Rebirth: My dad is too obedient

Chapter 498 It's a pity there are no 'what ifs' but there is Brother Bing.

During the phone call, Director Li Yue was still exchanging pleasantries with Xu Chen.

Xie Bingran getting another commercial endorsement in the first half of the year was something Director Li Yue was naturally "eagerly awaiting".

Director Li Yue is responsible for the national track and field team's external business cooperation, including Xie Bingran's business orders, which are naturally counted as Li Yue's achievements.

Although Li Yue wouldn't receive a specific amount of money from an organization like the General Administration of Sport, it was still significant for his future "promotion".

Li Yue was "surprised" for quite a while before finally asking which brand and which client it was.

Xu Chen then briefly shared the project details of "Xizhilang" and "Youlemei".

Director Li Yue thought for a moment before smiling and saying:

“‘Xizhilang’ is a major brand in the domestic snack industry, and its main users are teenagers and children, so its overall image is relatively positive.”

The initial review of companies by the State Administration should go smoothly...

This project has almost no risk; it's definitely worth doing!

Xu Chen: "The project I recommended to Director Li was naturally one that had already been considered."

I won't let Bing Ge touch unreliable clients or projects.

What Xu Chen didn't say was, "For example, Sanlu."

In fact, Xu Chen did not expect that after Xie Bingran rejected Sanlu, Director Li Yue would recommend Senior Sister Chen Lan to them.

In the period following the Lunar New Year, advertisements featuring Chen Lan endorsing "Sanlu Milk Powder" were aired on major television stations, and even Xu Chen had seen them many times, whether intentionally or unintentionally.

Xu Chen naturally knew that the Sanlu milk scandal was bound to break out; it was just a matter of time.

And when the Sanlu scandal comes to light in the future, it remains to be seen whether it will affect Director Li Yue.

Li Yue could still help Xu Chen in many ways, and Xu Chen naturally didn't want anything to happen to him.

In fact, Xu Chen's previous obstruction of Xie Bingran's endorsement of "Sanlu" was already a clear risk notification, but Director Li Yue didn't seem to take it seriously.

But now that Chen Lan's collaboration with "Sanlu" has been launched, Xu Chen would be best off keeping quiet for now and observing how things develop.

If any unforeseen circumstances arise in the future, we'll make further plans.

Fortunately, the matter will not affect Xie Bingran, and therefore she will not be at great risk.

However, Xu Chen still felt uneasy when he thought of the evil deeds committed by Sanlu in his previous life. After all, so many innocent children and families were involved.

In fact, Xu Chen had also considered whether he should interfere with the cause and effect of this matter without exposing himself or getting himself into trouble...

……

Xu Chen pulled himself out of his thoughts and pondered for a moment.

Naturally, Xu Chen wanted to ask about "Chenfeng Technology" and the Olympics, but he didn't rush to ask.

He was naturally waiting for Li Yue to speak first.

as predicted.

Director Li Yue paused for a moment, then spoke very seriously on the phone:

"Mr. Xu, since you're so sincerely willing to help, I, Li Yue, will definitely do my utmost to help find solutions for 'Chenfeng Technology' and the Olympics."

Leave this to me!

I will at least guarantee you an official cooperation with the General Administration of Sport, which is relatively controllable within our organization.

Then I'll think of another way to see if I can help you negotiate a cooperation with the 'Olympic Organizing Committee' that has a stronger Olympic attribute.

I've already found someone I can talk to, but I haven't found a suitable opportunity or pretext yet.

Xu Chen: "Thank you so much, Director Li!"

On the other end of the phone, Li Yue chuckled:

"I still feel quite pressured about working on this project with Mr. Xu!"
"The main problem is that Mr. Xu is too capable; he can handle everything. I can't keep up with the progress on my end!"

These were perfectly eloquent words, and they were flawless.

Li Yue paused for a moment, then asked about the current situation of "Chenfeng Technology", including its development plans and expectations for the next six months and one year.

He wasn't just casually showing concern for no reason. Later, when he communicated with the leaders in charge of external business at the "Olympic Organizing Committee," they would still be concerned about the strength, scale, reputation, and so on of the partners. Li Yue also needed to brag about Chenfeng Technology.

Xu Chen had previously submitted a company introduction document for "Chenfeng Technology" to Li Yue. It was compiled by Guo Liang's team, and Xu Chen then helped to polish it and asked Sun Aimi to help change it to a high-end layout.

They've already packaged "Chenfeng Technology" in a very "high-end" way, but ultimately it's more about future visions and expectations than about the scale and strength that's already been implemented.

