Rebirth: My dad is too obedient

Chapter 509 It only takes a man one or two years to become wealthy.
When talking about his son's "Red Star Erguotou" project, Xu Zhiquan still looked proud and happy:
"I heard from Jiang Huaqin that Meng Huiyang from Red Star is very impressed with this advertisement and loves it to bits!"

Xu Chen naturally didn't need to be modest in front of his biological father:
“A project personally managed by your son is bound to be a sure thing.”

Xu Zhiquan, with a cigarette dangling from his lips, laughed heartily.

"There's another thing. The TV commercials for 'Chenfeng Electric Vehicles' have already started airing on Beijing Satellite TV during the May Day holiday."

You said it was Director Li Yue of the General Administration of Sport who requested it; should we inform him?

Xu Chen: "Then I should definitely tell Director Li Yue, and also ask about 'Chenfeng Technology' and the Olympics."

Xu Zhiquan: "Is there any potential in this matter?"

Old Xu was naturally very concerned, after all, it was Xu Zhiquan who first thought of letting "Chenfeng Technology" take advantage of the Olympics.

Xu Chen: "Of course there's potential. Director Li Yue is actively trying to find a solution."

Before the holiday, I had a conversation with Director Li Yue, and he said that we would at least have a cooperation with the General Administration of Sport.

He is also actively communicating with the Organizing Committee to see if a feasible and cost-effective cooperation model can be reached.

Xu Zhiquan: "Director Li Yue, are you really willing to go to such lengths, running around like this?"

Xu Chen: "I also helped Xie Bingran secure a commercial endorsement deal, which is also part of Li Yue's performance."

I helped him, so naturally he has to find a way to repay me.

Xu Zhiquan smiled proudly: "I see."

……

After returning to the park in the afternoon, Xu Chen went to the "bar" to hang out with Fang Jun's sister.

It's still within the "May Day" holiday period, and the finance department isn't involved in production. Fang Jun himself had already arranged to take a holiday.

But Fang Jun's sister didn't seem to want to go out even on vacation, so she went to stay at the "bar" in the park.

Seeing Xu Chen arrive, Fang Jun specially opened a bottle of fine dark beer:

"I had it brought back from Berlin; it's made with water from the Danube River."

Xu Chen took a small bite:
"Such a smooth and rich malt aroma...good beer really makes a difference!"

A happy smile appeared on Fang Jun's previously expressionless face:

"I still have wheat beer!"

……

Xu Chen only stayed with Fang Jun's sister for half an hour before feeling dizzy.

Fortunately, the wines I drank were all good quality, so I didn't feel physically uncomfortable. On the contrary, the alcohol made me feel relaxed and happy.

"This place is really nice. I'm even considering turning the 8th floor of the Shanghai office building into a bar!"

Fang Jun became interested: "Then I want to invest, and I'll sponsor you a few bottles of good wine to impress people!"

Xu Chen: "Okay!"

……

……

Before we knew it, it was the 6th, the last day of the holiday. Xu Chen's flight back to school was tonight.

In the morning, as usual, I wandered around the "Chenfeng Park" and had tea with my father, Xu Zhiquan, in his office.

Xu Zhiquan fiddled with the teapot and teacups, his Omega watch gleaming on his wrist, showing off with obvious pride and joy.

Xu Chen took a break to browse through his emails, which was a project progress summary just sent by his "little housekeeper," Gu Xinxin.

The parallel projects are all progressing smoothly, and the schedule for the Cadillac commercial has been released, scheduled for mid-to-late May.

The Cadillac campaign will have a promotional period of about two months, including online advertising, offline test drive events, 4S store sales events, and more.

Xu Chen, remembering the marketing director Hua Shaojie whom he was concerned about, spoke to his father, Xu Zhiquan:

"Is Guo Liang currently focusing his energy on building the distribution system and sales management?"

Xu Zhiquan: "Yes, that's the most important task right now."

Xu Chen: "Guo Liang has always been in charge of brand marketing and promotion, so we could consider hiring someone from there."

Guo Liang comes from a sales background, so he's not particularly good at this area. Besides, I guess he probably doesn't have the energy to handle it all.

For example, if you want to collaborate with the Olympics, having a dedicated brand marketing and promotion director would allow you to focus on that matter.

Going forward, 'Chenfeng Electric Vehicles' will definitely need to conduct nationwide, large-scale marketing and promotion, and we'll need a knowledgeable and experienced person to do that!

Xu Zhiquan nodded:
"At the beginning of the year, Guo Liang held a conference call with Nie Fei."

Nie Fei also mentioned this point…

He looked up at Xu Chen and smiled, "Don't you have a suitable candidate in mind?"

Xu Chen: "Is there a problem with Guo Liang's side? We need to take a piece of business away from him."

Xu Zhiquan: "Of course, no problem. Guo Liang also agreed when Nie Fei brought it up."

In addition, Guo Liang has high emotional intelligence and a clear mind; he can figure this out.

