Rebirth: My dad is too obedient

Chapter 560 Once that hurdle is overcome, rapid progress will follow.

Xu Chen and Nie Fei temporarily put aside the matter of "Amrex Investment".

For "Ranbing Sports", there is no shortage of cash flow at present, so there is not much demand for external investment.

The sales of the two core products are sufficient to support daily operations, not to mention the financial support provided by "Dongchen Shares".

Wei Yuanhang said, "Let's make money together," but the question is, "Why should I make money with you?"
For the next two or three weeks, Xu Chen and Nie Fei did not give "Amray" any reply.

No reply was tantamount to a polite refusal. "Amrex" didn't follow up with further inquiries.

Xu Chen was still somewhat worried about the risks, after all, "Amrex" had previously resorted to too many underhanded tactics.

Nie Fei inquired through her connections within "Amray" and found that the situation was currently stable, and the other party had not made any further malicious attempts.

Just as Nie Fei analyzed before, their previous attempt to smear Xie Bingran failed, which can be considered a "fundamental strike"; the rest would be minor skirmishes.

Their all-out attack to undermine the company's foundation failed, which made them realize that "Burning Ice Sports" was a truly tough nut to crack.

"Amrexed" also has other sources of information and will conduct a more comprehensive assessment, so it naturally knows that the name "Xie Bingran" is currently being explicitly protected by "the higher-ups".

If you still have any wicked thoughts, you might just get yourself into trouble.

Although "Amrex" has a complex and powerful background, it is ultimately a purely commercial organization...

Compared to "Amrex," Xu Chen and Nie Fei are more concerned about competing sports brands.

Currently, both Anta and Li Ning have listed "Ranbing" as their main competitor.

Direct business competition is always fierce, and there will certainly be more direct product and market competitors in the future.

Moreover, it's no longer just domestic brands like "Anta" and "Li-Ning".

The intelligence gathered by Nie Fei's side included information that Nike and Adidas were also paying increasing attention to "Burning Ice".

However, Xu Chen and Nie Fei are still full of confidence. While ensuring the uniqueness and competitiveness of the "burning ice" product, the name "Xie Bingran" is a truly solid and unbreakable moat.

No matter how much the competitors try, they can't possibly snatch "Xie Bingran" away.

……

On the Dongchen Advertising side, two new projects, "Youlemei" and "Hongxing Erguotou", have been successfully launched and entered a stable brand operation phase.

There are still some follow-up material-related tasks on the "Dongchen" side, and Sun Aimi has arranged for her subordinates to follow up on them.

In the past two months, a number of brand clients have proactively approached us, seeking cooperation with "Dongchen Advertising".

But after glancing at the products, which were all from small companies and small brands, Mr. Xu figured they wouldn't make much money. He also assessed the team's workload and decided not to take on any new projects for the time being.

Sun Aimi was exhausted a while ago. When she went to Beijing for a business trip and filming, she had big dark circles under her eyes, which made Xu Chen feel a little sorry for her.

Giving the team a break and some rest will also help stabilize the company.

But Zhuang Lei is a rather stubborn person, and perhaps worried about his year-end performance evaluation, he actually took on another real estate project on his own.

They were a client of Greenland Group, whom we had previously served, and they contacted us again with a new project.

Xu Chen glanced at the overall plan and project details, and having no further doubts, let Zhuang Lei handle it on his own.

Mr. Xu certainly doesn't object to his subordinates making money for the boss.

……

……

Before we knew it, the end of the month had arrived, and the weather had turned chilly.

"Ranbing Sports" launched two "Autumn/Winter Limited Edition" jackets, which unsurprisingly sold out quickly.

For jackets and T-shirts, Nie Fei is not currently developing them as a main product line. They are still being released as limited-edition peripheral products, "dropped out" periodically.

The main issue is that the team is currently unable to manage everything, as clothing development involves many more complex aspects and requires coordination with external contract manufacturers.

Let's focus on the core athletic shoe category for now.

However, for "Ranbing Sports" to grow into a truly major sports brand, it is also necessary to establish a product line of sportswear.

Currently, Nie Fei, along with Zhou Junjun, Jiang Yuze, Sun Lingfeng, and others, is working on product planning for next year.

The "sports apparel" product line is also being considered for inclusion in next year's plans.

……

Bing Ge has always been at the "training center" in Beijing.

After a period of closed training recently ended, Xu Chen had several long phone conversations with her.

Not daring to disturb Bing Ge's rest too much, Xu Chen didn't dare to call the media for too long.

Their interactions on the phone were similar to those in real life; Xu Chen mostly joked and laughed, while Bing Ge coolly chimed in with a few words now and then.

When Xu Chen inquired about Bing Ge's daily training routine, he learned that Wu Zhixue, originally Chen Lan's head coach, had also become Bing Ge's "instructor."

