Rebirth: My dad is too obedient

Chapter 523 What’s supposed to come has come.

The next morning, Xu Chen had to rush to the provincial capital airport to return to Shanghai.

Just then, Guo Liang was also going on a business trip to Henan Province in the north, so he and Xiao Xu took the same car to the provincial capital.

Fang Tao was driving, still with that same clueless look and his muffled voice.

Guo Liang has been drinking a lot since he came back these past two days, and he was half-lying in the back row looking completely exhausted.

Xu Chen then jokingly suggested, "Should we take some kidney tonic?"

Guo Liang was stunned for a moment, then burst out laughing.

It turns out that Guo Liang and Xu Chen first met because of the "Kidney Treasure" project.

Looking back now, it really is a rather strange "fate".

During a break in the drive, Guo Liang also told "General Manager Xu" about the current situation of Chenfeng electric vehicles' promotion in the north.

The two major electric vehicle brands in the north, "Aibang" and "Shenmiao", have unsurprisingly made some competitive and defensive moves, but none of them have caused any serious harm.

Previously, in order to obstruct the cooperation between "Datuo Auto" and Chenfeng Electric Vehicles, these two companies put pressure on "Datuo" and cut off the supply of their own electric vehicles.

Unexpectedly, when Chenfeng electric vehicles started selling at "Datuo Auto Shop", they quickly filled the gap left by "Aibang" and "Shenbiao", and even sold more than before.

This completely confirms the appeal of "Chenfeng Electric Vehicle" to real consumers.

Now, Aibang and Shenbiao are again begging Datuo Auto to deepen their cooperation, launch exclusive events, and offer discounts to consumers, but Datuo is becoming increasingly indifferent.

The cooperation between "Chenfeng Technology" and "Aixing Auto" has been officially signed. It is said that "Aibang" and "Shenmiao" had tried to pressure and obstruct the signing before the signing.

But seeing that Da Tuo had already made a fortune, Ai Xing naturally ignored the so-called pressure from the two companies.

Recently, in order to resist the market encroachment of "Chenfeng Electric Vehicle", both "Aibang" and "Shenmiao" have launched promotional activities in the northern market.

It is said that the discounts were very large, but the sales boost did not match the marketing investment in the discount campaign.

According to Guo Liang:

"They made money too easily before, so they didn't upgrade their cars much for two or three years."

Whether in terms of appearance or internal components such as motor, battery, and electronic control, it lags far behind the 'Chenfeng Ice Power'.

Consumers aren't stupid; they can tell which car is better and more cost-effective!

Xu Chen thought for a moment and said, "Then I estimate that they will start developing new products this year."

Guo Liang: "Our General Manager Xu has also made arrangements, and Director Yang has already started working on it!"
We are definitely a generation ahead of them!

He paused again, "It was President Xu and his son who were farsighted and made plans ahead of time."

Last year's collaboration with the Institute of Physics of the Chinese Academy of Sciences, along with the exclusive license for brushless motors, has given our electric vehicles a very significant competitive edge.

In addition, the styling is great, and Xie Bingran has star power...

It would be strange if these didn't sell well!

Xu Chen: "It's all thanks to President Guo for expanding the distribution channels. Without the markets you opened up, even the best wine would be hard to find."

……

……

For the next two weeks, Xu Chen was engrossed in memorizing vocabulary and listening to English.

Just two weeks later, on June 23rd, was the "College English Test Band 4" exam.

My roommates were also preparing for the exam diligently, and they played listening comprehension questions in the dorm every day.

Xu Chen assessed himself and felt that passing the exam wasn't too difficult. In fact, given his English level after the college entrance exam, passing the CET-4 was a piece of cake.

Moreover, Xu Chen, after his rebirth, also had the experience of working in a foreign company in his previous life, so listening comprehension and reading comprehension were no longer a problem for him.

But he still didn't want to take any chances. Since he was going to take the exam, he should put in more effort and try to get a good score on the first try.

……

Mr. Xu didn't have to worry much about the projects in the company. "Ranbing Sports" had Sister Fei, and "Dongchen Advertising" had Gu Xinxin and Sun Aimi, so nothing major happened.

The "U-Love-Me" commercial has already been roughly edited out in the last few days.

Even without color correction, the overall atmosphere and texture already satisfied "Mr. Xu".

In fact, overall, it was even better than the one shot by Jay Chou that Xu Chen had seen in his previous life.

Bing Ge in the commercial looks even more charming than when we saw him on set, thanks to the lighting and composition of the scene.

The client first showed it to Marketing Director Kuang Lili.

