Rebirth: My dad is too obedient

Chapter 513 Makes its Debut on the Official Website Homepage
After the dinner, Zhou Junjun arranged to go to a karaoke bar.

These days, young professionals have relatively limited entertainment options. Board games, Werewolf, and murder mystery games haven't become popular yet, but karaoke bars are doing booming business.

"Deputy General Manager Zhou" usually has a lot of fun activities. Tang Mo from the HR department even went to confirm with him again whether it was a "normal KTV" or something like that.

Zhou Junjun looked completely innocent and joked:

"Momo, what kind of person do you take me for?!"

Xu Chen was a little drunk and didn't want to make a fuss, so he didn't participate, citing his classes the next morning.

……

A small studio on the 8th floor of Tonghai Creative Design Building.

Xu Chen was half-reclined on a single sofa, having just brewed himself a pot of weak tea.

My phone vibrated:
[Mr. Xu, are you free? I'd like to call you to discuss something.]

It turned out to be a message from Director Li Yue.

【Of course I'm available. Director Li Yue, please wait a moment, I'll call you.】

Chenfeng Technology is still counting on Director Li Yue's help with the Olympics, so we still need to "serve" him well.

When the call connected, Li Yue greeted him warmly as usual.

Getting to the point, Li Yue discussed two things related to Xie Bingran.

First, the commercial cooperation with Omega has been fully finalized and is now in the formal contract process.

Xie Bingran will serve as "Omega Global Ambassador," and her personal image will be used for global promotion.

Celebrity endorsements are often geographically specific, such as purely domestic endorsements, Asian regional endorsements, or global endorsements.

For example, Xie Bingran's collaboration with Jeep is purely a domestic mainland China endorsement, while her collaboration with Louis Vuitton is for the "Asian region".

The fact that Xie Bingran was able to secure a "global ambassadorship" indicates that Omega is optimistic about her future global influence.

At the same time, "global endorsement" will naturally cost more than "domestic endorsement" in terms of overall fees.

Li Yue added specifically:

"This year, Omega's global ambassadors were only George Clooney and Nicole Kidman, and now Xie Bingran has been added to the list."

This will greatly help improve Bing Ge's global business image.

Li Yue was clearly somewhat moved, and added:
"I never imagined I'd have the opportunity to work on such significant business projects in my lifetime..."

We still need to thank Brother Bing!

In fact, Xu Chen had also heard Coach Cheng Hong mention that Director Li Yue was currently "doing very well" within the system.

Previously, with Xu Chen's secret help, An Jinxiong was taken down, and Director Li Yue was "promoted". Through Xie Bingran's several large business projects, Director Li Yue was increasingly valued within the system.

The "business office" he leads has long since expanded its team size.

In addition to the original employees who were purely "within the system", two or three more business talents with high academic qualifications and foreign language skills were recruited.

Everyone knows that these people are actually there specifically to serve Xie Bingran, since Xie Bingran is currently the only one in the national track and field team who can secure cooperation projects with major international brands.

Xu Chen had actually considered setting up a business operations team for Xie Bingran before, but mainly because the national team athletes are under strict control, "outsiders" can hardly get involved.

Everything is going very well right now. Director Li Yue has outstanding business acumen and now has a respectable operating team.

At the same time, we still consult "Little Xu's" opinion on various matters, which is very appropriate...

Li Yue also checked on the "Youlemei" project, and Xie Bingran's filming schedule had been confirmed.

As Xu Chen had predicted, it was indeed scheduled for Friday, June 1st.

The directing team is currently preparing for filming as scheduled for the end of May, so there are no concerns about the execution.

Li Yue paused slightly, then continued:

"I specifically called Mr. Xu because there's a favor I need his help with."

Xu Chen: "Director Li Yue, you're too kind. Just ask, and I'll definitely do my best to help."

Li Yue: "Xiao Xu also knows that Bing Ge will be in various closed training camps for the entire year of preparation for the Olympics, and it will be difficult to arrange various commercial activities."

This also includes the timing of the footage shooting, such as the shooting of commercials and print ads on June 1st.

My idea is, could we shoot a batch of still images for Brother Bing in advance?

This batch of materials does not include a logo, but it has excellent scalability and applicability.

This way, if some of the existing contracted brands have new needs for print materials in the coming year, they can use these ready-made materials as a substitute.

That way, there's no need to bother Bing Ge separately anymore to try and secure her availability.

Xu Chen thought for a moment and said, "Director Li's suggestion is excellent; it can indeed help us gather a batch of materials."

Xu Chen himself was thinking that "Chenfeng Ice Power" and "Burning Ice Sports" did indeed need a batch of new materials.

