Rebirth: My dad is too obedient

Chapter 584 Why not make this money if it's too good to pass up?
Chenfeng Guangming Park, the small bar on the second floor of Teacher Fang Jun's place.

Someone knocked on the door behind them, and Zhao Feng poked his big head in.

He first greeted Fang Jun with a smile, "Brother Chen," and then said:

"Teacher Fang Jun, President Xu is back and wants you to come over."

Fang Jun: "What's up?"

Zhao Feng: "He said, 'The item has been delivered,' and asked you to take a look."

Fang Jun said "Oh," and then said to Xu Chen:
"Then you come along."

Xu Chen: "Would it be convenient for me to come along?"

Fang Jun frowned: "Is there something inconvenient?"

"..."

……

Office of the Chairman.

Xu Zhiquan was directing Li Rui and Fang Tao to hang a framed calligraphy piece on the wall.

Seeing Fang Jun and Xu Chen come in together, Old Xu smiled, a cigarette dangling from his mouth:

"I thought Xu Chen was at home!"

Xu Chen: "I'm so bored at home, so I came to play with Sister Fang Jun!"

Xu Zhiquan: "Let's take a look together and see if it's placed straight?"

Xu Chen: "What about that calligraphy piece that didn't have a signature before?"

Xu Zhiquan: "They took it."

Xu Chen: "Huh?!"

Xu Chen was indeed unaware of this matter.

Xu Zhiquan laughed heartily:

"It's perfect that it's been taken!"

This calligraphy was brought from the capital, making it even more significant!

Xu Chen looked up and saw eight large characters written in Yan style calligraphy, exuding a powerful and vigorous aura:
"Auspicious purple clouds arrive from the east, we are diligent and cautious from dawn till dusk..."

Xu Chen glanced at the bottom left corner again, and this time there was a signature.

But Xu Chen looked puzzled:
"Mouth? Who is this?"

Xu Zhiquan straightened his expression:

“It’s not a ‘mouth’, it’s a ‘square’.”

Xu Chen said "Oh" and turned to look at Fang Jun's sister, who had no expression on her face.

……

……

Early the next morning.

Next to the "Chenfeng Technology Headquarters Building", Dr. Liu's three-story "research building" has already completed its main building, and the annex is expected to be completed by the end of the year.

At this moment, firecrackers and fireworks were set off in the "research building".

Just now, Xu Zhiquan and Dr. Liu unveiled a new company sign:
Chenqi New Energy Technology Co., Ltd.

This newly registered company, belonging to "Dongchen Shares", is naturally prepared for the future "new energy power battery" project.

Chenfeng has already acquired a controlling stake in Shenbiao Electric Vehicles, and has naturally also obtained its lithium battery patent, as well as a controlling stake in a battery manufacturing company in Tianjin that is associated with Shenbiao.

Therefore, "Chenqi New Energy" did not start from scratch, but already had a foundation.

In addition to supporting the battery supply for "Chenfeng Electric Vehicle", Dr. Liu is also planning to develop "automotive power batteries" for the future.

This month, Xu Zhiquan, together with "Chief Financial Officer" Fang Jun, also reorganized the company's business system.

"Dongchen Shares" currently comprises three core companies:

Chenfeng Technology is an enterprise engaged in the research, development, production, and sales of electric vehicles.

Chenqi New Energy is a supplier of power battery research and manufacturing.

"Chenxin Agricultural Innovation" is an upgrade from the original "Chenxin Nursery". In addition to its existing seedling planting, it will also expand into a wider range of "large-scale agriculture" fields in the future.

As for "Ranbing Sports", "Dongchen Advertising", and "Dongchen Lifeng Shoes" under Zhou Junjun's control, they have all been financially separated from "Dongchen Shares" and transferred to "General Manager Xu's" side.

……

Xu Chen's flight back to Shanghai is this evening, so I can have lunch with Lao Xu.

Xu Zhiquan didn't rush to leave. Instead, he put his arm around his son's shoulder and returned to the chairman's office on the 8th floor.

Fang Jun was already waiting there. When he saw Xu Chen come in, he pointed to the table:

"It's for you."

Xu Chen looked down and saw a square, rather large wooden box.

"What baby?"

He opened it directly, revealing a silver metal plaque with four designed characters on it:

[Chenran Capital]

It even has a refined and minimalist logo.

Fang Jun: "This was designed by Ms. Amy."

Xu Chen: "Sister Fang Jun, you're so thoughtful. I'll hang it up when I get back!"

Fang Jun: "Is there still room in Shanghai? Should we look for a new office?"

Xu Chen thought for a moment and said, "This year is okay, but I guess there won't be enough seats next year."

He touched the exquisite nameplate:
"I'll put 'Chenran Capital' in my small office on the 8th floor for now, since I'm the only one here right now."

Fang Jun: "If assistance is needed later, I will send Gu Xuewei over."

Xu Chen: "Okay, thank you so much, Sister Fang Jun!"

