Rebirth: My dad is too obedient

Chapter 508 I'm still waiting to brag.
Fang Jun held the bottle of "Shandish" whiskey, his eyes slightly narrowed, and he looked very happy.

The regret of not being able to go to Zurich to see Bing win the gold medal seems to have been somewhat lessened.

Xu Chen spoke again:
"I also brought back a lot of handmade chocolates, they're in the suitcase in the car, I'll get them for you later."

"I don't like chocolate, but this bottle of wine is enough for me."

Fang Jun thought for a moment and then spoke again:

"But you should still give it to me, and I'll help you distribute it to Wu Yue and Director Yang."

Xu Chen: "Professor Fang Jun is very thoughtful."

Fang Jun seemed to remember something else and became somewhat angry again, so he spoke up:
"Have a drink with me tonight."

Xu Chen: "Is Teacher Fang Jun in a bad mood?"

Fang Jun: "There are emotions involved..."

Xu Chen: "Huh?"

Fang Jun: "Last May, I went to Shanghai with you, but you didn't take me to watch Bing Ge's game."

I missed that European match in May this year too.

Xu Chen smiled awkwardly, thinking to himself, "I'm really innocent."

The competition last May was the "National Youth Track and Field Championships" that I participated in with Bai Miao and Dong Jiajia.

At that time, I did take Fang Jun on a business trip to work together on the "Renhe Pharmaceutical" project pitch.

However, since Fang Jun and Bing Ge hadn't been introduced yet, Xu Chen didn't take her to watch the game.

It's surprising that Fang Jun's sister is still a little emotional.

Xu Chen deliberately exuded an air of innocence:
"I'll treat you to drinks that night."

Fang Jun: "You can pay for the food, I'll bring my own wine."

Xu Chen: "Oh."

……

During the May Day holiday, Xu Chen wandered around between the industrial park, the town, and Tianshengfu.

Some overtime shifts have been arranged on the production line in the park to ensure that the production line does not stop, since "Datuo Auto Shop" is in a hurry to receive the goods.

Construction of the new industrial park to the north is in full swing.

Xu Chen took a day to visit the "Chenfeng Technology Headquarters Building," which was nearing completion.

In addition, production lines imported from Japan have been gradually moving into the new industrial park.

Xu Chen was unable to go inside for a visit, but he heard Director Yang talk a lot about it during a meal.

This production line is basically "semi-automated," which saves a lot of manpower.

However, Chenfeng will still have recruitment needs in the future. In addition to supplementing new manpower, it will also need to replace some of the middle-aged and older employees from the original Guangming Factory.

The company has hired a new "HR Director," who was introduced by Fang Jun's sister. She previously worked in HR at a manufacturing plant in the provincial capital.

He helped contact a polytechnic college in the provincial capital, which could provide targeted training for skilled workers.

In addition, Xu Zhiquan has also cooperated with two vocational colleges in Tiancheng to "give back to Tiancheng" and conduct targeted recruitment every year.

At least for the workers, supplies should not be a problem for the next two or three years.

Some of the middle-aged and elderly workers at the original "Guangming Factory" were unable to work on the new production line. Xu Zhiquan, together with the technical, human resources, and logistics departments, still managed to come up with some proper resettlement measures.

Some of the older employees were reassigned to administrative and logistical departments, and their salaries will definitely be lower than when they were skilled workers.

Of course, the workload will be reduced, and most of the older employees are still willing to accept it.

There were still some workers who were still strong and healthy, but due to their abilities and various reasons, they could no longer continue to work as skilled workers. Xu Zhiquan then arranged for them to work at "Chenxin Nursery".

The seedling company has always been short of workers. In fact, many former employees of the Guangming Factory worked there last year, so it's not too difficult to get started.

The seedling project was naturally more arduous, but at least the salary and benefits wouldn't drop too much. As a result, many older employees who were still physically capable agreed to transfer to Xu Zhilin's team.

In this way, by the end of the year, the entire workforce of "Chenfeng Technology" will be completely replaced.

We will gradually bring in a batch of young, highly educated skilled workers, train and improve a group of existing skilled workers, and replace some older employees who can't keep up with the pace...

After the adjustments, coupled with the new production lines and processes, the company's overall production and operational efficiency can be further improved.

Xu Chen felt a sense of surprise and delight as he listened to his father, Xu Zhiquan, tell these stories.

"President Xu" is now a very experienced and mature "entrepreneur," and his level in company management has clearly improved significantly.

……

In the past two days, Xu Chen couldn't help but check on Bing Ge's situation again.

Xie Bingran spent the May Day holiday in Beijing, mainly attending internal events and award ceremonies, which is why Xu Chen dared to send her messages and make phone calls to harass her.

