Rebirth: My dad is too obedient

Chapter 527 Servant and Master

evening.

When Xu Chen arrived at the company after class, Gu Xinxin, Sun Aimi, and others were already waiting in the conference room.

This "Red Star Erguotou" project has inexplicably become even more important.

Besides the influence of the relationship between Meng Huiyang and Jiang Huaqin, the arrival of "Dr. Liu" to watch the game may even affect his employment at "Chenfeng Technology," which has left "General Manager Xu" somewhat helpless.

Fortunately, Xu Chen already had a backup plan, so winning this project was actually not too bad overall, and there wasn't too much pressure.

However, Sun Aimi, Zhuang Lei, and others still let them participate in the discussion and work on the plan seriously.

Xu Chen's goal was still to train the team, since they couldn't rely on "Little Boss Xu" for every project.

It's a good thing that Sun Aimi and Zhuang Lei were able to secure projects like the Greenland Real Estate and Jeep Wrangler projects independently, which will save Xu Chen a lot of energy...

In the meeting room, besides Gu Xinxin and Pan Mengting from the "Customer Service Department," there were Sun Aimi, Zhuang Lei, and Ma Lingyao from the "Creative Department."

Tang Xiaowei is still working on the daily design requirements for "Kunlun Mountain" and is extremely busy these days as he faces the deadline for submitting his drafts.

In fact, Xu Chen was thinking about whether he could cancel the routine design orders for "Kunlun Mountain," which were taking up all of Tang Xiaowei's manpower, and the cost of such pure design requests wouldn't be too high.

For Dongchen Advertising at its current level, the return on investment is too low...

Xu Chen pulled out a chair and sat down, carrying a can of soda water in his hand:

"Let's begin! Let's take a look at your proposals first..."

Sun Aimi and Zhuang Lei exchanged glances, and this time Zhuang Lei took the lead in giving the report.

"We had a discussion last night and came up with a plan together..."

This was Zhuang Lei's first time presenting a plan to "General Manager Xu" in person, and he was visibly a little nervous.

"Our core strategy is to directly confront 'Niulanshan Erguotou'."

They talk about 'authenticity', so we'll talk about 'origin'.

No matter how authentic Niulanshan liquor is, it cannot be separated from Hongxing as its 'source'.

Zhuang Lei paused for a moment and flipped through the documents on the projected screen.

【The origin of Erguotou, Red Star Erguotou】

"This is the theme and core slogan of our creative concept."

The overall advertisement is quite simple and direct, tracing the history of the birth of "Erguotou liquor".

It directly states that "Beijing Erguotou originated from Red Star".

This way, it can overshadow the concept of Niulanshan's "authentic Erguotou"...

Afterwards, Zhuang Lei explained the general structure of the advertisement, which was very logical and not particularly complicated.

Xu Chen was pleasantly surprised; he hadn't expected that the plan these people had come up with in a day was actually quite reliable.

After Zhuang Lei finished speaking, he looked somewhat apprehensive and waited for "General Manager Xu's" feedback.

Xu Chen put down the soda water in his hand:

"This plan is excellent! There are no problems with the strategy."

'The origin of Erguotou, Red Star Erguotou'...

This advertising slogan is simple and direct, hitting the nail on the head regarding the 'authentic' concept of Niulanshan!

……

Xu Chen was generous with his praise; when subordinates performed reliably, he naturally gave them positive feedback.

Zhuang Lei and Sun Aimi exchanged a glance, and both couldn't help but breathe a sigh of relief.

Ma Lingyao, standing to the side, was visibly happier, unable to hide her joy.

It seems that the discussion of the plan last night put a lot of pressure on these three people.

Xu Chen added:

"I was worried that you might come up with some fancy, incomprehensible ideas just to 'show off your skills'!"

This creative direction is reliable and is what the client expects.

As you can see from the background of this project, it's very pragmatic and definitely doesn't need the kind of 'showy' creativity we saw last time..."

Sun Aimi adjusted her round-framed glasses:

"Boss, do you have any other specific suggestions?"

Xu Chen thought for a moment and then said:

"Let's add another spokesperson!"

Zhuang Lei was taken aback: "Spokesperson?"

Xu Chen: "'Niulanshan' hired 'Heshen' for its advertisements, so it's only natural that 'Hongxing' would also need a spokesperson."

Ma Lingyao looked puzzled:
"But in the last conference call with the clients, they didn't mention any specific requirements for the spokesperson, did they?"
"What if they don't have the budget to hire celebrities? If we rashly suggest a spokesperson, might it actually hinder the approval of our proposal?"

Xu Chen smiled and explained:

"Actually, the real key to winning this project was to recommend a suitable spokesperson."

Ma Lingyao blinked, clearly not quite understanding.

Zhuang Lei then asked directly, "Why?"

