Rebirth: My dad is too obedient

Chapter 514 can only be described as immeasurable.

On Monday morning, Xu Chen only had one badminton lesson.

After class, I went back to my dorm, took a cold shower, changed my clothes, and then rushed to the company.

This morning, I also had a conference call with Director Li Yue.

Li Yue seemed to have made some progress on the matter of "Chenfeng Technology" taking advantage of the Olympics, so he arranged to talk to Xu Chen on the phone.

This was naturally a very important matter, and Mr. Xu dared not neglect it in the slightest.

In addition, the visit by Hua Shaojie, the marketing director of Cadillac, was also arranged at noon today.

In addition to Xu Chen showing Hua Shaojie around and having a chat, a dinner party with Nie Fei was also arranged.

Nie Fei manages "Burning Ice Sports," and she also has the persona of a female elite with high emotional intelligence and a strong presence. This likely helped her in persuading Hua Shaojie to join the group.

……

As soon as I entered the company, Nana, who was sitting at the front desk, stood up and greeted me with a smile, "Boss."

As the company team expanded, the originally empty office area gradually became filled.

Of course, Wu Feifei and Su Rong's two workstations are still reserved for them, and these two young ladies will still come over to play every now and then.

……

Seeing that there was still enough time, Xu Chen first held a short meeting with the "Dongchen Advertising" team.

In the conference room, in addition to Gu Xinxin, Sun Aimi, and Tang Xiaowei, Pan Mengting, Zhuang Lei, and Ma Lingyao have now joined, and the number of people has increased instantly.

The two original interns have already returned to school; they are both nearing graduation or about to enter their senior year...

This was the first time Zhuang Lei and Ma Lingyao had met with "Little Xu," and perhaps they each had some unspoken thoughts in their hearts.

The main point of discussion is to keep track of the progress of the "Youlemei" project.

As the person in charge of the project, Sun Aimi first explained the preparations for the commercial shoot.

Xu Chen already knew most of the information, so he just skimmed through it.

The two newcomers, Zhuang Lei and Ma Lingyao, listened from the side, clearly still quite excited.

They had heard that the idea for this project came from "Little Xu," but today was actually the first time the two of them had heard the specific plan.

Zhuang Lei is a very experienced creative person, and he immediately recognized the level of this idea.

The creative concept of "holding it in the palm of your hand" is indeed a very clever combination, which explains why it was chosen by the client.

He privately pondered that this advertisement, once filmed, might have the potential to become a well-known and popular one.

Ma Lingyao's excitement stemmed from the question: was she really going to collaborate with Xie Bingran?
That's so cool!

……

After synchronizing the commercial, Sun Aimi also synchronized the shooting plan for Xie Bingran's print materials.

This is Director Li Yue's request form, so we must take it seriously, especially since the materials produced will also be used for "Chenfeng Electric Vehicles" and "Ranbing Sports".

The shooting plan was done by Sun Aimi and Tang Xiaowei together, including costume and prop design, action references, lighting references, and so on.

These are all universal graphic design schemes, which can be easily extended to various other materials.

Xu Chen didn't offer many opinions after reviewing it, only saying:

"This is Director Li Yue's requirement, and we still need to show him the cost-effectiveness."

Try to shoot as much footage as possible.

Sun Amy: "No problem. We'll start filming on the evening of the 1st, and we can work a little overtime with Bing Ge that night, plus the morning of the 2nd."

We've prepared six outfit designs; that's enough to produce many photos.

Xu Chen smiled and nodded:

"Of course, the best materials will be reserved for 'Morning Breeze' and 'Burning Ice'."

Gu Xinxin also updated the filming schedule.

They rented a photography studio right next to the location where the "U-Love-Me" commercial was filmed.

The photographer in charge of shooting this time is a well-known commercial photographer in Shanghai who has previously shot material for Huang Xiaoming and Li Bingbing as brand ambassadors.

The photographer also arranged the costume, makeup, lighting, and other supporting teams himself.

Seeing that there were no further doubts, Xu Chen nodded and ended the meeting.

Everyone dispersed.

Ma Lingyao seemed to have something she wanted to ask for instructions, and timidly raised her hand.

Xu Chen smiled and asked, "Huh?"

Ma Lingyao: "Boss, can I go and work on the filming?"

Xu Chen: "Of course, we can stay in Shanghai without having to travel. I'll call you then."

Ma Lingyao said happily, "Thank you, boss!"

……

……

Xu Chen waited alone in the conference room for a while before receiving a call from Director Li Yue.

