Rebirth: My dad is too obedient

Chapter 528 Taking Down a Woman with a Bullet

Around noon, Xu Chen came to the company after finishing his class.

I'm about to go on a business trip to Beijing, and then I'll fly back to Tiancheng with Lao Xu. I'm also keeping a close eye on the progress of several projects at the company and reporting to Xiao Xu.

Aside from "Red Star Erguotou", Dongchen Advertising doesn't have any other major projects.

Gu Xinxin pulled out the details of all the parallel projects and went through them all for Xiao Xu.

"The 'U-Love-Me' commercial has been delivered and confirmed."

The brand has confirmed that the product will be officially launched in early August, with TV and print ads going live at the same time, aiming to capitalize on the buzz surrounding Bing Ge's August competition.

This promotional campaign was quite large, given that it was a new product launch and they had also purchased prime-time advertising slots on CCTV and Hunan TV.

Exposing Bing Ge's image will also have a positive effect...

"The Greenland project and the Jeep Wrangler project are still in the implementation stage."

Both risks are manageable. Zhuang Lei and Amy are revising the draft; they'll send it to General Manager Xu for confirmation once it's finished.

"The advertising work for 'Chenfeng Electric Vehicles' is being handed over from General Manager Guo to General Manager Jack."

Then, the design-related requests that Amy was originally working on will be reviewed by President Jack before any arrangements are made.

"Boss Jack" naturally refers to Hua Shaojie.

Gu Xinxin and Sun Aimi had previously worked with Hua Shaojie on the "Cadillac" project.

Sun Aimi, in particular, has become quite familiar with Hua Shaojie while filming Cadillac commercials in Beijing, Sichuan, and Guangzhou.

They only recently learned that Hua Shaojie had joined "Chenfeng Technology," which surprised and delighted them.

In the past two days, good news has been frequently reported in the project group of "Chenfeng Chasing the Northern Major Offensive", and Guo Liang has also added Hua Shaojie to the group.

Hua Shaojie previously worked in the luxury car industry, and the consumer groups he faced were quite different from those of electric bicycles.

To familiarize Hua Shaojie with the market, products, and users, Xu Zhiquan first arranged for Hua Shaojie to accompany Guo Liang to explore the northern market.

These past few days, Hua Shaojie has been traveling back and forth with Guo Liang on business trips.

Afterwards, Hua Shaojie will settle in Tiancheng Industrial Park for a few days, and then follow Guo Liang to run around the market for about half a month.

Meanwhile, during their business trips, the two would also discuss the overall marketing plan for the second half of the year and next year.

Hua Shaojie previously worked for Cadillac, and his expertise in market strategy and overall operational tactics can provide valuable insights to Chenfeng Electric Vehicles.

He also has years of accumulated resources in the media and marketing industries, which can be used to support the market promotion of "Chenfeng Electric Vehicle".

Both Lao Xu and Xiao Xu breathed a sigh of relief after managing to bring Hua Shaojie in.

Especially with the nationwide promotion leveraging the Olympics next year, the pressure will be much less.

In addition, Hua Shaojie has also connected with Director Li Yue of the General Administration of Sport. Hua Shaojie will be responsible for arranging and promoting any subsequent negotiations and cooperation between "Chenfeng Technology" and the General Administration of Sport and the Olympic Committee.

……

……

In the past two days, there has been a surge in news and hype surrounding the "Asian Athletics Championships" scheduled for early next month.

The local sports channel in Shanghai, Five Star Sports Channel, even produced a special feature on it.

The main characters of the documentary are Xie Bingran and Bai Miao, who are both at the Xinzhuang training base in Shanghai and coached by Sun Mouping, a native of Shanghai.

This year's Asian Championships are being held in Amman, the capital of Jordan, a country in West Asia.

Several countries in this West Asian region have long suffered from war.

However, since Amman was chosen as the host city for the Asian Championships, its security situation has been assessed and guaranteed.