Once Bing Ge entered closed training, Xu Chen couldn't really bother him casually.

After May Day, Bing returned to Shanghai, and the team arranged a two-day holiday for her.

Xu Chen had already discussed it with Xie Bingran, and they would stay in their small house in Tonghai New Village for two days.

After the holiday, Bing Ge fully entered the rhythm of "preparing for the 08 Olympics".

For almost the entire next year, Bing Ge will be in a state of "closed training".

He spends half his time at the "Xinzhuang Base" in Shanghai, and the other half in Beijing.

After all, the 08 Olympics were held in Beijing, so Bing Ge needed to adapt to the climate and weather there in advance.

Especially in July, August and September of this year, Xie Bingran and the entire national Olympic team will be training in Beijing.

Of course, they may not all be at the "training bureau" of the General Administration of Sport; they may also go to the Beidaihe training base around Beijing, etc.

There will be some competitions scheduled in between, both domestic and international, with the aim of maintaining competitive form and training mental fortification for major competitions.

The team's focus right now is still on the Beijing Olympics next August.

Xie Bingran won a "world champion" gold medal in Europe this time, and her importance within the sports system is now incomparable to what it was before.

After May Day, Bing Ge returned to the Xinzhuang training base in Shanghai. The General Administration of Sport and the National Track and Field Team specially expanded the medical support and supply team for her, and she will be directly transferred from Beijing to the Xinzhuang training base.

……

During the May Day holiday, Nie Fei also worked overtime with "Burning Ice Sports".

The buzz surrounding Xie Bingran's competition continues, while Sun Lingfeng and Jiang Yuze are extremely busy with the launch and pre-sale of "Burning Ice X".

The official store's traffic has increased significantly and remained high, making Sun Lingfeng, who is in charge of the store, extremely happy.

Jiang Yuze had prepared some promotional methods, but found that he didn't need to do anything at all; the discussion and popularity of "Burning Ice" just started.

The cumulative sales of "Ranbing 001" have exceeded 100,000 pairs in the past two days and are still rising.

"Burning Ice X" officially went on sale after May Day, and by then the number of pre-orders had already exceeded 200,000.

They're all happy troubles...

Bing Ge's popularity has naturally extended to the brands he currently endorses.

The term "traffic" hasn't become widely used yet in this era.

In reality, Xie Bingran currently has the highest "traffic" among all celebrities, extending from the sports world to the entertainment industry.

Not just in mainland China.

Xie Bingran's gold medal win in Europe this time is a historic breakthrough for the entire Asia and for people of East Asian descent.

As a result, the related news naturally attracted attention from countries such as Japan, South Korea, and India, as well as domestic regions such as Taiwan, Hong Kong, and Macau.

The Louis Vuitton marketing team must be overjoyed right now.

After all, the initial intention of signing Xie Bingran as the spokesperson was to use her to reach the entire Asian market, and the current popularity has actually exceeded the initial prediction.

Jeep and Kunlun Mountain should actually be happier, since Xie Bingran's endorsement fee wasn't particularly high when they signed her.

As expected, "U-Love-Me" has also been catching up very urgently.

Marketing Director Kuang Lili has been personally overseeing the subsequent signing of brand ambassadors and the filming of advertisements.

The current schedule is to wait until Xie Bingran returns to Shanghai after May Day before officially signing the contract.

Xu Chen specifically reminded them in his emails with "Youlemei":

"The next spokesperson will enter a closed training phase in preparation for the Olympics, and we need to confirm their advertising shooting schedule as soon as possible." ...

JVR Music, North Pine Mountain Area.

Jay Chou was having fun with his team and a few friends in the studio.

Lara from Nan Quan Mama, who was watching the news on TV, said:
"This girl from mainland China is amazing! She actually beat the black athlete!"

Agent Yang Junrong came over and took a look, but then let out a long sigh.

He turned to Jay Chou and said:

"That endorsement deal with the mainland milk tea brand was snatched away by this girl."

Jay Chou came over and took a look:

"Wow, not bad!"

……

……

At noon, at Tiansheng Mansion.

Xu Chen stayed home for half a day before slowly getting up and cooking something to eat.

Looking at the messages in the company group, I saw that Sun Lingfeng posts a "daily report" every day, synchronizing the store's traffic, sales, and various operational metrics for the day.

Nie Fei tagged Xiao Xu in the group chat:
The three pairs of "Ranbing X" sunglasses sent to Shenzhen have been shipped and are expected to arrive the day after tomorrow.

Xu Chen: [Okay, I'll let Zhou Kai know first.]

These three new pairs of shoes are naturally meant to maintain the relationship between Wang Shi and Yu Liang on Vanke's side.

