Rebirth: My dad is too obedient

Chapter 559 The Valuation That Was Once Made Nakedly

Sunday, May 9.

The sun was shining brightly, and huge, cotton-candy-like clouds floated in the azure sky.

The "Ranbing Sports Flagship Experience Store" has finally opened in the commercial district of Huaihai Road.

This place is not far from the huge Louis Vuitton billboard featuring Xie Bingran, which automatically attracts customers.

At nine o'clock in the morning, a simple but festive opening ceremony was held at the entrance of the "experience store".

The teams from "Ranbing Sports" and "Dongchen Advertising" naturally came, as did the two young ladies, Wu Feifei and Su Rong.

At this moment, everyone was wearing T-shirts with the slogan "Ranbing Sports".

The ribbon-cutting and unveiling ceremony was carried out quite seriously, with Mr. Xu and Sister Fei naturally holding the scissors.

Originally, Zhou Junjun, the deputy general manager, was also asked to come to Shanghai for the ribbon-cutting ceremony, but unfortunately, he is currently sleeping in the factory and overseeing production.

After a few cannon salutes, confetti rained down, followed by cheers and applause...

This "Burning Ice Sports Experience Store" is only about 100 square meters, which is not actually very big.

The main Huaihai Road is a prime location where every inch of land is precious, and it's not easy to find a shop that is suitable in all aspects.

In fact, the rent for just this 100-square-meter shop is already quite frightening.

Nie Fei and Xu Chen also discussed the necessity of this "experience store". The two of them still felt that if "Ranbing Sports" wanted to grow, they should be willing to spend this amount of money.

Although the main sales are not through offline stores, having a physical store in a prime business district still has its own value as a "front shop".

The store's decoration and layout are very well done. The design, led by Sun Aimi, also referenced the flagship stores of brands such as Nike and Adidas.

In addition to the "display wall" for the two core products, "Ranbing 001" and "Ranbing X", there are also limited-edition peripherals such as T-shirts, baseball jerseys and so on.

There are even various small dolls and pendants designed by Su Rong, featuring the cartoon character Bing Ge.

There is a separate "brand culture" display area in the store, where Bing Ge's commercials and documentaries are playing on a large screen.

On the decorative wall behind the lining are those previously widely circulated "ice-burning sports quotes":
Love sports, even if it breaks your heart.

The more slander you can withstand, the more praise you can receive.

For justice, with strength, burn everything.

……

Around 10 a.m., the number of people in the store gradually increased.

Even more came later than Xu Chen and Nie Fei could tell:
"There are quite a lot of people. We didn't do any special advertising, did we?"

"No, we just did some promotion on the official website and online store. Jiang Yuze set aside some funds for public relations and communication, but we plan to do it again after the system is running smoothly in a couple of days."

There were two full-time employees in the store, and as more and more customers came, Jiang Yuze, Gu Xinxin and others took the initiative to serve them.

Fortunately, we brought a lot of people today, which is enough to keep us busy.

Many customers came specifically for this event, and some young people even came from out of town.

There were some "Ranbing 001" and "Ranbing X" cigarettes available for immediate sale at the event. After reviewing the sales figures from the first hour or two that morning, Nie Fei said with a hint of helplessness:

"The inventory probably won't even last a week..."

Around noon, a man and a woman who looked like "coaches" came over.

Xu Chen noticed this and quickly went over to greet them.

These two "coaches" were naturally arranged by Mr. Xu. In the afternoon, there will be some interactive sessions with the customers on site, such as providing simple running training courses, etc.

It was through Cheng Hong's help that Xu Chen contacted these two coaches; they were assistant coaches at the Shanghai Track and Field Sports Center.

Although he is an "assistant coach," he is much more reliable than the so-called "chief coach" or "senior expert" of some fitness institutions.

After all, the people who provide guidance on a daily basis are professional athletes from the Shanghai team and the national team.

……

afternoon.

Nie Fei was smoking in the alley behind the back gate, while Xu Chen kept her company with a cup of red tea.

"Next month coincides with the National Day holiday, and our sales of shoes in the same price range will almost surpass those of Anta and Li-Ning during the same period."

Together, the two companies have roughly six product lines of the same price range and type…

"Nike and Adidas have higher average order values, so there are no comparable brands at the same price point."

But we've already surpassed running shoes with similar functionality this month.

Sister Fei exhaled a puff of white smoke and whispered again:

"It seems that this year's sales target was set too low."

……

That afternoon, the "Burning Ice Sports" official website updated with a short advertising concept video.

It was also distributed in small quantities to some media outlets and online communities, and quickly garnered a large number of reposts and discussions:

[Burn away self-doubt]

Burn away fear, burn away hesitation.

[Burn away doubts and provocations, betrayals and slanders]

[Burning away both achievements and failures, glory and despair]

[Burning away the lingering regret for the fork in the road we came from]

[Burn away every worry about the uncertainty of the future]

[Even after the flames have burned out, the will to win remains...]

[Burning Ice Sports – For Justice, With Strength]

[Burn everything]

……

……

National Day has arrived in the blink of an eye.