In the second half of the year, "Ranbing" will also release "Ranbing Lite", and "Chenfeng Bingdongli" is expected to face a minor facelift at the end of the year, both of which have new promotional needs.

Director Li Yue continued:
"The 'U-Love-Me' commercial project can be completed in one day, and that's what I requested of the brand."

Regarding Bing Ge, I actually requested a day and a half of his schedule from the team, including the morning of June 2nd.

Xu Chen naturally understood Li Yue's needs and spoke directly:

"The filming of No. 1 should not take a whole day."

I will arrange the remaining time on the 1st and the morning of the 2nd for the still photography session.

Renting a separate studio at the location where the commercial was filmed is not complicated to do.

"But we still need to find a skilled photographer, I'll take care of that..."

Li Yue: "Yes, yes, that's exactly what I mean!"

He paused slightly:

“My budget isn’t very high, and Mr. Xu’s projects might not be very profitable.”

Xu Chen: "Director Li Yue, you're too kind. I definitely won't charge you for this order."

Furthermore, 'Chenfeng Technology' and 'Ranbing Sports' can also take advantage of this period to shoot more footage.

This is another project involving Brother Bing, and I wouldn't feel comfortable handing it over to another team or to me.

Xu Chen really couldn't ask Li Yue for payment.

Besides, it would be beneficial for Li Yue to owe him another favor, since Chenfeng Technology and the Olympics were still relying on Li Yue's efforts.

But Li Yue was still very polite, saying that the department had approved a budget of 300,000 yuan.

Xu Chen then felt it inappropriate to refuse outright, so he said that he would produce footage worth 600,000 yuan.

……

……

On May 20th, Tonghai University celebrated its centennial anniversary.

Today is the weekend, and the colleges that usually have weekend classes have all canceled their classes. The entire faculty and students are immersed in various anniversary celebration activities that have been in preparation for more than half a year.

The anniversary celebrations were rich and varied, with different forms and styles organized by the university, various colleges, departments, student organizations, and more.

The students are very free and can choose which type of activity to participate in.

It was also the season when the cherry blossoms were in full bloom on campus, and the entire "Siping Road Campus" was filled with a festive atmosphere.

The School of Creative Arts organized an interdisciplinary "social event," which the university arranged for it to be held on a circular open space between the Sino-German College and the School of Economics and Management.

Because they could meet, get to know, and even play games with pretty girls from different majors and grades, the group of boys in the dormitory became very interested.

Huo Dashan and Jiao Tianbo are both currently in the college's student union and have both participated in organizing this event.

So Pei Qian, Hong Xiaoqiang, and a few other "restless" boys asked the two of them to "make arrangements" for them, such as whether they could have an interaction with so-and-so from so-and-so class.

Jiao Tianbo firmly and seriously refused, while Huo Dashan, with high emotional intelligence, laughed it off. Qian Xin, the "Little Prince of Jiangsu and Zhejiang," wearing sunglasses that made his face look like a fly, said:
"There are plenty of pretty girls in our class, but I haven't seen any of you take the initiative!"

Pei Qian: "A rabbit doesn't eat the grass near its burrow! A nun from out of town might know how to chant scriptures."

Qian Xin: "What the hell is all this?!"

……

After having breakfast in the cafeteria, Qian Xin, Pei Qian, Huang Hao, and Hong Xiaoqiang dragged Xu Chen along to go together.

Xu Chen looked embarrassed:

"I have other plans..."

The other four people became curious, so Xu Chen casually said, "I'm going to collect an award."

……

Twenty minutes later, in the auditorium.

"Tonghai University Centennial Celebration - Annual Commendation Conference".

Xu Chen came here, naturally to receive the "Outstanding Undergraduate Student of the Year" award.

The huge auditorium was packed with people.

After signing in, Xu Chen was assigned a seat in the fourth row from the front, following the instructions.

After he sat down, he looked around and saw that they were all students who would be going up on stage to receive awards later.

He looked up at the rows in front of him and saw that everyone sitting there was dressed in a suit and tie, and many of them had gray hair.

Peering through the crowd at the nameplates on the seats, and combining that with the scattered information I'd seen on the school's official website, I knew these people were the real "big shots."

The titles of "professor" and "associate professor" are probably no longer relevant here. Even Dean Lin Ruyang would likely have to take a backseat.

Most of the people sitting in front are at least "academicians".

Tonghai University is a science and engineering university, at the top of the teaching system, with many of its faculty members being academicians of the Chinese Academy of Sciences and the Chinese Academy of Engineering.

Many of the top leaders in the country are engineers and scientists with science and engineering backgrounds. Therefore, the "alumni" of Tonghai University, in addition to the two academies of science and engineering, have also gone deep into the political arena.

For example, the president of Tonghai University at that time would be appointed as the Minister of Science and Technology a few years later.

