Rebirth: My dad is too obedient

Chapter 555 Wouldn't they go crazy fighting over it?
In the evening, at the "Training Bureau" canteen.

Xu Chen enjoyed his meal very much. The national team's canteen not only had guaranteed quality ingredients, but also excellent color, aroma, and taste.

This is clearly a professional chef cooking.

Coach Cheng Hong sat opposite her, scrolling through messages on her phone, but frowned and looked displeased.

"Did someone upset Coach Cheng?"

Xu Chen took a sip of the sweet corn soup and asked.

Cheng Hong put her phone face down and said:

"Chen Lan will basically land safely."

Xu Chen: "Huh?"

Cheng Hong: "She has already arranged to retire, but there are still stable arrangements for her afterward."

He will first go to the sports academy to pursue a master's degree, and later he may be assigned to coach the Hebei provincial team.

It should be because of his many years on the team, and the real honors he brought to the provincial and national teams.

Xu Chen took another sip of soup and didn't respond for the time being.

Cheng Hong sighed again:
"It's a bit of a shame that her career was ruined, considering she was actually at the peak of her career at that time..."

However, there's always a reason why someone is pitiful; the trouble Chen Lan caused this time almost ruined Bing Ge.

Cheng Hong looked sullen and clearly still very angry.

She paused, then changed the subject and asked:
"when are you going back?"

Before Xu Chen could answer, Cheng Hong smiled and continued:
"Ice Bro Number Seventeen is back!"

Xu Chen: "Great! I'll stay a couple more days, I also have a project to work on in Beijing!"

Cheng Hong scooped up a mouthful of steamed meat and put it in her mouth, then said:

"We happen to have this public opinion monitoring project, and I have the authority to bring you into the training bureau!"

Xu Chen beamed, "Great! Thank you, Coach Cheng!"

……

Evening, in the hotel room.

Xu Chen opened a bottle of red wine, which he bought on his way back that evening.

He turned on his computer and started refreshing his email. Among a pile of unread emails, he finally remembered the one he wanted to read.

This email, written entirely in English, was a reply from Fonterra, the parent company of New Zealand Dairy.

The email was short, concise, and clear.

Most importantly, I wanted to express my gratitude to Xu Chen, the "anonymous" sender.

The other party understood the seriousness of the matter and stated that they had preliminarily confirmed the product situation internally and were discussing how to communicate with the domestic authorities.

At the very end of the email, he used extremely solemn language to express his "respect" to Xu Chen.

……

……

15th, morning.

Today is the day Bingge competes in Paris, and the weather in Beijing is sunny and bright.

The match in Paris starts around 10 a.m., which means it will be past 4 p.m. here, depending on the time difference.

Xu Chen left the hotel and strolled leisurely to the Sports Newspaper Headquarters.

Upon entering the "Operation Center," several expert teachers were already there, each busy with their own tasks.

In fact, Xu Chen has been doing most of the work these past two days, with not much that requires his actual effort or mental exertion.

Most importantly, it was those teachers from the news organizations who were busy with the work.

Coach Cheng Hong didn't come today; she went back to the team, where there's still a lot of training to do.

Xu Chen brewed a pot of tea and sat in front of his computer, browsing the latest public opinion while also handling matters at the Shanghai company.

Today is also the official launch day of "U-Love-Me". Supermarket channels actually arranged for distribution last night.

In addition, in core supermarkets in major cities, there are offline promotional tasting events, with huge X-stands featuring Xie Bingran displayed at various terminals.

Gu Xinxin created a project group for "Youlemei" (优乐美), and Ms. Zheng Wan from the client's side posted many photos of various channels in the group.

The poster on the X-stand features Bing Ge dressed as a cool "boyfriend," naturally holding a cup of "U-Love-Me" milk tea.

The "holding it in the palm of your hand" advertisement will begin airing today on major television stations, including Hunan TV.

Xu Chen had already seen the finished product and thought to himself that Bing Ge was going to gain a lot of female fans...

Around noon, Kuang Lili, the marketing director, sent some immediate feedback in the "Youlemei" project group.

Based on current feedback from our channels, the initial sales after product launch have been very successful.

This was in line with expectations.

"Instant-brewable" milk tea products have already been marketed by "Xiangpiaopiao" last year, and consumers have accepted this product type.

At this point, with the launch of "U-Love-Me", there was no need to explain the product to users anymore; sales could be driven directly by celebrity endorsements.

Zheng Wan posted many photos of supermarket events in the group chat, showing long queues forming in front of the "tasting" displays.

Xu Chen clicked on one of the photos and almost burst out laughing.