The three domestic contestants who qualified for the competition this time are Xie Bingran, senior student Chen Lan, and Bai Miao.

The group qualifying matches will be held on August 6th, and the finals will be held on August 8th.

However, Xie Bingran, as the gold medalist who broke the Asian Games record, was the "first seed" and directly qualified for the finals of this "Asian Championships".

Therefore, theoretically speaking, Xie Bingran may not participate in the group qualifiers on the 6th and will directly participate in the finals on the 8th.

Xu Chen asked Coach Cheng Hong, who said that it was still uncertain whether Bing Ge would participate in the group stage.

The head coach is assessing the necessity of the group stage.

Of course, the concern is not that Bing Ge's participation in the group stage will prevent him from advancing, but rather whether the qualifiers will have a positive impact on Bing Ge's competitive state and mentality.

Bing Ge doesn't feel much pressure in any of the "Asian" competitions, and he is expected to have one or two more opportunities to compete in international competitions before the Olympics next August.

Whether or not to participate is based on whether it can positively help Bing Ge's competitive state.

Ultimately, it all points to the Olympics...

Xu Chen's visa to Jordan has been processed, and Nana from the administration department is helping him book his travel arrangements.

It was only after opening two companies in this life that Mr. Xu realized that no matter where he went abroad, including Europe and America, having a registered company under his name would make the visa process much faster.

……

……

The atmosphere on campus was very relaxed in the days leading up to summer vacation.

Especially for freshmen and sophomores, who don't have to worry about internships or job hunting after graduation, they are about to enjoy a completely relaxing vacation.

The day before the holiday, Xu Chen had a meal with a group of roommates, eating crayfish and barbecue. "Little Xu" offered to sponsor beer.

Hong Xiaoqiang, who shared a dorm room with someone, seemed to remember something and said with a smile:

"Let's drink 'Red Star Erguotou'! Boss Xu's advertisements are really touching!"

The "Red Star" project was previously shared in class by our homeroom teacher, Shi Dinghai, so all the students knew about it.

Huang Hao: "Youth rushes by, and my throat is sore from alcohol..."

The copywriting is really good!

Pei Qian: "Let's drink down all the unspeakable things in one gulp..."

It tastes so good!

Qian Xin: "Use bullets to take down women, use Erguotou (a type of Chinese liquor) to take down brothers..."

Mr. Xu has such a great sense of life!

"???!"

Xu Chen: "..."

Although Erguotou is considered a "light aroma" type of baijiu, its taste and texture are still spicy and stimulating, after all, it is a high-proof baijiu with an alcohol content of over 50%.

Especially for a group of young people who usually drink soft drinks and beer, it was so spicy that they grimaced.

Xu Chen didn't drink much baijiu in his previous life, but in this life he has already drunk quite a bit of Guojiao and Moutai with Lao Xu and Fang Jun.

Even now, when you drink a few yuan's worth of Erguotou (a type of Chinese liquor), you can still taste a significant difference.

It just goes to show that there's a reason why it's expensive...

Huang Hao drank about half a glass, and his face was already flushed, clearly indicating that he couldn't hold his liquor.

But then he got excited and started talking about the Asian Championships in early August.

In the past two days, there has been publicity about Bai Miao's participation in the "Asian Championships" on the school and college BBS.

However, since the competition took place during winter break, the college was unable to organize offline viewing activities and instead called for online cheering activities.

"Senior Bai Miao is already third in the domestic rankings. I wonder if she has a chance to win a medal at this Asian Championships."

"Overall, it's quite difficult."

Domestically, Xie Bingran and Chen Lan are ahead of her, while Indians Rolehana and Japanese Akabane Kaoru are ahead of her. Their current personal bests are also better than Bai Miao's.

To really compete for a bronze medal, you'd have to become a 'breakout player'...

"If Senior Bai Miao really 'goes into overdrive,' wouldn't all the gold, silver, and bronze medals be ours?"

That's why I said it's unlikely!