After considering her options, she decided to revise the version again before submitting it to her boss, Li Yongjun, and "Little Princess" Li Lili for review.

It's best to remain cautious.

Kuang Lili also praised Bing Ge's camera work.

The idea of ​​Bing Ge "dressing as a man" surprised and delighted Kuang Lili.

"Sexual tension" is at its peak.

"Thank you so much for the idea, Mr. Xu! I'm sure this ad will be a huge success once it goes live!"

Kuang Lili still provided several specific suggestions regarding the details of the film.

Xu Chen looked at it and, sure enough, they were all shots of "Little Princess" Li Lili.

The core objective was to make the "little princess" look beautiful, and the director team replaced or corrected any shots with even the slightest flaw.

……

Before we knew it, it was the 23rd, Saturday.

Xu Chen walked out of the examination room in the North Teaching Building, looking relatively relaxed.

It's just a simple English Level 4 exam.

Take it easy.

Xu Chen suddenly remembered that Bing Ge said there were still regular English classes every week even at the Xinzhuang base.

Especially after Xie Bingran became the Asian Games champion and the IAAF Grand Prix champion, her English lessons became even more intensive.

This is naturally for the sake of greater international exchange.

Xie Bingran is currently undergoing intensive training in Beijing, and I'm starting to miss her already...

On the way, Xu Chen ran into his roommates, "computer expert" Hong Xiaoqiang and "academic genius" Jiao Tianbo, and invited them to eat together in the cafeteria.

Jiao Tianbo seemed reluctant to go at first, but when he saw that it was Xu Chen who sent the invitation, he went along somewhat hesitantly.

We happened to run into Qian Xin and Huang Hao from the next dormitory at the entrance of the cafeteria, so we happily got together for a meal.

When talking about the recent CET-4 exam, they were all quite relaxed.

After all, those who can get into Tonghai University are generally quite good at English in their senior year of high school, and passing the CET-4 exam is a piece of cake for them.

During the conversation, Qian Xin deliberately crossed his legs, clearly showing off his shoes.

Xu Chen noticed this as soon as he entered: the shoes worn by the "Little Prince of Jiangsu and Zhejiang" were the "Burning Ice X" shoes that had just been released last month.

"These new shoes are really cool!" Huang Hao exclaimed.

Qian Xin, looking smug, raised his right hand and patted the top of his shoe, then said:

"The shoes I'm wearing are the men's version of 'Burning Ice X,' also known as the 'Phoenix Version.' I just bought the women's version, which is the 'Phoenix Version'!"
But I won't receive it until next week.

Hong Xiaoqiang: "Why did you buy the female version?"

Qian Xin: "You wouldn't know that."

These 'Burning Ice X' shoes are all the rage and are being worn in mixed and matched styles!
The boys are described as having a phoenix on the left foot and a dragon on the right, while the girls are described as having a dragon on the left foot and a phoenix on the right!

Xu Chen gasped.

Even as the owner of "Ranbing Sports," I feel somewhat ignorant at this moment; it seems that users' creativity is truly limitless.

There must also be credit to Jiang Yuze's marketing efforts; "Little Xu" must reward him next week.

In addition, the price of "Ranbing X" is relatively high, and its expected sales volume is not as high as that of "Ranbing 001".

However, if core users like Qian Xin buy two pairs at a time, it can really have a positive stimulating effect on sales.

When "Alan Chan Studio" came up with the "Phoenix Seeking Its Mate" proposal, it was truly an unexpected twist of fate!
……

……

With nothing much to do in the afternoon, Xu Chen strolled over to the company.

There was no one in the large office on the 6th floor, so I went to my small studio on the 8th floor instead.

Xu Chen added some more things here, making it more comfortable.

A softer, quieter carpet was laid down, and two new bookshelves were added to the wall, but they are still empty.

There's no rush, we can just take our time.

There were several watermelons in the refrigerator. Xu Chen cut one in half and ate it with a spoon.

This is a famous local melon in Shanghai, known as "Nanhui 8424". It was still quite expensive back then.

Taking a small sip, it was indeed sweet and refreshing.

I wished the little foodie was here, so I could share one with her.

Xu Chen sat in front of the computer, aimlessly browsing web pages and news.

I mainly browse the most popular online communities these days.

Tianya, Mop, Xici Hutong...

As for "Xiaonei.com," which is currently very popular among students, Xu Chen really couldn't muster any interest in it.

He had long known that this thing would disappear after a few years of development, completely failing to replicate the lifespan of the original Silicon Valley Facebook.

