Rebirth: My dad is too obedient

Chapter 497 Director Li's Surprise
Xu Chen no longer needed to say anything more.

Inviting Li Lili to play the "female lead" alongside Bing Ge, the moment Xu Chen uttered this "brilliant arrangement" was the legendary "moment of victory."

Li Lili was clinging to her father Li Yongjun's arm, using a combination of coquetry, cuteness, threats, and inducements, all with one underlying demand:
"Dad! I want it! I want it! I want it! I want it!..."

Sun Aimi and Gu Xinxin remained silent, but couldn't help but smirk.

Su Rong was dumbfounded, thinking to herself that Xu Chen was incredibly clever, able to come up with such a trick...

Kuang Lili, on the client's side, had her mouth slightly open, seemingly not quite understanding the current situation.

Wasn't this a proposal presentation meeting?

At what point did the plot take this turn?!

Li Yongjun was grabbed by the arm by his daughter and she acted cute and charming. In the end, he could only let out a sly chuckle from the old father.

A few minutes later, Li Lili, who was in a great mood, was finally calmed down by her father.

The meeting must continue, and the important matters need to be discussed.

But the most important thing seems to have been decided inexplicably.

Kuang Lili cleared her mind a little, but couldn't help feeling a little happy.

After more than half a year of entanglement, the "Youlemei" advertising project has finally made great progress.

Although the process was somewhat strange, things finally took a turn for the better.

Having been tormented by Jay Chou's team with over a dozen rounds of proposals, Kuang Lili now has to completely disregard their opinions and has to admit that she feels "a great weight has been lifted off her shoulders".

She mentally reviewed the next steps one more time before speaking:

"Then we need to contact Xie Bingran as soon as possible. We don't know her schedule or whether she's willing to take on our collaboration."

This is the crux of the problem: what if Xie Bingran doesn't accept this endorsement?
After all, they are national team athletes, so I've heard they are very careful in choosing commercial partnerships...

Xu Chen smiled and said:
"There's no need to worry too much about this."

We at Dongchen Advertising have a long-term partnership with Xie Bingran, and we can help with communication.

Furthermore, I have personal connections with leaders at the General Administration of Sport, so I can help inform them in advance and act as a go-between.

As soon as Xu Chen finished speaking, Li Yongjun and Kuang Lili exchanged a glance, both showing surprise and delight.

Kuang Lili suddenly remembered the project cases of "Dongchen Advertising", which included a project where Xie Bingran was the spokesperson. She smiled and said:

"No wonder the Jeep and Kunlun Mountain projects were both handled by Mr. Xu's team. It turns out they have a solid cooperative relationship with Xie Bingran's side."

Xu Chen simply smiled and didn't offer any further explanation.

Sometimes, not explaining things too thoroughly can make the other party feel that "Dongchen Advertising" has some hidden capabilities and value that are hard to fathom.

Xu Chen continued:

"Xie Bingran's endorsement cost-effectiveness will definitely be much higher than Jay Chou's, and she can save money on business expenses."

But she should sign the contract as soon as possible, otherwise her business expenses will definitely rise further.

Xie Bingran will have an international competition in April, and her commercial value will rise along with the popularity of the Olympics in the coming year.

If the cost exceeds that of Jay Chou, the cost-effectiveness will decrease.

Kuang Lili nodded, then turned to look at her boss, Li Yongjun:
"Mr. Li, what about Xie Bingran's side... Shall we proceed with that?"

Before Li Yongjun could reply, Li Lili, who was standing next to him, had already "set her sights" on him, seemingly threatening her father's next words.

Li Yongjun pinched his daughter's cheek and turned to Kuang Lili, saying:
"Just push it down."

He then looked up at Xu Chen and said:

"I would also like to trouble Mr. Xu to help communicate with the General Administration of Sport in advance."

Xu Chen: "No problem, I'll contact them today and help President Kuang establish contact."

Li Yongjun stood up and said to Kuang Lili:

"Lily, let's finalize the cooperation with 'Dongchen Advertising' as soon as possible."

Although the spokesperson hasn't been finalized yet, the creative proposal that Mr. Xu just submitted is the best I've seen in the past six months.

The idea of ​​"holding it in the palm of your hand" is excellent, even without any celebrity endorsements!

Kuang Lili was stunned; she hadn't expected her boss to give her such a high evaluation.

In previous meetings, Li Yongjun was mainly preoccupied with the possible feedback and opinions from Jay Chou's team, and had not really seriously examined this "precious" creative content.

Looking back now, the idea itself is already quite persuasive.

