Rebirth: My dad is too obedient

Chapter 499 is full of freakishly top-tier characters.

At noon, the academy cafeteria.

Xu Chen then had dinner with his roommates Huang Hao, Qian Xin, Hong Xiaoqiang, and others.

In the past few days, the topic of conversation during meals has been Xie Bingran and Bai Miao's upcoming matches in Europe.

Huang Hao, a fan of Bai Miao, is someone who loves to "do research," which allowed Xu Chen to learn a lot of details about Bing Ge's upcoming matches.

Qian Xin was also paying attention to Xie Bingran's match, and the two of them sat down at a table and discussed it non-stop.

Xu Chen listened silently from the side, secretly gathering information as well.

Huang Hao: "The group stage schedule has been drawn. Chen Lan from the national team will play on the 25th."

Senior Bai Miao and Xie Bingran were drawn into the same group at 10 AM on the 26th...

If we reverse the time difference, it's roughly evening here.

Hong Xiaoqiang interjected:

"Is the college going to organize an event to watch the live stream?"

Huang Hao: "It's already been organized. We'll be watching the live stream in the lecture hall. We should have been notified today."

In addition, Huang Hao also talked about the athletes participating in this "International Athletics Grand Prix".

Xu Chen hadn't known much about Xie Bingran before, but after listening to Huang Hao's analysis for a while, he still felt a bit tense and pressured for her.

This European leg of the competition, held in Zurich, Switzerland, truly deserves to be called a gathering of "famous players".

Moreover, the "famous athletes" here are truly the world's top female hurdlers of this era, and can be considered the "most formidable humans" in the field of women's hurdles on this planet.

Among them is Jonna Hayes, the American hurdling star who won the gold medal at the previous Athens Olympics.

In Athens in 2004, Jonah Hayes won the Olympic gold medal with a time of 12.37 seconds.

However, it is said that Hayes' competitive level has declined significantly in the past two years.

According to Huang Hao, with the rise of a new generation of younger talents, Hayes may not even be able to win a medal in this competition.

In addition, there are several other highly regarded "seed players", including Dawn Harper and Damucelli from the United States, Sally Pearson from Australia, and Lopez Schlip from Canada, among others.

Apart from Sally Pearson from Australia, who is white, the others are all of Black descent.

In track and field, Black people do indeed have a genetic advantage that overwhelms Asians and even Caucasians.

Huang Hao has been quietly studying these hurdles champions for a long time and knows them like the back of his hand, even including some inexplicable gossip or secrets:
"Damcheri from the United States is very strong and was originally considered a strong contender for the Olympic gold medal."

However, he was suspended after testing positive for a drug in a previous match, and this match in Zurich is his first time returning to competition.

Given her previous drug use, it's hard to say what will happen now..."

“Lopez Schlip from North America is terrifying. You can see for yourself from the photos. He’s incredibly muscular.”

This is a 'Super Saiyan,' supposedly due to a genetic mutation; he's like the Hulk of the real world…

Huang Hao spoke with great conviction, but it was hard to tell which parts were reliable.

However, one thing is certain: Xie Bingran's opponents on the track this time are indeed the most exceptionally talented athletes on the planet right now...

Huang Hao spoke again:

"These track and field stars are also the favorites for the 08 Olympics."

With the Olympics just around the corner, these top athletes are actively participating in competitions to get used to the venue and the pace of the game.

Therefore, all these top players have participated in this Zurich competition.

Hong Xiaoqiang spoke first:

“Running with a bunch of Black people...it felt like all three of us in our country were under a lot of pressure.”

Huang Hao: "Being able to stand on the same track as these black people is already a great achievement."

He paused and then said:
"Xie Bingran and Chen Lan have both broken the 12.40-second barrier..."

Hong Xiaoqiang: "What do you mean?"

Huang Hao: "What I mean is that there is still a chance, a certain probability, to compete for the bronze medal."

He paused, somewhat helplessly:
"In such an international competition, Senior Bai Miao is indeed still lacking in experience..."

In fact, if any one of Chen Lan, Xie Bingran, or Bai Miao makes it to the finals, it will be history.

Moreover, reaching the finals in this competition means that we also have a chance to reach the finals in the Olympics.

This is extremely important!

Xu Chen listened silently to their casual conversation and Huang Hao's "science popularization," but he was still worried for Bing Ge.

He has never been on the track, so he cannot truly understand the pressure or challenges Xie Bingran faced.

Just imagining this atmosphere was enough for Xu Chen to feel a sense of tension, even "suffocation."

This made me admire Bing Ge even more.

……

Besides the competition, Xu Chen also overheard some other gossip from his roommates.

