Rebirth: My dad is too obedient

Chapter 529 is great! It's inspiring!

The next morning, at the hotel restaurant.

Xu Chen, along with Sun Aimi and Gu Xinxin, first met up with Xu Zhiquan and Guo Liang.

Just as the group finished getting their breakfast, Jiang Huaqin, the chairman of "Da Tuo," walked over with his personal assistant, Wei Xinyao, all smiles.

Xu Zhiquan, Xu Chen, and the others quickly got up to greet them.

Jiang Huaqin looked the same as when they last met. He wasn't particularly tall, and his face was kind but also exuded an air of authority.

He greeted Xu Zhiquan first, then looked at Xu Chen with a big smile and proactively extended both hands to shake hands:

"I never expected that I would have to trouble Mr. Xu again today."

Xu Chen: "President Jiang, you flatter us. Red Star's project has a beginning and an end, which is our responsibility as the contractor!"

Jiang Huaqin smiled exaggeratedly and sat down with him.

He then turned and greeted Sun Aimi and Gu Xinxin.

Their conversation consisted of polite phrases like "Thank you for your hard work" and "I'm afraid I'll have to trouble you today."

Not long after they were seated, Jiang Huaqin's very intelligent assistant, Wei Xinyao, brought him breakfast.

It was obvious that she always knew what the boss liked to eat and what he needed to eat.

During breakfast, Jiang Huaqin mainly chatted with Xu Zhiquan and did not deliberately strike up a conversation with Xu Chen, which allowed Xu Chen to have a peaceful meal.

Jiang Huaqin also inquired about "Dr. Liu".

Xu Zhiquan glanced at the watch on his wrist; it was the Omega De Ville that Xu Chen had given him.
"I made an appointment with Dr. Liu at 9:15. He said he would come over after having breakfast."

"That will take a while, no rush!"

Jiang Huaqin nodded, and then chatted with Xu Zhiquan about "Dr. Liu":

"Dr. Liu's willingness to join 'Morning Breeze' was somewhat unexpected."

"However, this has only strengthened my resolve to cooperate more deeply with President Xu and Chenfeng!"

"Liu Bo's skills are not limited to motors!"

If President Xu can make good use of it, I think it won't be a problem for Aibang and Shenbiao to achieve a market scale that ranks among the top three in the country within a few years..."

Xu Chen listened quietly from the side and realized that Jiang Huaqin already knew and was familiar with "Dr. Liu".

It seems that Dr. Liu is indeed a "well-known technical expert" in the electric vehicle industry.

……

At 9:15, almost to the second, "Dr. Liu" arrived.

Xu Chen got up with his father, Xu Zhiquan.

Looking back, I was still a little surprised, because this "Dr. Liu" looked very young, at least in his early thirties.

Dr. Liu certainly looked like an "intellectual," with a refined demeanor, wearing gold-rimmed glasses, and a calm, expressionless face, somewhat resembling Professor Fang Jun.

He was noticeably younger than Director Yang Congxin, but he appeared much more composed.

Dr. Liu wore a light blue shirt, buttoned all the way to the top, meticulously. He paired it with well-fitting, loose-fitting trousers and solid black work shoes.

Xu Zhiquan laughed heartily twice and invited "Dr. Liu" to come and sit down.

Jiang Huaqin knew Dr. Liu, and quickly greeted him with a smile, being very polite and respectful.

Dr. Liu was clearly not the type to joke around, or rather, he was clearly not good at being "smooth and diplomatic" in dealing with people. He was polite but silent.

When Xu Zhiquan asked if Dr. Liu had eaten breakfast, Dr. Liu calmly replied, "Yes, I have."

This was Xu Chen's first time dealing with "postdoctoral fellows" and "scientists," and he found it somewhat fascinating.

He looked up at Dr. Liu and found that Dr. Liu was also looking at him.

Xu Zhiquan then introduced the two:

"This is my son, Xu Chen."

Old Xu then looked at Xu Chen and said with a smile, "Xu Chen! Come and get to know Dr. Liu!"

Xu Chen had already stood up with a smile. He hesitated for a moment about how to address him, but ultimately followed everyone else's form of address:

"Hello Dr. Liu, my name is Xu Chen."

Dr. Liu looked him up and down, his gaze making no attempt to hide or evade his gaze:

"Hello, my name is Liu Qilin..."

He offered his hand.

Xu Chen, neither humble nor arrogant, also reached out and shook hands with Dr. Liu.

At the same time, I thought to myself that the name "Liu Qilin" was indeed simple and direct.

With some time still available, everyone chatted and laughed together for a while longer.

It was mainly Xu Zhiquan, Jiang Huaqin, and Guo Liang who were greeting people and chatting, while the others joined in the laughter and conversation.

Liu Qilin remained silent, sitting there quietly and politely listening.

Xu Chen couldn't figure it out for the time being, so he quietly played the supporting role and sat obediently to the side.

However, "General Manager Xu" was well aware of how important "Dr. Liu" was to his company.

Although Lao Xu seems carefree, he is never a reckless or impulsive person.