Of course, the head coach is still Sun Mouping, and Coach Wu is more of an "off-court support expert".

The track and field team's current task is "preparing for the Olympics," and Xie Bingran is the only one in the hurdles event to be included in the Olympic roster.

Therefore, all available coaching and expert resources were mobilized to support Sun Mouping.

There was still some awkwardness in this situation, after all, Coach Wu and Coach Sun were once equally famous, and were known as "Wu in the North and Sun in the South".

After Feng Youping's retirement and Chen Lan's disastrous performance, Wu Zhixue had no more outstanding disciples, while Sun Mouping still had two trump cards: Xie Bingran and Bai Miao.

As a result, Sun Mouping's influence in the entire track and field system significantly overshadowed Wu Zhixue's.

Besides his daily training, Bing Ge also has some "studies" to complete in Beijing, after all, he is also a "university student".

The national team has connections with universities in Beijing, and young players like Xie Bingran, Bai Miao, and Dong Jiajia receive regular academic classes every week.

When the topic came up, Xie Bingran still seemed a little troubled, because the team had explicitly asked her to improve her English.

Upon hearing this, Xu Chen joked:

"From now on, Bing Ge will participate in international competitions and be interviewed by foreign media."

This shows the team has foresight and is truly committed to enhancing Bing Ge's 'international influence'!

……

……

In early November, Xu Chen took three days off, simply because it was at the behest of his father, Xu Zhiquan.

Monday, the 26th day of the ninth lunar month, is an auspicious day for praying for blessings, moving into a new house, and relocating.

The "Chenfeng Technology Headquarters Park" has just held an inauguration ceremony for its new headquarters building.

Xu Zhiquan took his son and carefully explored each floor of the new building.

Since Mr. Fang Jun was also present, Xu Chen made a point of praising the style and taste of the interior design.

Old Xu's "Chairman's Office" is on the 8th floor, a spacious and bright open-plan room.

Xu Chen looked at the furnishings and decorations, which were still in his usual style, calm and composed with a touch of old-fashioned aesthetics, which also suited his chairman's temperament.

And sure enough, Old Xu had already moved the mysterious, unsigned calligraphy and painting to his new office.

【The East shines brightly, radiant with the morning light】...

Old Xu was very proud of himself. He put his arm around his son's shoulder and introduced the layout and furnishings inside and out.

On the bookshelf behind the desk and chair, Xu Chen saw several framed photos that had been specially placed there.

Two of the photo frames contain photos of Lao Xu receiving awards in the provincial capital and Tiancheng, such as honors like "Outstanding Entrepreneur" and "Model Worker," along with photos of him shaking hands with leaders, all of which include Wu Yongming.

One photo is of Lao Xu, his son, and Xie Bingran in Guangzhou last year. It was taken at Yangcheng Restaurant after Xie Bingran won the National Games championship. The other photo is a group photo of the company in Shanghai, which also includes the two young ladies, Su Rong and Wu Feifei. This photo was taken when Lao Xu and Fang Jun came to Shanghai last year for a meal together.

There are also two images of the "Chenfeng Technology" team, both of which were the earliest "startup teams".

……

Xu Chen wandered over to the "inner room" and found that there was a simple but comfortable rest room behind the office area, furnished with a 1.5-meter bed.

Xu Chen still felt a little sorry for him. Before, when he worked overtime in the "Comprehensive Building" in the opposite park, Lao Xu often slept in his office.

Old Xu chuckled and put his arm around his son's shoulder again:

"We've also reserved an office for you next door. Let me show you!"

Xu Chen looked bewildered: "Why are you keeping an office for me?"
"I don't work here..."

"Young Master Xu's" office was right next door. There was no nameplate on the door yet. It was a little smaller than Old Master Xu's office, but it was spacious and bright when you entered.

"I haven't set it up for you yet, take a look first."

"Just tell Wu Yue how you want it decorated, and she'll take care of it for you."

Just then, Fang Jun and Wu Yue strolled over and, seeing that Lao Xu and Xiao Xu were always there, came in to say hello.

Wu Yue was clearly overwhelmed; the "moving" must have been quite a hassle for her, the administrative vice president.

Fang Jun's sister was fine; the few strong young people in the finance department had already helped move all the things.

Xu Zhiquan said with a smile:

"This office was reserved for you at Professor Fang Jun's suggestion."

Xu Chen nodded and said "Oh," then added:
"I hardly ever come back, and this office is no longer needed..."

"Why don't we give it to Teacher Fang Jun first? We can store some good wine here!"

Xu Zhiquan laughed heartily:

"That's unnecessary. Teacher Fang Jun owns a two-story bar; why would he need to store alcohol here?"

