Rebirth: My dad is too obedient

Chapter 553 What is the Spirit of Sports?
Following CCTV's broadcast of a documentary about Xie Bingran, Wenchuan Provincial Television also aired a special program that afternoon:
"The Olympic Girl Who Came from Brunei Province".

Although this TV program was produced by the provincial station of Brunei Province, it was also reviewed and approved by several experts from the "802 Public Opinion Warfare Center".

In terms of content, it echoes and complements CCTV's documentaries.

This program on the provincial TV station mainly records Xie Bingran's training and growth trajectory in her hometown, from stepping onto the sports field at Tiancheng No.1 Middle School, to the provincial team, the national team, and finally standing on the Asian and international stage.

Leaders of the Brunei provincial sports system, provincial team coaches and players, as well as students from several sports schools in Brunei province, appeared on camera.

Xu Chen even spotted Tian Chaorui, an alumna of Tiancheng No. 1 Middle School, who is currently affiliated with the Wenchuan Provincial Track and Field Team and is also studying at the Wenchuan Provincial Sports University.

This tough-looking "Biaozi" really did witness Bing Ge's rise to prominence in the racing world from scratch.

And in the account of this TV program, there was even a story about Brother Bing that Xu Chen didn't know.

After Xie Bingran gained fame on the track, the education and sports departments of Wenchuan Province and Tiancheng jointly established two scholarships and bursaries in Xie Bingran's name, namely the "Xie Bingran Sports Scholarship" and the "Xie Bingran Bursary".

Xu Chen had previously mentioned to Feng Siliang, the director of the Tiancheng City Publicity Department, that Xie Bingran felt the two scholarships covered too few students, so she personally contributed the same amount of funds each year, doubling the number of students covered by the scholarships.

What Xu Chen didn't know before was that Xie Bingran had also independently funded an anonymous "student aid fund" specifically to support underprivileged students in Tiancheng and several surrounding impoverished counties and towns.

Xie Bingran did not want her name to be on the scholarship, so she linked it with a scholarship program of the Provincial Education Bureau, and the scholarship funds are directly transferred to the public scholarship account every year.

This television documentary on Wenchuan TV was the first time the matter was made public, and it even showed thank-you letters written by several of the primary school students who received the sponsorship to Xie Bingran, their "big sister".

These are clear evidence of Xie Bingran's kind nature, once again making Chen Lan's previous malicious slander against her seem false and despicable.

Under the arrangement of the "Operation Center," these two special reports from CCTV Sports Channel and the Brunei Provincial TV Station were also widely disseminated on major media and online platforms.

A more positive and well-rounded image of Xie Bingran has been established in the hearts of countless fans and the public in a more profound and concrete way.

"A world champion with such good character, Xie Bingran is truly rare!"

"These are the athletes we should love!"

"It's infuriating that national team members like these are being smeared..."

"I'm sorry, Xie Bingran! I confess that I was cursing you online just two days ago..."

I will support you unconditionally from now on!

"A couple of days ago, the whole internet was criticizing her. Now that I think about it, I really feel sorry for her."

"He was clearly protecting his teammates, but he was falsely accused of being a bully and even had his match canceled..."

That's so tragic!

“Being slandered by her teammates, forced to withdraw from the competition midway, and subjected to online abuse, I can’t imagine how heartbroken she must have been.”

……

In just one afternoon, through the dissemination of two core pieces of information, the emotions surrounding Xie Bingran on the internet became incredibly complex and intense.

By evening, through extensive media and platform dissemination and discussion, this complex emotion had reached its peak.

During the large meeting at the "Operations Center," Chen Hui stubbed out the Zhonghua cigarette in his hand and turned to Xu Chen, saying:
“Teacher Xu Chen, it’s time to let Xie Bingran speak out on her own.”

……

Of course, it couldn't really be Bing Ge himself speaking out; that would be too strange.

Using "Burning Ice Sports" to replace Brother Bing is just right.

In the evening, a poster for "Burning Ice Sports" appeared on various platforms and was instantly shared and commented on by many people.

The poster shows a training ground late at night.

Under the starlight of the night sky, Xie Bingran's figure is seen training alone.

Against the deep night sky, lines of large, faded yet striking text appeared:

Love the competition, love to give it your all.

Love the racetrack, and love defending its fairness and justice.

Love glory, love setbacks...

Love is misunderstanding, love is betrayal...

