Rebirth: My dad is too obedient

Chapter 496: Caught a Cockatiel

Kuang Lili's younger subordinates, perhaps out of consideration for their performance in front of their superiors and boss, engaged in a rather heated discussion:
"I think this is great! The idea is actually very simple, but it's very interesting and ingenious!"

"The idea of ​​'holding it in the palm of your hand' is so nice! Drinking our 'U-Love-Me' milk tea cup gives you that feeling of 'holding it in the palm of your hand,' which naturally brings the product into the creative concept."

"It has a very Taiwanese idol drama feel to it!"

"And Jaylen's sweet words are really so sweet!"
It also aligns with the product image of our 'U-Love-Me' milk tea!

"Yes, yes, that's exactly what I mean!"
It's a very sweet feeling. Jay Chou's words are sweet, and 'U-Love-Me' (a popular Chinese beverage brand) is sweet too!

……

The young people chattered excitedly.

Xu Chen secretly found it amusing, thinking that these young people were really good at talking.

They uncovered selling points in the solutions that even they hadn't considered.

But this is certainly a good thing, it's like helping me sell my manuscript...

Kuang Lili paused slightly, then turned to look at her boss and said with a smile:

"I also like this solution more. It's simpler and more interesting than the solutions I've seen before."

The supplier's proposal highlighted several scenarios for using milk tea, but it lacked a clever creative element like "holding it in the palm of your hand"...

Gu Xinxin and Sun Aimi exchanged a glance, both unable to contain their joy.

As expected of "Little Xu's" report, the client's on-site feedback was unexpectedly positive.

……

After a moment of contemplation, the big boss, Li Yongjun, finally spoke:
"The plan is good, and the idea is good too..."

However, the core question remains: will Jay Chou's team accept this?

He paused slightly, a hint of embarrassment in his eyes:
“We’ve submitted over a dozen creative proposals, but they’ve all been rejected by Jay Chou’s team.”

If any more proposals are rejected, the artists' willingness to cooperate will likely decrease further.

Xu Chen was speechless, thinking that a top-tier artist like Jay Chou was really assertive in business negotiations.

The brand was eager to offer money, but Jay Chou's team still had many specific and demanding requirements.

Kuang Lili pondered for a moment, then spoke again:

"To be honest, I personally have a lot of confidence in the 'Dongchen Advertising' proposal."

Of the proposals we've seen so far, this one is the one that best matches Jay Chou's style.

Moreover, there's a female lead in the story, so it would be a good opportunity to include that Taiwanese actress.

"She still has a leading role on par with Jay Chou, and given how well she's done, I think it's hard for the other side to find anything wrong with her."

She looked up at Xu Chen again and said with a smile:
“When we made our request to Dongchen Advertising, we also made sure we understood the relevant project background.”

Therefore, Mr. Xu's plan also took into account Jay Chou's team's requirements and the actress's situation.

It was obvious that she was also helping to persuade the big boss, Li Yongjun.

Besides genuinely appreciating the excellent "cherished" solution, I've also been tormented by this project for far too long.

As the main person in charge of the project, Kuang Lili probably wanted the plan approved more than anyone else, so that it could be pushed forward as soon as possible.

Li Yongjun frowned again, seemingly still hesitant.

He then turned to look at his daughter, Li Lili, and said gently:

How do you tell the difference between each grain?

'U-Love-Me' is meant to be sold to you high school and college students...

Don't you also like Jay Chou? What do you think of this idea?

Li Lili put on a peculiar smile, but said:

"Dad, I've never been in a relationship before..."

Li Yongjun was stunned for a moment, then burst out laughing.

Li Lili looked embarrassed and secretly stuck out her little tongue.

Kuang Lili hesitated for a moment and then didn't say anything more.

Under the current circumstances, the final decision-making power rests with the chairman.

Li Yongjun paused slightly, then smiled and looked at Xu Chen, saying:
"Please don't take offense, Mr. Xu. My main concern is still with Jay Chou."

I'm determined to get Jay Chou's endorsement!

"The product 'U-Love-Me' is one that can only succeed; failure is not an option."

"As you probably know, our company doesn't have many product lines. Currently, we only have two main lines: jelly and seaweed."

