Rebirth: My dad is too obedient

Chapter 536 No Cake Allowed

Hua Shaojie had already finished a bowl of mutton soup, looking like he still wanted more.

Xu Chen ordered another bowl for him, and Hua Shaojie felt a little embarrassed, but still happily accepted it.

"I work at a company in Shanghai. I'll reserve a workstation for you."

"If needed, you can work in both Tiancheng and Hucheng alternately," Xu Chen added.

Hua Shaojie chuckled:

"Okay, we'll talk about it later! I'll enjoy my single life in Tiancheng for now!"

Having become quite familiar with Mr. Xu, Hua Shaojie became less serious and more casual and warm.

Xu Chen half-jokingly said:

"If you're looking for fun, you can ask Guo Liang."

Mr. Guo has been engaged in pharmaceutical sales in the vicinity of Tiancheng for many years, and he is very familiar with all the entertainment and festivities in Tiancheng and the provincial capital.

Hua Shaojie was stunned for a moment, then pretended not to understand and laughed out loud.

He then remembered something and spoke up:

"Next week, Guo Liang and I will go to Beijing on a business trip."

I'll take this opportunity to visit Director Li Yue and Huang Xueli, and also to discuss the details of our cooperation on the Olympic Games.

"Xiao Xu, are you free to hang out sometime?"

Xu Chen: "I'm too lazy to go. You can handle this from now on."

Director Li Yue may have seemed a bit bossy at first, but that's just his work style; he's actually quite easy to get along with.

Besides, with Brother Bing and my connections, he would never deliberately make things difficult for you.

Huang Xueli wasn't originally part of the system; you'll see once you get to know her better. She has high emotional intelligence and is very tactful in her dealings with others.

He thought for a moment and then said, "Then I'll talk to Director Li Yue and Huang Xueli again in the next couple of days."

Hua Shaojie: "Okay."

Hua Shaojie also took this opportunity to talk to Xu Chen about some plans and arrangements for the follow-up work.

More recently, "Chenfeng Bingdongli" launched a small-scale promotional campaign, taking advantage of Bing Ge's competition in August.

On the one hand, there is the placement of television advertisements on several media outlets in Beijing, which was previously requested by Director Li Yue and arranged by Guo Liang.

After taking over, Hua Shaojie made some minor adjustments to the media mix, mainly for cost-effectiveness reasons, with the aim of improving overall exposure.

In this respect, Hua Shaojie is ultimately more professional than Guo Liang.

On the other hand, in early August, we will cooperate with the channels "Datuo Auto Dealership" and "Aixing Auto Dealership" for some stores' sales promotion activities.

Although Guo Liang's side is mainly in charge, Hua Shaojie's side will also cooperate in some publicity and promotion work.

The next step is the overall market brand promotion plan for the "Chenfeng Electric Vehicle" brand.

This is a major project, and Hua Shaojie will develop a complete implementation plan. The core of the plan includes leveraging Xie Bingran's popularity from the competition this year, launching the new "Chenfeng Electric Vehicle" next year, and a nationwide promotion plan from the north to the south...

Most importantly, we will leverage the 08 Olympics to create a promotional campaign that generates buzz for "Chenfeng Electric Vehicles".

Although Hua Shaojie hasn't started yet, he clearly already has a clear framework for doing things.

The analysis is also very logical and well-organized.

Xu Chen nodded silently to himself, which was also the key reason why he valued Hua Shaojie in the first place.

He previously worked at the foreign car brand "Cadillac," where he had a complete system of marketing and promotion knowledge and resources that could be directly applied here.

Moreover, Hua Shaojie is steady, reliable, and meticulous in his work. Entrusting him with market brand marketing is actually more reliable than Xu Chen doing it himself.

……

……

Friday afternoon.

Xu Chen has been staying at "Tiansheng Mansion" for the past two days, and he's also helping Xie Bingran tidy up her home.

There's usually no one here, so Xu Chen comes to stay during his vacation to help maintain the appliances.

Last night, Fang Jun caught me and we had a few drinks. I slept until noon today.

I was still a little groggy after getting up, but after doing a thorough cleaning, I finally felt much better.

Xu Chen turned on the TV as "background noise" and plopped down on the soft sofa.

I have a weekly phone meeting with the Shanghai branch later.

With some time to spare, Xu Chen started scrolling through his phone.

From Beijing, Huang Xueli sent a message:

Director Li Yue asked me to report to General Manager Xu that there has been some progress in the communication with the Organizing Committee.

Jack is coming over next week, so we'll have a face-to-face chat!

Okay, thank you so much, Shirley! Please also give my regards to Director Li Yue!

Xu Chen couldn't help but feel surprised and curious about what this "progress" would be.

However, it was inconvenient for him to ask directly via text message.

Director Li Yue is very meticulous in this regard; he never mentions relatively sensitive information, especially information that is not yet confirmed, in text messages.