Xu Chen understood the difficulty Li Yue faced in communicating internally, and after thinking for a moment, he said:

"Director Li Yue, you can keep an eye out for cooperative resources for now. There's no rush to see any concrete results in the next month or two."

Currently, our "Chenfeng Electric Vehicles" are expanding into the entire northern market.

"Once the battles in the north are over, it will become a nationwide brand, there's no need to worry about that..."

Li Yue: "I have visited Tiancheng and had dinner with your father, Mr. Xu. I certainly have no doubts about the future development of your company."

He paused slightly, then said:

"But I have a request here. Mr. Xu, could you perhaps discuss this internally?"

Xu Chen: "Director Li, please go ahead."

Li Yue: "It's about the 'Chenfeng Electric Vehicle' advertisement. Could we first air it on a TV station in Beijing to increase brand awareness?"

CCTV advertising is too expensive; this isn't cost-effective.

However, the prices for Beijing TV, as well as some local smaller channels and radio stations, are still quite reasonable.

If you have some advertising placements in Beijing media, it will be easier for me to communicate with you.

For example, if you advertise on Beijing TV, some leaders might see your ads, which will indirectly help with subsequent promotions..."

Xu Chen: "Director Li's reminder is very good and timely!"
"That's easy to arrange. I'll contact Tiancheng headquarters right away, and it can be arranged immediately."

He thought for a while:

"Besides Beijing TV, what other specific media suggestions do you have?"

Director Li can simply send me a list.

Li Yue: "Okay, not too many. The key is to cover a few media outlets in Beijing. I'll text Mr. Xu about it later!"

……

After hanging up with Li Yue, Xu Chen contacted Guo Liang directly and informed him of the situation.

It just so happened that Guo Liang was with Xu Zhiquan, and Xu Zhiquan said on the phone:
"That's a good arrangement. Our electric vehicles are just starting to be distributed in the suburbs of Beijing!"

Over the phone, Xu Zhiquan and Guo Liang could also be heard communicating:

"If we squeeze out some budget, we can run an ad campaign on Beijing TV. It will also help our brand image!"

Hearing his father Xu Zhiquan's voice, Xu Chen couldn't help but feel a little surprised and delighted.

Old Xu made a series of arrangements, then said with a smile:
"I heard my son just landed another advertising project! Congratulations to him!" Xu Chen: "The news travels fast! How did you all know?"

Xu Zhiquan: "I just heard from Teacher Fang Jun that she saw the message in your 'Dongchen Advertising' group!"

Just then, Xu Zhiquan and Guo Liang briefly shared with Xu Chen the progress of "Chenfeng Electric Vehicles" expansion in the north.

"Da Tuo Auto Shop" has been doing its best to help "Chenfeng Electric Vehicles" stock up on goods.

Currently, in Hebei Province, the home base of "Datuo Auto Sales", the sales of Chenfeng electric vehicles have risen rapidly.

Jiang Huaqin, the owner of "Da Tuo," was overjoyed with the good sales of the cars and kept urging Tiancheng to increase the supply.

Meanwhile, another distributor in the north, "Aixing Auto Shop," had already begun secretly contacting Guo Liang behind the backs of "Aibang Electric Vehicle" and "Shenbiao Electric Vehicle."

However, at present, the cars supplied by "Chenfeng" are not enough for "Datuo Auto Shop", so they can't take care of "Aixing Auto Shop" at all.

Indeed, the balance of power in offense and defense is different.

In addition, the new production line to be imported from Japan has entered the implementation phase.

Under the guidance of "God of Wealth" teacher Fang Jun, the existing production lines and industrial park assets were mortgaged to the bank, providing ample funds for productive investment.

In addition to introducing new production lines, the project will also include a series of construction projects in the new industrial park.

Sales of "Chenfeng Electric Vehicles" have already picked up, and future revenue and profits are already foreseeable, making it easier to obtain financing from banks.

After being reborn, everything went as Xu Chen had hoped.

The various plans made earlier are gradually coming to fruition.

With the arrival of the 08 Olympics, Xie Bingran's commercial value will reach its peak.

Both Chenfeng Technology and Ranbing Sports will take advantage of the popularity of the Olympics and Xie Bingran to reach new heights.

……

……

A new week has begun in the blink of an eye.

The "Youlemei" project is progressing very smoothly.

Xu Chen has already helped Director Li Yue and Kuang Lili establish contact, and the two sides are already in formal communication regarding Xie Bingran's commercial endorsement.

Kuang Lili couldn't help but be surprised by the politeness Li Yue, a "leader from the General Administration and the national team," showed to Xiao Xu...

Director Li Yue shared some real-time information with Xu Chen.