After thinking about it, Kuang Lili realized that, as Li Yongjun had said, the worst-case scenario was that they wouldn't be able to find any spokespeople.

Even without celebrity endorsements, the "holding it in the palm of your hand" concept alone should be enough to achieve good promotional results.

Of course, a spokesperson still needs to be signed, since "Youlemei" is a project that needs to be heavily promoted and "must succeed".

……

The meeting on the proposed solutions concluded successfully.

Kuang Lili, accompanied by Zheng Wan, approached Xu Chen alone to discuss the progress of the project.

Chairman Li Yongjun was about to leave with his beloved daughter when Li Lili lingered, running over to whisper to Su Rong.

Li Yongjun smiled helplessly and left with his secretary.

The two little girls, Li Lili and Su Rong, huddled together, chattering excitedly, seemingly sharing something with each other...

Xu Chen, along with Sun Aimi and Gu Xinxin, made follow-up arrangements with Kuang Lili.

Regarding Xie Bingran's collaboration, Xu Chen will first communicate with the General Administration of Sport, specifically with Director Li Yue, and then help Kuang Lili with the subsequent coordination.

As for the specific business negotiations between "Xizhilang" and Director Li Yue, "Dongchen Advertising" naturally did not participate much, especially in the negotiation process.

The cooperation between "Xizhilang" and "Dongchen Advertising" has naturally been finalized, after all, the big boss Li Yongjun has just spoken.

Gu Xinxin will then work with Zheng Wan to finalize the signing of the specific contract and the confirmation of the service details.

As for the script and shooting arrangements for the commercial, they will be mainly handled by Sun Aimi's team after the spokesperson's cooperation is confirmed...

After finishing their conversation, Kuang Lili turned and secretly glanced at the boss's daughter, Li Lili, before whispering to Xu Chen:

"Mr. Xu's suggestion to involve Lili in this project was truly a stroke of genius!"

Xu Chen smiled and said, "I think Lili has a great appearance and temperament, and she is sweet and cute."

This perfectly aligns with the concept of the advertisement.

Kuang Lili smiled and gave Xu Chen a thumbs up.

The praise and admiration are genuine.

Whether it was the initial creative proposal, the subsequent endorsement, or the involvement of the chairman's daughter, Dongchen Advertising truly "deserved" to win this project.

Having witnessed nearly twenty advertising companies being eliminated, Kuang Lili naturally admired the mindset and ability of this "Young Master Xu" even more.

No wonder Dongchen Advertising, a new and small company in the industry, was able to secure projects from companies like Jeep, Vanke, and Jiaduobao.

The young "General Manager Xu" in front of me is really more than just a pretty face.

Kuang Lili's gratitude towards Xu Chen was genuine.

After all, this project had been entangled in difficulties for too long. Thanks to the intervention of Xu Chen and "Dongchen Advertising", it has finally taken a big step forward.

...Kuang Lili then introduced Xu Chen to Li Lili.

Li Lili and Su Rong held hands, clearly having become very good friends.

In fact, Xu Chen and Li Lili are about the same age, and when they got to know each other and chatted, Xu Chen deliberately revealed some of his friendly "student-like" qualities.

Li Lili looked at Xu Chen and said very seriously:
"Mr. Xu, you absolutely must help us secure Xie Bingran's endorsement deal!"

Before Xu Chen could answer, Su Rong spoke up:

"Don't worry about that, he can definitely handle it!"

Li Lili suddenly showed a hint of disappointment:
"I really want to go to Europe with you guys to watch Bingge's matches, but unfortunately I have my college entrance exams coming up soon..."

It seems that Su Rong has already discussed the competition at the end of April with her.

Su Rong smiled and said:

"Wait until you finish your joint entrance exam. Bing-ge has other competitions to participate in, we'll go together then!"

Li Lili smiled happily: "Mmm!"

……

……

A dozen minutes later, Xu Chen and his group had already taken a car to the airport.

Kuang Lili originally intended to have Xu Chen and the others stay for dinner, but their return tickets had already been booked, so she could only invite them on another day.

In fact, at the airport yesterday, Xu Chen was still thinking about whether he should go to Vanke to maintain his relationship. Even if he couldn't meet the two bosses, Wang Shi and Yu Liang, it would be necessary to build a relationship with Zhou Kai.

But the afternoon meetings dragged on for too long, leaving no free time.

There was another matter that Xu Chen kept in mind.

I've always wanted to enroll my father, Xu Zhiquan, in a CEO program or EMBA course, and Nie Fei had even helped me look into it before.

Learning business or management theories is secondary; the main thing is to help my father, Xu Zhiquan, expand his network of contacts.