After a brief exchange of pleasantries, Xu Chen also mentioned the matter of shooting still images for Xie Bingran.

Li Yue has high emotional intelligence and once again expressed his gratitude to "Little Xu".

Then, getting to the point, Li Yue was indeed there to update on the progress of Chenfeng Technology's cooperation with the Olympics:

"The 'guaranteed cooperation' that I mentioned to Mr. Xu last time has been approved on my end."

We could give 'Chenfeng Technology' and 'Chenfeng Electric Vehicle' the title of 'Training Partner of the General Administration of Sport of China'.

Currently, the State Administration of Radio and Television has only opened up three slots for non-central state-owned enterprises and state-owned enterprises. I have already submitted the relevant review for 'Chenfeng Technology' internally, and there have been no problems.

Xu Chen: "Thank you so much, Director Li Yue."

He paused slightly, then asked, "How much will this collaboration cost?"

Li Yue: "Regarding the fees, I have already helped secure the lowest possible cooperation standard."

The current agreement is for 300,000 yuan in cash, plus an additional 50 electric vehicles.

The 300,000 yuan in cash was actually used to sponsor some training arrangements made by the General Administration of Sport during the Olympic Games.

The 100 electric vehicles will also serve as internal transportation for the training bureau during the Olympic preparation period.

Xu Chen considered it briefly:

"Although I haven't spoken with headquarters yet, I can give Director Li a reply right now. There's no problem with that."

Xu Chen works in commercial advertising and has been involved in numerous business collaborations.

Naturally, he knew that the price package offered by Director Li Yue was already very cost-effective.

Li Yue:

"As for the Olympic Organizing Committee, there is no clear progress yet, but I am actively communicating with them."

There's no guarantee of a result yet, but Mr. Xu, please rest assured, I will definitely do my best.

The person in charge of external business at the current Olympic Organizing Committee is a colleague I knew before, and we have a good personal relationship.

I've arranged to have dinner with him again to chat. We'll have to wait a bit longer for this Mr. Xu; I'll let you know when I have any updates.

Xu Chen: "Thank you so much, Director Li. If you need our cooperation, please just let us know!"

The two were already quite familiar with each other, so there was no need for excessive formalities; they simply talked frankly about the progress of the project.

Regarding the cooperation as a "Training Partner of the General Administration of Sport," both sides had no objections, thus moving on to the implementation stage. Director Li Yue provided the contact details and subsequent procedures. Xu Chen would first communicate with Tiancheng, and it would require Xu Zhiquan or Guo Liangfei to fly to Beijing to sign a formal cooperation agreement with the General Administration of Sport.

After that, they were able to leverage the official name of the "General Administration of Sport," which can be considered as taking advantage of the first wave of the Olympics...

After hanging up with Li Yue, Xu Chen immediately called his father, Xu Zhiquan.

When Lao Xu learned that he had secured a cooperation agreement with the General Administration of Sport, he was naturally overjoyed.

Xu Chen added:

"As long as you can get the title of 'Training Partner of the General Administration of Sport,' you can actually play some gray areas in some promotions."

After all, the General Administration of Sport's current training arrangements are all geared towards the 08 Olympics..."

Of course, Lao Xu might not be aware of these details either, so Guo Liang was arranged to handle the coordination later.

"Then I'll follow my son's arrangements and fly to Beijing with Guo Liang."

It just so happens that I still need to maintain some relationships with the Institute of Physics at the Chinese Academy of Sciences.

Also, the postdoctoral researcher I mentioned to you last time, who we wanted to bring in, is currently in Beijing.

I'll go have another meal with him.

……

……

Hua Shaojie arrived right on time.

He wore a less formal polo shirt, and his physique was toned and upright, clearly indicating a good exercise routine.

After being greeted by Nana at the front desk, "Mr. Xu" came out to greet us.

"Welcome, Mr. Jack!"

After exchanging polite greetings, Hua Shaojie went straight to the crucial question:

"Are there... two companies here?"

As he stepped out of the elevator and walked over, he realized that the two offices were connected, each with a different company sign.

Xu Chen smiled and said, "Yes, both 'Dongchen Advertising' and 'Ranbing Sports' are under our group."

Hua Shaojie didn't rush to reply, but his surprise was still evident.

Hua Shaojie had naturally heard of and watched "Burning Ice Sports".

After all, this is the first world gold medal in women's hurdles in China and even Asia, which has recently been a hot topic online and even made it onto the CCTV Evening News.

The short-haired girl named Xie Bingran already owns a seemingly well-established sports brand called "Ranbing Sports," which Hua Shaojie has naturally taken notice of.