The reason is that in this supermarket photo, right next to the "Youlemei" (a popular Chinese beverage brand) display with its long queues, is a promotional display for Kunlun Mountain mineral water.

The place was deserted; no one paid any attention to it.

Kunlun Mountain has naturally removed Xie Bingran's endorsement materials, and it's unknown what the vice president, Gong Ming, is thinking now.

……

During lunch, Xu Chen received an email from Gu Xinxin.

It turns out to be the filming schedule for a brand new "Red Star Erguotou" commercial.

The date has been finalized and will be a full day on the 17th. The filming location is the Huairou Film and Television Base in Beijing, where the "Baidu" commercial was filmed last time, so it will be very convenient for Xu Chen to get there.

Setting it for the 17th was a bit rushed, but mainly it was to accommodate the schedule of spokesperson Zhang Tielin.

It is said that this "Emperor" is about to go to England, and the only filming slot available for him in the near future is the 17th.

Mr. Xu was hardly involved in the preparation of this project; it was mainly Sun Aimi and Zhuang Lei who worked together on it.

Thanks to the trust of the client, Meng Huiyang, who didn't offer too many critical opinions, the project progressed smoothly.

As for the filming team for the project, it was the same directing team that filmed the "Baidu" commercial last time.

The director is that Mongolian young lady, Bayu, who left a very good impression on Xu Chen last time. The quality of the film produced by "Baidu" also fully met expectations.

Moreover, before becoming an advertising director, Ba Yu had also directed some TV dramas, so his collaboration with actor Zhang Tielin should be smoother.

And on the 17th, Bingge also happened to fly back from Paris.

Xu Chen had already discussed it with Coach Cheng Hong, and they would go to celebrate Bing Ge's birthday that day.

For the next two or three months, Bing will continue his training in Beijing.

There is currently exactly one year until next year's Olympics. The climate in Beijing is the same as it will be during the Games next year, so the next month or two is a crucial period for training in preparation for the Olympics.

……

……

in the afternoon.

On the large screen in the conference room, the channel had been switched to CCTV-5's sports channel.

The live broadcast right now is the World Athletics Diamond League Paris meet.

The planning behind this broadcast naturally included several experts in the "combat center" at that moment.

The Diamond League was not originally scheduled to be broadcast live in China, simply because no Chinese players participated.

However, Xie Bingran's unexpected participation has made this live broadcast unavoidable.

Moreover, they also undertook some communication tasks assigned by the "Operations Center".

On television, anchor He Wei is introducing information about the upcoming event:

"The World Athletics Diamond League is the first high-level single-day international athletics event launched this year..."

Originally initiated by the IAAF and limited to Europe, the 'Golden League' has been expanded into a global 'Diamond League' for the first time this year.

"Currently, the IAAF Diamond League consists of 12 events throughout the year, of which 11 are qualifying events and 1 is the final competition."

Although today's 'Paris Station' is a 'qualifying tournament,' it's being held in Europe, so it's packed with the world's top athletes..."

"Our focus today is naturally on the women's 100-meter hurdles."

This is Xie Bingran's second international competition, following the IAAF Grand Prix in April. I believe viewers watching on television are just as eager as I am to see if Xie Bingran can win another medal, or even a gold!

"It's sunny in Paris today."

At 10:15 AM local time (4:15 PM Beijing time), let's look forward to and witness it together!

……

With the coordination of the "Operations Center," Bing Ge's pre-match preparations for this game were naturally in full swing.

In addition to being broadcast by core media outlets such as CCTV Sports Channel and Shanghai Five-Star Sports, it also received considerable attention on the internet.

The four major portals, including Sina, Tencent, NetEase, and Sohu, as well as Baidu Tieba, Tianya Community, Mop, and others, have all set up dedicated content zones.

It should be noted that this was in 2007, and the concept of "internet marketing" was not as prevalent as it is today.

However, Xie Bingran's public opinion has generated a great deal of discussion online, which naturally made the "expert group" realize the power of online public opinion.

In this wave of "Diamond League" promotion, they specifically strengthened the creation and guidance of online public opinion.

……

……

Around 4 p.m.

The once noisy "combat center" suddenly fell silent.

All the experts and teachers present turned to look at the big screen.

At a certain moment, a starting gun fired.

It came from Paris in faraway Europe, traveling thousands of miles.

Inside the meeting room, everyone held their breath.

Immediately, a group of experts and teachers stood up and applause erupted.

Xu Chen then stood up and applauded.

At the same time, I couldn't help but think that the way these middle-aged men celebrated was really formal and restrained.