"U-Love-Me" originally planned to sign Jay Chou, so they had a very generous budget for the spokesperson fee, which can now be covered by Xie Bingran.

Judging from Director Li Yue's tone, the other party barely bargained, which sounded very generous.

Of course, this must also be related to Director Li Yue's negotiation skills, after all, he is a seasoned veteran.

Li Yue was only very polite in front of "Little Xu," but he was still somewhat assertive in negotiations with external clients. Xu Chen had heard about this from Jeep and Kunlun Mountain before.

In addition, the official signing of "Youlemei" and Xie Bingran is scheduled for May next month, mainly because it needs to wait for Xie Bingran to return from the competition in Europe.

Director Li Yue had some ulterior motives. Naturally, after the heat of the competition in April, Xie Bingran's commercial value and endorsement fees could be increased slightly.

Xie Bingran would also earn an extra income from this, which Xu Chen was naturally happy to see.

There weren't any major issues with the "U-Love-Me" client, after all, Jay Chou's team had initially quoted an exorbitant price.

Another interesting thing, which Gu Xinxin learned from Zheng Wan during her communication with "Youlemei":
Jay Chou's management team, who were originally arrogant and picky, actually lowered their stance and took the initiative to contact him after being "shelved" by the "U-Love-Me" brand, and even took the initiative to inquire about the progress.

When told that "U-Love-Me" had given up on Jay Chou's cooperation intentions, the other party hesitated and wanted to "communicate again".

Ultimately, he couldn't resist the temptation to "go against money."

However, "Youlemei" and Director Li Yue have already finalized a cooperation agreement.

Although no formal contract has been signed yet, the brand would naturally not dare to back out of a collaboration involving the "national team" and having some official attributes.

Therefore, the labels of "national team" and "General Administration of Sport" behind Xie Bingran have provided her with considerable protection.

Meanwhile, behind this cooperation lies the opinion of the chairman's daughter, Li Lili, which Kuang Lili absolutely dares not influence.

……

……

During his free time in class these past two days, Xu Chen couldn't help but read more news about Bing Ge's competitions.

The IAAF Grand Prix Zurich is currently underway, with new medals awarded daily.

The Chinese people, and indeed the entire yellow race, do not actually have a significant natural advantage in track and field. Therefore, professional track and field events have never received particularly high attention in China.

However, this "International Athletics Grand Prix" still received considerable coverage and discussion across various media channels.

One important factor is the participation of Xie Bingran and Chen Lan, the gold and silver medalists in the women's 100-meter hurdles at last year's Asian Games, and domestic media did a lot of pre-event reporting.

Meanwhile, news about the competition had already been circulating among Xu Chen's classmates.

Just because Senior Bai Miao suddenly and inexplicably qualified for the preliminary round.

The "International Athletics Grand Prix" is considered a top-tier international professional track and field event. With the 08 Olympics approaching, top- and second-tier track and field athletes from around the world will naturally not miss this rare opportunity to hone their skills.

Based on past track performance, only Xie Bingran and Chen Lan from China originally qualified for the qualifying round. However, as the Zurich leg of the competition approached, several European and American athletes withdrew from the race for various reasons.

Bai Miao, who is currently ranked third in China and among the top ten in Asia, was very fortunate to qualify for the preliminary rounds.

The college has already organized another event to cheer on senior student Bai Miao, including a live broadcast on the day of the preliminary round on the 26th.

Huang Hao, a big fan of Bai Miao, was naturally overjoyed and earnestly explained to everyone the significance of this competition for Bai Miao.

"Although the 'International Athletics Grand Prix' does not receive as much attention as the World Championships or the Olympics, it is still a world-class athletics event, and the participants are all truly world-class athletes."

In fact, the fact that Xie Bingran, Chen Lan, and senior student Bai Miao were able to stand on the track of the preliminary round and compete with that group of black people from Europe and America was already of epoch-making significance.

Besides, Senior Bai Miao is only nineteen years old, and this is already an unprecedented achievement in women's hurdling in China!

Qian Xin, the "Little Prince of Jiangsu and Zhejiang," seemed unconcerned about this:

"Xie Bingran is a year younger than senior Bai Miao, and she qualified for the preliminary rounds earlier."

Huang Hao's words were swallowed back.

He could only say dejectedly:
"Xie Bingran is practically a monster..."

Without her, Senior Bai Miao's achievements would be absolutely unprecedented in the domestic track and field world.

Qian Xin said smugly, "It's a pity there are no 'ifs,' but there's Brother Bing."

Huang Hao hesitated for a long time, seemingly somewhat unconvinced, but finally spoke up:

"Okay... Xie Bingran is indeed extraordinary, I have nothing to say."

……

……

(End of this chapter)