Nie Fei said that the most prestigious institution in China right now is the "Cheung Kong Graduate School of Business".

However, this company's CEO program is based on a "recommendation system." In addition to certain hard requirements regarding the size and strength of the company, recommendations from previous graduates are also required.

Vanke's founder, Wang Shi, happens to be a former student of the Cheung Kong Graduate School of Business.

Nie Fei then suggested that Wang Shi make the recommendation later.

Therefore, Xu Chen still needs to maintain a good relationship with Wang Shi so that he can raise this request when the time is right.

Fortunately, Dongchen Advertising and Vanke now have a long-term cooperation, and there are still many opportunities for further communication and exchange.

In addition, Xu Zhiquan's current net worth has not yet met some of the hard requirements of the CEO program at Cheung Kong Graduate School of Business, and we still have to wait for the development and nationwide expansion of Chenfeng Technology.

Therefore, there's no rush.

Xu Chen was thinking that once the new "Burning Ice X" shoes came out, he would send a pair to Wang Shi and Yu Liang, which would also help maintain their daily relationship.

……

In a taxi.

Xu Chen sat in the passenger seat, while the three little girls chattered excitedly in the back.

Mr. Xu has secured another project, and Gu Xinxin has already announced it in the group chat, which has naturally sparked another round of discussion and praise.

Nie Fei couldn't help but leave a message in the group chat, saying:

All projects that Mr. Xu has taken charge of have been 100% successful so far.

This is practically unprecedented in the advertising industry!

Amidst cheers and applause, Mr. Xu left another message in the group chat: "Treat me to a big meal when I get back," which sparked another round of cheers and excitement...

Xu Chen turned to look at Su Rong in the back row and said with a smile:

"Miss Su Rong deserves at least half the credit for this project!"

Su Rong smiled sweetly:

"I'm so happy to have helped Brother Bing secure the project!"

And I get along really well with Lili, it's great to make a new friend!

Xu Chen: "I feel like you're no longer socially anxious or afraid of strangers."

Su Rong thought for a moment and said, "Well... I still have a little bit."

……

Shenzhen's Bao'an Airport is built to be extremely "modern", especially Terminal B, which has only been open for less than two years.

Xu Chen found a top-notch Cantonese tea restaurant and treated the three girls to a decent dinner.

Airport restaurants are more expensive than outside restaurants. We ordered a huge table full of food, which made "Little Xu" seem very extravagant.

"Mr. Xu" was naturally overjoyed to have secured a new project, especially since this project was "of great importance."

It involves Xie Bingran's new commercial endorsement, and also aims to win over Director Li Yue so that he can help connect "Chenfeng Technology" with the Olympic Games.

Having helped Xie Bingran secure a new business opportunity, Director Li Yue will naturally be more proactive in providing follow-up support.

Chenfeng Technology is about to enter a critical period of "going nationwide", and it is crucial to take advantage of the 08 Olympic Games.

Xu Chen pondered his words for a moment, then sent a message directly to Director Li Yue.

Besides needing to discuss the "Youlemei" project, I also need to inquire about "Chenfeng Technology" and the Olympics.

After all, Xu Chen was very proactive in promoting the "Youlemei" project, hoping to use his endorsement of Binggela as leverage to get Director Li Yue to put in more effort regarding the Olympics...

[Director Li, regarding the business collaboration with Xie Bingran that we mentioned last time, I've contacted a new client and recommended Bing-ge's endorsement deal to them.]

The other party has accepted my proposal for 'Dongchen Advertising' and has a strong interest in having Bing Ge as their spokesperson...

Xu Chen did not mention the specific clients and project details in the text message.

Since this is a project involving confidentiality obligations, it's better to communicate over the phone.

Just a few minutes after the message was sent, Director Li Yue called directly.

As soon as Xu Chen answered the phone, he heard Director Li Yue's warm and surprised voice.

"Mr. Xu, you're really amazing!"

I really didn't expect that you'd bring in another project in such a short time!

Director Li Yue expressed her surprise and gratitude frankly, leaving Xu Chen barely able to get a word in edgewise.

Xu Chen couldn't help but find it somewhat amusing.

He recalled that when he first met Director Li Yue last year, he still gave the impression of being a typical "person within the system," whose speech was always vague and roundabout.

They never express their emotions directly, but rather maintain a distance and guardedness.

However, after collaborating on several projects, Xu Chen discovered that Li Yue was actually simple and straightforward at heart.

Perhaps it's because I've been within the system for so long that I have to make some self-corrections and impose some constraints.

But when interacting with someone like "General Manager Xu," who is completely outside the system, Director Li Yue might be able to be more open-minded...

(End of this chapter)