Rebirth: My dad is too obedient

Chapter 510 No one can force me to do something I don't want to do.

In the morning, at Tonghai New Village.

Xu Chen had just finished washing up when Xie Bingran returned from outside.

She went downstairs for a run, wearing a hat and a mask.

Today is different from the past; Bing Ge is now a figure at the center of public opinion.

Besides, the large advertisements she shot for Louis Vuitton are now hanging on Huaihai Road every day, and I doubt there are many people in Shanghai who don't recognize them.

When Xu Chen saw her walk in, he hugged her greedily again.

Xie Bingran awkwardly dodged:
"Just finished running, all sweaty..."

Xu Chen grinned mischievously, but hugged her even tighter and gave her a forceful "sucking".

……

Xie Bingran went to wash up, and when she came out, Xu Chen had already fried bread and eggs and placed them on the table.

Bing Ge didn't stand on ceremony and swallowed it in two or three bites without any hesitation.

Xu Chen, however, was still slowly chewing his food.

Looking up at Xie Bingran's figure, he thought that Bing-ge seemed to have become even more muscular, with the deltoid muscles on his shoulders slightly bulging.

Of course, I mean the good-looking, fit type.

……

"Let's go to the supermarket to buy some things, and we'll make locust flower dumplings this afternoon."

"Oh."

“You still need to be fully armed. There are too many people in the supermarket. If Brother Bing is recognized, he probably won’t be able to move.”

"Oh."

Xie Bingran thought for a moment and said, "Then lend me your clothes."

Xu Chen: "Sure, take any clothes from the closet."

……

Bingge stood in front of the wardrobe, looked around, and took out a light black jacket and a pair of khaki cargo pants.

After she changed her clothes and walked up to Xu Chen, Xu Chen couldn't help but say:

"You look much better in this outfit than I do."

Xie Bingran didn't take it seriously, and while putting on her mask, she said "Oh".

……

There is a Wumart supermarket at the intersection of Siping Road and Chifeng Road, but Xu Chen still drove the young lady to the more distant Wujiaochang Walmart.

Wujiaochang is a better place to shop.

They bought a full ten pounds of pork and ten pounds of flour, which they definitely couldn't finish on this trip, but Xu Chen could cook it at home later.

Then add scallions, ginger, garlic, and various seasonings.

Bingge easily put a bag of flour into the shopping cart, glanced at the pork Xu Chen bought, and said:

"I... don't know how to make fillings."

Xu Chen pulled her into his arms:
"I'll take care of this."

Xie Bingran: "Okay, I can knead dough."

……

……

An hour later, the two returned home.

The two carried the ingredients into the kitchen, especially the ten pounds of pork and ten pounds of flour, which were really heavy.

Xu Chen thought for a moment:
"Actually, this is quite a huge project!"

Xie Bingran: "We can call Su Rong and Wu Feifei to come and help."

"..."

"Don't tell me, you really shouldn't tell me."

Making and eating dumplings is more lively with more people.

He chuckled.

"Then let's not rush to work now, I can knead you a little more."

"..."

……

Su Rong and Wu Feifei were overjoyed to hear that they could make and eat dumplings with Bing Ge.

The two of them had previously visited my home in Tonghai New Village, and they came here on their own after finishing their classes in the afternoon.

Xu Chen and Xie Bingran were already busy in the kitchen.

Xu Chen was chopping and mincing meat, while Xie Bingran was about to knead dough, her hands and arms already covered in flour.

The two girls were clearly very happy to see Brother Bing again.

Even ignoring the flour on Bing Ge's hands and body, she wanted to "hug" her, leaving Xu Chen, who was cutting meat, speechless.

"It's actually acacia flowers!"

Wu Feifei glanced at the vegetable bowl and exclaimed with delight.

Xu Chen: "My dad specially sent it from Tiancheng, and he even went to the forest to hunt it himself."

Wu Feifei: "I loved eating this when I was little, but I haven't been able to eat it much since I grew up."

I'm so happy!

Su Rong blinked and leaned closer to take a look. Clearly, she had never seen this kind of meal before, and said timidly:

"Do you mean wrapping flower petals inside dumplings?"

Wu Feifei: "It's delicious! It has a sweet taste and a floral aroma!"

Upon hearing this description, Su Rong's eyes immediately lit up with excitement.

……

Although we had two more helpers, it was still a "huge project".

Xu Chen prepared the filling, and Bing Ge's dough was also ready.

Wu Feifei took the initiative to pick up the rolling pin:

"I'll roll out the dough, I know how!"

After she easily got the hang of it, Xu Chen couldn't help but exclaim:
"I didn't realize Miss Wu was so skilled!"

Wu Feifei: "My dad loves dumplings. When I was little, he was still a clerk, and my mom would often take me to make dumplings."

