The Super Rich: Start from when the family business is about to go bankrupt!

Chapter 65 WPG0065: Bundling and sales plan launched!
The positioning of Wugengtian Pharmaceutical Group is indeed a bit awkward.

Although the prices of Wugengtian Pharmaceutical Group's drugs are relatively high, due to the high overall costs, the profit margin of Wugengtian Pharmaceutical Group is actually relatively low.

However, because Wugengtian Pharmaceutical Group's drugs are relatively expensive and their effects are not particularly outstanding, and its brand power is quite average, Wugengtian Pharmaceutical Group's annual sales have been declining year by year.

In view of this situation, the former five major distributors naturally do not care about the product distribution share of Wugengtian Pharmaceutical Group.

In fact, except for the agent Ping An Xingtian Group in North China, which can complete the agreed sales tasks, the other four dealers are unable to complete their sales tasks all year round.

But now it’s different!

In recent days, the five major distributors have already figured out the real effects of the Ningzhi Ruoxue series of products, and naturally also evaluated the future prospects of the Ningzhi Ruoxue series of products.

The five major distributors are unanimously optimistic about the prospects of the Ningzhi Ruoxue series of products!
So the five major distributors started competing directly, and even expressed their willingness to sign a huge underwriting agreement in order to win the exclusive agency of the Ningzhi Ruoxue series of products.

However, wanting to be the exclusive agent for Ningzhi Ruoxue series products is simply a dream.

Because An Wuyang is also well aware of the prospects of the Ningzhi Ruoxue series of products. Otherwise, how could An Wuyang refer to Hermès's distribution mechanism when planning the sales plan for the Ningzhi Ruoxue series of products?
Of course, it is because An Wuyang is very clear that the product power of the Ningzhi Ruoxue series is very strong, so he has the confidence to come up with a sales plan for matching goods.

'Huabei Yang Yuxin: Everyone, stop arguing. The specific situation will depend on Mr. An's arrangements.'

'Huabei Yang Yuxin: I just hope Mr. An can refer to the sales performance of major dealers in previous years.'

An Wuyang naturally saw Yang Yuxin's message. He raised his eyebrows. Although Ping An Xingtian Group did do well in its past sales performance, this was not a reason for Yang Yuxin to teach him how to do things!

Teach him how to do things?

Who is the other party?

An Wuyang took over the sales rights of Wugengtian Pharmaceutical Group, which meant he had to reconstruct the sales plan of Wugengtian Pharmaceutical Group instead of listening to what other distributors said.

'Huazhong Han Kun: Yes, yes, yes, everything is subject to Mr. An's instructions.'

'Huadong Cai Yanpeng: We, Tianyin Wei'an, always follow your lead! '

'Hua Nan Du Xueying: We wish Ning An to also wait for General An's instructions.'

'Huaxi Tian Shiwen: Since ancient times, Xichuan Shengqing has been inseparable, and we Rongcheng Life and Health have always been a staunch supporter of Wugengtian! '

An Wuyang looked at all the dealers and agents who had sent messages to express their loyalty, and he no longer put on airs.

'An Wuyang SD: Regarding our group's previous products, we will continue to follow the usual practice. The five of you will share the market share equally. If any of you wants more, you can apply to our group and we will increase the corresponding production capacity.'

'An Wuyang SD: As for the Ningzhi Ruoxue series of products, we will list them separately and adopt a new sales plan. ''An Wuyang SD: Among them, [Ningzhi Ruoxue Awakening Essence Repair Cream] will be sold as a set with [Esomeprazole Sodium for Injection] under our group. '

'An Wuyang SD: The selling price of [Esomeprazole Sodium for Injection] will be 59.8 yuan, which is the price our group offered in the fifth centralized procurement of medicines.'

'Safe and sound SD: Every 1 serving of [Ningzhi Ruoxue Awakening Essence Repair Cream] will be sold as a set with 20 servings of [Esomeprazole Sodium for Injection].'

One portion of [Esomeprazole Sodium for Injection] is sold at 59.8 yuan, and the total price of 20 portions is 1196 yuan. Add [Nanzhi Ruoxue Awakening Essence Repair Cream] at 1188 yuan, and the final price of the set is 2384 yuan.

In the distributor group of Wugengtian Pharmaceutical Group, the five major distributors stopped sending messages. They obviously understood An Wuyang's meaning. This was bundling and selling products together!

Wugengtian Pharmaceutical Group failed in the bidding in the fifth pharmaceutical procurement. Now it is directly combining the batch of [Esomeprazole Sodium for Injection] that lost market share with the sales of [Ningzhi Ruoxue Awakening Essence Repair Cream].

If you want to buy [Ningzhi Ruoxue Awakening Essence Repair Cream], you must buy [Esomeprazole Sodium for Injection], and purchase it at a price of 59.8 yuan.

However, Caimei Pharmaceutical, which had previously won a place in the fifth round of centralized medical procurement, offered a price of only 44.3 yuan for [Esomeprazole Sodium for Injection].

This means that if you choose to accept the bundled sale by Wugengtian Pharmaceutical Group, the purchase price of [Esomeprazole Sodium for Injection] will naturally be higher than the pharmaceutical procurement price, and this excess price will most likely be borne by the distributors themselves.

After all, if we want to sell [Esomeprazole Sodium for Injection] to customers in the medical system, the selling price can't be higher than the price of centralized medical procurement, right?
Yang Yuxin quickly calculated on her mobile phone that 20 premium copies of [Esomeprazole Sodium for Injection], if referred to the fifth medical procurement price of 44.3 yuan, would be equivalent to a premium of only 310 yuan.

This premium added to the cost of [Ningzhi Ruoxue Awakening Essence Repair Cream] simply increases the cost price from 1188 yuan to 1498 yuan. This price is completely within the affordability of their Ping An Xingtian Group.

‘低端版本的新品配货就达到了1比1的程度，那高端版本的新品配货岂不是要1比2，甚至是1比3？’杨玉馨暗自思考着。

If the allocation ratio is like this, Yang Yuxin said that she can make the decision to buy the new products of Wugengtian Pharmaceutical Group, and take as many as possible.

When Ping An Xingtian Group was the agent of Wugengtian Pharmaceutical Group, they made good efforts to promote the products of Wugengtian Pharmaceutical Group, so they maintained a net growth in sales every year.

Yang Yuxin is very clear about the disadvantages of Wugengtian Pharmaceutical Group's products, which are simply that they are not well-known enough, the effects are not good enough, and the prices are relatively high.

However, these problems can be overcome!

The simplest way is to reduce prices for promotions and lower the prices of other products of Wugengtian Pharmaceutical Group. For example, the price of [Esomeprazole Sodium for Injection] will drop from 59.8 yuan to 44.3 yuan, or even to 40 yuan.

When the price is low enough, competitiveness will naturally increase!

As for the money lost on these medicines, it is nothing more than making up for it on the [Ningzhi Ruoxue Awakening Essence Repair Cream].

Yang Yuxin is very optimistic about the Ningzhi Ruoxue series of products. She even obtained the comparative experimental data report of the Ningzhi Ruoxue series of products in private, so she is not worried about losing money at all.

With her marketing skills, she felt that something like that could never happen!
(End of this chapter)