The Super Rich: Start from when the family business is about to go bankrupt!

Chapter 25 WPG0025: Sales Plan: Just Copy It!

An Wuyang asked about various specific situations, because only by fully understanding the Ningzhi Ruoxue Time-Resistant Repair Cream can he better develop a marketing plan around it and give a suitable price.

"If you want to maintain your skin's moisture, the data from three sets of comparative experiments show that you need to add at least 10% of citrus essential oil and use it once every three days to maintain your skin's moisture," An Huchun explained.

“比如说6月1号使用，2号与3号可以不用；4号必须使用，5号与6号不用，7号又必须使用；按照这样的规则间隔2天使用一次。”安壶春详细补充，从而避免‘每三天’这种不严谨的说法让人不懂或者产生歧义。

An Wuyang frowned slightly. Although only 10% concentration of bitter orange blossom essential oil is needed to maintain the skin's moisture, it needs to be used every two days, which means at least 10 portions are needed a month.

However, based on the extraction rate of bitter orange blossom essential oil and the comprehensive calculation of the planting area of bitter orange blossom in Tianjingyan medicinal material planting base, the final output is definitely not enough.

So the production of Ningzhi Ruoxue Time-Reversing Repair Cream is destined to be in short supply?
This also means hunger marketing!

And it is non-malicious hunger marketing due to insufficient production capacity, not a monkey trick.

"Dad, based on the bitter orange flower essential oil from the Tianjingyan medicinal material planting base, I think we can mix in some purchased bitter orange flower essential oil to reduce its effect." An Wuyang explained
"This will not only demonstrate the good effects of the Snow Age-Defying Repair Cream, but also make the price of relatively low-end products cheaper, and provide a more cost-effective choice for some users who want to maintain their skin supple." An Wuyang added.

"The new product is produced according to the lowest critical point concentration. As for the name." An Wuyang thought about it for a moment.

"The name can be [Ningzhi Ruoxue Awakening Essence Repair Cream]." An Wuyang came up with another fancy name.

Among them, 'Ningzhi Ruoxue' represents the 'Ningzhi Ruoxue' series, 'Awakening' explains the function of awakening the skin's moisture state, 'Essence' represents the level of the product, and 'Repair Cream' is naturally the type of product.

Li Wenya was the first to express her love for the name 'Ningzhi Ruoxue Awakening Essence Repair Cream', because this fancy name really fits the mysterious yet impressive naming method in the cosmetics field.

An Huchun did not refute such a name. Although he thought such a name was too fancy and had no practical value from the perspective of a science and engineering man, he understood the principle that the minority should obey the majority.

His wife Li Wenya supports his son's safety, how can he refute it?

"So what price do you want to put on them?" An Huchun brought the topic back. He really wanted to test An Wuyang with the issue of pricing.

In fact, he had already thought of a pricing plan in his mind.

This is truly a great example of asking with an answer!
When An Wuyang asked the question before, he was constantly thinking about how to set the price and how to market the product. Now that An Huchun asked the question again, An Wuyang already had a clear answer in his mind.

However, An Wuyang did not answer this question directly. He looked at Li Wenya and said, "Mom, the bag you carried today should be the Hermès Birkin 25, right?"

Li Wenya responded, "To be more precise, it should be the Togo leather, black and silver buckle version of the Birkin 25."

The so-called Togo leather is a type of material of Hermès, and the black silver buckle is the color of the leather and the color of the lock.

For Hermès, the price difference for the same bag can be huge if it has different leathers, colors, and buckle colors.

"How much does it cost?" An Wuyang asked.

Li Wenya raised her eyebrows, "Are you asking about the counter price or the real price?"

Before An Wuyang could answer, Li Wenya continued, "The counter price of more than 80,000 yuan is meaningless. Their official website doesn't even have the price of Birkin-related products."

This is also one of the characteristics of Hermès! Because anyone who needs to go to the official website to check the price of Birkin is most likely not a consumer of Hermès.

"If you want to buy a handbag from the Brikin25 series at an Hermès store, you first need to become their VIP customer," Li Wenya explained.

"If you want to become a VIP customer of Hermès, you need to spend about one million yuan, and the consumption must be non-hot-selling products," Li Wenya added.

"Do you still remember the Hermès globe I bought for you?" Li Wenya asked.

Li Wenya continued, "That globe cost 18 yuan, and it was one of my tickets to buy a Birkin 25."

"In addition to purchasing non-hot-selling products to get admission tickets, you also need to purchase a portion of products at the same time after the products arrive. The allocation mechanism for this step depends on the situation in different regions. We at Shengqing probably need to replenish about 1 to 2 times the amount," Li Wenya added.

In fact, the final distribution rules don’t matter, because a Togo leather, black and silver-buckled Birkin 25 worth more than 15 yuan can be sold to a second-hand luxury recycler at a price of at least yuan as long as it is taken out of the counter.

In this case, of course a second distribution is needed!
In fact, this allocation ratio is increasing year by year, and the allocation ratio of popular bags in some areas is even as high as 1 to 4.

"." An Huchun was speechless.

Are these rules too complicated?

What does Hermès treat its consumers as?

However, it is such rules that have won the recognition of consumers. It has to be said that Hermès' marketing plan is indeed very successful.

An Wuyang understood it, because he knew Hermès and was very clear about Hermès's distribution mechanism.

An Wuyang deliberately asked Li Wenya about Hermes. In fact, he was not rambling, but An Wuyang wanted to learn the distribution mechanism of Hermes and let Wugengtian Pharmaceutical Group's new products implement the distribution sales plan.

Doing so will not only make more money, but also allow Wugengtian Pharmaceutical Group to sell some of its hard-to-sell products.

More importantly, the injectable esomeprazole sodium that Wugengtian Pharmaceutical Group failed to win in the fifth centralized medical procurement can also be sold through allotment, thereby hitting its competitor Caimei Pharmaceutical.

An Wuyang is not a good-natured person who won’t retaliate when being scolded or beaten!
Sun Zhiming had targeted and mocked him again and again in the class group, and An Wuyang had kept them all in mind, but the time had not come and he had no way to retaliate, so he chose to turn a blind eye and a deaf ear.

Now the opportunity is coming!

How could An Wuyang let the other party go so easily?

In addition, with the help of the distribution mechanism, the old factory of Wugengtian Pharmaceutical Group no longer needs to be sold, and the related layoff plans can also be terminated.

After all, no matter what kind of medicine is produced, as long as you want to buy the new product produced by Wugengtian Pharmaceutical Group based on the bitter orange blossom essential oil from the Tianjingyan medicinal material planting base, you must implement the distribution mechanism.

"Dad, you can't understand Hermes' sales plan, right?" An Wuyang asked.

An Huchun answered affirmatively, "It's really hard for me to understand. It's just a bag. Why is it like this?"

(End of this chapter)