……

The "Award Ceremony" is an official and very formal event, and the procedures are all done in a very structured manner.

Several leaders, including the university president, took the stage to deliver speeches and then solemnly introduced the "academicians and giants" seated in the front row.

This year marks the centennial celebration of the university, so the awards presented this year carry a particularly solemn significance.

Xu Chen felt extremely honored to be on the list.

There are many awards, categorized into different types.

The research areas include "Annual Scientific Research Achievement Award", "Annual Engineering Achievement Award", "Annual Social Science Achievement Award", and so on.

In the field of teaching, awards include "Outstanding Mentor of the Year," "Outstanding Lecturer of the Year," and "Outstanding Teaching Assistant of the Year," among others.

It also includes categories such as campus culture development and outstanding departments of the school...

The "Student Awards" were placed after the "Teaching Awards".

The first award presented was to Xu Chen, who was named "Outstanding Undergraduate Student of the Year".

The award presenter was a senior academician of the Chinese Academy of Sciences, who was also among the earliest professors to return to China from Tonghai University.

After the names were called out, Xu Chen went up on stage.

Only then did I realize that there were only ten spots available for the "Outstanding Undergraduate Student of the Year".

It should be noted that the first graduating class of Tonghai University alone had more than 4500 students, and the cumulative number of undergraduate students must have exceeded 10,000.

Apart from Xu Chen, the other nine people were almost all senior students.

I listened for a bit, and they mentioned that some had won first prize in some international mathematics competition or made outstanding contributions to some national medical research project.

Xu Chen was the only student awarded the prize in the "humanities and social sciences" category.

Without realizing it, the certificate in my hand felt even heavier.

The introduction reveals that Xu Chen's receipt of this award was largely due to "Dongchen Advertising" and several important case studies.

Especially the Great Wall Award Gold Medal, which was "afraid of causing internal heat," clearly received unanimous approval from the judges...

The number of "Outstanding Graduate Students of the Year" and "Outstanding Graduates of the Year" was even smaller, totaling ten people.

This also demonstrates how rigorous the selection process is.

Xu Chen only realized after all the "Student Awards" had been presented that he was the only student in the entire School of Creative and Design to receive an award.

It seems that Lin Ruyang had his reasons for submitting his name back then.

I felt that Xu Chen had a better chance of being selected than anyone else.

This is an honor for the School of Creative Studies, considering that several other schools did not have any students win awards, such as the School of Humanities, the School of Film, and the School of Mechanical Engineering.

After everyone was seated, there were several more award presentations to follow.

Xu Chen looked around, hoping to find Dean Lin Ruyang so he could express his gratitude in person.

After searching around, I couldn't find this somewhat arrogant and eccentric but sincere and warm-hearted dean.

I'll have to send a separate thank-you message later.

……

The event concluded successfully around 11:00 AM.

The other award-winning students around him knew each other, and Xu Chen, naturally, couldn't resist exchanging contact information with them.

Although these people are only undergraduates now, they may become big names in scientific research, medicine and other fields in the future. It's good to get to know them early.

As for those academicians and bigwigs in the front row, Xu Chen, given his current status, has neither the opportunity nor the need to actively get to know them, and he is naturally aware of this.

……

……

Xu Chen strolled out of the auditorium, still having some time to spare, so he sunbathed for a while on the artificial hill on the lawn next to the auditorium.

Just as I was about to take out my phone to send Dean Lin Ruyang a message of thanks, I found that the group chat was already flooded with messages.

I clicked on it and saw that it was information about receiving an award, which had actually appeared on the homepage of Tonghai University's official website.

The Academy of Creative Arts has also officially released a related announcement.

"Congratulations to Xu Chen, a freshman in the Advertising class of our college, for winning the 'Outstanding Undergraduate Student of the Year' award at Tonghai University..."

The press release also included a photo of Xu Chen accepting the award on stage.

The college's large group chat was filled with congratulatory messages. Besides classmates, there were also a bunch of senior students who knew Xu Chen, such as Zhao Siting, the Minister of Academic Affairs, and Jin Yuelan, the President of the Student Union.

This naturally includes several people who previously interned at "Dongchen Advertising," such as Zhang Yuchen from the third-year photography class.

Xu Chen still showed up in the group chat, earnestly expressing her honor and gratitude for winning the award.

The class group chat was even more lively, filled with congratulations and teasing from roommates like Qian Xin and Hong Xiaoqiang.

Xu Chen left a message saying:
Thank you everyone, I'll treat the whole class to milk tea this afternoon!

He also said in the dormitory group:

[I'll treat you to barbecue tonight! All you can eat, beer, and grilled skewers!]

……

……

(End of this chapter)