Guo Liang is really overwhelmed right now; just coordinating with 'Datuo Auto Dealership' is enough to keep him working overtime all night.

He'd probably be quite happy to have a piece of their business spun off.

Xu Chen: "I have my eye on someone, but I haven't mentioned it to them yet."

"Furthermore, to attract him over, we'll need Mr. Xu to personally intervene and speak with him."

Xu Zhiquan: "That's easy to say. We'll invite you to come and visit the park when the time comes."

Furthermore, things are different now than before. Our electric vehicle sales have picked up, and our revenue is doubling every month.

I don't think there will be much of a problem with attracting talent later on.

Old Xu poured his son a cup of tea:
"What's their background?"

Xu Chen: "Cadillac, they make cars."

Xu Zhiquan was stunned for a moment, then shook his head helplessly:
"Then I take back what I just said, we still have a long way to go to catch up with Cadillac."

Xu Chen smiled and said, "There's no need to say that. Attracting talent is a comprehensive process."

Our growth potential is definitely better than Cadillac's. The long-term personal gains will certainly be stronger than those of a lower-level employee in a large company.

Xu Zhiquan lit a cigarette for himself, clearly already interested.

He nodded and said:

"I'm also planning on reward policies and equity incentives for core executives on our side."

Xu Chen: "Mr. Xu, you're amazing!"

Xu Zhiquan laughed heartily:

"I got to know Jiang Huaqin well and learned some things from him."

I also talked to Su Qitai from Wanrong Materials, and he shared some of his experience.

And some bosses I knew before, whose businesses were worth billions... they all gave me a lot of input.

"For the company to grow, I need to keep learning."

Xu Chen picked up the teapot, respectfully poured a cup of tea for "President Xu," and then said:

"Let me talk to this candidate first. He seems to be interested. I'll arrange for him to meet with Mr. Xu later."

Xu Zhiquan: "Great! Talent acquisition is indeed the biggest problem right now!"

Old Xu took a drag of his cigarette and frowned slightly.

"What?" Xu Chen asked.

Xu Zhiquan paused for a moment, then said:

"There's a personnel issue that's been giving me a real headache lately..."

Currently, Director Yang is in charge of both technology and production.

However, as the project progressed, Director Yang's limitations became apparent, especially in technical areas.

Xu Chen thought for a moment: "Why only put him in charge of production management, but replace him with someone else for technical work?"

Xu Zhiquan nodded:
"That's what I thought too."

Xu Chen didn't interrupt, waiting for his father to finish speaking.

"Our motor is a collaboration with the Institute of Physics, Chinese Academy of Sciences."

I also managed to exchange some shares with the motor factory they work with, which means we have a very deep partnership.

"A vice president from Japan was a great help in importing the Yamaha production line from Japan this time."

Xu Chen: "So you've already chosen someone?"

Xu Zhiquan: "He was originally a postdoctoral fellow at the Chinese Academy of Sciences, and he was a true 'expert' in the fields of motors and electronic control."

I want to invite him over, at least to be our 'chief engineer'. Actually, I've already subtly approached him about it, and since he didn't explicitly refuse, he's definitely interested.

I also learned from the side that he is currently caught in the middle between the Chinese Academy of Sciences and the motor company, and has also encountered some internal strife, which he himself has also considered.

So this is a very good opportunity.

Xu Chen: "That sounds really good!"

Xu Zhiquan had finished one cigarette and lit another.
"He came here to be Director Yang's superior, otherwise it would be difficult to make arrangements."

Simply having Director Yang manage production while he handles the technology... that's not appropriate either.

If the technology line and production line don't work together, it can be a major issue that affects core operations.

Therefore, I must act as Director Yang's subordinate.

Xu Chen: "That's a human problem."

Xu Zhiquan: "Director Yang is different from Guo Liang and Fang Jun."

He is an 'intellectual', the kind who is very meticulous and thoughtful.

Suddenly assigning him a 'boss,' someone from outside at that, is bound to give Director Yang some food for thought.

Xu Chen lowered his head and pondered for a moment before speaking:

"It seems like I really can't help with this."

Xu Zhiquan smiled:

"I just wanted to talk to you about some difficult things to help me relax."

Don't worry about it, Dad will figure something out.

The matter is actually quite simple; the main thing is to put in some effort and have a frank and thorough discussion with Director Yang.

Director Yang is my business partner. We started from scratch and he came to us through thick and thin. I can't let him feel wronged.

Xu Chen hesitated for a moment, then spoke:
"Dad, you should make a clean break when necessary. I'm afraid of killing someone with a dull knife."

Don't leave any loose ends...

Xu Zhiquan took a drag of his cigarette: "I understand what you mean. This matter will definitely be handled well."

……

At noon, Xu Zhiquan drove Xu Chen to Beishan and they had a local mutton hot pot.

We also visited the "Chenxin Nursery" planting base on Beishan Mountain.

The father and son stood on a hillside, looking at the saplings below and the workers working among them, but neither of them noticed "General Manager Xu" on the hillside.

