Rebirth: My dad is too obedient

Chapter 530 A Picture is Worth a Thousand Words
Chen Qilong, chairman of Hongxing Winery, turned to look at Secretary Wu beside him, and Secretary Wu smiled and nodded at him.

Chen Qilong cleared his throat, and the applause subsided slightly.

Meng Huiyang, along with a group of marketing staff from "Red Star Winery," all turned to look at Chen Qilong, waiting for their boss to speak.

Chen Qilong smiled and said:
"The teacher who founded the school, the teacher of the sect!"
'Authentic' is merely 'a disciple of the master'...

That's truly inspiring! Absolutely inspiring!
Great! That's really great!

Meng Huiyang smiled and took over the conversation at the opportune moment:
"No matter how 'authentic' Niulanshan is, it can't overshadow our 'Grandmaster'!"

The man, "Secretary Wu," looked at Chen Qilong and said with a smile:

"Secretary Chen brought me here today, and it was quite a pleasant surprise!"
I think this promotional strategy is decisive and will completely 'knock Niulanshan back'!

……

In the back row, Jiang Huaqin turned to look at Xu Zhiquan and gave him a meaningful smile.

Old Xu, on the other hand, was beaming with pride, his mouth agape.

Dr. Liu, standing to the side, was still looking up at the projected screen, seemingly still pondering and thinking.

……

in this way.

With the concept of "master of Erguotou" introduced, the proposal was already passed even though it was only halfway through.

This was naturally something Xu Chen had anticipated.

The brand positioning concept of "Master of Erguotou" not only aligns with the product history and brand value of "Red Star Erguotou", but also proactively caters to the psychology of the client.

In other words, there is absolutely no reason for it not to pass.

Sun Aimi and Gu Xinxin turned to look at the plan, but couldn't help but start thinking about it again.

The proposal that Sun Aimei and Zhuang Lei submitted internally was "the origin of Erguotou, Red Star Erguotou", but it was transformed by General Manager Xu into "the master of Erguotou".

Thinking about it now, the concept of "grandmaster" is indeed better.

It is more communicative and visually appealing in terms of creativity.

Most importantly, it directly contradicts the concept of "authentic" Niulanshan.

This approach of "competing" and "setting the record straight" is probably what the client wants to see, and the proposal is naturally more compelling to the client's leaders.

Therefore, it still requires "Little Xu" to take action.

It may seem like just changing the word "source" to "master," but the subtlety behind it is something that can only be understood intuitively and cannot be explained in words.

……

Meng Huiyang suppressed his excitement, looked at Xu Chen, and said with a smile:

"Please continue, Mr. Xu!"
We apologize for interrupting your presentation; we were all so excited about this 'location'.

Xu Chen smiled politely before continuing to turn the pages with his pen.

"'Master of Erguotou' is a strategic brand positioning."

However, to truly establish a foothold in consumers' minds, especially to suppress the existing buzz and momentum of "Niulanshan," tactical promotional strategies are still needed.

The screen switched to a poster for "Niulanshan" liquor, featuring its spokesperson, Wang Gang, who played the corrupt official Heshen.

"Finding Heshen as a spokesperson was indeed a very clever move."

With sufficient brand awareness, popularity, and reputation, it perfectly conveyed the theme concept of 'authentic Beijing flavor'...

"If the other party uses celebrities, we will be at a disadvantage if we don't use celebrity spokespeople."

Even if our "master of Erguotou" positioning can overshadow our "authentic" positioning, our competitor has celebrity endorsements, so our promotional efficiency is still higher.

Therefore, in terms of promotional strategy, Dongchen Advertising suggested that our Hongxing Erguotou also needs a spokesperson.

Meng Huiyang frowned slightly and turned to look at his boss, Chen Qilong, behind him.

Chen Qilong seemed to be deep in thought, but did not speak.

Meng Huiyang paused for a moment, then said:

"We hadn't really considered using celebrities before, firstly because we couldn't think of any particularly suitable celebrity spokespeople, and secondly because of the investment required for promotion..."

Xu Chen didn't speak yet, but he couldn't help but feel a little annoyed.

No wonder that in recent years, "Red Star" has been overshadowed by "Niulanshan".

In terms of promotion and operation, "Red Star" is indeed relatively conservative and economical, while Niulanshan is much more aggressive and daring.

A few years ago, there was no major brand promotion for Erguotou liquor. Niulanshan took the lead and spent a lot of money on advertising, so it was bound to gain momentum.

Especially in markets outside Beijing, where few people know the origins of the "Red Star" and "Niulanshan" brands, they are naturally more easily brainwashed by "Niulanshan" advertisements...

