Rebirth: My dad is too obedient

Chapter 524 I had a chance to secretly meet him

Xu Chen ate watermelon and then pondered for a moment.

If the Sanlu scandal is to be exposed through Fonterra (formerly known as Xinxi Lan), then some evidence and explanations will still be needed.

For example, the real consumer feedback that was suddenly "deleted" just now.

……

In the evening, Xu Chen carried his backpack back to his dormitory.

Hong Xiaoqiang happened to be the only one in the dormitory, and he was currently facing his high-end desktop computer, fiddling with some program code.

Xu Chen chatted with him for a couple of minutes, then said:
"I need to consult a 'computer expert' about something..."

Hong Xiaoqiang, however, became interested:
"What are you saying? Mr. Xu, please speak up."

Xu Chen: "I saw a post on Tianya Forum today, but it was quickly deleted and I can't see it anymore."

Is there any way I can see the content of this post again?

Hong Xiaoqiang: "Either you saved it in time, or you have a network snapshot or cache or something like that."

However, posts on forums and BBSs are generally very difficult to recover once deleted.

Xu Chen: "I see..."

Hong Xiaoqiang also seemed somewhat troubled, as the problem that Boss Xu had asked for help with was precisely one that was difficult to solve.

Xu Chen pondered for a moment, then spoke again:

"If I want to monitor posts and news articles with relevant content online, is there any way to do that?"

Hong Xiaoqiang's interest was instantly rekindled:

"Of course! I can create a web crawler to monitor content updates on specific websites or communities in real time."

Just give me the target website and keywords!

Xu Chen: "What if the post gets deleted again?"

Hong Xiaoqiang thought for a moment: "There is a way, but it will take some effort."

Simply put, I write a program that, once the web crawler finds the relevant content, saves it locally. This way, even if the post is deleted, the content is still preserved.

He then looked at Xu Chen:

"You can even give me an email address. After the crawler detects the corresponding content and the program automatically saves it locally, it can also automatically forward it to your email address."

Xu Chen's face lit up with delight: "This is great! No wonder you're a computer expert!"

Hong Xiaoqiang adjusted his glasses, looking a little embarrassed.
"What exactly is Mr. Xu up to? I happen to be free tomorrow, I can get it done for you in half a day."

Xu Chen: "Thank you so much! I'll treat you to barbecue tomorrow!"

Hong Xiaoqiang: "You're welcome, it was just a small favor!"

Xu Chen pondered the appropriate words before speaking:
"Our company is about to take on a milk powder client, and we need to do some industry research first, especially on crisis public relations and public opinion."

For example, product feedback and complaints posted by real consumers on forums and communities.

Hong Xiaoqiang thought for a moment:

"It should be fine, but you need to compile a detailed list of 'keywords' for me."

Once the web crawler detects the corresponding keywords, it can save the webpage and then automatically send it to your email.

Xu Chen: "That's great, thank you so much! I'll get it sorted out tonight."

Hong Xiaoqiang: "Mr. Xu, you're too kind!"

Xu Chen thought for a moment and said, "Does this sound like it requires 24-hour monitoring?"

Hong Xiaoqiang: "It can be set up. If 24-hour monitoring is required, then the machine must be turned on 24 hours a day."

Because both the web crawler and the application still need to be deployed locally.

Xu Chen: "Then why don't you install it on my company's computer? That way, your computer won't need to be on 24/7."

Hong Xiaoqiang: "That works too!"

Xu Chen: "Then I'll trouble you to come to my company tomorrow, and I'll treat you to dinner while I'm at it!"

Hong Xiaoqiang: "You're too kind!"

……

……

It's already the end of June.

The "U-Love-Me" commercial is basically finalized, with only a little bit of post-production color grading remaining.

It is said that Li Yongjun, chairman of "Xizhilang", highly approves of it, and of course, the participation of "little princess" Li Lili is also a factor.

Something interesting happened: it's said that Jay Chou's management team has taken the initiative to show interest in the "U-Love-Me" project again this month.

They asked Kuang Lili if a new spokesperson had been confirmed, and whether there was any possibility of further cooperation.

Kuang Lili was also somewhat speechless, thinking that if you hadn't been so arrogant and hadn't been so critical of the advertising ideas back then, there wouldn't have been this whole whole thing of changing the spokesperson...

The launch and promotion of "U-Love-Me" was originally scheduled for mid-July.

However, when the brand heard that Xie Bingran would be participating in the Asian Athletics Championships in August, they postponed the launch and promotion of "Youlemei".

Naturally, they also wanted to capitalize on the buzz and discussion surrounding the August competition.

Xie Bingran has already broken the Asian Games record for the women's 100-meter hurdles, and she also won the world championship in Zurich. It is no surprise that she will win the Asian Athletics Championships in August.

Meanwhile, Jiang Yuze and Chen Xinyi of "Ranbing Sports" are already planning marketing activities for the "Asian Athletics Championships".

Riding this wave of popularity, August's monthly sales still have a chance to surge further.