Fang Jun: "I'll be in Shanghai in a couple of days. Please treat me to drinks."

Xu Chen almost forgot about this: "Plenty of good wine!"

Xu Zhiquan went out to answer a phone call, and when he came back, he said to Xu Chen with a smile:
"Your third uncle just called and said that the cow is pregnant with a calf!"

……

……

From June 5th to 8th, the grand ballroom of the Shangri-La Hotel in Shanghai was booked by Dongchen Group.

They held two "annual press conferences" in a row.

June 6th was the launch event for Chenfeng Technology's new products, which also served as a customer appreciation event.

The all-new model was unveiled for the first time, and it was also announced that "the cumulative sales of Chenfeng electric vehicles have exceeded 266 million units"...

The press conference was organized by Hua Shaojie, who, as the former marketing director of Cadillac, is naturally adept at handling such offline events.

The new product launch was hosted by Dr. Liu, who introduced the products, while Xu Zhiquan and Guo Liang were mainly responsible for receiving the leaders and distributors present.

The event was a great success, but the only slight regret for the guests was that they didn't get to see Xie Bingran, the spokesperson for "Chenfeng Electric Vehicles".

……

The following day, on June 8th, the "Burning Ice Sports 08 Summer Press Conference" was held in the same banquet hall.

The newly upgraded "Burning Ice 001+", "Burning Ice X+", and the Olympic year limited edition "Burning Ice O" were launched.

In addition, the "Burning Ice Apparel Series" also made its debut, with the promotional concept being "Burning Ice Sports Summer UP - Fashionable Dressing Season".

All the new products will be officially launched and available for sale in early August, coinciding with the opening of the Olympics.

Meanwhile, following the success of the first "Ranbing Sports Flagship Experience Store" in Shanghai, it was officially announced that starting in the second half of this year and continuing into next year, new "flagship experience stores" will be opened in first-tier cities and provincial capitals...

The launch event was spearheaded by General Manager Nie Fei, with Jiang Yuze leading the team in its execution.

Unlike Chenfeng Technology, which had a large number of dealer partners and guests in attendance, "Ranbing Sports" was much lighter in its overall execution.

However, Nie Fei still invited more media outlets and allocated more budget to media promotion. The event schedule originally included a segment where "General Manager Xu" was scheduled to appear on stage.

However, Xu Chen still left the main stage entirely to "Sister Fei," thus saving himself the trouble of studying a "speech draft."

Su Rong's father, Su Qitai, chairman of Wanrong Materials, was also invited to attend.

This was the first time Xu Chen had met this "Uncle Su." Su Rong looked obedient and happy, pulling her father along to introduce Xu Chen...

In addition, Wei Yuanhang, the vice president of "Amray Investment", also came to the scene.

Wei Yuanhang appeared very polite and earnestly congratulated "General Manager Xu" and "General Manager Nie".

However, Xu Chen never liked the investment company after recalling the things "Amray" had been up to behind the scenes.

Even when he saw the seemingly kind-faced Vice President Wei Yuanhang, he always had a vague feeling that the other party was hiding a knife behind his smile.

However, after the public opinion storm surrounding Xie Bingran last August, "Amray Investment" had already seen through the situation and dared not have any major crooked ideas.

But perhaps they still regret not being able to acquire a stake in "burning ice".

……

On the evening after the press conference on the 8th, Nie Fei organized a small "victory celebration banquet" at the venue.

In addition to the teams from Shanghai's "Ranbing Sports" and "Dongchen Advertising", the team from "Chenfeng Technology" who came on this business trip was also invited.

Unfortunately, Xu Zhiquan and Dr. Liu went to Beijing on a business trip yesterday and were unable to stay and participate.

Hua Shaojie's family is all in Shanghai, and this is a rare opportunity for him to come back. Xu Zhiquan gave him a few extra days off so he could spend time with his family.

At the celebration banquet, Hua Shaojie talked about the Olympic Games advertisement that "Chenfeng Electric Vehicle" had secured.

The advertisement lasted only fifteen seconds and was placed during the advertising slot before Xie Bingran participated in the women's 100-meter hurdles final on August 18th.

The Organizing Committee for the Olympic Games and CCTV have many strict requirements for the content of the advertisements, and Hua Shaojie's team is currently arranging the editing and production.

We couldn't invite Bing Ge to film a new commercial, so we're using old footage from before.

Fortunately, Xu Chen had prepared a lot of material from previous shoots, which was more than enough for this trial.

Hua Shaojie remembered something and said:
"I have carefully reviewed the content review standards of CCTV and the Organizing Committee for the Olympic Games."

Although it was very strict, there was still a loophole.

Xu Chen: "Oh?"

Hua Shaojie: "We secured this advertising space under the name 'Chenfeng Electric Vehicle'."

The advertisement content also revolves around Xie Bingran's recommendation of 'Chenfeng Electric Vehicle'.

However, the shoes shown on Xie Bingran's feet in the shot could be from 'Ranbing Sports'...