Xu Chen and Xie Bingran had already started making dumplings. Xu Chen glanced at them and saw that Bingran's dumpling-making skills were very proficient, even showing a "virtuous" demeanor.

This seems quite distant from "Brother Bing's" temperament.

Su Rong, holding a piece of dough, looked hesitant and timidly spoke:
"I'm not very good at making this, it might look really ugly..."

Before Xu Chen could speak up to defuse the situation, Xie Bingran interjected:

"It's okay, you can watch TV and wait for your food."

He spoke in a tone that sounded like he was talking to a very affectionate child...

Xu Chen: "..."

Su Rong thought for a moment, then smiled sweetly again:
"Can I also pack some cats, dogs, pigs, or the like?"

If the buns are too ugly, then I can eat them all!

Xu Chen said with a smile, "Feel free to be creative. We've made plenty of dough and filling today, so you can eat your fill!"

Su Rong: "Okay, okay!"

……

By the time the hot dumplings were taken out of the pot, it was already getting dark.

The three little girls, each holding chopsticks, were already itching to eat, looking at the steaming plate.

The biggest surprise was probably for Su Rong, who had never eaten locust flower dumplings before:

"It's so delicious! It really smells like flowers!"...

Xu Chen chewed on one in big bites, and couldn't help but think of his biological father again.

The recipe for this acacia flower filling was naturally passed down from my father, Xu Zhiquan.

He then turned to look at Bing Ge beside him.

Xie Bingran lowered her head and ate her dumplings. In fact, she was no different from her junior high school deskmate.

Su Rong's cheeks were puffed out. She suddenly seemed to understand something and turned to Xu Chen, saying:
"So you asked the class monitor for two days off just to spend time with Bing-ge!"

Xu Chen: "Otherwise what?" Su Rong squinted and chuckled:
"I will absolutely not tell the squad leader!"

……

……

the next day.

Xu Chen had also considered taking Xie Bingran out for a stroll, but she said she didn't want to go far, so the two of them went to Tonghai University for a walk instead.

I remember when I first came to study last year, I thought the Siping Road campus was huge, but now that I've been here for a while, I feel that the campus is small.

At noon, the sun was shining brightly, and Xu Chen led Xie Bingran to the back of the library.

This sloping lawn is called "Lovers' Slope" because almost everyone who has dated at Tonghai University has sunbathed on this lawn.

Xu Chen felt he couldn't resist the trend, so he dragged Xie Bingran to sit down for a while.

The sun feels warm and cozy on my skin.

He turned to look at Xie Bingran, who was also turning to look at him.

She wore a hat and a mask, so only her big eyes were visible.

But from the slight movement of her eyes, you could tell that she was smiling at Xu Chen.

……

……

A new week has begun in the blink of an eye.

Xie Bingran has returned to the Xinzhuang base.

It is said that Shanghai had originally arranged a series of celebrations and receptions for Xie Bingran, but these were all blocked by the national track and field team.

After Xie Bingran won her first truly international gold medal in Zurich, the actual "pressure" actually increased.

The original expectation for the 08 Olympics was that "reaching the finals would be a complete victory"...

However, given that Bing Ge has already won the gold medal at the "International Athletics Grand Prix", the expectations of the national track and field team, the General Administration of Sport, and even the public for Bing Ge are naturally not as simple as "making it to the finals".

Bing himself appeared calm and collected, but the coaching team must have been under immense pressure.

In fact, neither head coach Sun Mouping, nor the entire national track and field team's coaching, support, and medical teams had any experience serving "world-class hurdlers".

It's almost impossible to say that there's no pressure or that you're completely calm.

Xu Chen was actually worried that the coaching team was "overdoing it" and imposing inappropriate training intensity on Bing Ge under the pressure of grand goals.

Forcing her to train hard, compete, or improve—such excessive and hasty actions will only lead to unnecessary injuries.

Xie Bingran, however, remained nonchalant about it.

When Xu Chen earnestly reminded her of this matter, she simply replied:

"I know what I'm doing, and no one can force me to do something I don't want to do."

He still exudes an air of dominance and ease.

Perhaps because of their "close relationship," Xu Chen had almost forgotten how domineering "Brother Bing" appeared in front of outsiders.

Yes, who can force her to do something she doesn't want to do?
……

In the following period, Xu Chen became engrossed in his studies again, so "Little President Xu" didn't need to worry too much about the company.

With Nie Fei in charge of "Ranbing Sports" and Gu Xinxin, the manager of "Dongchen Advertising," everything is running smoothly...

That noon, the "China 4A Association" created an MSN group. After Xu Chen joined the group, he discovered that everyone in it was a real big shot in the advertising industry.

Mo Kangsun, Su Qiuping, Sun Dawei, and Lin Junming, who are known as the "Four Godfathers of Chinese Advertising," are all in the group.

There are also a number of "big shots" in the 4A circle, such as Lau Shuang-en from Hong Kong Island, Chan Yiu-fook from Singapore, and Leung Wai-fung from Malaysia.

