Rebirth: My dad is too obedient

Chapter 554 Blindly praising her

the next morning.

The "Operations Center" was mainly staffed by several experts in charge of news dissemination. Xu Chen, having nothing else to do, strolled out with Cheng Hong.

Cheng Hong took Xu Chen to the General Administration's office building to visit Director Li Yue's office.

This was Xu Chen's first time here.

Actually, having known Li Yue for so long, it's really a shame that I haven't had the chance to visit him in person yet.

However, when Hua Shaojie went to Beijing on a business trip earlier, he had already come to greet Director Li Yue on behalf of "Chenfeng Technology" and General Manager Xu.

Director Li Yue came down to greet them personally, followed by Huang Xueli.

Huang Xueli was dressed in a dark business suit, looking approachable and capable.

Both she and Nie Fei are considered "strong women," but they give off distinctly different vibes.

In comparison, Faye Wong is more sharp and gives people a stronger sense of pressure, while Shirley Wong is obviously more approachable and easy to talk to.

Director Li Yue greeted them warmly and first led Xu Chen and Cheng Hong on a brief tour of the General Administration's office building.

It definitely still feels like a strict, institutional "work unit," with rules and meticulousness everywhere.

……

Director Li Yue's "Business Office" is located on the 6th floor.

The office wasn't large, but it was bright and clean.

Besides Li Yue, there were four other subordinates, including Huang Xueli.

Huang Xueli helped introduce them; the other three were also young girls who looked well-behaved and sensible.

Li Yue busied himself brewing a pot of tea for General Manager Xu and Instructor Cheng, then picked up the can of "Mengshan Maofeng" tea and said with a smile:

“This was brought from Brunei Province by Jack when he visited last time.”

Jack refers to Hua Shaojie.

Before Hua Shaojie came to visit, he specifically called Xu Chen to ask if sending a tea gift box to Director Li Yue would involve any violations.

Coach Cheng Hong became curious: "Then I'd like to try it!"

noon.

Director Li Yue found a nearby restaurant serving Zhajiangmian (noodles with soybean paste), and surprisingly, it also had private rooms.

"I'm really craving these noodles!" Director Li Yue said with a smile.

"Mr. Xu, you'll know once you try it. This place is definitely one of the best in Beijing when it comes to fried noodles!"

When the bowls and plates were served, Xu Chen smelled the small bowl of fried sauce and his mouth was already watering.
"It smells so good!"

Cheng Hong had clearly eaten at this restaurant before, and she happily picked up her chopsticks and started mixing.

While fiddling with the bowls and plates in front of him, Li Yue spoke again:
"The key to good Beijing-style fried noodles is the 'pot-tossing' technique!"
I'm not actually from Beijing, and I don't like many of the local delicacies, such as braised pork offal, fried liver, and fermented mung bean juice.

But this bowl of noodles with soybean paste is something I have to eat every few days to satisfy my craving.

Xu Chen had already mixed it in; the aroma of the sauce wafted into his nose along with the steaming hot noodles, truly bewitching.

It's then topped with cucumber shreds, bean sprouts, and radish greens. After just one bite, you can't stop eating it.

After finishing a bowl of noodles, Xu Chen couldn't help but ask:
"Can I eat this ice cream?"

Li Yue turned to look at Coach Cheng Hong.

With noodles in her mouth, Cheng Hong mumbled something:

"In principle, you shouldn't eat anything that contains meat outside."

However, outside of the preparation period, the regulations aren't actually that strict.

She thought for a moment, then added:
"However, whenever Bing comes to Beijing for training, it's basically during the competition preparation period."

Xu Chen looked helpless and simply said "Oh".

……

After eating and drinking to their hearts' content, Li Yue ordered a pot of black tea and two plates of snacks.

The three of them drank tea and chatted about some private matters.

When the topic turned to Chen Lan, Director Li Yue couldn't help but show a troubled expression:
"Chen Lan's side has a huge mess, all sorts of troublesome things."

Several partner brands have come to cause trouble, wanting to return their endorsement fees and even demanding compensation. It's incredibly annoying.

Xu Chen: "Which company is so blind as to ask the General Administration for compensation?"

Li Yue looked helpless:

"The smaller the brand, the harder it is to manage..."

Bing Ge's business deals are with major international and domestic brands, and he always adheres to contracts and rules.

But Chen Lan still signed two small-to-medium-sized domestic brands for us, and now the losses are far greater than what we've suffered; she's already dragging us into a lawsuit.

Director Li Yue looked up at Xu Chen and said in a low voice:

“Anta suffered a great loss. The product line that Chen Lan was originally endorsing was meant to compete with your Ranbing Sports.”

After this wave, Anta's product line is basically dead.