His willingness to make three visits to invite "Dr. Liu" to join the team demonstrates his firm belief in Dr. Liu's value.

……

10:00 AM, Red Star Building.

Meng Huiyang, representing the brand, came out to greet them with his subordinate, Xia Mengxiang.

Jiang Huaqin came today to build a relationship with Meng Huiyang, but he didn't "steal the show." Instead, he and Lao Xu and the others stepped back, handing over the "home turf" to "Dongchen Advertising" and "Little Xu".

Meng Huiyang was warm and polite:
"Welcome, Mr. Xu, and welcome to all colleagues at Dongchen Advertising!"

He glanced at Jiang Huaqin and Xu Zhiquan behind him, then smiled warmly and said:
"President Jiang and President Xu are also honored to have you here!"

Xu Zhiquan didn't rush to reply, but just smiled warmly.

Jiang Huaqin stepped forward:
"President Meng, you flatter us. Your presence is too kind to us!"

We're currently in a meeting in Beijing, and we came here today with Mr. Xu to learn a bit!

It seemed natural and unforced.

Liu Qilin and Guo Liang followed behind, playing a supporting role and not initiating conversation.

Xia Mengxiang spoke:

"President Meng, President Xu, let's go upstairs first. The leaders are all here."

Meng Huiyang nodded, led everyone to the elevator lobby, and then whispered to Xu Chen:

"Our project is too important; several leaders will be here to observe today."

Upon hearing this, Jiang Huaqin and Xu Zhiquan exchanged glances, seemingly conveying some unspoken message.

Xu Chen: "Okay, then I'll report back later. Is there anything I need to pay special attention to?"

Meng Huiyang: "Let's just talk about the project normally. The leaders are just here to listen in."

Xu Chen nodded and didn't say anything more.

But I couldn't help wondering where this "leader" was from.

Meng Huiyang is currently the Marketing and Brand Director at Hongxing Winery, but he will definitely be promoted to Vice President in the future.

So among today's "leaders," there must be senior management leaders from "Red Star Winery."

In addition, "Hongxing Winery" is a state-owned enterprise under the State-owned Assets Supervision and Administration Commission of Beijing, so it is possible that among the leaders who came to listen to the meeting, there were also senior leaders from the relevant departments.

Xu Chen couldn't help but gasp.

What was originally just a "small project" has unexpectedly involved Dr. Liu, and now it has also implicated some "leaders" behind the scenes.

It's getting more and more complicated.

……

meeting room.

Several people were already seated, including three "leaders." Meng Huiyang led Xu Chen and his group into the conference room and offered them seats.

This time, instead of having his subordinate Xia Mengxiang chair the meeting, Meng Huiyang personally led the proceedings.

I gave a brief introduction, mainly introducing "Dongchen Advertising" and "General Manager Xu" to the three "leaders".

Xu Chen then realized that one of them was Chen Qilong, the current head of "Red Star Winery" and chairman, who was referred to as "Secretary Chen" when introduced.

Chen Qilong was not particularly tall, but he had a commanding presence, somewhat similar to Jiang Huaqin, only a bit more "rounded".

He shook hands with "Young Master Xu" and greeted him warmly. But he was clearly still somewhat surprised by Xu Chen's "youthfulness".

There were two other leaders, whom Meng Huiyang only referred to as "Secretary Wu" and "Director Liu" when introducing them, without specifying their units, positions, etc.

Xu Chen shook hands and greeted them, but he also had some guesses in his mind that they were probably leaders from higher management departments.

It's no wonder that Chen Qilong, the head of "Red Star," personally came to accompany him to the meeting.

It seems that "Red Star Erguotou's" market competition against "Niulanshan Erguotou" is no longer just a simple corporate promotion.

Hongxing Winery was founded in 49 and was originally initiated by the Central Tax Bureau, making it a truly "legitimate" winery in China.

"Red Star Erguotou" was a "tribute wine" from 49, and "Red Star Winery" is the only winery that participated in the founding ceremony of the People's Republic of China.

In fact, these lineages can be glimpsed simply from the name "Red Star".

Whether in the past or present, those who dare to call themselves "Red Star" are never ordinary enterprises or organizations.

Hongxing Winery is now a state-owned enterprise under the State-owned Assets Supervision and Administration Commission of Beijing, and Meng Huiyang's father-in-law is a leader of that unit.

Niulanshan is an enterprise under the jurisdiction of the Shunyi District State-owned Assets Supervision and Administration Commission.

The difference in their status can be seen from their affiliation. Moreover, the creation of "Niulanshan Erguotou" originated from the technology output of "Hongxing Winery" back then.

However, at present, "Niulanshan" has surpassed "Hongxing" in both market sales and promotion, which explains why a bunch of "big leaders" at "Hongxing" are unhappy.

This explains the seriousness and grand scale of today's meeting...

Meng Huiyang highlighted the "Dongchen Advertising" team, mainly consisting of General Manager Xu, Sun Aimei, and Gu Xinxin.

As for Jiang Huaqin, Xu Zhiquan, and others, they were only mentioned by the titles "General Manager Jiang" and "General Manager Xu".

The two of them naturally knew what the occasion was, so they simply nodded and moved to the back row to "attend as observers".