Xu Chen still paid some attention to the Sanlu milk scandal.

Hong Xiaoqiang debugged the crawler and the saved program for Xu Chen two or three times, and it finally stabilized.

Xu Chen's email already contained a collection of over twenty posts and news articles that he had scraped.

However, these are other issues related to milk powder, many of which are relatively minor, such as "Can I still eat milk powder if it clumps?" or "I have diarrhea if I have lactose intolerance."

As of now, no specific information has been found regarding the "Sanlu" issue.

This can't be rushed; we can only wait patiently.

Fortunately, the web crawler works 24 hours a day, so all that's needed is for the computer in the 8th-floor studio to be on all the time. Xu Chen doesn't need to put in too much extra effort; he just needs to check his email periodically.

……

……

As July arrived, the weather in Shanghai turned scorching hot.

The cicadas in the trees on the campus of Tonghai University chirp incessantly all day long.

It was still very hot in the dormitory, and there was no air conditioning on the first floor of the southwest building.

The four people in room 3104 next door split the cost of installing a small air conditioner, but Xu Chen's room 3103 has yet to reach a consensus.

After all, installing air conditioning and sharing the subsequent electricity costs is still a luxury for "poor students," so it's only natural that they can't reach a consensus.

After considering it for a moment, "Little Xu" did not offer any "voluntary sponsorship," as that might have aroused strange thoughts among some of his roommates.

It was hot in the dormitory, but fortunately Xu Chen slept mostly at his home in Tonghai New Village, which was also comfortable.

With the end of the semester approaching, various final exams and projects are coming one after another, and Xu Chen and his roommates often spend time in the library.

There are two "Advertising Practice" courses that require a final practical project.

Xu Chen had just finished sorting out the "Cadillac" and "Red Star Erguotou" projects in the company.

While other students were racking their brains and struggling, "Little Xu" had already taken care of everything easily. One day after class, Su Rong timidly approached Xu Chen:

"We need to submit an 'Advertising Practice' assignment. Can we use one of your company's projects?"

Xu Chen smiled and said:
"Of course! You participated in everything!"

Su Rong looked happy, her eyes crinkling into crescent moons with laughter.

"I asked Sister Xinxin, and 'Youlemei' hasn't been launched yet so I can't use it, but you used Cadillac and Hongxing..."

So Sister Xinxin assigned me the projects for 'Baidu' and 'Yichun'!

Xu Chen thought for a moment:
"Baidu's project is good, but Yichun's is a bit strange. Are you sure you know the details of the project?"

Su Rong looked completely innocent: "Huh? I haven't looked at it carefully yet..."

Xu Chen was speechless:

"You should use the 'Baidu' and 'Head & Shoulders' projects!"
I'll talk to Xinxin later and ask her to help you tidy up!

Su Rong said in a serious tone: "I can't let Sister Xinxin help me organize it, I have to let her guide me in organizing it!"

Xu Chen: "Great! She'll be your mentor!"

"Okay, okay!"

Su Rong then asked about Bing Ge's recent situation, and Xu Chen looked helpless:
"She's in closed training; even if I go to the capital, I won't be able to see her."

I went to the Beidaihe training base last week, and it seems I just got back this week.

……

……

In the past month, Chenfeng Technology has also been reporting a series of good news.

Xu Chen was pulled into a project group called "Chenfeng Chasing the Northern Major Offensive", organized by Guo Liang, and composed of the company's core management team.

Guo Liang posts daily battle reports in the group chat, such as sales doubling in a certain city or the achievements of a major region's campaign.

It seems that the distribution and sales team led by General Manager Guo is in a state of high-energy, all-out battle mode every day.

Guo Liang is very good at this. In addition to his own distribution team, he has also boosted the morale of the entire company.

Xu Chen couldn't help but think that he could invite Guo Liang over later to train Sun Lingfeng's operations team and ignite the sales passion on the "Burning Ice" side...

Another significant development for the "Chenfeng" team is that Hua Shaojie, the former Marketing and Brand Director of "Cadillac", has finally joined "Chenfeng Technology" after more than a month of research and deliberation.

He is still handling his resignation and handover in Shanghai. He will move to Tiancheng in July and start building a market brand marketing team in Chenfeng Park.

Xu Chen had previously discussed with Lao Xu the possibility of placing Hua Shaojie's marketing team in the Shanghai company. This was naturally taken into account Hua Shaojie's own relocation costs, since he had started a family and his wife and children were all in Shanghai.

However, Hua Shaojie said that it would be better to build it at the Tiancheng headquarters first, especially given the "big promotion" of the Olympics this year and next.

Hua Shaojie truly considers issues from the company's perspective, demonstrating great professionalism and a broad vision.

Xu Zhiquan was naturally delighted to have invited a marketing executive from Cadillac to join him, and had already prepared a welcome banquet in Tiancheng, just waiting for Hua Shaojie to arrive.

Hua Shaojie will be at the same level as Guo Liang and will report directly to Chairman Xu Zhiquan.