"Senior Bai Miao ran sixth in the Asian Games, let's see if she can run under 13 seconds this time."

"If we can finish in the race, we still have a chance to win a medal." "What's the race number again?"

"Number 6 is for the group stage qualifiers, and number 8 is for the finals."

……

……

The 15th was also the day summer vacation started.

On the "Burning Ice Sports" side, Nie Fei organized a market visit for the team, mainly to go deep into the offline stores of several major sports brands and study the products and sales of competitors on-site.

In addition, "Ranbing Sports" has started preparations for its "offline experience store" in Shanghai. Today, I also took the opportunity to study the layout of Nike and Adidas' two flagship stores in Shanghai.

In addition to the entire "Ranbing Sports" team, Nie Fei also invited Sun Aimei and Zhuang Lei from "Dongchen Advertising".

The design and layout of the "offline experience store" will require the help of these two designers.

After finishing up today, there was a small get-together. Xu Chen thought for a moment and then took the initiative to ask Su Rong about it.

Miss Su hadn't gone home for vacation yet, so she was naturally very happy to come and go out to play with them.

Nike and Adidas have many stores in Shanghai, and the ones we choose to visit are naturally the so-called "flagship stores".

While strolling around, Sister Fei also privately discussed "Ranbing's" own "offline experience store" with Mr. Xu.

Besides "Burning Ice 001", "Burning Ice X", and "Burning Ice Lite", we also have to display some new concept products such as clothing and accessories, otherwise we wouldn't be able to fill the display area of ​​a store...

While browsing Anta's offline stores, I specifically went to check out the "xRun" product line.

The huge poster for "Anta x Run" also features a photo of Chen Lan, a senior athlete from the national track and field team, as the brand ambassador.

Xu Chen carefully examined the shoes on the display shelf and said to Nie Fei beside him:
“From materials to appearance to cost-effectiveness, there’s no reason why it should sell better than ‘Ranbing 001’.”

Nie Fei: "Or rather, if there hadn't been a competitor like 'Ranbing 001,' 'xRun' would have had the potential to sell very well."

Xu Chen: "That's why we've been targeted and confronted head-on."

Nie Fei leaned closer and whispered:
"Some inside information suggests that there will be price reductions and promotions for 'xRun' at the beginning of next month."

Using Chen Lan's participation in the 'Asian Championships' as a pretext, the real intention was to steal some of the 'Burning Ice 001' customer base.

She paused slightly, "But because of the initial pricing of 'Ranbing 001', we have almost no room for price reductions or promotions."

Xu Chen nodded: "It's okay, consumers aren't stupid."

In addition, their costs include huge marketing and offline store expenses, so even if the price is reduced, it will not be lower than 'Ranbing 001'.

Unless they're willing to lose money on every pair they sell.

Nie Fei remembered something else and said in a low voice:

"I've also heard some information about Chen Lan's collaboration with Anta."

Xu Chen: "Oh?"

Nie Fei: "Chen Lan's endorsement collaboration with Anta was not entirely driven by Director Li Yue alone; the Beijing team system also played a role behind the scenes."

Chen Lan and Feng Youping both belong to the Beijing sports system.

Chen Lan's overall potential and commercialization are also something that the Beijing sports system is focusing on promoting.

After all, according to the original plan, Chen Lan was supposed to succeed Feng Youping as the top female hurdler in China and the newest Asian gold medalist.

During Feng Youping's era, the commercialization of athletes in China was still very immature, so they were not able to monetize their talent effectively.

In recent years, more and more brands have sought to collaborate with top athletes, which has also presented opportunities for various systems and organizations.

So Chen Lan originally planned to push it forward properly.

But Bing Ge's appearance was somewhat unexpected...

For the system in Beijing, it's estimated that they still want to try their best to promote Chen Lan.

The collaborations with Anta and Sanlu, along with several official endorsements from Chen Lan, all benefited from the support of Beijing's sports and media systems.