Secretary Zhou Kai had been a great help, and naturally, he had also prepared a pair for him in advance.

Xu Chen washed his face and was about to drive to the park when he received a call from his father, Xu Zhiquan.

"Son, come to Xiangyang Road. Don't drive, take a taxi!"

Xu Chen was confused, but Xu Zhiquan sounded both happy and mysterious...

Half an hour later, at the Mercedes-Benz 4S store on Xiangyang Road.

It turns out that it's the Mercedes-Benz S-Class that Old Xu has been longing for, and today he can finally get his hands on it.

In such a happy moment, Old Xu naturally had to call his son.

An all-black Mercedes-Benz S350 is currently priced at over 1.3 million yuan.

The car was decorated with red flowers, and the dealership held a very formal "car delivery ceremony".

Xu Zhiquan is a person who loves excitement, so he was naturally happy with this arrangement.

But Old Xu didn't call anyone else, so it was just the father and son.

After a flurry of activity, the father and son got into the car.

Xu Chen adjusted the passenger seat to a very comfortable position:
"As expected of a car worth over a million, it's truly extraordinary."

Xu Zhiquan: "This car is for sitting, so the back seats are more comfortable."

He touched the steering wheel, unable to hide his joy:

"Let Li Rui drive this car for now. Fang Tao and Zhao Yong haven't had their driver's licenses for long, and they drive too recklessly."

"I originally wanted to go for a 500L one, but that would cost over two million, which is too extravagant."

350L, that's quite impressive.

Xu Chen looked towards the back row:
"Dad, sit in the back, I'll be your driver!"

Xu Zhiquan laughed heartily, and without saying anything, he opened the car door and got out.

With two dull but pleasant clicks as the door closed, the father and son got back into the car.

Xu Chen gripped the steering wheel:
"Where is Mr. Xu going?"

Xu Zhiquan crossed his legs in the back row and said with a smile:

"There really is a place I should take my son to see!"

……

Half an hour later, in a villa area under construction in the west of the city.

As soon as "General Manager Xu" arrived, four or five sales representatives came out to greet him warmly.

"Let's take another look at the model apartment," Xu Zhiquan said with a smile.

Xu Zhiquan had mentioned to his son during the Chinese New Year that he had his eye on a villa under construction in the west of the city, and he never expected that there would be a model house available to see now.

The villas here come in three types: stacked villas, terraced houses, and detached villas.

What "President Xu" had his eye on was naturally the most expensive detached house among them.

It has two floors above ground and one floor below ground, with four parking spaces.

"Dad, how much is this?"

"It's calculated at 400 square meters, but with the basement and four parking spaces, it's definitely more than that."

Xu Chen: "Congratulations, President Xu! That's incredibly generous!"

Xu Zhiquan lit a cigarette for himself:

"I haven't made a final decision yet, I'll take my son to see some places first."

The handover of the property won't be until the end of the year.

Xu Chen: "Is it a bare shell or already installed?"

Xu Zhiquan: "These villas are basically delivered as bare shells."

That's better; we can handle the renovations ourselves, and my son can be my design director!

Xu Chen: "Okay!"

The father and son strolled up and down the stairs, and Xu Chen couldn't help but ask:
"How much does it cost?"

Xu Zhiquan: "Actually, there aren't many."

The boss is a friend I had in business before, so he can basically give me the cost price.

"How expensive can houses be in a small place like Tiancheng?"

Xu Chen joked:

“With ‘Chenfeng Technology’ in Tiancheng, it will no longer be a small place.”

Xu Zhiquan: "You know what, the property prices near our industrial park have really risen quite a bit in the last six months."

Old Xu then remembered something else and continued:
"I heard that your 'Red Star Erguotou' advertisement will start airing in Beijing during the May Day holiday."

Xu Chen: "Yes, it will officially launch on the 5th."

We'll first deploy our products in Beijing's subway and outdoor advertising, and then expand to major first- and second-tier cities in northern China.

Xu Zhiquan: "Only in first- and second-tier cities? They can't even get our Tiancheng to invest there."

Xu Chen: "That set of advertisements targets young users, not those in lower-tier markets."

The campaign will only be effective when targeting relatively highly educated groups in first- and second-tier cities.

Xu Zhiquan took a drag of his cigarette and said with a smile:

"I'm still waiting for the ads to be placed in Tiancheng so I can brag about it to my friends!"

Xu Chen: "..."

Xu Zhiquan laughed heartily again:

"Ranran won another world championship, and I really want to brag about it to everyone I meet."

But I can't exactly tell people that this is my 'future daughter-in-law'...

"I can only say they were my son's classmates in junior and senior high school; that doesn't sound impressive enough."

Xu Chen: "..."

(End of this chapter)