His team will initially draw a few people from Guo Liang's team. As for subsequent recruitment and team management, Hua Shaojie will take charge of it after joining the company.

Hua Shaojie is exceptionally capable and has a calm and composed personality, so Xu Chen has no worries about his implementation at "Chenfeng Technology"...

Even better news is that the "postdoctoral fellow" from the Chinese Academy of Sciences has finally agreed to join "Chenfeng Technology".

The persuasion work on the "postdoctoral" side was relatively more difficult. Xu Zhiquan also made three visits to his humble abode, flying to Beijing many times to talk to him.

He was naturally optimistic about the development of "Chenfeng Technology", but giving up his current stable research environment and the inconvenience of being separated from his family still caused some trouble.

Xu Zhiquan naturally offered excellent compensation and expectations to the "postdoctoral fellows," and he would not be stingy with such a true "industry leader" scientist.

In addition, Xu Zhiquan communicated with the city and secured the highest level of talent introduction policy for the "postdoctoral fellows". The city will solve a series of problems in terms of housing, life, medical care, schooling and other aspects.

As long as the "postdoctoral fellow" is willing to come, the city will also provide a one-time incentive subsidy of 300,000 yuan as a "settling-in allowance," which was considered a very generous talent attraction policy in 2007.

This clearly shows that the city attaches great importance to bringing in such a "scientist".

Behind all of this are decisions made by the top leader, Wu Yongming.

Xu Chen couldn't help but sigh, Wu Feifei's father, who was a leader, was truly a good leader with great foresight and decisiveness in the present.

After layers of additional incentives, the "postdoctoral fellow" finally accepted the offer from "Chenfeng Technology".

I'm currently in Beijing processing my resignation and handover procedures, and I expect to start work within one or two months.

Xu Zhiquan has reserved a construction area for a research building specifically for postdoctoral researchers next to the headquarters building in the northern new park.

Once he arrives, he can independently plan a "research lab".

Just as "Chenfeng Ice Power" was also facing product upgrades and redesigns, the timing of the "postdoctoral fellow's" joining was perfect.

Currently, Chenfeng Electric Vehicles only has the "Ice Power" single product. Xu Chen had previously discussed with Lao Xu that they should start to make new product plans and pull out a "product matrix".

……

During this period, all of Dongchen Group's projects have progressed smoothly.

In addition, with the cooperation of Sun Aimi and Zhuang Lei in the "Creative Department", two new projects were brought in, which surprised "Little Xu".

One is Jeep's latest promotional materials for the "Wrangler" model.

Sun Aimi and Zhuang Lei jointly produced a solution for this project, and Xu Chen nodded in approval after reviewing it.

The project requirements are not complicated: create a set of graphic designs based on existing product materials for product promotion in the fourth quarter.

Since Xie Bingran's endorsement contract is with Jeep's parent brand and cannot be used for the promotion of the "Wrangler" single product, this article does not involve Xie Bingran's image.

It's simpler to execute.

The overall concept of Sun Aimi and Zhuang Lei's proposal is "to face the wilderness and cross mountains and rivers".

The creative concept was conventional, but the demo design drafts created by the two were very stylish, and even "Little Xu" liked them very much.

After being submitted to the Jeep brand, it was indeed "approved on the first try," and both bosses, Pang Ming and He Dachang, were very pleased with it.

Another project is a real estate project of Greenland Group in Baoshan District.

The other party contacted us after seeing the two sets of drafts that "Dongchen Advertising" had done for Vanke.

Sun Aimi had too many projects to handle, so Zhuang Lei and Tang Xiaowei came up with a solution.

Because the project was small and the budget was limited, Xu Chen didn't participate much.

After reviewing their proposals and finding them largely similar, I let them submit them for presentation, and they were successfully approved.

Xu Chen thought that projects like this, which he secured through his own abilities, should be given a significant reward when the year-end bonus is distributed.

……

There is another project that requires the participation of "Little Xu".

The promotion of "Red Star Erguotou" in Beijing was very successful with the "It's a long story" project. Now the client has approached them again, wanting to do another round of promotion at the end of the year.

This promotion is even larger in scale than the last one, which was "hard to explain," and it also involves the filming of a commercial in addition to print ads.

The project leader, Meng Huiyang, was connected to Jiang Huaqin's network at "Datuo Auto Shop," so Xu Chen naturally couldn't neglect him and had to personally lead the team to participate.

In addition, I need to go to Beijing again for a business trip to work on this project. I wonder if there is any possibility or opportunity to secretly meet with Xie Bingran.

Meng Huiyang, the client, was quite anxious and wanted to have a conversation with "General Manager Xu" as soon as possible.

After consulting with Xu Chen, Gu Xinxin first arranged an online conference call.

Although Xu Chen hadn't heard the other party's specific needs yet, based on the recent heavy advertising by the competitor "Niulanshan Erguotou", he had already guessed the current promotional goals of "Hongxing Erguotou".

……

(End of this chapter)