"Chenfeng Electric Vehicles" is currently conducting sales activities during the National Day holiday in cooperation with channel partners "Datuo Auto Shop" and "Aixing Auto Shop".

This "sales battle" is still crucial for Chenfeng Technology.

If all goes well, once the National Day holiday is over, "Chenfeng Electric Vehicle" will become the top-selling electric vehicle in the northern market that month.

Guo Liang's entire team was mobilized, truly treating it as a tough battle.

At the same time, this campaign is also clearing out a batch of inventory of the "Chenfeng Ice Power" model.

Dr. Liu is already leading the product upgrade of "Chenfeng Ice Power". Clearing out the current inventory and digesting the production capacity are all preparations for the launch of the new product.

Its main competitor, Aibang Electric Vehicles, is also accelerating the development of new products, which are aimed directly at the current Chenfeng Ice Power.

Dr. Liu is developing a new product, naturally to address the next wave of market competition...

Guo Liang and Hua Shaojie's teams worked together, both traveling to various northern provinces and cities during the National Day holiday.

Xu Chen also joined in the fun, visiting the "Chenfeng Electric Vehicle" direct-sale store in the provincial capital and participating in the National Day activities.

Xu Zhiquan was not entirely at ease, so he specially arranged for two of his younger brothers, Fang Tao and Li Xing, to accompany him as "Little Boss Xu's" personal bodyguards.

At first, Xu Chen felt that he was being a bit too cautious, but to his surprise, Lao Xu was very serious and brought up the dangerous situation in the parking lot last year:
“Now when I go out, I always have someone with me, and Li Rui follows me closely.”

I've also arranged for people to accompany Dr. Liu and Fang Jun whenever they go out.

Xu Chen sensed something was amiss and realized that Lao Xu was seriously on guard against something.

Old Xu even inquired about the situation at the Shanghai company, wanting to arrange for two "bodyguards" to go there directly.

Xu Chen thought for a moment and replied:

"Then I'll take Huo Guolong with me whenever I go out in Shanghai. He's a retired soldier and he drives very steadily."

Huo Guolong is the administrative senior officer previously recruited by the Shanghai company. He currently belongs to the "Administration Department" along with Miss Nana.

Hearing Xu Chen say this, Old Xu finally felt a little relieved.

"Dad, is something wrong?"

Xu Zhiquan: "There's nothing specific."

However, things are definitely different now; 'Chenfeng Technology' has taken off...

"If 'Morning Breeze' can rise, other companies will fall; it's a matter of robbing people of their money. Besides, for many, 'Morning Breeze' is a piece of easy money, so we still need to be wary."

Old Xu started doing business in the 1980s and 90s, so he's seen a lot of things in the "underworld".

Xu Chen dared not neglect his duties and followed his father's arrangements.

……

As the National Day holiday was drawing to a close, Xu Chen received a message from Nie Fei.

Xu Chen was also very surprised when he saw the message.

Unexpectedly, "Amrex Investment" contacted them again, wanting to "talk to 'Ranbing Sports' again."

The previous public opinion storm surrounding Chen Lan was allegedly orchestrated by "Amrex Investment," and it's said that the person in charge of their operations has already slunk away.

Unexpectedly, just over a month later, the other party took the initiative to contact them again.

Xu Chen dialed Nie Fei's number directly:
What are they planning?

Nie Fei: "The specifics are not clear yet, but it is estimated to be related to investment and equity participation."

Xu Chen: "They really won't give up!"

"Why are you still clinging to us after using so many tricks to annoy us?"

Nie Fei: "Capital is profit-driven and ruthless; it is always weighing the returns."

I suspect that this time when they come, they will definitely adopt a very humble attitude.

After August, everyone knew that Xie Bingran was beyond saving.

In this context, the foundation of 'Ranbing Sports' is solid and unbreakable, a fact that is perfectly clear to both competing brands and 'Anrui'.

So, in the past two months, all those underhanded tactics have disappeared without a trace.

Nie Fei paused for a moment, then continued:

"The person who contacted us this time was Wei Yuanhang, a vice president of 'Amray'."

This person has a rather complicated background and considerable influence within the industry, so it's not easy to directly refuse them.

Xu Chen thought for a moment and said, "Then let's meet them."

He chuckled again and said, "At first, Kim Seo-bin valued us at 40 million, last time it was 4 billion, let's see how much it is this time!"

……

On October 8th, the first day back home after the National Day holiday, "Amray Investment" came to visit.

Xu Chen took half a day off in the morning, and "Little Boss Xu" still gave him plenty of face.

There were only two people on the other side. One of them was Kim Seo-bin, whom Xu Chen had met before. He was a refined man with gold-rimmed glasses, a sharp suit, and a somewhat arrogant attitude.

The "vice president," Wei Yuanhang, was a kind and steady middle-aged man, about the same age as Xu Zhiquan, with a "lucky" look on his face when he smiled.

Jin Ruibin acted like a child in front of Wei Yuanhang, having long since suppressed his inherent arrogance.

He bent slightly forward, placed his hands on his lower abdomen, and greeted everyone with a smile as he introduced them.

