Rebirth: My dad is too obedient

Chapter 511 Then I won't hide it anymore.

The preparation for the filming of the "Youlemei" commercial is progressing steadily, but Xie Bingran's schedule has not yet been finalized.

Director You Yuhui has preliminarily confirmed the filming studio, which is a small film and television base in Minhang District of Shanghai. There are ready-made "romantic European street scenes" there, and it can be used after some fine set modifications.

Of course, whether or not the filming will ultimately take place here depends on the specific set design and shooting plan, which will then be reviewed by Mr. Xu from Dongchen Advertising.

When Li Yongjun, chairman of "Xizhilang", and Kuang Lili, marketing director, visited Dongchen Advertising, they naturally realized that Xu Chen and Xie Bingran's "private relationship" was indeed unusual, otherwise they would not have been able to partner up to run "Ranbing Sports".

Kuang Lili also specifically inquired about Xie Bingran's schedule with Xu Chen:
"We are also in contact with Director Li Yue, but he has not yet given a specific answer regarding the spokesperson's schedule."

We're actually quite anxious because we can't confirm the spokesperson's shooting schedule, and we can't move forward with anything else.

I wonder if Mr. Xu has any news... or any other channels of communication?

Xu Chen thought for a moment and then said:
"I estimate that Xie Bingran's schedule will be at the end of May or the beginning of June."

I'll definitely be starting intensive training for the Olympics in June, and coordinating my schedule afterward will be even more difficult.

Now that you've signed the contract with Director Li Yue, he'll definitely find a way to make arrangements.

The only feasible window of opportunity at present is around the end of May or the beginning of June.

Kuang Lili: "Okay, now that we hear what Mr. Xu has to say, we understand."

She paused slightly, "Well, there aren't many days left. Is there enough time to prepare the commercial?"

Xu Chen: "There's still time. The storyboard and shooting plan are almost complete."

The directing team we found is also very experienced and efficient in execution.

Now we're just waiting for them to finish scouting the locations so we can finalize the filming locations.

Then I discussed the shooting script with the two actors in advance.

Chairman Li Yongjun chuckled:
"Don't worry too much about my Lili, she's been acting in front of the mirror every night lately!"

……

……

Before we knew it, it was Tuesday, the 15th of the month.

Zhou Junjun has returned to work at the Shanghai company.

"Deputy General Manager Zhou" also thoughtfully brought some snacks and specialties from Fujian Province, such as dried plums, dried meat, glutinous rice cakes, and mung bean cakes, which filled the office refrigerator.

Of course, more importantly, it brought every employee a brand new pair of "Burning Ice X" shoes.

As before, this time they also brought "defective products".

However, the "Lifeng" factory has very high standards for its products, so those minor flaws can actually be ignored.

"Burning Ice X" comes in two versions: a men's "Phoenix Edition" and a women's "Phoenix Edition".

Interestingly, quite a few people in the company voluntarily mix and match their outfits.

For example, Tang Xiaowei from the "Creative Department" specifically requested a pair of "Phoenix Edition" shoes.

Miss Nana went even further, wearing a "phoenix" version on her left foot and a "phoenix" version on her right foot.

To be honest, it's actually quite trendy.

Jiang Yuze frowned and thought for a moment:

"This way of dressing could actually be marketed and hyped up as a trend!"

Everyone found it amusing, and Jiang Yuze, beaming with joy, turned around to implement the specific plan.

……

Production of "Ranbing 001" and "Ranbing X" is on track, and production capacity has been brought to a reasonable level.

The main issue is that online store orders are still piling up, and it will take some time for inventory to accumulate.

Of course, this is also a sweet burden for Vice President Zhou and "Lifeng".

When Vice President Zhou finally met the new colleagues in the office, especially the petite and approachable Pan Mengting from the "Dongchen Advertising" client department, Zhou Junjun showered her with attention.

Gu Xinxin still has high emotional intelligence. Seeing that Pan Mengting was timid and embarrassed, she would often use gentle and joking means to stop Vice President Zhou.

Overall, it's better to have Zhou Junjun, who's like a "live wire," in the office; the overall team atmosphere instantly becomes much more relaxed and lively.

Normally, boys like Jiang Yuze, Sun Lingfeng, and Liu Wei are all serious and proper.

Gu Xinxin and Sun Aimi are both "obsessed with their work" and Tang Xiaowei is also mild-mannered and reserved.

With Zhou Junjun wandering around the office, there was much more laughter.

Wu Feifei also has this "function", but unfortunately, Miss Wu is too busy with her studies to come over often.

