightening the skin is relatively stable. For example, if you get tanned by the sun, and then use our products to make your skin fair again, in this case, as long as you don't get tanned again, the fairing effect can be maintained relatively stably." An Huchun explained.

"However, as time goes by, the condition of the skin will change due to eating habits, aging, the effects of medication, etc." An Huchun gave a rigorous answer.

"In addition, if you want to keep your skin moisturized, you need to continue using our products." An Huchun mentioned another situation.

"It is precisely because of this situation that we strictly do not write out the effect of keeping the skin moisturized, so as to avoid some picky consumers reporting us for false advertising." An Huchun explained.

Such reports really do exist!

After all, advertising laws are becoming more and more stringent, and if there is suspected false advertising, it is really possible to be sued by consumers, so An Huchun chose to keep his head down.

"So what's the minimum amount needed to keep the skin hydrated?" An Wuyang asked.

(End of this chapter)