Rebirth: My dad is too obedient

Chapter 537 The Olympic Village "Designation"

Chairman's Office, Chenfeng Science and Technology Park.

Xu Chen brewed himself a pot of fine raw Pu'er tea and was having a conference call with his company in Shanghai.

Xu Chen listened to a brief overview of Jiang Yuze's handling of the "Burning Ice Sports" public opinion, and found that the situation was generally under control.

It's nothing more than defamatory content targeting "Ranbing001" and "RanbingX", involving issues like shoe quality, blisters, and glue coming undone.

Some genuine consumers responded, and Fei Jie and Jiang Yuze also arranged for online trolls to follow up.

However, one article still alerted Xu Chen and Nie Fei.

This article, published on Sina Sports, also mentions the quality of "Ranbing Sports" shoes, but the wording is not sophisticated and is clearly "pure black".

However, the author of this article is a legitimate sports journalist from a sports-related print media outlet in Beijing.

Although it was just a small media outlet and a junior reporter, they still had official journalist status, which made Xu Chen and Nie Fei sense something unusual.

Nie Fei began to speak:

"This article has been removed from Sina.com."

We already had some advertising on Sina.com. I spoke with their advertising manager, and he pulled some strings internally, and they managed to get that smear article removed.

"Those previous posts that smeared us were all published from the perspective of real consumers."

We dug a little into the background of these companies and found the involvement of an online public relations firm, which also handles public relations orders for companies like Anta and Li Ning.

Therefore, it can be basically confirmed that the content that smeared us before came from a competitor company.

Of course, there's also a high probability that it was 'Amrex Investment' that made the move..."

"But it's still unusual that a reporter published an article about it this time."

I wonder if it's Amrex or something else behind this.

Xu Chen remained silent, took a sip of tea, and frowned.

Nie Fei paused for a moment, then continued:

"If it's just 'Amrex' or competitors like 'Anta', it's not a big deal."

What I'm afraid of are other aspects...

Xu Chen: "What does Sister Fei mean?"

Nie Fei: "This young reporter comes from a small sports media outlet in Beijing."

I had previously heard Mr. Xu mention that Chen Lan and Feng Youping both belong to the sports system in Beijing.

As for Xie Bingran, although her athlete registration is in Wenchuan Province, she currently belongs to the sports system of Shanghai City...

Chen Lan was originally slated to succeed Feng Youping as the Asian champion, but Xie Bingran snatched the title. It's unclear whether the Beijing system will have strong opinions about this.

In case a few individuals or media outlets have ulterior motives...

This matter has had little impact on 'Ranbing Sports' so far, but it's unclear what the consequences will be for Bing Ge (Brother Bing).

Xu Chen naturally understood what Nie Fei meant.

He thought for a moment, then spoke:

"I had previously tried to gauge Director Li Yue's opinion on this issue."

Director Li Yue stated that the problem does exist, but it is not a major issue.

There is indeed some overt and covert competition and rivalry between Beijing and Shanghai on many levels.

If Xie Bingran and Chen Lan are evenly matched, they are indeed very likely to be affected by some undercurrents.

But Xie Bingran is now a 'world champion', and she's not even in the same competitive class as Chen Lan, so there's really no need for them to fight each other anymore.

The General Administration of Sport and higher levels will certainly uphold international honor and protect Xie Bingran.

He paused, then continued:

"I'm going to Beijing soon, and I also have a dinner appointment with Director Li Yue. I'll talk to him then."

Although Director Li Yue often adopts a "self-preservation" approach, he generally considers issues from the perspective of the General Administration of Sport and the national team, which is good for Bing Ge (a nickname for a player).

In addition, Director Li Yue's "progress" within the system also relies on Brother Bing, since his performance basically comes from Brother Bing.

I'll talk to him again and ask for his opinion..."

Nie Fei: "Okay."

In response to the recent public opinion situation, the company has also arranged a series of public relations measures.

This includes resisting negative public opinion and guiding positive word-of-mouth.

Jiang Yuze's team has been continuously monitoring public opinion, and it is currently under control.

Online store traffic and sales have remained stable as usual and have not been affected by the incident.

There's no need to worry about these things for now; there are solutions in place.

……

Hua Shaojie is in Beijing today. This afternoon, he visited Director Li Yue and Huang Xueli in person.

In the evening, I had a conference call with Xu Chen:
"It was a wonderful surprise that Director Li Yue managed to secure some Olympic-related resources for us!"

They're still asking for our opinion, which I think makes this a very reliable collaboration that serves as an endorsement.