Meng Huiyang expressed hesitation about "celebrity endorsement," but Chen Qilong behind him spoke up:
“Celebrity endorsement… Actually, Secretary Wu and I have talked about this privately.”

If there's a suitable one, that's not out of the question.

After all, this marketing campaign is extremely important; for 'Red Star,' it's a project that can only succeed.

For celebrity endorsements, President Meng can also allocate a separate budget..."

Meng Huiyang smiled, as if he had heard what he wanted to hear.

He then looked at Xu Chen and nodded to him.

Xu Chen remained calm and unhurried:

"Just now, Mr. Meng mentioned that they couldn't think of a suitable spokesperson for 'Red Star Erguotou'."

Indeed, it's difficult to find a celebrity spokesperson who is a perfect match for simply promoting Erguotou liquor...

But in our head-to-head competition with 'Niulanshan', we actually found a clear solution.

He paused slightly, deliberately keeping everyone in suspense, then turned to look at the "Heshen" on the projected screen:
Our goal is to completely suppress 'Niulanshan'.

In terms of positioning, the term "Grandmaster" is used to suppress the term "authentic".

Therefore, in terms of the spokesperson, it is natural to suppress this "Lord He".

It wasn't just that he was more 'authentically from Beijing,' it was a complete and utter crushing defeat.

As he spoke, he turned the page-turning pen in his hand again.

A poster appeared on the projected screen.

To be precise, it's a still from a movie.

In the scene, Wang Gang, who plays Heshen, is kneeling on the ground, facing the emperor, Zhang Tielin, who is the "supreme ruler".

The meeting room quieted down for a moment.

The client's leaders were stunned for a moment, then suddenly realized what was going on.

Chen Qilong and Secretary Wu exchanged a glance, then burst into laughter.

Chen Qilong spoke first:
"Wonderful! Absolutely wonderful!"

Meng Huiyang thought for a moment, then said with a smile:

"The grandmaster beats the orthodox, the emperor beats Heshen..."

I reckon those guys at 'Niulanshan' are furious!"

The usually quiet "Secretary Wu" stopped smiling and began to speak:

"We're going to make them slap their faces green! Who told them to push this ad? They've put pressure on us!"

How can you expect us to save face for them?!

Then came another burst of laughter.

……

Jiang Huaqin couldn't help but laugh out loud.

He patted himself down, pulled out a cigarette and handed it to Xu Zhiquan beside him, then took one for himself. Both of them realized that smoking wasn't allowed in the conference room, so they both hid their cigarettes in their palms, glanced at each other, and smiled.

"Dr. Liu" next to him stared at the projected screen, frowning in deep thought, before lowering his head.

Smile.

……

The subsequent presentation proceeded smoothly, with Xu Chen giving a general overview of the proposals for the commercial and print posters.

When discussing filming scenes with Zhang Tielin, it was mentioned that an actor who looked very much like Wang Gang should be found to serve him, which once again made the leaders of the client side burst into laughter.

The proposal concludes with a comparison of two posters.

On one side is the "master of Erguotou," whose spokesperson is the "emperor."

On the other side is "Authentic Erguotou," endorsed by "Master He."

A picture is worth a thousand words.

……

Chairman Chen Qilong looked somewhat emotional and said with a smile:

"It not only boosts your spirits, but also helps you release and vent your anger!"

He paused slightly, looked at Meng Huiyang, and smiled before continuing:

"President Meng! Mr. Xu's company is much better than those foreign advertising agencies you contacted before!"

Meng Huiyang was stunned for a moment, then showed a hint of embarrassment.

Xu Chen pretended not to hear and maintained her friendly smile.

To ease the awkwardness, "President Meng" smiled broadly and led the applause.

A second wave of applause erupted in the conference room.

Jiang Huaqin and Xu Zhiquan, one holding a cigarette to his ear and the other stuffing it into his breast pocket, both raised their hands and clapped.

Meanwhile, the "Dr. Liu" sat upright, clapping with unusual force.

Over here, Chen Qilong, along with that "Secretary Wu," had already stood up:

"Mr. Xu, please talk to Mr. Meng first. I still need to accompany Secretary Wu to the next meeting."

Meng Huiyang quickly got up:
"Secretary Chen, Secretary Wu, do you two have any further specific guidance on today's plan?"

Chen Qilong waved his hand and smiled:

"We have no objections, we just want it implemented as soon as possible!"

Secretary Wu: "Yes! Implement it immediately!"
I just sent a message to Secretary Zhao and briefly reported it. He read it and had no questions, only asking when the advertisement could go live!

Meng Huiyang was taken aback for a moment, then smiled and nodded.

Chen Qilong, having accompanied Secretary Wu to the door, turned to Meng Huiyang and said:
"We need to advertise on CCTV and satellite TV channels in Beijing and Tianjin. If you don't have enough budget, come to me and I'll figure something out!"