Xu Chen could tell at a glance that Wei Yuanhang was much more difficult to deal with than Jin Ruibin.

Wei Yuanhang was still surprised to see Xu Chen, naturally marveling at the "young and promising General Manager Xu".

Xu Chen behaved naturally and confidently, without showing the slightest fear or arrogance.

Nie Fei also put on a good show, taking Wei Yuanhang and Jin Ruibin on a brief tour of the company, appearing quite enthusiastic.

Sister Fei also talked about some vague things like "company culture," but didn't mention anything about business, operations, or products.

Wei Yuanhang listened attentively, nodding and praising from time to time, and even asking questions when he didn't understand something.

Kim Seo-bin followed behind his boss, keeping his anus tightly shut and not daring to utter a single fart.

In fact, Jin Ruibin, as the earliest person in charge of the "Ranbing Sports" investment project, was held accountable within "Anrui".

So at this moment, following behind Wei Yuanhang, she was still very cautious, as if afraid of saying the wrong thing...

meeting room.

After taking their seats, Wei Yuanhang made a few more small talk, mostly praising "Burning Ice".

Xu Chen and Nie Fei simply echoed each other, saying empty words to save face for each other.

Wei Yuanhang finally got to the point, but in a very serious manner, he expressed his apologies to "General Manager Xu" and "Sister Fei".

"The young people in charge of the projects in the company were incompetent and resorted to some shady tactics..."

On behalf of 'Anrui Investment', I formally express my apologies to 'Ranbing', as well as to Mr. Xu and Ms. Fei.

“The person in charge of the project in August has been fired. Although Jin Ruibin was responsible for the initial liaison for ‘Burning Ice Sports,’ he was not specifically involved in the events in August.”

But they also cut his salary and demoted him…”

Kim Seo-bin, standing to the side, lowered his head slightly, looking quite timid, before quickly raising his eyes and forcing a smile.

Xu Chen chuckled a few times, pretending not to know anything.

Nie Fei gave a few perfunctory replies, giving him face, but clearly didn't want to elaborate further.

Wei Yuanhang cleared his throat slightly before finally getting to the point.

"We still hope to have some cooperation with 'Burning Ice Sports'."

I think Mr. Xu and Mr. Nie are already familiar with the background of 'Amray Investment'.

Our extensive presence in the sports goods industry is also aimed at mitigating overall risk and ensuring the overall profit margin of the market…

"At the same time, from the perspective of the industry, it is all for the purpose of doing a good job in the sports brand sector, especially domestic sports brands."

"Only by making the overall pie bigger can everyone make money!"

"To be honest, we underestimated the potential of 'burning ice' at the beginning, and we have done a lot of internal reflection on this."

I've come here with good intentions, and I'm only here to propose a plan. The final decision rests with Mr. Xu and Mr. Nie.

He paused slightly, smiled, and then said:
"First, regarding the valuation of 'Ranbing Sports,' we will use Mr. Xu's initial quote as an estimate of 100 billion."

Xu Chen gasped, then exchanged a glance with Nie Fei.

When Jin Ruibin first came to discuss the matter, he valued "Ranbing Sports" at 4 million yuan. Xu Chen, in order to get rid of him, casually said 100 billion yuan.

In fact, Xu Chen himself knew that the 100 billion was just empty talk.

After all, in 2007, Anta's total market value was only a little over 10 billion Hong Kong dollars.

As a startup brand, "Ranbing Sports" hadn't even launched "Ranbing 001" yet, so a valuation of 100 billion was simply outrageous.

Even now, "Ranbing Sports" and "Anta" are not even in the same league. Wei Yuanhang's valuation of "Ranbing" at 100 billion yuan is enough to make his peers speechless.

Wei Yuanhang paused slightly:

"As for the specific amount of investment, that can be decided by Mr. Xu and Mr. Nie."

On the 'Amni Investment' side, there is a sufficient budget reserved for 'Burning Ice'.

From 1 million for a 1% stake, all the way up to 49 billion for a 49% stake, these options are all negotiable, as long as Mr. Xu and Mr. Nie are willing...

We are very optimistic about the future of 'burning ice' and hope to acquire a certain share.

This is part of the overall industry strategy for 'Amrex', and also a way to spread out the overall investment risk.

With the Olympics next year, 'Gas Fire' also needs cash flow to support marketing and new product development. This investment in 'Aminoray' will be a welcome relief in our immediate needs.

……

Wei Yuanhang made his offer and then smiled without saying anything more.

Xu Chen chuckled but didn't respond.

Nie Fei waved towards the outside of the conference room, and Miss Nana came in just then, carrying a cup of freshly brewed tea.

After being warmly and politely served tea, Nie Fei finally spoke:

"I still need to discuss this with Mr. Xu, and also with the chairman of our parent company, Dongchen Shares."

Wei Yuanhang nodded:
"Actually, I've always wanted to get to know Xu Jie better. I can visit him in Tiancheng another day."

Xu Chen picked up his teacup, took a sip, and still didn't respond.

……

(End of this chapter)