……

"Gold medal! Gold medal!"

Undoubtedly number one!

Xie Bingran has proven herself once again!

She is a world-class athlete, without any doubt!
Xie Bingran will definitely stand on the final stage of the 2008 Beijing Olympics...

She will represent China, represent the yellow race, and strive for a glory never before seen in the history of Chinese, Chinese people, and Asian athletics!

On the large-screen TV, CCTV anchor He Wei's excited commentary came through.

Teacher Li Xu stepped forward and turned the TV volume down a little.

He then turned to look at the crowd and said with a smile:
"Public opinion should follow suit!"

The group of news and public relations experts responded, suppressing their obvious excitement, and sat back down to get busy again.

……

Xu Chen took a sip of tea and remarked on how dedicated and restrained these middle-aged men were.

The television cameras remained focused on Xie Bingran, who was circling the field and waving to the audience.

Xu Chen couldn't help but think to herself, she's always so beautiful.

Xu Chen knew without even looking at his phone, which kept vibrating on the table, that the various group chats must be in an uproar.

The brand owner of "Youlemei" must be the happiest right now.

When Bing Ge was embroiled in public opinion controversy, the listing plan of "Youlemei" was also postponed.

However, taking advantage of the current hype to go public can truly be considered a blessing in disguise, as its momentum is definitely much stronger than before.

Of course, the one who regrets it the most right now is probably the "Kunlun Mountain" mineral water.

Gong Ming hastily severed ties with Xie Bingran, unaware that "ignoring CEO Xu's advice will lead to immediate regret"...

The television camera panned to Sun Mouping, Bingge's head coach.

Coach Sun stood on the sidelines with his hands behind his back, looking like a smiling "old father."

In the background, the commentary is provided by anchor He Wei:
"In the past week or so, Xie Bingran has carried far too much burden."

Betrayal and slander, doubt and attack.

But this nineteen-year-old girl remained completely silent...

At this moment, she demonstrated her absolute strength with this resolute and all-or-nothing victory!
She was like a silent beast.

On this track, she is the eternal queen!
……

I'm He Wei, see you at the next competition!

……

……

Five o'clock in the evening.

"Ranbing Sports" released a 15-second short video on its official website.

This short video was not distributed through any media, yet it spread across major internet platforms in just over half an hour.

This 15-second short film is a montage of Xie Bingran's training and racing footage on the track.

The overall color scheme is black, white, and gray, and post-production effects similar to film reel textures have been applied.

The text in the short film is only a few sentences long:

How much slander can it withstand?

How much praise can one bear?

[Burning Ice Sports]

For justice, with strength.

[Burn everything]

……

……

As dusk approached, inside a private dining room on the second floor of the "Sports Newspaper Canteen".

Experts from the "802 Public Opinion Warfare Center" gathered, and even Coach Cheng Hong, who had already rejoined the team today, was called back.

Xie Bingran's competition today has come to a perfect end, and the "Operation Center's" public opinion mission has also been successfully completed.

Under the arrangement of Director Li Xu, a simple yet lively celebration banquet was held in the reception canteen of the "Sports Newspaper Group".

The group of middle-aged experts started drinking, and Xu Chen and Cheng Hong got together again, happily drinking juice and eating.

……

In the group chat called "Chenfeng Chasing the Northern Frontier in a Major Offensive," Hua Shaojie forwarded many news articles.

"Chenfeng electric vehicles have officially become the 'Official Designated Vehicles' for the 2008 Olympic Village..."

"Chenfeng electric vehicles will be installed in the Olympic Village to provide convenience for the travel of athletes, coaches and others from all over the world."

Guo Liang also forwarded photos of many channel stores to the group.

Whether it's "Datuo Auto Shop", "Aixing Auto Shop" or "Chenfeng"'s own directly operated stores, they have all put up brand new posters featuring Xie Bingran.

The large poster also features the words "Official Designated Vehicle for the Olympic Village".

……

In the "Burning Ice Sports" project group:

Our official website server has crashed again... We're working on it, it will take about ten minutes!

Our new commercial is a huge hit! It's being shared and discussed all over the internet!

[Go check out Mop! A lot of people have changed their signatures to "The more slander you can withstand, the more praise you can receive"...]

Xu Chen glanced at the messages in the group chat and left a comment:

[We'll order a batch of T-shirts tomorrow with this message printed on them. We can put them on our official website and online store as prizes for events.]

Nie Fei: [Wouldn't everyone be scrambling to buy it?!]

Su Rong suddenly popped up: "I'll design this! Don't try to take it from me!"

()

(End of this chapter)