I've reviewed the footage. There shouldn't be any problem with reshooting a few more shots with the model in post-production."

Nie Fei, holding a glass of white wine, instantly showed surprise:

"That's great! If this can really be done, Jack will be a huge help!"

"Ranbing Sports" has been trying to secure advertising slots on CCTV during the Olympics, but unfortunately, sports brands with official partnerships with the Olympics have exclusive rights to advertising during the live broadcasts, making it impossible for "Ranbing Sports" to purchase them despite having the money.

However, if the "Ranbing" shoes can be incorporated into the "Chenfeng Electric Vehicle" advertisement, it would be equivalent to a successful campaign.

This was naturally a huge surprise.

Xu Chen: "Okay!"

He then joked, "Well, Mr. Jack, you can't ask us for advertising fees!"

……

……

"Chenran Capital" has been officially launched.

The layout of the offices on the 8th floor has been adjusted again, but it still needs to look like a normal office.

There are expected to be some negotiations and meetings later, so it needs to be done in a more formal manner.

In addition to Xu Chen herself, Fang Jun also helped with the operation of "Chenran Capital" from the inside out. Ruan Zihao, the finance colleague of the Shanghai branch, was also directly assigned by Fang Jun to help.

During this period, several startups have approached us, wanting to raise "angel round" investment.

They all sent detailed "business plans," but Xu Chen glanced at them and realized they were basically all scams to rip people off, leaving him speechless.

They also wanted to have a "face-to-face meeting," but Xu Chen politely declined.

Two projects, however, caught Xu Chen's attention:

One is LeEco, founded by Jia Yueting.

Another one is Vancl, founded by Chen Nian...

Xu Chen was speechless when he saw Jia Yueting and the information about "LeEco".

Unexpectedly, after being reborn, I received an investment invitation from "Accountant Jia, who is returning to China next week." It's truly amazing.

Xu Chen naturally had no interest in investing in LeEco, but the matter itself still sparked some other thoughts in him...

Xu Chen also had no intention of investing in Vancl, but thought they could meet and talk first.

Chen Nian was one of the founders of Joyo.com. He only started Vancl after selling Joyo.com to Amazon.

Vancl received 700 million yuan in seed funding directly from Lei Jun during its angel round.

Xu Chen, who was reborn, knew that in the next three to five years, "Vancl" would have its moment of glory, and even once became one of the top e-commerce companies in China.

Unfortunately, the good times didn't last long. Chen Nian quickly messed things up, and the company struggled to survive for the next ten years.

Xu Chen naturally wasn't very interested in investing in Vancl, since he already knew about the company's future prospects. After all, Lei Jun, the "Lei Jobs," had also made a mistake in the Vancl project.

However, Xu Chen is still very interested in Lei Jun, the person behind Vancl.

At that time, Xiaomi had not yet been founded. If Xu Chen's memory is correct, it was two years later in 2010. Then Lei Jun was probably about to start the angel round of financing for Xiaomi.

In addition, the company also has "Chenqi New Energy," which has a great opportunity to cooperate with Lei Jun in the future...

Xu Chen asked Ruan Zihao to contact Vancl, and they immediately replied that they would fly to Shanghai to "meet with President Xu in person."

……

Just one day later, Chen Nian personally brought two vice presidents over.

Xu Chen arranged the meeting in the office of "Chenran Capital" on the 8th floor, and also specially invited "Sister Fei" to come and "keep things in order".

Vancl has already gone through two rounds of financing, the "angel round" and the "Series A" round, and is now in the "Series B" round.

Chen Nian was very talkative and enthusiastically introduced Vancl's development history, growth trend, future plans, and so on to Mr. Xu.

Xu Chen sensed the "ambition" in the message, and considering the impending decline of Vancl, it became easy to understand.

During the Q&A session, Xu Chen only asked one question:
Where will Vancl primarily use the funds raised in this round of financing?

Chen Nian pushed up his silver-framed glasses:
Vancl is going to launch a large-scale marketing campaign with a huge budget!

We aim to make Vancl the number one e-commerce company in China.

Xu Chen couldn't help but feel speechless again.

Instead of addressing the "product" issues after securing funding, they rush into a "large budget" promotion, which truly reflects a "ambitious and eager-to-achieve" attitude.

Chen Nian seemed to have regained his excitement and said:
Last year, there was a sports brand called "Ranbing Sports" that released an advertisement that I really liked.

Love sports, even if it breaks your heart...

I want to advertise for Vancl, so I'll create content with this kind of tone!

Our current major investor, Mr. Lei, also suggested that Vancl do this kind of advertising.

I've had the marketing team go out and inquire; we're planning to find an advertising agency for 'Ranbing Sports' to handle the project!

Xu Chen and Nie Fei exchanged a glance and couldn't help but smile.

Mr. Xu felt somewhat helpless.

The money hasn't even been invested yet, so how come it's already bringing business to "Dongchen Advertising"?

However, since the other party claims it's a "large budget," then why not take the money?

……

(End of this chapter)