Fang Jun remained expressionless.

She didn't respond to Xu Zhiquan's words, but turned to look at Xu Chen and whispered:

"Okay."

……

Dr. Liu’s “laboratory” is right next to the headquarters office building, but it is still under construction.

Xu Zhiquan allocated special funds for product development and scientific research to Liu Qilin. In addition, Dr. Liu also applied for national and provincial-level scientific research subsidies, which saved Xu a lot of money.

Xu Chen didn't see Dr. Liu today, and after asking around, she learned that he had gone to the provincial capital to attend a scientific research exchange conference...

Old Xu loves lively gatherings, so he specially arranged a "housewarming banquet" at noon, but actually it was to welcome his son home and treat him to a nice meal.

There wasn't anything particularly extravagant; it was just a few people, including Fang Jun, Wu Yue, and Yang Congxin, who gathered around the table.

Guo Liang and Hua Shaojie were still away on business trips, and none of the people present could hold their liquor, so Lao Xu poured himself a drink.

Xu Chen turned to look at Fang Jun's sister beside him, a hint of doubt on his face.

Fang Jun, drinking a can of cola, said expressionlessly:
"I'm currently doing a financial inventory and need to stay clear-headed, so I've temporarily given up drinking."

Xu Chen almost burst out laughing and said:
"Once I'm done with this busy period, I'll have a good drink with Sister Fang Jun."

Fang Jun: "Then let's do it next month. I'm going to Shanghai anyway, and your two companies need to do their financial inventory."

Xu Chen was taken aback: "Doing financial inventory in Shanghai...doesn't require a clear head?"

Fang Jun: "Let Ruan Zihao from the finance department do it first. I'll just come to my senses when it's necessary to get involved."

Xu Chen remained silent and gave a thumbs up.

……

May 11, morning.

Inside the "Chenfeng Technology Headquarters Park", hundreds of employees stood in neat rows.

A large platform was erected in front of the newly commissioned factory.

On the bright red backdrop, the words were prominently displayed:

[Warmly celebrate the production of the 100 millionth Chenfeng electric vehicle]...

Standing in the line of employees, Xu Chen looked at the words "100 million units" and was deeply moved.

This is truly a momentous milestone.

The scene when the "66th unit rolled off the production line" is still vivid in our minds.

Just as Xu Zhiquan had said before, once the company got past "that hurdle," everything went smoothly and it made rapid progress.

Today's event was very formal, and Xu Zhiquan was much more "well-behaved" than usual, even deliberately toning down his current smugness.

The reason is that several city leaders have come to today's celebration ceremony, and Wu Yongming is sitting in the front row as a guest.

Sitting next to Wu Yongming were Xu Zhiquan, chairman of Chenfeng Technology, and Liu Qilin, chief engineer and chief scientist.

Dr. Liu was in the provincial capital for an exchange activity yesterday and only returned early this morning.

With city leaders in attendance, there were media arrangements made by Feng Siliang, director of the publicity department.

Reporters from the city's television station and print media were all on site, constantly taking pictures with their cameras.

Chairman Xu Zhiquan delivered a speech.

The speech was very formal, and it began with a sincere expression of gratitude for the city's assistance and care.

This was followed by heartfelt thanks to all the frontline workers.

There are also some retrospectives on the creative process and visions for the future, all of which are inspiring.

This marks the production of the 100 millionth Chenfeng electric vehicle. Thanks to the surge in sales around the National Day holiday, Chenfeng electric vehicles have reached a significant milestone.

Based on the current sales trend, the "100 million vehicle sales target" will be achieved next month.

The sales of "Chenfeng Bingdongli" in October and November will surpass those of "Aibang" and "Shenmiao" to become the sales champion in the entire northern market.

Wu Yongming also took the stage to deliver a speech.

They congratulated Chenfeng Technology on its achievements and highly praised its outstanding contributions to Tiancheng's economic development and industrial revitalization.

They also offered high encouragement and expectations for the future development of "Morning Breeze"...

Xu Chen sat in the audience and listened to Fang Jun, the teacher next to him, talk about some company matters.

Fang Jun's sister is a "goddess of wealth," and she has a clear understanding of the overall business situation of "Chenfeng" and several competitors.

In October and November, "Chenfeng Electric Vehicle" ranked first in sales in the northern market.

However, in terms of overall company size, there is still a considerable gap between "Chenfeng" and "Aibang", the leading company in the north.

After all, Aibang is a company that has been established for more than ten years. Its overall capital background and operational strength cannot be surpassed in a short period of time.

Fang Jun remained expressionless and added casually:
"If President Xu can really acquire 'Shenbiao', then 'Chenfeng Technology' will definitely be the number one electric vehicle manufacturer in the north."

"..."

(End of this chapter)