He gave Xu Chen a meaningful smile:

"The biggest winners in this wave are still Mr. Xu and 'Ranbing Sports'..."

Li Yue paused again:

"Love sports, even if it breaks your heart..."

——Burning Ice Sports

Mr. Xu's advertising is brilliant!
It was just a poster, yet it drew all the attention that had been building up for so long to 'Ranbing Sports'.

That's truly admirable!

He picked up his teacup and toasted Xu Chen.

Xu Chen, with a humble and polite expression, quickly picked up his teacup with both hands and clinked it with Li Yue's.

He then recalled the Sanlu milk powder scandal and couldn't help but ask:
"Besides Anta, Chen Lan also endorsed Sanlu milk powder, right?"

Li Yue looked troubled again:
"Yes, they've also come to terminate their contracts! They're demanding we return their endorsement fees..."

The owner of Sanlu also said that they should have offered more money to hire Xie Bingran as their spokesperson.

Li Yue smiled:
"What a pipe dream! No matter how much money is offered, Bing Ge (Brother Bing) will not accept the 'Sanlu' endorsement!"

Xu Chen just smiled and didn't say anything more.

However, he couldn't help but think to himself that Li Yue had really wanted Xie Bingran to become the spokesperson for Sanlu.

It was Xu Chen's firm intervention that saved Bing Ge from a potentially huge public relations crisis.

Li Yue then remembered something and turned to Xu Chen, saying:
"The leaders in charge of the Organizing Committee have come up with the matter again regarding your electric vehicles being designated as 'official vehicles for the Olympic Village'."

Anyway, Bing's crisis has been resolved, and you can promote the 'Olympic Village' collaboration to the public at any time.

Xu Chen refilled Li Yue's tea:

"Okay, thank you, Director Li."

Hua Shaojie is in contact with the relevant parties, and we will make an official announcement on the 15th, with corresponding publicity.

It's the 15th, so we can ride on the coattails of Bing Ge's competition.

Li Yue turned to look at Cheng Hong:

"I feel that Bing is destined to win the gold medal in the competition on the 15th!"

Cheng Hong: "We're a bit caught in the middle... With such a high level of attention, and this being his first match after withdrawing from the Asian Championships, many people are indeed hoping that Bing Ge will win the gold medal."

A look of worry appeared on her face:
"However, this is an international competition after all, and the participants are all true international track and field stars."

Li Yue waved his hand dismissively:

"Don't worry about Brother Bing!"

Now, whenever Bingge (Ice Girl) plays, I blindly favor her!

Xu Chen: "..."

……

……

in the afternoon.

With nothing much to do at the "Operations Center," Coach Cheng Hong asked for leave from Teacher Li Xu and went back to the "Training Bureau" to get back to work.

Of course, the main reason is that Coach Cheng Hong really can't stand the secondhand smoke here.

Xu Chen remained obediently seated in front of the computer, but there wasn't much he actually needed to do; he handled his own affairs whenever he had a spare moment.

The "Burning Ice Sports" project group has been busy from last night until this morning.

Overnight yesterday, the stock of "Ranbing 001" and "Ranbing X" was sold out.

Fortunately, Vice President Zhou had previously controlled a small batch of inventory, which was just enough to last for a few more days.

However, the small amount of "Flaming Ice 001" released this morning was sold out instantly.

In fact, the sales momentum of this wave has far exceeded Xu Chen's predictions.

It seems that, overall, Bing Ge's recent public opinion crisis has not only turned into a safe situation, but also a blessing in disguise.

In the group chat, Zhou Junjun shared the subsequent production arrangements.

He posted a factory work schedule in the group chat, and Nie Fei commented:
Why send out work schedules? We can't understand them anyway.

Zhou Junjun sent a helpless shrug emoji:
[Just wanted to let you all know that starting tonight, I'll be sleeping at the factory...]

Nie Fei: [Once we get through this period, when Vice President Zhou comes to Shanghai, I'll arrange the hospitality!]

Zhou Junjun: [Can I select a project?]

Nie Fei: [...]

Besides Zhou Junjun's busy schedule, Luo Hui and Lei Qidong, two newcomers in Sun Lingfeng's team, will be going on a business trip to Licheng, Fujian Province tomorrow to help Zhou Junjun. This can also be considered a rotation training opportunity for the newcomers.

In addition, Hua Shaojie from Tiancheng also sent a message, updating "Little Xu" on the current project progress.

Previously, in the face of Xie Bingran's public opinion crisis, both "Datuo Auto Dealership" and "Aixing Auto Dealership" quietly removed Xie Bingran's endorsement materials.

After the clouds parted and public opinion turned around in the past two days, Xie Bingran's promotional materials have naturally been re-released across various channels and stores.