Xu Chen was also thinking that when recruiting in the future, he would consider finding someone with a lively personality who could improve the "happy energy" level in the office.

……

At noon, Xu Chen and Nie Fei treated Zhou Junjun to a private meal.

Vice President Zhou didn't stand on ceremony at all and chose one of the most expensive Japanese restaurants in Wujiaochang.

Xu Chen hadn't had Japanese food in a long time, so he took the opportunity to indulge...

During the meal, Nie Fei and Xu Chen asked more about the situation at the factory, especially the subsequent production arrangements.

The production line is located far away in Fujian Province. Although Zhou Junjun is capable and trustworthy, Xu Chen and Nie Fei still need to know some of the true details of the business.

Zhou Junjun usually seems carefree and cheerful, but she becomes quite serious when talking about things at the factory.

After saying all that, he casually added:
"Don't worry, Sister Fei and Mr. Xu! I'll keep an eye on the factory; there absolutely won't be any problems."

He suddenly remembered something and said:
"There's something going on. Someone came through several contract manufacturers around Licheng to inquire about 'burning ice'."

I also came to inquire last year, but it was just a few competing products. I asked them a few questions and then ignored them.

Recently, especially after Bing Ge won the championship and 'Burning Ice X' was released, the number of people coming to inquire has increased significantly.

Xu Chen thought for a moment: "Can we find out exactly which company or person is investigating?"

Zhou Junjun: "We need to track this down. Leave this to me."

Nie Fei sipped a cup of barley tea and said:
"We were hiding our true abilities before."

Now that Bing Ge has won his first world championship, his momentum has surged, and the sales and popularity of 'Burning Ice 001' and 'Burning Ice X' are evident to all in the market...

In this situation, there's no way to hide it anymore.

She paused slightly:

"Furthermore, recently, there has been a significant increase in direct competitive actions by competitors against 'methane hydrate'."

For example, a domestic company has already released a plagiarized copy of 'Burning Ice 001'.

I've already contacted Si Daqing in the legal department, and he's helping to handle it.

Xu Chen:

"Since we can't hide it, let's consider not hiding it at all."

Nie Fei nodded and said:

"Actually, I originally wanted to discuss this matter with you two."

So far, 'Ranbing Sports' has not had any major promotional activities, and has mainly relied on the organic traffic brought by Bing Ge's popularity.

With the 08 Olympics fast approaching, Xie Bingran's popularity will likely peak just before the competition. Her performance after the race will depend on her results...

What I mean is, riding the wave of the 08 Olympics, it will be the perfect opportunity for "Burning Ice Sports" to take off.

She looked at Xu Chen:
"Now, both domestic and international sports brands are starting to focus on 'Olympic marketing'."

'Ranbing Sports' could also consider launching a proactive large-scale promotion.

We don't have the budget to secure official Olympic partnerships, but with Bing Ge involved, we still have a huge advantage.

Xu Chen: "Is the money enough?"

This is naturally the most crucial question.

Nie Fei smiled and said, "I've calculated with Professor Fang Jun that, based on the current sales and revenue, we should have a good cash flow by the end of the year."

The funds are more than enough for promotional investments, as long as the scale isn't expanded too much.

She then looked at Zhou Junjun:
"However, the payment terms with 'Lifeng' may be delayed by another 8 months."

Zhou Junjun frowned, but finally sighed and said:

"No problem! It's all for the sake of 'Burning Ice' soaring to new heights!"
I'll figure out a way to handle the payment terms with Lifeng when I get back!

Xu Chen and Nie Fei raised their glasses at the same time:
"Thank you very much, Vice President Zhou!"

Zhou Junjun was quite pleased, and with a smile, she picked up her teacup and clinked it with Xu Chen and Nie Fei's.

He then remembered something else: "I went shopping on Huaihai Road yesterday afternoon, and the advertisement that Bing Ge shot for Louis Vuitton was on the entire building. It's so eye-catching and imposing."

Nie Fei: "Louis Vuitton has booked the advertising space on that building for ten years, and Bing Ge's advertisement will probably be up for at least six months."

Zhou Junjun: "Didn't we say before that we wanted to open an offline exhibition and experience store for 'Burning Ice Sports' in Shanghai?"
I think it's right under the big Louis Vuitton ad, or on the same street.

This way, Louis Vuitton is essentially advertising for us.

Nie Fei pondered for a moment:

"That's a good idea..."

Xu Chen: "Then let's do it together with Datui, and treat it as an offline public relations event."

Nie Fei nodded:

"I'll go back today and have a meeting with the team to try to come up with a comprehensive plan."