Hua Shaojie has already gone on a business trip to Beijing with Guo Liang today. He has also contacted Director Li Yue and Huang Xueli in advance, and they will meet next Monday to discuss the details.

We expect to have concrete news about the "progress" with the IOC next Monday.

Moreover, given Director Li Yue's personality, when he says there's "progress," the matter is basically almost settled.

For example, all of Xie Bingran's previous business collaborations, as long as Li Yue and Xu Chen had discussed them, were basically able to be implemented.

This also demonstrates Director Li Yue's meticulousness and reliability in handling matters.

……

At 2 p.m., the "Dongchen Advertising" online weekly meeting was held on time.

Xu Chen still went to the desk in the study, where the atmosphere was more conducive to work.

Gu Xinxin, the "little housekeeper," kept track of the progress of several parallel projects.

The most important project at present is the "Grandmaster" campaign of "Red Star Erguotou".

Spokesperson Zhang Tielin has given a verbal reply that there are no problems with this business cooperation, and Xia Mengxiang of "Red Star Winery" is already pushing forward with the signing of the contract.

Communication with the artists was done through official media connections in Beijing, which was much smoother than going through a regular commercial company.

This is the advantage of being a state-owned enterprise. With the backing of the State-owned Assets Supervision and Administration Commission of Beijing, "Red Star" ultimately has some connections and slightly official resources and channels that it can use.

It is said that Zhang Tielin showed great interest when he learned that it was a project for "Red Star Erguotou".

Most importantly, he also knew that Wang Gang was the spokesperson for "Niulanshan Erguotou". The fact that the two sides were competing against each other made him feel that this project was very interesting and would generate a lot of buzz.

In addition, Zhang Tie, who has become obsessed with calligraphy in recent years, also made a personal request for the advertisement: whether a scene or shot of him writing calligraphy could be added to the advertisement.

This was easily satisfied. Sun Aimi had already made some revisions to the script, specifically adding a calligraphy segment for the "Emperor".

The words mentioned are the theme of this advertisement: "Red Star Erguotou, the master of Erguotou".

Both the brand and the artist are satisfied with this outcome, making it a win-win situation.

Meng Huiyang is also a very shrewd person, and he took the opportunity to arrange a small offline press conference.

At the event, Hongxing Winery will present artist Zhang Tielin with a "59th Anniversary Edition Erguotou", and Zhang Tielin will write and present the inscription "Master of Erguotou" on the spot.

Everyone was happy... Sun Aimi and Zhuang Lei had already begun preparations for filming the "Red Star Erguotou" commercial.

Currently, we are selecting production teams for commercials and print ads.

Since the client is based in Beijing, and the artist Zhang Tielin is also based in Beijing, it's more convenient for the production team to work with someone from Beijing.

Fortunately, Beijing has a wealth of suppliers in this area, and their products are relatively cost-effective.

Xu Chen recalled the previous "Baidu" project and began to speak:

"Let's ask Director Yu and see if her team is available."

Xu Chen has a very good impression of director Ba Yu.

This female director, with her high ponytail, beautiful features, and mixed Han and Mongolian heritage, has a high standard of production.

Sun Aimi replied with a smile:
"Okay! I've already messaged the production manager of Director Ba Yu's team, but he hasn't replied yet."

Apart from the "Red Star" project, the other parallel projects are progressing smoothly, and there are none that particularly require Mr. Xu's attention or follow-up.

The Ice Brother competition in early August will generate a wave of buzz, and both Head & Shoulders and Kunlun Mountain have mobilized media and communication resources to capitalize on this trend.

Head & Shoulders primarily increased its media presence through television and print advertising, and also launched an online interactive campaign.

In addition to increasing online advertising, "Kunlun Mountain" also launched promotional activities in offline supermarkets and other channels.

Designer Tang Xiaowei is helping "Kunlun Mountain" create the latest offline promotional materials, which are touted as a "100-city collaboration" and sound like a very large-scale project.

……

In the evening, Xu Chen drove out and had dinner with his good friend Chen Dahai from high school.

The two went to a small restaurant near the high school, a place they often ate at to "improve their lives" during their high school years.

Chen Dahai had gained some weight, his whole body had become much fatter, and Xu Chen couldn't help but jokingly tease him about it.

Chen Dahai looked nonchalant and unconcerned.

"I used to practice high jump in high school, but now I don't have to train every day, and I eat better, so I naturally gained weight."

But don't worry, I'll start training again when I'm a sophomore. With athletic physiques like mine and Bing's, we can lose weight in a month once we start training.

Xu Chen: "..."

There were only two people, but they lavishly ordered five or six dishes.

Both of them thoroughly enjoyed the food, which tasted just like home.

Chen Dahai was chewing on a piece of pig's ear when he saw Xu Chen holding his phone and smiling happily.
"What are you laughing at, Mr. Xu?"

Xu Chen didn't answer directly, but casually said:
"Happy things."