In the college's student union election, Xu Chen had previously declined the invitation from Jin Yuelan, the student union president.

Unexpectedly, Huo Dashan and Jiao Tianbo, who were in the same class, both actively ran for election.

According to Huang Hao and Qian Xin, Huo Dashan has been practicing his campaign speech in his dormitory every day for the past two days.

Jiao Tianbo didn't seem to be "working hard" at all; he probably hid in a corner and studied diligently on his own.

Xu Chen felt somewhat helpless, as what he had "politely declined" was something others "could not ask for".

Indeed, the joys and sorrows of the world are not shared by all.

……

That evening, both Miss Wu Feifei and Miss Su Rong happened to come to the company.

Xu Chen had already booked all the travel arrangements for the two girls to go to Europe to watch the game, so Nana from the administration department printed out the itinerary and gave each of the three girls a copy.

Wu Feifei and Su Rong glanced at the itinerary and huddled together with somewhat strange expressions.

Xu Chen happened to see this and asked, "What?"

Wu Feifei began, "It's just the final..."

Xu Chen's viewing schedule only included the day of the final on the 28th.

Xu Chen immediately understood Wu Feifei and Su Rong's "little concerns".

After all, this is a truly international competition, and the participants are all Black and White athletes who "dominate track and field".

Although Bing Ge is already the undisputed number one in Asia, is he absolutely guaranteed to make it to the finals?
Xu Chen was actually a little apprehensive at first, but he only booked the viewing schedule for the day of the finals, because it was a conclusion reached after consulting with Bing Ge.

“I already asked Brother Bing,” Xu Chen said with a smile.

"Huh?" Su Rong's eyes widened.

"What did Brother Bing say?" Wu Feifei asked.

"Bing said, let's go straight to the finals."

Wu Feifei and Su Rong were stunned for a moment, then turned to look at each other, and then their faces lit up with joy.

Wu Feifei: "Brother Bing is so domineering!"

Su Rong: "Okay, okay!"

Xu Chen remembered something else and said to Wu Feifei:

"Sister Fang Jun is too busy to come and watch the game, and she is still quite resentful."

"When we get to Europe, help me pick out a gift for Fang Jun's sister. I need to take it back to appease the 'God of Wealth'."

Wu Feifei looked happy and joked, "I didn't expect that Sister Fang Jun would have someone to coax her now."

Xu Chen: "?"

……

meeting room.

The weekly project meeting of "Dongchen Advertising" was attended by a very full group of people.

Miss Wu Feifei and Miss Su Rong, each with their own notebooks, sat obediently and attentively in the back row to "sit in and learn".

The main person in charge was Gu Xinxin, who updated the core progress of the projects currently underway and outlined the work plan for the future.

The "Youlemei" project contract is still going through the process, but the project is already underway.

Xie Bingran's endorsement is still in the process, but preparations for the production of the advertisement have already begun.

The creative script was based on the proposal previously submitted by Xu Chen. The client had almost no suggestions for modification, only saying that they would need to show it to the spokesperson once the spokesperson's contract was signed.

But since the spokesperson is Bing Ge (Ice Bro), and the person in charge of the review on the national team's side is Director Li Yue, there shouldn't be any major objections.

The director and production team are already in the selection process. Gu Xinxin and Sun Aimi have already reviewed more than a dozen production teams and have conducted a preliminary selection for Mr. Xu.

After reviewing the materials, Xu Chen suggested that Gu Xinxin and Sun Aimi add two or three more production teams from Taiwan as backup options.

During a previous meeting with "U-Love-Me", I discovered that they actually preferred the Taiwanese style of advertising filming.

However, this also happens to fit perfectly with the "cherishing in the palm of your hand" theme of the romantic advertisement.

Gu Xinxin began to speak:

“Amy and I have some industry connections, so let’s do another round of screening for Mr. Xu to choose from.”

Xu Chen remembered something and said:

"Let's ask the 'China 4A Association'!"

The 4A Association has a vetted pool of directors and production teams, all of whom are top-tier in the industry.

Moreover, the association consists of 4A-level foreign companies, which already have considerable production resources in Hong Kong and Taiwan...

"We've already joined the association, so this resource is still usable."

Gu Xinxin: "Oh! I completely forgot about that!"...

Sun Aimei and Tang Xiaowei have already revised the print design for "Red Star Erguotou".

This project is still very important, after all, it involves Meng Huiyang's opinion from "Red Star Winery", which also involves the cooperation between "Datuo Auto" and its own "Chenfeng Technology".

Xu Chen offered detailed suggestions, and Sun Amy took the lead in making the changes. "Sister Amy's" work is always very stylish.