My work style is that if I'm not going to do something, I won't do it at all; but if I do, I'll be number one in the industry.

When he said this, Li Yongjun's tone still revealed obvious confidence and boldness.

“‘U-Love-Me’ is the group’s third product line after jelly and seaweed, and it will determine the group’s development over the next five to ten years.”

When we were choosing a spokesperson, I told Lily that we had to find the most popular and hottest person, the one with the strongest appeal among young people! We didn't care about the price!

We conducted research and ultimately decided on Jay Chou.

But the current bottleneck is that Jay Chou is becoming increasingly demanding regarding endorsement deals in mainland China.

"There are some background reasons for this. Two years ago, two brands in mainland China signed Jay Chou."

The resulting advertisement was very low-quality, and Jay Chou's fans were very resistant to it. This generated a lot of negative feedback in Taiwan.

Therefore, Jay Chou's management company is now very cautious about cooperating with mainland China.

They acknowledge the capabilities of our "Xizhilang" company, but they still need to carefully review the content of the advertisement, and the review process is very rigorous, with many considerations taken into account.

……

Li Yongjun spoke at length, basically outlining the core difficulties facing this project.

Ultimately, it comes down to the censorship issue by Jay Chou's team.

As a "rising star," Jay Chou is increasingly protective of his image, which is understandable.

For Jay Chou at this point, whether he gets another endorsement or not, commercial interests may not be as important anymore.

Whether an endorsement deal is a plus or a minus for an artist has become an extremely important factor to consider.

It was precisely because of the negative feedback from his previous two endorsement projects in mainland China that Jay Chou's team was so strict and conflicted about the "U-Love-Me" project.

Meanwhile, "Youlemei" has submitted more than a dozen proposals, all of which have been rejected. Li Yongjun is genuinely afraid that the other party will lose confidence and become less and less willing to cooperate with "Youlemei".

There's nothing we can do; we're practically begging them to endorse us...

Li Yongjun did not hide the current problem; in fact, he was throwing the question back to Xu Chen to see how he would respond.

Xu Chen remained calm and did not rush to speak.

This actually surprised both Li Yongjun and Kuang Lili a little.

When discussing proposals with other advertising companies, they may have already started frantically trying to "make amends" for their proposals, offering a whole host of convincing reasons.

At this moment, "Young Master Xu" in front of him did not seem to have much of a desire to "defend the plan," and was just listening silently.

……

After Li Yongjun finished speaking, Xu Chen paused for a moment before suddenly speaking:

"Since Jay Chou is so difficult to deal with, why insist on using him?"

As soon as the words were spoken, both Li Yongjun and Kuang Lili were stunned.

Kuang Lili:
"As our CEO Li just said, the 'Youlemei' project must be successfully launched."

We wanted to find the most popular and hottest young people, which is why we chose Jay Chou.

Furthermore, in the minds of mainland Chinese, milk tea also has the concept of "bubble tea" from Taiwan, so casting a Taiwanese celebrity would be a good fit.

Xu Chen nodded, then spoke slowly and deliberately:

“I think we should definitely promote ‘U-Love-Me’, but it doesn’t necessarily have to be Jay Chou.”

Li Yongjun and Kuang Lili exchanged glances, seemingly surprised by Xu Chen's response.

According to previous communications, Jay Chou's endorsement was a predetermined task, essentially a shackle on the project's certainty.

The advertising company's previous proposals were all made with this "shackle" in mind, but the "Little Xu" in front of me actually said right away that "it may not be Jay Chou".
Li Yongjun pondered for a moment, then seemed to become somewhat interested, waiting for "Young Master Xu" to continue.

Xu Chen continued:
"Usually, if more than a dozen proposals have already been rejected, the other party will become increasingly frustrated and find it increasingly difficult to resolve the issue."

The other party is probably already overwhelmed with choices.

I have a lot of confidence in the "holding it in the palm of your hand" idea. But frankly, given the current situation, I don't think Jay Chou's team will approve it easily.

The other party's nitpicking may no longer be related to the quality of the proposal, but rather to their suspicion and distrust of mainland companies and mainland ideas..."