Currently, Chenxin Nursery has a total of nine nursery bases of varying sizes in Tiancheng and surrounding counties and cities. They are all managed and operated by the fourth uncle, Xu Zhilin, while the technical aspects are coordinated by the third uncle, Zhang Yongqing.

Each seedling base has a "manager" in charge, who are all carefully cultivated by Xu Zhiquan and Xu Zhilin.

The manager of the Chengxi Nursery Base is a former chef from the "Guangming Factory".

When Xu Zhiquan first took over "Guangming Factory," during the two or three months of business restructuring, he arranged for veteran employees of "Guangming Factory" to support the seedling project.

This chef actually fell in love with working with seedlings, and later, when the "Chenfeng Technology" park reopened, he chose to stay at "Chenxin Seedlings".

He was a reliable worker and handled matters efficiently and thoughtfully, which led Xu Zhilin to promote him to manager of the West City Base.

When the news spread to the veteran employees of the "Guangming Factory," it still aroused some envy.

In the past six months, "Chenxin Nursery" has expanded its business significantly outside Tiancheng.

This is mainly due to the national infrastructure development trend, namely the construction of highways in various regions and the urbanization transformation of counties and towns.

In addition to the company's strong capabilities, the seedling business also places great emphasis on social relationships.

While expanding Chenfeng Technology's market in Wenchuan Province, Xu Zhiquan also got to know many leaders from surrounding counties and cities.

For "General Manager Xu," who is already good at dealing with people, leveraging this opportunity to expand into seedling projects was almost a piece of cake.

In fact, Xu Chen had heard a saying in his previous life: "It only takes a man one or two years to become rich."

Now that Xu Chen has witnessed the rapid growth of his family's "Chenxin Nursery," he can better understand the meaning of this statement.

As Chenfeng Technology's revenue gets on track, the Xu family's rise will be even faster.

……

On the hillside.

Xu Zhiquan, smoking a cigarette, began to speak:
"I'm starting to understand the fun your third uncle has in tinkering with seedlings..."

When I get old and retire, I'll go find your third uncle, find him a comfortable hilltop, and grow flowers, grass, and some cats and dogs.

Your third uncle now mainly stays in the old factory area of ​​the town. Besides tinkering with the flowers and plants he likes, he is surrounded by a bunch of stray cats and dogs he has adopted.

These are the peaceful days that so many people envy.

Old Xu spoke of these things with a touch of emotion.

Xu Chen smiled and said, "Then I'll go with you."

Xu Zhiquan put his arm around his son's shoulder:

"You can't, you have to stay with Ranran."

Xu Chen: "Then I'll bring Xie Bingran along."

Xu Zhiquan was stunned for a moment, then burst into hearty laughter.

……

……

Xu Chen landed in Shanghai at around 9 p.m.

On the 7th and 8th, Xu Chen asked the class monitor, Min Siyi, for leave, naturally to spend time with Xie Bingran.

Bing Ge's vacations are rare and precious, so Xu Chen naturally had to overcome all difficulties to accompany the little rich woman.

He didn't go back to his school dormitory, but went directly to his small home in Tonghai New Village.

I worked until after 2 a.m., cleaning the entire house.

……

The next day at noon, in the airport arrival hall.

The exit was crowded with people, mostly young girls, holding signs that read "Xie Bingran", "Brother Bing", "Bai Miao", and "Bai Sanshui".

Flowers and flashing lights were, of course, indispensable.

Xu Chen was a little puzzled. The national team had no public schedule, so where did these people find out?

Even though it was all non-public information, Xu Chen was only informed by Coach Cheng Hong after the schedule was finalized.

At the same time, he was also troubled, wondering how to "take Bing away" later.
……

Amidst screams and applause, a group of people walked out of the exit.

Xu Chen was squeezed to the outside, but luckily he was tall enough that his gaze passed through the cheering crowd and he caught a glimpse of Senior Bai Miao, Head Coach Sun Mouping, Coach Cheng Hong, Coach Liu Shengnan...

Several others followed behind him, presumably members of the national track and field team stationed at the Xinzhuang training base.

He looked around for a long time, but couldn't find Bing Ge anywhere.

……

A group of Bai Miao's fans had already surrounded her, showering her with flowers and small gifts.

Bai Miao was very enthusiastic towards these fans and even signed autographs for them one by one.

"Is Xie Bingran not here?" Finally, a fan in the crowd asked.

A national team staff member whom Xu Chen did not recognize stepped forward and spoke:
"Xie Bingran still has events in Beijing, so she didn't come with me today."

Then came a chorus of sighs and disappointment.

……

……

Twenty minutes later.

The crowd had long since dispersed, and the hall returned to its usual state.

Xu Chen sat on a bench not far from the exit, drinking a can of soda water.

He paused for a moment, then smiled and stood up.

Xie Bingran pushed her suitcase and walked over from a distance.

"Fully armed".

She wasn't wearing the national team uniform, but rather a large black jacket and black jeans.

He was wearing a baseball cap and a black face mask...

(End of this chapter)