……

Without much small talk, we quickly got down to business after taking our seats.

Sun Aimi had already projected the presentation slides onto the screen. Xu Chen picked up the page turner, and the latest advertisement theme for "Niulanshan Erguotou" appeared on the big screen:
Niulanshan – Authentic Erguotou, Genuine Beijing Flavor

The poster features Wang Gang, the latest spokesperson for "Niulanshan" and the actor who plays Heshen.

Xu Chen spoke calmly and deliberately, but his opening remarks were direct and to the point:
“‘Niulanshan Erguotou’ dares to claim to be ‘authentic’, which is a direct declaration of war and a direct slap in the face.”

They naturally knew better than anyone else that the 'Niulanshan' Erguotou making technique was passed down by 'Red Star' 65 years ago.

They knew better than anyone else that 'Red Star' was the real 'authentic and genuine'.

However, choosing to advertise openly in this way is tantamount to misleading the public, impersonating someone else, substituting one thing for another, and stealing the essence...

If this promotion goes smoothly and consumers are thoroughly "educated" about the brand, then from now on, when consumers think of "Beijing Erguotou," they will think of "Niulanshan."

"Red Star Erguotou" has instead become a second-rate brand that is "not authentic" and "not genuine"...

Xu Chen paused slightly:
"And this is precisely the severe situation we are facing at the grassroots level during this promotion."

As President Meng said before, this is a 'battle for survival'.

As soon as the words were spoken, Meng Huiyang and Chen Qilong, along with Secretary Wu and Director Liu, who were sitting opposite, were visibly moved.

Even his face couldn't hide a hint of anger and seriousness...

The opening was a calm-sounding but intensely worded "emotional resonance," which was naturally Xu Chen's established proposal strategy.

First, aligning yourself with the client, or even deliberately speaking in a strong tone to help them "vent their emotions," is key to gaining their favor.

Having this "emotional resonance" means you've already stood on the other side, which is a simple yet sophisticated proposal strategy.

Xu Chen paused for a moment, then turned the page turner again:
Our core communication strategy:
We must fight back legitimately, mercilessly, and head-on!

"The other side has already come to our doorstep and attacked us, so we no longer need to be weak or magnanimous."

At this moment, any weakness towards our competitors would be cruel to ourselves.

The room remained silent, but it was clear that the "leaders" on the other side deeply agreed.

Chairman Chen Qilong and the "Secretary Wu" exchanged glances and couldn't help but nod.

Meng Huiyang sat up a little straighter and looked at "Young Master Xu," his expression revealing anticipation.

Xu Chen flipped through the PPT, and the advertising theme of "Niulanshan" appeared again on the projected screen: "Authentic Erguotou, Genuine Beijing Flavor".

He paused slightly:

What is meant by "authentic"?
'Authentic' means that you come from a prestigious lineage.

And the 'prestigious family' is 'Red Star'.

The words refer to the history of the "Red Star Distillery" transferring Erguotou brewing technology to the "Niulanshan Distillery" in the 1960s.

Those present were naturally aware of this history.

Xu Chen:

"This advertisement for 'Niulanshan' aims to establish its brand positioning as 'authentic Erguotou'."

Therefore, 'Red Star Erguotou,' as its mentor, naturally needs to clarify its new positioning in order to set the record straight.

The screen scrolled across, revealing the core of this proposal:

【New Brand Positioning】

Red Star Erguotou – The Master of Erguotou

"..."

Xu Chen didn't leave any room for discussion and went straight to the point:
What is a 'master'?
The founder of a school of thought, the teacher of a sect.

The reason you are considered "authentic" is because you once studied under a "master".

This positioning is intended to place "Niulanshan Erguotou" in the "downstream" and "tributary" category of "Hongxing" (Red Star liquor)!

The PPT was flipped through again, directly presenting a comparison of the two brand positioning.

Red Star – The Master of Erguotou (a type of Chinese liquor)

Niulanshan – Authentic Erguotou (Chinese liquor)

Below that, the following text was attached:

What is a grandmaster? A master who establishes a school of thought, a master of a particular school.

What is considered authentic? It means to take a master as your teacher, and to be a disciple of that master is considered authentic.

……

The proposal up to this point is actually just a few words.

It takes less time than the few minutes we just exchanged pleasantries.

Xu Chen paused deliberately, seemingly waiting for feedback, or perhaps for the client to process the proposal he had just presented.

Sun Aimi and Gu Xinxin looked up at the "boss," their eyes sparkling.

The boss still has to step in! What he said really makes a difference!
……

opposite.

Meng Huiyang looked up at Xu Chen, his face expressionless, but his eyes couldn't help but reveal a huge surprise.

He paused slightly, coughed lightly, and turned to look at the three "leaders" behind him.

Chairman Chen Qilong was still whispering with "Secretary Wu" next to him.

Immediately, "Secretary Wu" looked up at Xu Chen, cleared his throat, and said with a smile:
"Great! That's inspiring!"

Chen Qilong beamed and raised his arm to clap his hands.

The meeting room was filled with applause.

(End of this chapter)