The rest were all executive creative directors from various 4A agencies, such as Wu Tianfu, whom I met on the "Baidu" project.

Even as a member of the "Little Calomi" group, Xu Chen couldn't help but feel a little intimidated when facing these industry giants.

But then I thought back to the previous Baidu project pitch, weren't Mo Kangsun, who is known as the "Godfather of Chinese Advertising," and Wu Tianfu, who is known as the "Number One Creative Director in Mainland China," both his "defeated opponents"?

Thinking about it this way, I instantly became a bit arrogant.

Upon reflection, I realized I still needed to learn from Brother Bing.

So what about those world's top Black and White athletes? They're just defeated opponents too.

We must maintain absolute self-confidence...

Seeing that Xu Chen had been added to the group, Mo Kangsun took the initiative to introduce him:

Welcome Xu Chen, General Manager of Dongchen Advertising!

This was immediately followed by a flurry of polite and enthusiastic welcome messages.

Since most of the members in the group are creative people from outside mainland China, the group is filled with rows of traditional Chinese characters.

Since the function of sending red envelopes in group chats didn't exist back then, Xu Chen simply typed a polite but natural greeting.

The replies from the group of "big shots" revealed that the so-called influence and reputation of "Dongchen Advertising" in the industry may have far exceeded Xu Chen's own expectations.

Whether it's the "fear of getting a sore throat" case from last year's Great Wall Award, or projects like Jeep and Vanke, they've all been brought up now.

Many top creatives in the Chinese-language advertising industry have also given it very high praise.

The two most recent projects have also sparked much discussion.

The manuscript for "Red Star Erguotou" is really good!
"Drink down all the unspeakable feelings in one gulp," "Youth rushes past, throat slashed by alcohol"...

Our team members all really like it.

To my shame, a McCann team also participated in the pitch for the "Red Star" project.

In the end, Dongchen Advertising proved to be the better company!

We were initially a bit unconvinced, but when we saw the advertisement during the May Day holiday, we were all stunned.

This is the best advertising slogan of the year!

Baidu did a brilliant job too! It was truly eye-opening!

[Was this also made by Dongchen? That's such a surprise!]

[Mr. Xu Chen, when will you come to Beijing? Please come and share your experiences with our team!]

……

Xu Chen was genuinely flattered and simply replied with some self-deprecating and humble words.

After all, the group is full of industry leaders, and I am just a newcomer, so it's best to be low-key and humble.

However, it's a good thing that the "Dongchen" projects are being widely mentioned in the group, since several members of the group are judges for various advertising awards.

It seems that the advertising awards submitted by our assistant Gu Xinxin have already been secured and are practically guaranteed.

……

……

In the past two days, Xie Bingran has officially signed a commercial endorsement contract with "Youlemei".

On the brand's side, Chairman Li Yongjun and Marketing Director Kuang Lili personally flew to Shanghai to sign the contract with Xie Bingran.

Before heading to the airport, Li Yongjun and Kuang Lili made a special trip to visit Dongchen Advertising in person.

Because there was no prior communication, Xu Chen, who was in class at school, was in a slightly passive position.

Nie Fei first helped arrange the reception, and then Xu Chen arrived at the company. He quickly met and chatted with General Manager Li and General Manager Kuang, and also introduced some information about the company.

It was only then that Li Yongjun and Kuang Lili realized that "Ranbing Sports" was also "Little Xu's" company.

Both of them were clearly somewhat surprised.

Li Yongjun is a prominent figure in the domestic business community, and naturally he saw the enormous potential of "Ranbing Sports".

He looked at the young "Young Master Xu" again, and his expression became even more complicated.

……

The preparation of the "Youlemei" advertisement is progressing smoothly on the "Dongchen Advertising" side.

The filming team has already been selected, and they were chosen through the "Huaxia 4A" director resource pool.

The director is a well-known advertising director from Taiwan named Yu Yu-hui.

When he was in Taiwan, he was a well-known director in the snack industry, having filmed commercials for snacks such as Want Want, Da Hei Song, and Zhang Junya in Taiwan, which is a natural fit for this "U-Love-Me" project.

Yu Yuhui's team has officially become involved in the project and is producing storyboards and shooting execution plans.

Naturally, they had already contacted Li Lili, the daughter of "Xizhilang," in advance to discuss specific filming and performance needs.

Director Yu Yuhui had one slight concern: Li Lili's acting skills.

In response, Xu Chen offered words of comfort during the conference call:
"Even if the acting is a little bad, it's not a big problem. These kinds of cheesy pickup lines are more interesting because they're a little awkward."

Yu Yuhui paused for a moment, then said in a Taiwanese accent:

"I've never heard Mr. Xu use such a cheesy pickup line before..."

But honestly, they really do match quite well!

(End of this chapter)