Xu Chen: "Strategically speaking, talking about the 'origin' of Erguotou as Red Star and talking about the 'history' of Red Star is almost the only correct choice."

What we can think of, our customers have already thought of as well.

Of course, in terms of advertising slogans and specific creative ideas, the client's proposal is definitely not as complete as ours.

But the underlying core strategies are necessarily the same...

Therefore, simply proposing the "origin of Erguotou" is not enough to surprise the client.

"As Meng Huiyang said last time, this is a life-or-death battle for 'Red Star'."

Since it's a 'battle for survival,' how could the promotion budget be small?
If hiring a celebrity as a spokesperson is necessary, I think even if the client didn't have a budget originally, they would now increase their budget.

In addition, Niulanshan's ability to catch up and surpass others in recent years is closely related to its aggressive and innovative marketing.

For example, hiring Wang Gang, known for his role as "Heshen," as a spokesperson is a very rare move in the current mid-to-low-end liquor market.

I think Meng Huiyang must have realized the problem as well. This time, in promoting "Red Star", he must be willing to shed some of the existing burdens of "state-owned enterprises" and make some innovative and large investments.

After all, it's a 'battle for life and death'...

Ma Lingyao thought for a moment and said, "What the boss said does make sense..."

So, what kind of spokesperson would be suitable?

Zhuang Lei cleared his throat and quickly said:

"The boss is giving us a task, so it's definitely something we need to think about!"

Ma Lingyao then realized her mistake and stuck out her tongue somewhat awkwardly.

However, Zhuang Lei also felt somewhat helpless, wondering which spokesperson would be suitable.

Actually, it was very appropriate for Niulanshan to hire Wang Gang as its spokesperson, especially given the advertising theme that represents "authentic Beijing flavor".

Xu Chen didn't waste any more time and said:

"This is beyond discussion..."

They invited 'Heshen,' so we should definitely invite 'The Emperor'!

No matter how powerful Heshen was, he was still a 'slave'; the emperor was the 'master'.

No matter how 'authentic' they are, they are still being suppressed by the 'Emperor' above them.

Moreover, "Erguotou liquor" itself originated in the Qing Dynasty during the Daoguang era.

Finding an 'emperor' to endorse the product would definitely be more 'authentically Beijing-style' than using 'Heshen'!

Ma Lingyao came over, looking excited:
"Zhang Tielin?"

Heshen is Wang Gang, and the emperor is naturally Zhang Tielin.

Xu Chen didn't answer, but just smiled. Zhuang Lei thought about it seriously:
"Great! That's really great!"
It felt like the situation immediately improved!
And this customer will definitely buy it!

"By having Emperor Zhang Tielin, you've completely overshadowed Heshen, like Red Star overshadowing Niulanshan!"

Zhuang Lei spoke excitedly, and couldn't help but turn to look at Sun Aimi.

Sun Aimi adjusted her round-framed glasses and exchanged a glance with Zhuang Lei with a smile.

The meaning in his eyes was clear: I told you so! It still takes the boss to make a move!

Zhuang Lei couldn't help but keep praising:
"It's a sure thing! The strategy is on point, and with this 'Emperor's Spokesperson' proposal, it feels like the client has no choice but to buy!"

Xu Chen paused, then added:

"Let's adjust the reporting plan."

To add a spokesperson recommendation, let's put Emperor Zhang Tielin.

The commercial needs to be adjusted to reflect the spokesperson; you can discuss the specific creative script further.

But it still needs to include a scene with an 'emperor'...

I was thinking of having a minister similar to Heshen serve wine to the emperor.

The copy highlights the status and history of the 'Red Star'.

Ma Lingyao excitedly said:
"Then let's find a minister in our advertisement who looks a lot like Heshen or Wang Gang, to openly suppress 'Niulanshan'!"

……

The group started discussing excitedly, each of them talking at once.

Xu Chen doesn't need to say anything more.

As the discussion drew to a close, Xu Chen offered some specific suggestions regarding the core strategies and copywriting.

The report proposal will still be drafted by Sun Aimi, and it will be revised in the next couple of days.

After the first round of discussion, the people in the meeting room became even more excited and elated.

Just as Xu Chen was about to leave, Gu Xinxin asked again:
"Boss, the client keeps asking about the reporting time."

When would be a good time for you?

Xu Chen: "The report is scheduled for the 17th, Tuesday."

Gu Xinxin: "Okay! I'll confirm the time with the client and then arrange the administrative travel booking."

Xu Chen had already confirmed the reporting time for the 17th.

Summer vacation starts on July 15th, after which I'll have more free time and can easily arrange various business trips.

It just so happens that my father, Xu Zhiquan, will also be in Beijing. After the meeting with "Red Star", I will go back to Tiancheng with Old Xu.