Xu Chen: "Stop keeping me in suspense, what is it?"

Hua Shaojie: "Chenfeng electric vehicles were the designated vehicles for the 2008 Olympic Village..."

Xu Chen gasped:
"good, very good!"

Hua Shaojie: "I also think it's excellent! 'Designated vehicles for the Olympic Village'—this has a very deep connection with the Olympics!"

Guo Liang also inquired around and found out that Aibang Electric Vehicles wanted to acquire this cooperative resource, but Director Li Yue helped us secure it first.

He paused, then added:

"Huang Xueli revealed to me that the cooperation was ultimately given to 'Chenfeng Technology' instead of 'Aibang', which is also related to Xie Bingran's endorsement."

The leader in charge of commercial cooperation reviews at the Olympic Organizing Committee. Seeing that Xie Bingran is the brand ambassador, there's a natural sense of goodwill towards her.

Xu Chen: "So it's all thanks to Brother Bing's influence!"

What about the pricing proposal for the collaboration? Has Director Li Yue provided one?

Hua Shaojie: "It was given."

They were also seeking our opinion. If we had no problem with the quoted price, Director Li Yue would communicate with the Organizing Committee for the Olympic Games and secure this cooperation opportunity...

The requirement is two million in cash, plus a certain number of electric vehicles.

The exact number of electric vehicles hasn't been given yet, but they're only borrowing them and will return them after the Olympics.

The electric vehicles were deployed within the Olympic Village to facilitate transportation for athletes and staff within the village.

Xu Chen mentally assessed the situation and concluded that the price was generally quite reasonable:

"Two million in cash is alright..."

The budget on your end was prepared by Guo Liang at the beginning of the year. You should first ask him if it's in the budget pool.

If you don't have it, come find me again, and I'll ask Sister Fang Jun, the God of Wealth, for it.

"If all else fails, I'll transfer some from 'Dongchen Advertising' to you..." Hua Shaojie: "President Guo should have the budget here; I'll go check it first."

Xu Chen: "Yes, the vehicles entering the village will also go through Guo Liang's route."

He thought for a while and asked again:

"What about our rights? What are they specifically?"

Hua Shaojie: "'Designated vehicles for the Olympic Village' can be used for our publicity, and the Organizing Committee has authorized us to use the relevant Olympic logos."

Furthermore, the official promotional materials for the Olympic Games partners will always include "Chenfeng Technology".

In addition, we will be allocated a batch of official media publicity resources, which I estimate to be worth around 500,000 yuan...

The exposure value is average, but the media outlets that publish it are all official media, so it can be used as material for public relations campaigns.

Xu Chen:

"Yes, this collaboration is very reliable."

When I arrive in Beijing in early August, I will still have to thank Director Li Yue in person again.

He proactively helped a great deal in this matter.

Hua Shaojie:
"Then I'll reply directly and move on to the next step."

Xu Chen: "No problem, I'll let Mr. Xu know later."

Hua Shaojie: "If the cooperation is confirmed, the process can be completed within a week."

Director Li Yue had already helped submit the review materials for 'Chenfeng Technology', so there is no need for the Organizing Committee of the Olympic Games and the General Administration of Sport to review them again.

My initial plan is to leverage the buzz surrounding Bing Ge's participation in the Asian Championships, and officially announce the collaboration on August 8th, the day of his competition.

Xu Chen thought for a moment:
"August 8th also marks the one-year countdown to the Olympics."

This timing is also very suitable...

Sending out a batch of press releases will give us exposure and generate buzz.

Hua Shaojie: "Yes! That's the plan!"
The advertisement featuring Bing Ge is still airing in media outlets in Beijing and Hebei Province. I plan to revise the last page after the 8th to add the "Designated Vehicle for the Olympic Village" logo!

Xu Chen: "Reliable!"

……

……

Before we knew it, it was the last two or three days of July.

For more than a week at the end of July, Xu Zhiquan was mainly busy at "Chenxin Nursery".

Fourth Uncle Xu Zhilin secured two more municipal renovation and greening projects in a neighboring county, both of which required Chairman Xu Zhiquan to personally travel to the area to cultivate relationships and sign formal contracts.

There are fewer and fewer greening projects in Tiancheng and the surrounding highways now, mainly because the existing projects have been taken over by "Chenxin Nursery".

The new projects that the Xu brothers, Zhiquan and Zhilin, are currently expanding are related to municipal construction and greening renovation in Tiancheng and surrounding counties and cities.