Xu Chen recalled the trivial matters Xie Bingran occasionally mentioned about Beijing, and began to speak:
"So, the fact that Brother Bing can be stationed at the Xinzhuang base, far away from Beijing, can be considered as staying away from trouble."

Nie Fei, who previously worked for Nike and has some understanding of the sports industry, began by saying:

"There are also various troubles in Shanghai, but Brother Bing's line of work is led by Coach Sun, so the relationship is relatively simple."

Most importantly, Bing Ge is too strong now.

She's so capable that someone will proactively take care of all her troubles.

……

After shopping in the evening, Nie Fei arranged for us to go out for pizza.

Actually, it was specially made to cater to Su Rong's tastes, and they even specially ordered her favorite "magic seafood".

Xu Chen and Nie Fei each held a glass of juice and even thanked Miss Su.

Su Rong, chewing on a piece of pizza, was somewhat confused, so Xu Chen explained that Amway and Anta had previously wanted to buy out TPU materials from Wanrong at a high price.

It turned out that Su Rong knew about this, but she waved her hand dismissively:
"Don't worry about it! My dad already promised me..."

She suddenly remembered something and turned to Xu Chen, saying:
"So that's why your dad went to have dinner with my dad last week..."

Xu Chen: "You knew that too?"

Su Rong: "My dad told me that Uncle Xu visited my dad's company again and even had a drink with my dad."

……

……

Monday the 16th.

When Xu Chen, Sun Aimei, and Gu Xinxin landed in Beijing, it was almost 3 p.m.

I brought them along on this business trip for the "Red Star Erguotou" project.

Even though the team has grown larger, "General Manager Xu" still trusts Amy and Xinxin more, and their daily communication is smoother.

The three arrived at the hotel around 5 p.m.

The hotel is the same one I stayed at last time I was on a business trip, and it's within walking distance of the "Red Star Building" where I'm going to have a meeting tomorrow.

……

The hotel's second-floor Chinese restaurant.

Xu Chen arrived with Sun Aimi and Gu Xinxin, who were still covered in dust from their journey and hadn't even gone back to their rooms yet, each carrying a suitcase.

Xu Zhiquan and Guo Liang were already waiting there, and they found a spacious seat by the window.

When Old Xu saw his son enter with two subordinates, he stood up with a smile.

He first called to the waiter and said, "The food can be served now."

Guo Liang quickly helped pull out three chairs:
"Thank you for your hard work, Mr. Xu. Thank you for your hard work, Mr. Sun and Mr. Gu!"

Gu Xinxin was Guo Liang's former "apprentice," and felt it was strange to be addressed as "General Manager Gu" by Guo Liang. She said:
"Master, please don't call me that, I don't know how to respond..."

Old Xu prepared a large table of dishes, all of which were authentic Beijing cuisine.

Xu Chen glanced at the table:
"Shredded pork with sweet bean sauce...that sounds good! I was craving it on the train, saying I wanted to eat shredded pork with sweet bean sauce!"

Xu Zhiquan: "Sit down and eat! I'll order another serving if it's not enough!"

Xu Chen and his two companions were exhausted from their long journey and were starving. They picked up their chopsticks and began to eat heartily.

Xu Zhiquan still ordered a small bottle of wine, and he and Guo Liang clinked glasses and drank.

"Where are President Jiang and Dr. Liu? Aren't they here today?" Xu Chen asked.

"General Manager Jiang" refers to Jiang Huaqin of "Da Tuo Auto Sales", and "Dr. Liu" naturally refers to the future "Chief Engineer" of "Chenfeng Technology".

Xu Zhiquan had previously informed his son that Jiang Huaqin and Dr. Liu would be attending the project presentation, which made "Young Master Xu" feel a little more serious and nervous.

Xu Zhiquan: "They will all be coming tomorrow morning."

Let's have breakfast together tomorrow, I'll introduce you all, and then we'll go to the 'Red Star' headquarters for a meeting.

(End of this chapter)