Rebirth: My dad is too obedient

Chapter 585 Giving Accountant Jia Some Advice
Chenran Capital also responded to Jia Yueting and LeEco's invitation to negotiate.

Of course, Xu Chen himself had no intention of investing, but he still had some other plans in mind.

He also sent a message to Fang Jun's sister, asking if it would be convenient for her to come to Shanghai on a business trip.

Aside from work-related matters, it was also at the request of his father, Xu Zhiquan, that Fang Jun was given a few days off for his business trip.

For the past two months, Fang Jun has been tackling the financing and debt issues of "Chenfeng Technology" almost non-stop, which Lao Xu couldn't stand anymore.

Now that he has a little free time, Fang Jun seems reluctant to go home for a vacation.

Arranging for her to come to Shanghai on a business trip felt just right.

……

Monday morning, at the "Chenran Capital" office.

Jia Yueting specially wore a black suit and brought a team of seven or eight people with her, making it look quite impressive.

On the Chenran Capital side, there are Xu Chen, Nie Fei, Fang Jun, and Ruan Zihao.

After being introduced to each other, Jia Yueting gave the impression of being very approachable and down-to-earth.

Xu Chen couldn't help but think that perhaps it was precisely this seemingly "down-to-earth" and "reliable" feeling that led so many investors and retail investors into the trap...

Jia Yueting personally prepared the proposal, speaking in his heavily accented Mandarin.

Xu Chen listened attentively, though he was slightly surprised.

Jia Yueting's proposal was also very "simple and unpretentious," completely lacking the "high-end" concepts of later generations. He simply shared the current situation of "LeEco," as well as its future development direction, plans, and prospects.

LeEco was founded by Jia Yueting himself in 2004, and the initial funding came from his personal funds.

Currently, its main business is "LeTV".

After hearing about the film and television copyrights of "LeTV", Xu Chen knew that "Accountant Jia" must have a special background and connections that he couldn't tell outsiders.

Those extremely scarce film and television copyrights are not something that just any person or company can obtain.

At that time, LeEco was just a small private enterprise, even inferior to Tudou, Youku, Ku6, 56 and other video websites in China.

However, LeTV managed to acquire the online streaming rights to many movies and TV series that other video websites wouldn't even dare to dream of...

However, LeEco has been operating at a loss since its inception, which is the direct reason why Jia Yue stopped launching this round of financing.

Jia Yueting also gave a detailed introduction to future expectations and plans.

It's simply about leveraging the foundation of "film and television copyrights" to expand into other video content and even the hardware field in the future.

Jia Yueting's Mandarin was not very good to begin with, and she spoke somewhat haltingly, making people drowsy.

Xu Chen was speechless, thinking to himself, "Is that accountant from later generations who held a large press conference and boasted about his dreams, 'Suffocating for his dreams,' still not awake yet?"
……

After Jia Yue finished her lengthy introduction, she squinted her small eyes, waiting for feedback from "Little President Xu" in front of her.

He had long since realized that the seemingly young "Young Master Xu" in front of him was the real decision-maker of "Chenran Capital".

Xu Chen smiled and said directly:
“Our investment strategy at Chenran Capital considers not only the prospects of the target company, but also some industry layout factors.”

After listening to Mr. Jia's introduction, it turns out that LeEco's future business plan doesn't quite align with our investment strategy..."

Upon hearing this, a hint of disappointment flashed in Jia Yueting's eyes.

But he immediately put on a smiling face again.

Xu Chen continued:

"However, I am personally very optimistic about LeEco's future development."

There are two investment companies in the industry that I think Mr. Jia could talk to.

Fortunately, Sister Fei and Teacher Fang Jun have some connections, so they can help with some recommendations.

Jia Yue paused, stunned for a moment, then her face lit up with surprise:

"That's great!"

In fact, Jia Yueting was already in a very anxious state regarding this round of financing for "LeEco".

LeEco has suffered losses for four consecutive years since its inception. If it cannot raise funds, not only will LeEco go bankrupt, but all of Jia Yueting's investments over the past four years will also be wasted.

Upon hearing that "Young Master Xu" had other recommendations, his expectations were instantly rekindled.

Xu Chen paused, frowned, and pretended to be deep in thought before speaking:

"However, it would be best if Mr. Jia's financing materials were packaged and polished a bit more."

Otherwise, if you try to find other investment institutions, you'll probably be turned away as well.

Jia Yue blinked her small eyes:
"Mr. Xu, may I have some guidance?"

Xu Chen smiled:
"I dare not presume to offer my guidance."

However, since we are investors ourselves, we have some understanding of what investment institutions like and what they are willing to invest in.

Jia Yue nodded and quickly took out her notebook, looking like she was going to listen attentively to the lesson.

The seven or eight subordinates behind him, some had turned on their voice recorders, and others had turned on their computers.

Xu Chen thought for a moment, then spoke slowly and deliberately:

"As mentioned earlier, we are expanding from 'film and television dramas' to other content areas."

I think that developing copyrighted 'sports' content is a path that should be prioritized.

They could even create a separate business called 'LeSports'.

Jia Yueting: "LeSports?"