In addition, we also undertook some landscaping projects for newly built residential communities.

Mr. Xu was so busy that Xu Chen didn't even get to see him for three or four consecutive days...

One day, Xu Chen was bored, so he drove to the factory area in town to visit his third uncle, Zhang Yongqing.

The main reason was that the cats and dogs were so cute that Xu Chen even brought some dog food and cat food cans.

When we arrived at the old factory area, we learned that in addition to my third uncle, there were three other young people living in the factory dormitory.

It turned out that Xu Zhiquan had recruited Zhang Yongqing's "subordinates," all of whom were young people who had graduated from the College of Agriculture and Forestry.

Currently, "Chenxin Nursery" has more and more projects, and Uncle San is indeed too busy to handle the product side alone, so Lao Xu arranged for Zhang Yongqing to bring out a few "apprentices".

Of course, Zhang Yongqing's opinion was fully respected, and the three young people who have joined the company were all personally selected by Zhang Yongqing.

All three graduated from the College of Agriculture and Forestry, making them Zhang Yongqing's juniors.

Two of them also live in Tiancheng, and the other is a child from a neighboring town. They all have similar personalities to their third uncle and seem to get along very well.

Zhang Yongqing was naturally very happy and eager to see Xu Chen arrive.

The three young men didn't know who Xu Chen was, so they didn't rush to greet him.

Upon learning that this was the son of "President Xu," they all became somewhat awkward and came over to try and get closer, introducing themselves.

Seeing that his third uncle had three "little apprentices," Xu Chen was happy for him and jokingly said:

"Why doesn't Third Uncle marry a young girl?"

Third Uncle almost blushed, adjusted his glasses, and said with a smile:

“Our work is too hard and dirty, even if we hire young girls, they won’t last long.”

……

In the past week or two, the provincial and municipal managers of Guo Liang's team have been reporting "good news" every day in the "Chenfeng Chasing the North" group.

With both "Datuo Motorcycle Shop" and "Aixing Motorcycle Shop" making efforts, "Chenfeng Electric Vehicle" has quickly gained momentum in several major provinces in northern China.

Currently, "Chenfeng Electric Vehicles" has direct-sale stores covering several provincial capital cities in northern China.

The two major competitors, "Aibang" and "Shenmiao", naturally have defensive or offensive market initiatives, and have also launched strong promotional activities and large-scale on-the-ground promotions in the past month or two.

But the product's competitiveness is undeniable, and even though the "Chenfeng Electric Vehicle" is slightly more expensive, many consumers are still willing to buy it.

Aibang Electric Vehicles has already started the design and development of new products, but it will take at least half a year from design to production and then to market launch, which is enough time for Chenfeng to capture a large share of the market.

Moreover, the development of new products for "Morning Breeze" has already been put on the agenda.

Shenbiao Electric Vehicles has adopted a more aggressive price reduction strategy, with some of its own stores even launching promotional activities such as "buy one get one free".

In the short term, it will certainly boost sales, but in the long run, it is just a short-sighted market tactic that is like "drinking poison to quench thirst."

Xu Chen recalled what he had talked about with Lao Xu in Beijing. It seemed that after this round of market erosion, "Shenbiao Electric Vehicles" was truly doomed.

If Lao Xu is still planning to take down "Shenbiao", his chances of success are even greater.

In terms of scale alone, if Chenfeng can acquire Shenbiao, it will naturally surpass Aibang and become the number one electric vehicle brand in the North and one of the top three in the country.

In the past few days, all the onboarding arrangements for Dr. Liu have been completed.

The newly arrived HR director, Ding Shaohui, went through a lot of trouble to arrange Dr. Liu's onboarding.

In addition to arranging the normal onboarding process, we also helped coordinate Dr. Liu's living arrangements after he arrived in Tiancheng.

Ding Shaohui personally handled all the talent incentives and talent apartments provided by the city.

The management of Chenfeng Technology is now aware that a true leader in the electric vehicle industry is about to join, and they are all very excited.

Their confidence in the company's future naturally became more certain.

Dr. Liu will be arriving in Tiancheng at the end of August, and Lao Xu has specially arranged for Wu Yue from the administration department to organize a welcoming ceremony.

This put a lot of pressure on Sister Wu Yue, so she even invited Mr. Xu to dinner to ask him for advice.

Xu Chen was somewhat troubled, thinking that he really couldn't figure out Dr. Liu's character.

I can ask him in person when I go to the capital in a couple of days.

(End of this chapter)