Kuang Lili: "What Mr. Xu said makes sense. In fact, we have also considered this aspect."

But since things have come to this point, we have no choice but to face the situation if we want to successfully sign Jay Chou.

Xu Chen: "So, it doesn't necessarily have to be Jay Chou."

Kuang Lili: "We must find the most popular and hottest ones, the ones with the strongest appeal among young people."

This is our established strategy; we will not settle for second best.

Li Yongjun, standing to the side, nodded in agreement. Xu Chen nodded and continued:
“The launch and promotion of ‘U-Love-Me’ should have taken place over the next year, which was from 07 to 08.”

As Mr. Li just mentioned, we need to invest heavily in promotion and marketing over the next year or two to make 'Youlemei' a market leader in instant milk tea.

So what we really need to consider is, from 07 to 08, who were the most popular and influential celebrities among young people?

"Jay Chou is certainly popular and famous, but in the specific period of 07 and 08, his popularity and media attention may not have been the highest."

At the same time, Jay Chou is currently very popular, and his endorsement fees are among the top in Asia, so the cost-effectiveness for us is not high.

If there are stars who rose to prominence rapidly between 07 and 08, then it might be even more worthwhile for us to invest in them.

Kuang Lili: "So, Mr. Xu already has a more suitable candidate?"

Li Yongjun sat up straighter, seemingly regaining his interest.

Li Lili, sitting next to him, instantly understood what was going on and looked at Su Rong across the conference table with surprise in her eyes.

The young girl had naturally guessed that the spokesperson the advertising company across the street wanted to recommend was none other than Xie Bingran, whom she admired.

Previously, Su Rong had only mentioned to Li Lili that Xie Bingran would be in the advertising plan later, but she did not say how "in" she would be.

Is it really going to be Xie Bingran filming an advertisement for "Youlemei"?
Wouldn't that mean I'd have a chance to see her?

Just thinking about it made Li Lili incredibly excited!
……

Just as Li Lili had said, Xu Chen continued:

"For the next year, the hottest topic of discussion across the country was the 08 Beijing Olympics."

This Olympics, held on our doorstep, has clearly mobilized the nation's media resources to generate buzz, and the buzz will only continue to rise throughout the year.

This is a major event with national significance and a certain degree of political importance, and it will inevitably be the focus of attention for the entire following year, reaching its peak in terms of popularity and discussion during the month of the Olympics a year later.

This rhythm coincided perfectly with the promotion cycle of "U-Love-Me".

Kuang Lili: "You mean, we should ride the wave of the Olympics?"

Xu Chen nodded, then said calmly:

"Faced with the hype surrounding the Olympics, all celebrities, including Jay Chou, have to give way."

Even in the current call for submissions for the Olympic theme song, I saw in the news that Jay Chou actively participated.

This shows that even Jay Chou is trying to ride the coattails of the Olympics…

Kuang Lili thought for a moment: "What does this have to do with our choice of spokesperson?"

If it's a collaboration with the Olympics, it doesn't actually have that much connection to our milk tea category.

Xu Chen paused for a moment:

"If a sports star with a huge following can emerge during the Olympic cycle, then in terms of popularity, buzz, and even appeal to young people, he will not be inferior to Jay Chou."

Li Yongjun seemed to be deep in thought:
"A sports star... I really hadn't thought about that."

Kuang Lili frowned:
"Sports stars are all a bit clumsy and dark-skinned..."

Excuse me, what I mean is that they are generally less presentable in terms of appearance.

"And our milk tea category..."

His words were naturally full of concerns.

Xu Chen didn't say anything more, but picked up the mouse on the table and played a video he had prepared in advance.

The video was edited by Tang Xiaowei, and it was naturally the promotional video for Xie Bingran.

Asian Games gold medals, crossing the finish line, cheers and flowers...

Louis Vuitton, Jeep, Head & Shoulders, Kunlun Mountain...

This video was edited with care, and Xu Chen had given two rounds of feedback beforehand.

The film is short, but every segment and every shot has its own design considerations.

Besides showcasing Bingge's performance and control on the track, it also highlights her popularity, appearance and fans, charisma and influence...