"Yes, Secretary Chen!"

……

……

The reception lunch was arranged in the restaurant of "Red Star Winery", which is located on the second floor of "Red Star Building".

The last time Xu Chen came here, he ate at the restaurant next door. Only today did I realize that there was such a decent restaurant inside the "Red Star Building".

The decor doesn't exude any luxury, but the overall atmosphere and the details of the tables, chairs, and tableware all show meticulous attention to detail.

It seems they are all used to entertain "VIPs".

Meng Huiyang glanced at Xia Mengxiang beside him, and she instantly understood, offering an explanation:
"When Mr. Xu came last time, this place was under renovation and being renovated."

"Our General Manager Meng made arrangements well in advance; he booked the table and food two weeks ago."

Xu Chen: "Thank you so much, President Meng, that's really kind of you!"

Meng Huiyang: "Mr. Xu, you're too kind! I already said I'd treat you well this time!"

Sun Aimei and Gu Xinxin from "Dongchen Advertising" naturally followed, along with Xu Zhiquan, Jiang Huaqin, and their assistant Wei Xinyao.

Liu Qilin seemed to dislike these kinds of dinner and social gatherings, and after privately mentioning it to President Xu, he left early.

Of course, President Xu wouldn't let Dr. Liu find his own way to find food; he had already arranged for Guo Liang to accompany him.

The table was covered with food.

Xu Chen opened a delicate little bowl in front of him, which turned out to be "crab meat lion's head".

Looking at the table again, there was cherry pork, squirrel-shaped mandarin fish, Pingqiao tofu, and white-robed shrimp...

Old Xu, a food lover, couldn't help but speak up:

"I never imagined that our chef could cook such authentic Huaiyang cuisine."

Meng Huiyang smiled and said:
"General Manager Xu, General Manager Jiang, and Young General Manager Xu are all here today!"
Our head chef at the Red Star Building is actually a master chef who prepares 'state banquets'!

Xu Zhiquan: "No wonder, no wonder..."

Jiang Huaqin smiled approvingly: "Following President Meng has truly broadened my horizons!"

Meng Huiyang smiled but didn't reply.

He naturally knew that with Xu Zhiquan and Jiang Huaqin as the two "big bosses," it wasn't anything too unusual that the dishes on this table were prepared by a "master chef of state banquets."

The wine we drank was in a "plain bottle" with no labels or text.

But everyone present knew that this was, after all, a wine company's reception restaurant, and the wines they could offer were bound to be better than those available on the market.

Xia Mengxiang poured and served the wine, its refreshing aroma filling the air.

"This wine is indeed very fragrant!" Xu Zhiquan couldn't help but exclaim.

Meng Huiyang picked up two cups and handed one to Jiang Huaqin and the other to Xu Zhiquan, saying with a smile:

"This wine is even older than the one I had with President Xu and President Jiang last time!"

During the dinner, the three "bosses" toasted each other without much formality.

Xia Mengxiang and Wei Xinyao stood by, helping to pour drinks and keeping a smile on their faces.

Xu Chen, Sun Aimi, and Gu Xinxin had some free time and were able to enjoy their meal in peace.

Jiang Huaqin, who rarely maintained a relationship with Meng Huiyang, casually mentioned these words of gratitude over drinks.

Xu Chen could still glean some hidden information from their brief exchange.

It seems that Meng Huiyang and his father-in-law did indeed do Jiang Huaqin a life-saving favor in a certain matter.

In his speech, he also mentioned "Secretary Wu" and "Director Liu" from the meeting.

Sure enough, the two were leaders from the higher-level unit.

Behind "Niulanshan" is the "Shunyi District State-owned Assets Supervision and Administration Commission," and their promotion not only made "Hongxing Winery" feel threatened and offended, but also annoyed the higher-ups.

That's why they sent Secretary Wu and Director Liu over to coordinate the project.

Meng Huiyang added:
"So we still have some hidden resources for this promotion."

This includes media and publicity resources within the Beijing system that were previously difficult to obtain, but this time the higher-ups are able to help coordinate them.

He then looked at Xu Chen and raised his glass in a toast:
"I still want to thank Mr. Xu!"

Even though our superiors secured various publicity resources for us, without suitable advertising content, we lacked confidence to fight this battle!
With Mr. Xu taking the lead, our 'Battle of the Grandmasters' is sure to be a success!

Xu Chen quickly picked up his teacup and clinked it against Meng Huiyang's.

Jiang Huaqin and Xu Zhiquan both raised their glasses and drank another glass of wine. Old Xu looked at his son with a smile, his face full of pride and happiness.

(End of this chapter)