[Loves sports]

Even if it broke your heart

【——Burning Ice Sports】

……

The scene itself has a strong sense of tragedy, bringing the "storytelling" to its extreme.

The large text against the backdrop of the deep night sky also moved all who read it.

Xie Bingran's ordeal during this period has been evident to all.

What kind of inner torment did she endure when faced with insults and even withdrawal from the competition?
This themed poster released by "Ranbing Sports" ignited a long-suppressed emotion on the internet almost instantly.

In the large conference room of the "Operations Center," the latest public opinion content was constantly scrolling on the large screen.

Xu Chen sat not far away and stared at it for a while, his mind also unable to calm down.

Why are so many people so moved?

Perhaps everyone has encountered doubts, betrayals, and huge setbacks and frustrations in real life.

Xie Bingran's experiences and circumstances, the betrayals and injustices she faced, actually made them see themselves in their own destiny.

The resilience and tenacity, the sorrow and strength represented by the "Burning Ice Sports" poster are enough to give silent strength to so many people in adversity...

Professor Li Guangwan took off his reading glasses, rubbed his eyes with a sigh, and said in a deep voice:

"Perhaps this is the true meaning of sports and competition..."

Every moment of success and failure, every detail of patience and perseverance, is a microcosm of the lives of ordinary people.

Why did the public react so strongly to the 802 incident?

Perhaps it was because she was reminded of her past experiences of being bullied and humiliated...

And why do you feel so much empathy and affection for Xie Bingran now?

Perhaps they also saw in themselves the misunderstandings, doubts, setbacks, and betrayals they had once suffered.

He sighed softly, then said:

What is the spirit of sports?

Perhaps this is it…

……

……

As dusk falls and the city lights begin to twinkle.

On Huaihai Road in Shanghai, the huge Louis Vuitton advertisement covering the entire building has been replaced with a giant poster of Xie Bingran.

A crowd of people had gathered by the roadside, taking photos with their phones in front of the advertisement...

Outside the Omega store in Shanghai, posters of global ambassadors George Clooney and Nicole Kidman have been removed, and instead, a series of posters featuring the latest ambassador, Xie Bingran, are hanging high in the air.

……

……

It was a little after nine o'clock at night.

Xu Chen was still in the "Operation Center," but after receiving a meeting invitation from Nie Fei, he quietly slipped out.

The conference call was connected at a quiet corner outside the conference building.

On the phone, Jiang Yuze sounded somewhat impatient:

"The 'Ranbing Sports' official website suddenly received too many visitors, and the server has crashed. The website maintenance service provider is working hard to fix it, and it is expected to be restored in about ten minutes."

Xu Chen smiled helplessly.

The official website of "Ranbing Sports" is just a display website, and its sales and operations are directly linked to the official Taobao store.

The official website has never had much traffic, but it unexpectedly "crashed" today.

The only update on the official website today was, of course, the poster of Xie Bingran.

At the same time, the massive reposting of the poster on the external network also led to a massive number of searches for the "Ranbing Sports" official website, which caused a large number of users to flood the "Ranbing Sports" official website and crash the server.

During the phone call, Nie Fei began by saying:

"Don't panic, this is a good thing."

After this wave, the popularity and recognition of "Ranbing Sports" have probably more than doubled.

Many people who had never heard of the 'Ranbing' brand before now know about it.

She paused, then continued:

"The official website is okay, but the stores are really struggling."

Xu Chen: "Huh?!"

Sun Lingfeng cleared his throat and said:
"Sold out..."

"All inventory of 'Ranbing 001' and 'Ranbing X', including those in the Shanghai service provider's warehouse and the Fujian Province Deputy General Manager Zhou's warehouse, has been sold out."

Xu Chen: "..."

Sun Lingfeng: "Moreover, from the afternoon to the evening, a huge amount of traffic surged in during those few hours."

Then the inventory that was originally enough to last until the middle of next month was all snapped up!

Nie Fei smiled and said:
"So it really was Mr. Xu who guessed it."

However, there's no need to worry too much; it's not necessarily a bad thing.

I just called Zhou Junjun, and he has already arranged for the factory to work overtime to resume production.

He also has a batch of inventory on hand, and he can replenish some stock next week.

The factory has enough materials and manpower, but it's tough on Zhou Junjun; she'll be working overtime again.

Xu Chen: "Great! When he comes to Shanghai after we've finished this busy period, we'll throw a banquet to welcome him!"

……

In the evening, Jiang Yuze shared a review document with the group.