Xu Chen wasn't entirely "aimless"; he focused on finding posts related to Xie Bingran and discussions about "Ranbing001" and "RanbingX".

I just browsed around and came across some.

In the news and discussion posts related to Xie Bingran, one can always find one or two pieces of content related to "burning ice".

Xu Chen naturally knew that this was actually a marketing tactic by Jiang Yuze's side.

These days, they've already started using "internet trolls," which can be considered the "pioneers of internet marketing."

Xu Chen was browsing the sports channel of Sina's portal when he happened to see an advertisement for running shoes that Anta had collaborated with Chen Lan on.

"Little Xu" naturally knew that Anta originally wanted Xie Bingran to be the spokesperson for this running shoe product line.

After being rejected by Xie Bingran, Anta settled for second best and approached Chen Lan, the Asian Games silver medalist.

According to Nie Fei and Zhou Junjun, Anta's "xRun" running shoe product line is currently being overshadowed by the sales of "Ranbing 001" and has not met the sales expectations set at the time of project initiation.

This is also something that cannot be done.

Who could have imagined that Chen Lan would run into Xie Bingran, and Anta would run into "Burning Ice"?

"Ranbing Sports" does not have the burden of a large number of offline distribution stores, nor has it launched a large-scale promotion campaign, so it can maximize the cost-effectiveness of its shoes.

With Xie Bingran as the spokesperson, the brand image won't be lowered by focusing on "cost-effectiveness".

This poses a strong competitive threat to both international brands like Nike and Adidas, and domestic brands like Anta and Li-Ning.

……

Xu Chen was browsing Tianya Forum when he came across a post and suddenly frowned and paused.

My child's urine has changed color after drinking domestically produced infant formula, and now particulate matter has appeared. Is this normal?

Xu Chen clicked into the post and saw that it was a mother's plea for help.

Scrolling through the comments, sure enough, some netizens asked what brand of milk powder they were drinking, and the name "Sanlu" appeared in the replies...

Xu Chen leaned back in his chair, thinking that it had finally come to pass.

Thinking back a bit, the real exposure and thorough investigation of the Sanlu milk powder scandal in my previous life must have happened in 2008, so there's still a year to go.

What Xu Chen was concerned about was how many innocent children would suffer undeserved misfortune during this year.

Xu Chen doesn't have a "saintly complex," but the thought of those shocking news reports she saw in her previous life still makes her feel heavy-hearted.

Just as Xu Chen was lost in thought, the webpage in front of him suddenly refreshed and then returned a "404" error.

"Have they already started public relations and deleting posts...?"

Xu Chen recalled the news from his previous life. The real exposure of Sanlu was when Fonterra, a shareholder of Xinxilan, reported it to the Beijing authorities.

There have been some consumer complaints and hospital accident reports in the past, but the company has suppressed them in various ways.

If Xu Chen wants to do anything in this life, he will probably still need to go through Fonterra, the shareholder of New Celia.

At the turn of 07, Xu Chen was also afraid of being "fished out of the ocean" if he relied solely on domestic channels.

Xu Chen still vividly remembers the news from his previous life about the doctor who exposed a certain medicinal wine being "crossed to another province".

Now, if you want to do something for those innocent families and children, you must do so on the premise of ensuring your own absolute safety.

As Xu Chen pondered this, he began searching for news and posts related to "Sanlu".

After searching extensively, I couldn't find any more posts with similar reports or issues.

Xu Chen clicked into the official website of "Sanlu" milk powder and saw Chen Lan's endorsement advertisement on the homepage.

Like Anta, Sanlu also approached Xie Bingran first, but after being rejected by her, they settled for Asian Games silver medalist Chen Lan to do the advertising.

Xu Chen guessed that Director Li Yue must have played a part in this.

From Li Yue's perspective, being able to "sell" Chen Lan's business would certainly count as part of his achievements.

Thinking back on it now, Xu Chen still feels a bit scared.

If I hadn't stopped her from signing with Sanlu, Xie Bingran's image would have been severely affected when the scandal broke next year.

And next year happens to be the Olympics, which might affect Bing Ge's mentality and thus interfere with his performance at the Olympics...

At this moment, if Xu Chen really wants to expose the Sanlu scandal, I wonder if Senior Sister Chen Lan will also be implicated.

Xu Chen frowned and pondered for a moment. Even if he did nothing, his misdeeds would eventually be exposed next year.

Those who are destined to be implicated will ultimately be implicated.

It might be better to expose the matter sooner rather than later, and also to avoid affecting Bing Ge, who is also on the national track and field team, by avoiding the Olympics next year.

……

(End of this chapter)