However, there is a problem now: we don't know Bing Ge's schedule for the upcoming matches.

If our push can coincide with one of Bing Ge's high-profile matches, it will be twice as effective.

Xu Chen: "I'll keep track of Coach Cheng Hong's progress, but there's no match schedule for Bing Ge yet."

Regarding Bing Ge's subsequent training and competition plans, the General Administration of Sport has sent more experts down to work with head coach Sun to develop a plan.

Zhou Junjun:
"The General Administration will send someone down directly? Won't that cause a 'fight' with the head coach?"

Xu Chen: "I was a little worried about this at first, and I even asked Coach Cheng Hong. She said it was fine."

We will still follow Coach Sun's opinions and decisions.

……

……

On her way to class in the afternoon, Xu Chen made a special trip to the newsstand at the south gate of the school and bought a copy of the "Oriental Morning Post".

Xu Chen couldn't remember how long it would be before the "newsstands" that still existed these days disappeared.

Turning to the front page reveals a huge, full-page color print advertisement for "Cadillac".

"The degeneration of males is a tragedy of this era, but thankfully there is Cadillac."

Today is the middle of the month, which is also the day that the "Cadillac" advertisement will be released.

In addition to print posters covering print media and outdoor advertising on subways and buses, television programs will also be broadcast on major satellite TV channels.

Xu Chen had seen Cadillac's media placement schedule, and the overall promotion budget and scale of publicity were even larger than Jeep's campaign last year.

After all, Cadillac has a wider range of models, and its current market share is much larger than Jeep's, which only offers the Grand Cherokee and Wrangler.

As Xu Chen walked towards the classroom, he casually flipped through the "Oriental Morning Post" again, and sure enough, he saw news about Xie Bingran in the sports section.

This is an interview report, written by a reporter from Oriental Morning Post, who interviewed the logistics support team at the Xinzhuang base.

While it appears to be about the logistical support for the national track and field team and the Shanghai track and field team, most of the content is still related to Xie Bingran.

One of the kitchen staff who was interviewed even said that the xiaolongbao he made was Xie Bingran's favorite food.

Xu Chen found it amusing, thinking that his little foodie was hardly picky about food, and this chef was clearly using Bing Ge to embellish his own reputation.

……

During the afternoon class, Gu Xinxin compiled another case report on "Cadillac" and sent it to the client via email.

In addition to the advertising production handled by "Dongchen Advertising", it also covers public opinion and feedback after the advertisements are launched.

Shortly after the email was sent, I received a reply from Lian Shangen, the VP of Marketing at Cadillac.

Lian Shangen sent a thank-you message in English, praising the "Dongchen Advertising" team highly.

Marketing Director Hua Shaojie subsequently replied, expressing his gratitude and mentioning his intention to cooperate on long-term projects in the future.

Seeing that the time was right, Xu Chen sent another message to Hua Shaojie alone.

After exchanging a few polite words, Xu Chen invited the other party to sit down at "Dongchen Advertising".

What "Little Xu" was thinking about was naturally finding a reliable vice president of marketing for "Chenfeng Technology".

Based on Xu Chen's assessment, Hua Shaojie is currently considered professional and reliable.

Even if Hua Shaojie is not interested, it is estimated that other candidates can be recommended through him.

After talking with his father, Xu Zhiquan, Xu Chen felt that recruiting someone from the automotive industry to do marketing and branding was actually a very suitable choice.

Besides promoting "Chenfeng Electric Vehicles", if there is spare capacity, we can also support the "Ranbing Sports" project, since Sister Fei is also considering promoting it extensively.

Hua Shaojie was straightforward and honest; after thinking for a moment, he replied:

There were too many things to do this week for the project launch. I wonder if Mr. Xu will still be in Shanghai next week?
I can visit you next week.

Xu Chen: [Sure, I'll be here next week. Jack can come anytime!]

Hua Shaojie: [Then let's tentatively schedule it for next Monday! If there are any changes, I'll let Mr. Xu know.]

Xu Chen: [Okay, let's chat next week!]

……

In the evening, Xu Chen went to his small studio on the 8th floor alone, poured himself a glass of red wine, and enjoyed his time alone.

It's relatively quiet and private here to handle some work and think about things.

Of course, most of the time, Mr. Xu stays here in a relaxed mood, drinking tea, playing games, and watching American dramas.

He was leisurely browsing the forum when he suddenly received a message from Director Li Yue.

Surprisingly, the cooperation intention of the "Omega" brand has been finalized, and they have now formally approached Xie Bingran to discuss business cooperation.

……

(End of this chapter)