I just received a message from Coach Cheng Hong on my phone:
I've already applied to the team, you can come over on the afternoon of the 2nd.

Contact me when you arrive, and I'll come to the entrance to bring you in.

The 2nd is Bing Ge's birthday.

The poor little wolfhound was still in closed training for his birthday.

Xu Chen then asked Coach Cheng Hong if he could go to Beijing to visit her.

I didn't have high hopes, after all, the national team is strictly managed, especially since the preparations for the Olympics are being held at the General Administration of Sport in Beijing.

Unexpectedly, Coach Cheng Hong managed to handle it.

However, Cheng Hong still gave her special instructions:
You can't bring cakes or other food or drinks with you, because you won't be able to bring them in anyway.

The team also prepared a cake, which was originally intended to celebrate Bing's birthday.

Xu Chen: [Yes, sir! Thank you for your guidance, Cheng!]

It's a little disappointing that we couldn't pick out a birthday cake for Bing Ge, but with an international competition just around the corner, we naturally have to be more careful about what we eat.

In fact, Xu Chen already felt that not arranging for a special medical check-up was already a huge concession...

In the past few days, in addition to his closed training at the General Administration's "Training Bureau," Bing Ge also participated in two "Olympic Departure" ceremonies and activities, all of which were held within the "General Administration" and he did not go anywhere else.

Xu Chen also saw it in the news, which included photos of Bing Ge with a group of sports stars such as Guo Jingjing, Wang Liqin, Yao Ming, and Lin Dan.

After celebrating his birthday in Beijing, Bing Ge (No. 2) will pack his bags and fly with the team to Amman, Jordan in West Asia to participate in the Asian Athletics Championships.

There was basically no pressure in this competition, and Bing Ge mainly focused on maintaining his competitive state and training his mentality for the competition.

Bing Ge currently holds a commanding lead in women's hurdles in China, so the gold medal at the Asian Championships is practically within her grasp.

Of course, Xie Bingran's fans are still eagerly anticipating her performance, and any competition related to Bingran receives a lot of attention.

Everyone is also hoping that Xie Bingran can continue to break her own track records, which will make her chances of winning medals and gold medals at next year's Olympics much more certain.

Xu Chen will stay in Beijing for a couple more days after celebrating his birthday with Bing Ge on the 2nd.

First, I need to have a meal with Director Li Yue and Huang Xueli to maintain our relationship.

Secondly, I made an appointment with Dr. Liu.

Liu Qilin was very happy to hear that "Little Xu" was coming, and said he would take Little Xu to visit his laboratory, etc.

Xu Chen naturally accepted the invitation.

Besides trying to build a good relationship with Dr. Liu, the future "chief engineer," Xu Chen also really enjoyed chatting with Dr. Liu.

……

……

On Monday morning, Xu Chen went to work at the "Chenfeng Industrial Park" with his father, Xu Zhiquan.

Of course, Mr. Xu didn't have anything serious to do. Apart from visiting Professor Fang Jun's office and wandering around the park, he didn't have much else to do.

The new industrial park to the north is said to have started installing glass in the office buildings, but it is currently closed for construction safety reasons and cannot be visited.

Xu Chen rode his "Chenfeng Ice Power" bike around the park, and everyone he met greeted him politely and warmly when they saw that he was "Little Boss Xu".

At noon, Xu Chen invited Li Rui, Zhao Feng, Fang Tao, and a dozen other good buddies who were in class that day to go out for a barbecue.

Zhao Feng and Li Rui were both overjoyed to hear that the "righteousness plaque" they had obtained from the Guandi Temple had reached Bing Ge's hands.

In my excitement, I ordered several more large skewers of grilled kidneys.

Unfortunately, I have to go to work in the afternoon, so I'll drink Coke instead of alcohol and wish Brother Bing all the best in his competition next month.

……

In the afternoon, after returning to the park, Xu Chen went to his father Xu Zhiquan's "Chairman's Office".

Nie Fei scheduled a conference call, saying she had something to discuss with Xiao Xu.

Old Xu wasn't home in the afternoon, so Li Rui drove him out when he came back at noon. He said that a project at "Chenxin Nursery" had just been completed and accepted, and Old Xu was going to attend the completion and ribbon-cutting ceremony.

He won't be home for dinner tonight either; he'll probably be at another lively drinking party with clients and his boss...

Around four o'clock, before the conference call started, Jiang Yuze shared two documents in the group chat.

Xu Chen clicked on it and took a closer look, then couldn't help but frown.

This is yet another set of so-called "dirt" on "Ranbing 001" and "Ranbing X".

It seems that the competitor or investor "Amray" is really persistent and unwilling to give up.

Just as Nie Fei said before, it can't really affect the foundation of "Burning Ice Sports", but a bunch of "flies and bedbugs" are indeed making Xiao Xu a bit annoyed.

……

(End of this chapter)