The Super Rich: Start from when the family business is about to go bankrupt!

Chapter 27 WPG0027: Official guide price: Very cheap!
An Huchun's answer is indeed very rigorous, because it is indeed as An Huchun said, it is difficult to have a standard data-based answer to the question of the dosage of Ningzhi Ruoxue Time-Reversing Repair Cream.

An Wuyang thought about it for a while and then came up with a new idea.

"The 100 ml bottle is a bit too big. If we make the capacity smaller, we can lower the pricing, making it more affordable and avoiding the problem of super high prices as much as possible," An Wuyang explained.

"How many milliliters do you think the capacity is more appropriate?" An Huchun asked.

An Wuyang looked at Li Wenya, "Mom, what do you think?"

Of course, such professional questions should be asked to professionals who use cosmetics.

Li Wenya pointed at the 100 ml bottle of Ningzhi Ruoxue Time-Reversing Repair Cream on the conference table. The capacity of this 100 ml bottle is indeed quite large, almost the size of an orange.

"Most cosmetic brands' facial creams usually have a capacity of 30 ml, 50 ml, 100 ml, or even a super large capacity of 500 ml," Li Wenya explained.

An Wuyang asked, "What about the 10 ml capacity?"

Li Wenya complained, "We usually call the 10 ml capacity [experience pack], [travel pack], [trial pack], etc."

The main reason is that the capacity of 10 ml is really too low!
Anyway, when Li Wenya used the facial cream, she felt that she could only use 0.5 ml at a time. With a capacity of only 10 ml, wouldn't it be used up in 20 times?
The continuous usage period is not even a month!
Is this too little?

Li Wenya expressed her thoughts.

An Wuyang responded, "Our Snow Time-Defying Repair Cream can be used once every three days. Even if you use 1 ml at a time, 10 ml is enough for a month."

"My suggestion is to make a 10 ml version, but the bottle can be made larger, at least a round can with a diameter of five centimeters, and with a large opening so that users can take it directly with their fingers," An Wuyang added.

"We can invest a little more in packaging. As the saying goes, clothes make the man, and gold makes the Buddha. Better product packaging can more easily imply the high-end grade of the product." An Wuyang added.

An Huchun responded, "I'll leave the sales issues to you. You can use whatever kind of packaging you want."

"Mom, do you have any suggestions on choosing outer packaging?" An Wuyang asked the professional again.

Li Wenya gave her own answer, "Our product is named 'Neng Fat Like Snow', and my suggestion is to use Xing kiln white porcelain."

"First of all, Xing Kiln, as one of the seven famous kilns in the Tang Dynasty and the originator of white porcelain, meets the high-end positioning in terms of grade. Secondly, its color is like silver and snow, which perfectly fits our product image." Li Wenya added.

"The only problem is probably the price." Li Wenya looked at An Wuyang.

"If customized according to our product requirements, I estimate that the cost price of each white porcelain jar will not be less than 50 yuan." Li Wenya gave her own judgment.

An Wuyang responded, "This price is totally acceptable!"

"Our products are positioned as ultra-high-end, so we cannot save on packaging costs," An Wuyang explained.

In fact, An Wuyang, Li Wenya, and An Huchun all understand one thing tacitly, that is, these costs will be transferred to consumers.

Will consumers accept it?
This question is ridiculous!
From the birth of Ningzhi Ruoxue Time-Resistant Repair Cream, Wugengtian Pharmaceutical Group has never thought of using it to harm ordinary consumers.

Just as Hermes does not cheat the poor, why would the poor look at Hermes?

The Snow-like Time-Defying Repair Cream is not something that ordinary consumers can expect. It is important for people to know themselves!

"There is actually another advantage to our choice of Xing kiln white porcelain," An Huchun continued.

"If we customize the capacity of 10 ml, even if we fully produce the Gentle Snow Time-Restoring Repair Cream, we will have to customize more than 20 white porcelain jars. Considering the price of around 50 yuan, that would be an order of tens of millions of yuan." An Huchun gave the data.

"This is good news for the Xing kiln white porcelain industry." An Huchun smiled, but he had some subtext that he didn't say.

As the order provider, if Wugengtian Pharmaceutical Group can provide this order stably, it will be equivalent to having another business cooperation supporter.

An Wuyang shook his head. "We can't just produce the Gentle Snow Time-Defying Repair Cream. We also have to produce the Gentle Snow Awakening Essence Repair Cream. I think the ratio of the two products should be 40% to 60%."

"I have no objection to this production plan, but have you thought clearly about their final pricing?" An Huchun was quite curious about the price at which An Wuyang was going to sell the two new products.

This time, An Huchun really just wanted to know what price An Wuyang set for them.

An Wuyang's constant asking of questions had already made An Huchun recognize his abilities.

An Wuyang responded, "The price of Ningzhi Ruoxue Time-Defying Repair Cream is initially set at 9999 yuan per bottle, and the price of Ningzhi Ruoxue Awakening Essence Repair Cream is set at 1188 yuan per bottle."

"Of course, this is just our official guide price," An Wuyang added.

"Wouldn't it be more profitable to make the low-end Ningzhi Ruoxue Awakening Essence Repair Cream?" An Huchun quickly calculated the answer.

The Gentle Orange Flower Awakening Essence Repair Cream is made with 10% bitter orange blossom essential oil. One portion of Gentle Orange Flower Awakening Essence Repair Cream can make ten portions of Gentle Orange Flower Awakening Essence Repair Cream.

Judging from the official guide price, there is a price difference of 1881 yuan between the two.

An Wuyang responded, "The guidance prices are only for outsiders to see, and we don't accept guidance."

There is nothing wrong with this argument!
After all, An Wuyang is preparing to learn Hermès' sales plan and distribution mechanism, and the role of the official guide price is really just for outsiders to see.

Are you still thinking of buying the 'Ningzhi Ruoxue' series of products from Wugengtian Pharmaceutical Group at the official guide price?
Is this not a dream?

If there are certain people whom Wugengtian Pharmaceutical Group cannot refuse and want to purchase the 'Ningzhi Ruoxue' series products from Wugengtian Pharmaceutical Group at the official guide price, An Wuyang would rather give them away for free.

Giving it away for free can still leave a favor!

"Dad, what is our production capacity for the Ningzhi Ruoxue series of products?" An Wuyang asked.

"There is no need to worry about the production capacity. After all, there is too little raw material. We can produce it quickly in the drug research and development center," An Huchun explained.

"Even if we are more cautious and produce on a small scale each time to avoid accidental damage to the raw materials, we can complete the production in a week at most," An Huchun added.

"That means that as long as we register the relevant products, pass the approval, and then customize the outer packaging, we can quickly put them on the market, right?" An Wuyang asked.

(End of this chapter)