To his utter surprise, "Ranbing Sports" and "Dongchen Shares" were actually connected.

When he looked at the young "Young Master Xu" in front of him again, his expression became even more serious.

Xu Chen appeared relaxed and casual, leading Hua Shaojie on a tour of the office, especially the "showroom area" that had just been renovated and set up after the New Year.

That area was designed by Sun Aimi, featuring project case studies from "Dongchen Advertising" and a small booth from "Ranbing Sports".

Using these "materials," Xu Chen also gave Hua Shaojie a general introduction to the two companies, as well as his "connection" with Xie Bingran.

Hua Shaojie remained expressionless, but he was still surprised.

He thought to himself that he had really underestimated this "young CEO Xu" in front of him.

It turns out that he not only made Dongchen, this "creative hot shop," a resounding success, but also owns a sports brand company with even greater potential...

In the exhibition area, there is also an electric vehicle called "Chenfeng Bingdongli".

This was sent by Guo Liang from Tiancheng Logistics when he was shooting advertising materials.

Behind the electric vehicle is a large poster featuring Xie Bingran as the spokesperson, which is quite eye-catching.

Hua Shaojie began by saying:

"No wonder your company has so many projects related to Xie Bingran..."

Xu Chen looked at the "Chenfeng Ice Power" in front of him and continued the conversation, explaining:

"At 'Chenfeng Technology,' it's not just our 'project'..."

Hua Shaojie: "Oh?"

Xu Chen seized the opportunity to get to the point and explained:

"The parent company of 'Dongchen Advertising' and 'Ranbing Sports' is called 'Dongchen Shares,' a company led by my father."

Under the umbrella of 'Dongchen Shares', there is another technology company that makes electric vehicles and new energy, which is 'Chenfeng Technology', currently managed by my father.

It only started last year and is currently expanding into the northern market; it hasn't yet entered Shanghai.

Hua Shaojie remained expressionless, but inwardly he gasped.

Unexpectedly, I underestimated Mr. Xu even more than I had underestimated him...

Besides a sports brand, there's also an electric vehicle and new energy company?
Hua Shaojie works in the automotive industry, so he actually has some understanding of the development trend of electric bicycles over the past few years and the next decade.

Although urbanization is in full swing in China, it is unrealistic to expect private cars to become a common household item in the short term.

For a long time to come, the vehicles that can best meet the upgrading needs of transportation from first-tier cities to rural towns and villages will undoubtedly be electric bicycles, or rather, electric motorcycles.

The market size for this product category has not yet peaked.

Meanwhile, the other sports brand, "Ranbing Sports," also has a great opportunity to gain momentum thanks to next year's Olympics and Xie Bingran.

Hua Shaojie couldn't help but gasp inwardly. The prospects of the two companies owned by "Little Xu's" family could only be described as "immeasurable."

He paused, then spoke with a serious expression:
"I originally thought that it was already quite remarkable that Mr. Xu had opened a 'creative hot shop' in Shanghai at such a young age."

Unexpectedly, I need to look at him with even more 'new respect'...

Xu Chen chuckled:
"Let me introduce you to my partner, Sister Fei."

……

Nie Fei had just finished a meeting and greeted him warmly.

Fei Jie is the type who is very good at dealing with people. After exchanging a few pleasantries, she became very friendly with Hua Shaojie.

She then asked Hua Shaojie about his shoe size and gifted him a pair of the latest "Burning Ice X" shoes.

Hua Shaojie regularly runs for exercise. After taking the shoes and glancing at them briefly, he said:

"The quality of this midsole is comparable to Nike shoes priced around 1,000 yuan!"

Nie Fei: "The TPU foam technology we use is currently the best in China."

Moreover, there are technical barriers to entry, and other companies won't be able to obtain this material in the short term.

She continued, "..."
"The group's 'Chenfeng Electric Vehicle' follows the same product logic."

The brushless motor we use is based on the latest technology from the Institute of Physics, Chinese Academy of Sciences, and is currently unique in the industry.

"Our current promotion in the northern market has clearly begun to crush the competition..."

Xu Chen couldn't help but admire Fei Jie's high level of conversation skills.

It may seem like a casual remark, but it actually indicates that she has already begun to act as a lobbyist.

……

Lunch was arranged by Nie Fei at a nearby Shanghainese restaurant that she often frequented.

The dishes are exquisite but not ostentatious, and the private rooms offer privacy, making it convenient for detailed conversations.

With "Sister Fei" around, communication was actually much smoother and easier than if it were just "General Manager Xu" on his own.

(End of this chapter)