Another important reason for choosing number 17 is that Xu Chen secretly asked Bing Ge, and she learned that Bing Ge had already returned to Beijing from the 'Beidaihe Training Base' on the 17th.

They will then be stationed at the "Training Bureau of the General Administration of Sport".

Currently, Bing Ge is in "closed training" and can't come out, but Xu Chen is still wondering if there's a way to secretly meet the little foodie and ease his longing...

During this period, the Shanghai branch of the company did not have any urgent projects, so Xu Chen returned to Tiancheng for a while after finishing with "Red Star".

Then, in early August, he went directly to Amman, Jordan, to watch Bing Ge win the "Asian Athletics Championships".

……

"General Manager Xu" went home after get off work, leaving only Sun Aimi, Zhuang Lei, and others in the conference room.

After discussing it further, the group divided the work of refining the plan and creating the presentation slides.

After the discussion, everyone felt relieved, as a great deal of pressure was relieved.

Ma Lingyao couldn't help but speak up:
"So it turns out that Sister Amy and Sister Xinxin weren't just talking nonsense. Mr. Xu's professional skills are really strong!"
"Having the Emperor as a spokesperson is truly brilliant!"

Zhuang Lei frowned and pondered for a moment before speaking:

"What Mr. Xu said makes perfect sense..."

If we only mention the strategic approach of addressing the 'source', the client has probably already thought of that themselves.

This is indeed the only and correct strategic direction, and there is no way to avoid it.

If we simply present this proposal to the client, they probably won't find it particularly impressive...

However, with this spokesperson's proposal combined, the persuasiveness was indeed enhanced by more than a little bit.

Moreover, it completely overshadowed the advertising content of "Niulanshan" (a famous Chinese liquor brand), leaving the client with virtually no choice but to select our solution.

He sighed helplessly again:

"But unfortunately, Mr. Xu has to go back for his 'final exams,' which is truly disheartening!"

Gu Xinxin and Sun Aimi looked at each other and burst out laughing.

Ma Lingyao: "I really want to go and see Mr. Xu's presentation on the spot; it must be amazing."

It's a pity you didn't take me on this business trip..."

……

……

The following week, the advertising class had a relatively easy workload.

All the required exams are finished; we're just waiting for the results and evaluations to come out so we can see if any retakes are needed.

Then it was time to wait for summer vacation.

The weather in Shanghai had become extremely hot, and it was unbearable to stay in the dormitory at night without air conditioning, so Xu Chen simply slept at his home in Tonghai New Village.

I only go to the dormitory at noon and in the evening, so as not to abandon my familiarity and feelings with my roommates.

He also often went to the neighboring dormitory 3104, simply because Qian Xin, Huang Hao, and Pei Qian there were cheerful and playful, and he could find some joy in chatting with them.

In fact, Hong Xiaoqiang also often sneaks into dormitory 3104. It seems that "Artistic Brother" Chen Wenyi and "Academic Brother" Jiao Tianbo are really hard to get along with.

In the past two days, the college has issued a notice regarding the military training for the next semester.

Military training during the first semester of sophomore year is a long-standing tradition at Tonghai University.

Xu Chen and the others will wait until the end of summer vacation to return and report for duty, and then directly participate in military training.

It was only then that everyone realized they had already spent a full year in university and were about to enter their second year.

Even the seemingly clueless "Prince of Jiangsu and Zhejiang" was impressed:

"It feels like time flies by so much since I started university!"

University is relatively relaxed and comfortable, especially compared to the grueling and long senior year of high school, it is naturally much "faster".

Xu Chen had already attended university for four years in his previous life, so he naturally knew that those four years would pass in the blink of an eye.

I didn't care at the time, but years later I can't help but lament that I didn't cherish it back then.

……

That evening, the company served pizza and fried chicken for afternoon tea.

Xu Chen specifically called Su Rong over as well.

Miss Su has become quite familiar with the new employees. With a chicken wing in her mouth, her cheeks puffed out, she looks just like an adorable little hamster.

Previously, Wanrong Materials rejected Amray's request to buy out the TPU material, which was considered a secret help to Ranbing Sports. Therefore, Nie Fei and Xu Chen were still grateful to this Miss Su.

So the pizza I ordered today was Su Rong's favorite "magical seafood".

Su Rong looked regretful when Xu Chen talked about Bing Ge's competition in Amman, Jordan at the beginning of next month.

Miss Su was strictly controlled by her family, and in fact, she was not allowed to go abroad at will.

Previously, Su Rong had secretly run away from home to participate in the Doha Asian Games and the Zurich International Athletics Grand Prix.

Once summer vacation begins, Su Rong will be picked up by a car sent by Su Qitai and will no longer be able to go to West Asia with Xu Chen.

Su Rong was extremely disappointed, and in a fit of pique, she ate three more slices of pizza.

……

(End of this chapter)