It is almost foreseeable that advertising slogans such as "Drink up all the unspeakable things" and "Youth rushes by, and the throat is cut by alcohol" will inevitably become this year's "advertising golden sentences".

Gu Xinxin said with a smile, "We can't wait for the manuscript to be published!"
Once the ad is released, I'll submit it for advertising awards. We're all very optimistic about it; we're confident it will win several awards!

Xu Chen: "Have you sent it to the client for review?"

The newly arrived account manager, Pan Mengting, began by saying:

"I've already sent it to the client and just shared it in the project group."

Pan Mengting reported to Gu Xinxin that they were currently in contact with the "Red Star Erguotou" project.

A look of delight appeared on her face, and she continued:
"The feedback from the client was very good. They only raised a few minor suggestions regarding the color grading of the image, which I have already discussed with Amy."

In addition, Mr. Meng Huiyang really liked the manuscript and said he would wait to release it first to see the effect.

If there are no major issues, I'm planning to apply for another project budget and consider filming a commercial as well!

Xu Chen smiled and said, "Okay!"
This project only involves print advertising, so we won't make much money from it.

"More commercials can increase the project's returns."...

While the "Baidu" project was still in its promotional phase, Gu Xinxin worked with the client to gather feedback on the two rounds of dissemination.

Everything went as Xu Chen had expected. This somewhat "magical" and highly innovative "viral ad" has already sparked a lot of discussion.

The netizens' comments were generally positive, such as:
"If all commercials are filmed like this, then I'm not skipping them..."

"This ad is even better than the actual movie..."

Another key project underway is the Cadillac commercial.

The post-production of this film is complex, and the production team is still working overtime. Hua Shaojie, the marketing director of Cadillac, is keeping a close eye on it, and Xu Chen is not daring to slack off either, having provided feedback several times in the project group.

……

The other projects are proceeding as planned.

The design work for "Kunlun Mountain Mineral Water" is quite lengthy, and Tang Xiaowei is currently handling it mainly; it's all dirty and tiring work.

In addition, Jeep has submitted some design-related requests in the past two days.

Gu Xinxin explained:

"Jeep and Kunlun Mountain also wanted to capitalize on the popularity of Bing Ge's competition at the end of April, so they temporarily added some promotion and public relations needs."

The feedback we've received is that there are now more specific requirements for design materials.

I've already reviewed everything with Amy and Xiaowei; it's all execution-oriented work, so I didn't report to the boss and just pushed it forward.

Xu Chen nodded: "Sure, it's reliable!"

In addition to these external projects, some design and creative needs from "Ranbing Sports" and "Chenfeng Technology" were also internally transferred to "Dongchen Advertising".

After the "little housekeeper" Gu Xinxin made unified arrangements and coordination, the tasks were then assigned to Sun Aimei and Tang Xiaowei according to the schedule.

"Chenfeng Technology" is doing alright, but "Ranbing Sports" still has a lot of design work to do in conjunction with the online store operation.

Xu Chen thought for a moment and then said:

"Amy, you're still hiring a Headcout, hurry up and bring in another designer!"
"Right now, it's just you and Xiaowei. Even with a design intern added, you still can't handle it."

Sun Aimi nodded:
"Okay, boss, I'm already looking at resumes and portfolios. Momo has also recommended a lot of candidates..."

I haven't seen anything particularly suitable yet.

"Sister Momo" refers to Tang Mo, the HR director, who is currently in charge of coordinating a range of tasks, including recruitment and team building.

Xu Chen: "Sure."

You still have two designer openings. My consideration is that the second one will mainly be responsible for 'Burning Ice Sports', so it would be best if they have sports-related design experience...

Another key customer segment is targeting male-oriented clients, such as those in the automotive or liquor industries. Ideally, these clients should be male and have experience in the relevant product categories.

Sun Aimi adjusted her round-framed glasses: "Understood, boss!"

……

……

Seeing that the meeting at "Dongchen Advertising" had ended, Nie Fei quickly led Jiang Yuze and Sun Lingfeng in.

"I'll take another ten minutes of your time to update you on a few things regarding 'gas hydrate'."

Nie Fei said with a smile, and then grabbed a can of Xu Chen's favorite soda water for him.

"Thank you, Sister Fei!" Xu Chen said with a smile as he accepted the gift.

Jiang Yuze connected the computer, mainly to synchronize the promotional and store operation plans for "Ranbing" in April and May.

Naturally, they also took advantage of the popularity of the "International Athletics Grand Prix" to boost the traffic and sales of "Burning Ice".

Nie Fei smiled and said:
"Once this wave is over, the total sales of 'Ranbing 001' will exceed 100,000 pairs!"

Having crossed this major threshold, 'Burning Ice Sports' can now be considered fully established.

(End of this chapter)