Xu Chen clicked on it and took a look. It contained the latest summary of public opinion regarding "Ranbing Sports".

"'Burning Ice Sports' is so cool! Let's go buy it all!"

"So Xie Bingran has her own sports brand, no wonder she doesn't endorse other sports products!"

"The shoes are really cool and comfortable!" — A proud netizen with the username 'Ranbing001' left a comment as they passed by...

"Brothers, hurry up! The shoes are almost all gone!"

……

……

Monday, April 8th.

This morning, the "Operations Center" arranged for a rest, so Xu Chen lazily stayed in his hotel room.

They were too lazy to even go to the restaurant, so they called a food delivery service instead.

Mr. Xu was half-reclining on the sofa, leisurely eating breakfast while watching the latest public opinion trends and online comments.

The "Operations Center" has a dedicated team responsible for summarizing public opinion, and the latest public opinion monitoring summary is provided every hour.

In the latest public opinion, there has naturally been a lot of content related to "Burning Ice Sports".

"'Burning Ice Sports' became an overnight sensation, its official website was overwhelmed with traffic, and Burning Ice shoes sold out overnight..."

"Anta x Run has been boycotted across the internet, and Anta stores have removed related products endorsed by Chen Lan from their shelves."

The latest advertisement poster for "Ranbing Sports" has gone viral online, with Xie Bingran portraying a lone hero.

"Love sports even if it breaks your heart," touched countless netizens...

Is Chen Lan the dominant figure in the national track and field team? There has been no official response to this day.

"The Asian Championships announcement, which appears to be circulating online, may be a 'secret that can't be told'..."

……

The work of the "802 Public Opinion Warfare Center" has finally come to an end.

The core task of "turning public opinion around" has been successfully completed, and Teacher Li Xu conveyed the high praise and commendation from the leaders.

The subsequent tasks involved several public relations plans and event promotions related to Xie Bingran's competition on the 15th. These were all pre-arranged tasks that could be carried out step by step, so there was not much pressure.

After working side by side for several days, the members of the "expert team" have developed a strong sense of camaraderie, and Xu Chen has also made connections with a number of very important people.

That evening, Li Xu organized a small "victory celebration banquet" at a hot pot restaurant near the east gate of the Temple of Heaven.

The "expert group" consisted mostly of middle-aged men, primarily northerners who were known for their drinking prowess. Before they even sat down, they brought over four bottles of "Bo Fen" liquor.

Since it was a celebratory banquet paid for by the "government," it wasn't appropriate to drink expensive beverages. This classic and authentic light-flavored "Fenjiu" was just right.

Xu Chen didn't want to get drunk, and since he was young and didn't look like he could drink, he poured orange juice into his glass early on.

The banquet was filled with laughter and chatter. These "experts," who usually appear meticulous, are actually quite carefree and easygoing when they're drinking together in private.

Two veteran editors from news organizations even took the lead in singing revolutionary songs.

Several elderly gentlemen who had lived through those turbulent times secretly wiped away their tears.

Xu Chen and Cheng Hong hid in a corner, enjoying their hot pot meal together.

Through Coach Cheng Hong, Xu Chen also heard some of the latest news from Chen Lan's side.

The General Administration of Sport and the national team value merit and hard work, so they have given Chen Lan some face. Therefore, at least on the surface, they are still mainly "cooling off" the situation.

However, it is a given fact that Chen Lan bullied her junior teammates internally and was suspended for violating regulations externally. The team could not possibly disregard discipline and justice.

Chen Lan's retirement has already been arranged. After she completes all the investigations, the retirement procedures will be officially completed.

Cheng Hong was also deeply moved and expressed her regret:
"Actually, it is very rare for the track and field team to produce an athlete like Chen Lan."

If it weren't for Bing Ge, she would indeed be the number one in Asia...

She's reached this point, and all her training and hard work over the past decade has been for nothing.

Leaving the national team like this is truly undignified…

Within the Beijing team, coaches and leaders have already been disciplined.

However, Cheng Hong doesn't know much about the specifics of the handling, such as who exactly was involved.

However, it is certain that Chen Lan's head coach, Coach Wu, was unaware of and did not participate in the "ban" that Chen Lan was involved in.

In fact, Coach Wu was also incredibly surprised when Chen Lan ran a time of 12.43 seconds in the race on the 8th.

However, Coach Wu was ultimately implicated and is currently suspended from his duties for reflection.

……

……

(End of this chapter)