Hua Shaojie also happily shared the sales figures:

Sales at the store have been booming these past two days, and Mr. Guo is very happy, saying that we will definitely exceed our sales target this month.

Furthermore, I looked at the consumer data from the channel side, and quite a few young consumers actively sought them out and placed orders for "Chenfeng Electric Vehicles" precisely because of Xie Bingran's endorsement.

This is a significant trend, indicating that the brand awareness of "Chenfeng Electric Vehicles" has greatly increased, and its original user base has expanded, attracting younger users who were not previously present.

The official announcement of "official designated vehicle for the Olympic Village" has been made, and it has been arranged for Xie Bingran's competition on the 15th.

The official announcement will be made by the Organizing Committee, and I will then arrange for a batch of public relations press releases to follow up.

Then, the official promotional slogan "Official Vehicle for the Olympic Village" will be used on all the latest materials, posters, and store decorations.

"Young Master Xu" was very happy, as all he saw was excellent news.

……

Tomorrow is the 15th, the day Xie Bingran will participate in the IAAF Diamond League in Paris.

The core task of the "Operations Center" today is to promote and hype up tomorrow's match.

It has to be said that with the "expert panel" present, the hype surrounding the competition was significantly more professional than Bing Ge's previous matches.

And thanks to the recent media buzz, public anticipation for this match has reached an unprecedented level.

Xu Chen observed the public opinion over the past two days and knew that after this period of heated public discussion with many twists and turns, some people who did not pay attention to or even know Xie Bingran before also knew about this short-haired girl who made history for Asian track and field.

In the various groups Xu Chen belongs to, there is naturally a lot of discussion about Bing Ge's game tomorrow.

Miss Su Rong was extremely excited.

Xu Chen had already seen Su Rong cheering for Bing Ge in several group chats.

Currently, it's still winter break, and Su Rong is "sealed" at home. Otherwise, she would probably have secretly flown to Paris to cheer for Bing Ge in person.

Yesterday, Su Rong learned privately that Li Lili, the little princess of "Youlemei" (a popular Chinese beauty brand), would be flying to Paris with her father, Li Yongjun, to watch Bing Ge's (another Chinese beauty brand) competition, and she was extremely envious and jealous.

……

In the evening, Xu Chen, wearing a sports newspaper work badge around his neck, strolled over to the "Training Bureau".

It was an appointment made with Coach Cheng Hong to try the cafeteria at the "Training Bureau," the same cafeteria Bing Ge ate at when he was in Beijing.

The "Training Bureau" is strictly off-limits to outsiders.

However, due to the "802 Public Opinion Project," Coach Cheng Hong had the opportunity to take reporters in these two days to collect some news materials, such as interviews with some athletes and coaches.

Xu Chen was able to sneak in today, naturally under a similar identity.

At the entrance of the "Training Bureau", Cheng Hong helped Xu Chen register and pass through smoothly.

Xu Chen looked around and thought to himself that this place was really spacious; it was actually like a "sports university".

As evening approached and the weather cooled down, Cheng Hong took Xu Chen for another stroll.

As they passed the athletes' apartments, Cheng Hong specifically pointed out:

"Brother Bing stays here when he's in Beijing."

Xu Chen looked up and felt that it was pretty much the same as the athletes' apartments at the Xinzhuang training base in Shanghai.

"Are you still sharing a room with Senior Bai Miao?" Xu Chen asked.

"Yes, Bai Miao has already returned to Beijing. He was training with the team this afternoon."...

The training bureau's canteen was unusually spacious, and it really did resemble a university canteen.

It was lunchtime, and the people coming and going were naturally national team members, coaches, and so on.

Xu Chen looked around but didn't see any familiar "famous generals".

This is not just the national track and field team; athletes from badminton, tennis, table tennis, diving, swimming, and other sports are also stationed at the "Training Bureau."

During the Spring Festival, Xu Chen participated in the Spring Festival Gala and saw Xie Bingran chatting with Guo Jingjing from the diving team.

Later, I heard from Bing Ge that Xie Bingran and Guo Jingjing met at the "Training Bureau"...

When they went to queue for food, Xu Chen specifically asked Bing Ge what he usually ate.

Coach Cheng Hong thought for a moment and pointed to a few of them.

Xu Chen chuckled and then ordered those dishes.

It has both meat and vegetables, a balanced mix of meat and vegetables, and is very generous.

After settling down, Xu Chen looked at the full plate and couldn't help but think that with her small appetite, this would barely be enough to fill her up.

Xu Chen was quite happy to be able to eat the same cafeteria food as Xie Bingran.

So I took a picture and sent it to Bing Ge, who was far away in Paris.

……

(End of this chapter)