The short promotional video finished playing quickly, and Xu Chen began to speak:

"Xie Bingran is very likely to be the most popular and valuable domestic athlete at the 08 Olympics."

She offers better value for money than Jay Chou, and will have greater potential for popularity in the coming year.

The projection screen showed two posters of Xie Bingran.

One is a Louis Vuitton, and the other is a Kunlun Mountain mineral water bottle.

The selection of these two posters was naturally deliberate, highlighting Bing Ge's image and temperament. At the same time, these two posters are not particularly disconnected from the attributes of the "Youlemei" product; they are still intrinsically compatible.

……

Li Yongjun stared at the poster frozen on the screen and murmured the name:

"Xie Bingran... has a very good image."

Li Lili, who had been sitting obediently beside him, almost stood up.

Her eyes lit up, and she suddenly reached out and tugged at her father Li Yongjun's arm.

Li Yongjun turned his head.

Li Lili couldn't hide her excitement, and seemed to have a lot to say, but in the end she only managed to utter one sentence:
"Dad! Xie Bingran!"

Li Yongjun: "Huh?"

Over the next ten minutes, Xu Chen witnessed a somewhat magical scene.

Li Lili, a high school student who had been quietly listening in, started enthusiastically recommending Xie Bingran to Li Yongjun and Kuang Lili.

Li Lili knows Xie Bingran's competitions like the back of her hand, and even knows her current endorsements very well.

The popularity and discussion surrounding "Brother Bing" among young people are also well-documented, and he even showed off the shoes he was wearing to everyone.

Xu Chen was still standing there, hesitating whether to sit back down.

With Li Lili as the super-strong "mouth double," Xu Chen doesn't need to say anything more.

Moreover, Li Lili is the daughter of a big boss, so Li Yongjun naturally listened attentively to her continuous insights.

Kuang Lili and her marketing department subordinates naturally didn't dare to interrupt.

Sun Aimi and Gu Xinxin looked at each other again and couldn't help but smile.

It turns out this was the boss's arrangement.

Xu Chen secretly glanced at Su Rong and gave her a thumbs up.

Su Rong tilted her chin up slightly, revealing a hint of pride...

It took Li Lili a good ten minutes to finally finish "sharing," but she still couldn't contain her excitement.

As Li Yongjun listened to his daughter's story, he pondered it over. Perhaps he was convinced, because he eventually smiled.

As Kuang Lili observed the current situation, a huge weight was lifted from her heart.

This project, which has been a torment for the better part of half a year, finally feels like it's almost done...

Li Yongjun cleared his throat and looked at Kuang Lili with a smile:
"Lily, what do you think?"

Kuang Lili was stunned for a moment, but didn't say anything.

Li Lili stared at Kuang Lili with wide eyes, her gaze filled with both expectation and a hint of threat.

Li Yongjun burst out laughing.

He frowned and pondered for a moment, then looked up at Xu Chen and said:
"I have another question."

Xu Chen: "Please go ahead, Mr. Li."

Li Yongjun: "If we change the spokesperson, does that mean the concept for the advertisement also needs to be changed?"

Xu Chen: "No need to change it, it's still a romance theme."

Xie Bingran can play the role of Jay Chou.

Kuang Lili: "But she's a girl..."

Before Xu Chen could reply, Li Lili interrupted:

"What are girls afraid of? Bing-ge is so cool!"

Xu Chen added:
"Girls can also dress up as boys!"

Kuang Lili: "Playing a role?"

Xu Chen: "Ye Tong can play Xu Xian, and Brigitte Lin can play Dongfang Bubai..."

Our commercial is a mini-theater; who says Xie Bingran is playing herself?

Li Yongjun nodded: "That makes sense."

Kuang Lili thought about it carefully again and then asked:
"What about the actresses who played supporting roles?"

Xu Chen looked up at Li Lili, then at Li Yongjun:
"I think your daughter would be a good match."

Li Lili was stunned for a moment, staring wide-eyed in disbelief.

Soon after, it was caught and turned into a mandarin fish.

……

Su Rong, Sun Aimei, and Gu Xinxin looked up at Xu Chen, all of them surprised:
Can it still be like this? !
(End of this chapter)