Xu Chen: "NBA, Bundesliga, Premier League, European Cup... and this year's Olympics."

I feel that Mr. Jia still has some important connections and relationships. I wonder if he can secure the online broadcasting rights for these matches?

Jia Yue paused, taking a deep breath:

"really……

I hadn't thought of specifically creating a 'sports' section before.

Xu Chen: "Sister Fei happens to know a large investment institution that focuses on the sports industry, called 'Amray Investment'."

If Mr. Jia were to package 'LeSports' separately, Sister Fei could help recommend it.

I believe 'Amway Investment' would be interested!

Jia Yue paused, making some notes in her notebook, and then began to speak:

"Mr. Xu's direction is excellent!"

Today we'll strengthen the 'LeSports' module.

He paused, then added, "No, we need to separate 'LeSports' and make it the same level as 'LeTV.com'!"

Clearly, Accountant Jia had gotten a little carried away.

Xu Chen continued:
"And then there's the 'hardware' that Mr. Jia mentioned later, extending into areas like televisions and mobile phones. I think that's a great direction as well."

Professor Fang Jun happens to know a firm called 'Rock Capital,' and they would likely be very interested in this type of business model that combines software and hardware.

Jia Yueting showed surprise again:
"That's wonderful! Thank you so much, Mr. Xu! And thank you to Sister Fei and Teacher Fang Jun as well!"

Xu Chen paused, then seemed to frown and think for a moment before continuing:

"However, Mr. Jia's business plan still needs to be repackaged."

Jia Yueting quickly said, "Please, Mr. Xu, don't hesitate to offer your guidance."

Xu Chen: "The content in the current plan is too ordinary. We need to add some concepts and vocabulary that sound high-end and sophisticated!"
For example, if Mr. Jia wants to combine software and hardware, you can say that he is building an 'ecosystem,' which is called 'ecological synergy'..."

Jia Yueting: "'Ecology'... 'Chemical reaction'?"

Xu Chen: "It means 'ecochemical reaction'."

The combination of software and hardware ecosystems is not just a matter of '1+1'; through 'ecological synergy,' it makes '1+1' greater than 2!

Jia Yue blinked her small eyes and quickly picked up a pen to write it down.

Xu Chen: "Besides 'ecological synergy,' LeEco's framework can also include 'boundary-breaking synergy,' 'intelligentization,' 'sharing,' and 'co-creation'..."

'Dual-axis drive strategy', 'Internet empowerment strategy', 'omni-channel brand strategy'...

By integrating its ecosystem and focusing on video content, LeEco aims to create a closed loop of software and hardware integration, thereby transforming content into value in users' minds.

By establishing a decentralized 'LeEco ecosystem,' and creating a catalyst that isolates and distributes resources across the entire internet... LeEco aims to ultimately revolutionize the industry's perception and become the pinnacle of the ecosystem!

……

"Young Master Xu" talked on and on.

Jia Yue listened and took notes, and a spark gradually appeared in his eyes.

Nie Fei and Fang Jun exchanged a glance, both with somewhat strange expressions.

After Xu Chen finished speaking, even he himself breathed a sigh of relief.

At the same time, a bad premonition arose in my heart:

It turns out that these misleading concepts and slang have become the "originators" themselves...

Jia Yueting stared at the notebook in front of her, her heart surging with emotion, unable to calm down for a long time.

……

……

It's already early July.

With only one month left until the opening of the Olympic Games in August, the "Burning Ice Sports" team is already extremely busy.

Last month, the sales and GMV of the "Ranbing" Tmall store reached new highs, and the team was in even higher spirits.

With the Olympics generating buzz, a series of new products that have already been teased will officially go on sale in early August.

"Dongchen Advertising" is doing relatively better.

However, both clients, "Youlemei" and "Jeep," wanted to leverage Xie Bingran's popularity during the Olympics for another round of promotion, so Sun Aimi's team needed to work on some materials to support them.

The only new project they currently have is "Vancl".

Chen Nian did indeed contact them, and when he learned about the relationship between "Dongchen Advertising" and "Chenran Capital", he was extremely surprised.

Because Chen Nian still had some expectations for Chenran Capital's investment, he was particularly polite to Dongchen Advertising.

In addition, Chen Nian also specifically mentioned during the communication:

“Our Vancl investor, Lei Jun, is also very interested in this promotion, so he will come to listen in.”

……

……

Beijing. The Xinghuo Technology Building, located on the West Fourth Ring Road.

At that time, Vancl still had the feel of a startup, and its office location was noticeably somewhat remote.

After all, it hadn't officially risen to prominence yet. Although Chen Nian was ambitious at heart, he didn't have the financial strength to be powerful at this time, and his office looked low-key and simple.

Facing Mr. Xu, who is also the owner of "Chenran Capital", Chen Nian did not dare to be negligent and personally came out to greet him.

Xu Chen only brought Sun Aimi and Gu Xinxin with him this time.

Although the team has grown in size now, Xu Chen still prefers to bring Amy and Teacher Xin Xin with him when he goes on business trips, as it gives him more freedom and flexibility.

"Our CEO Lei has arrived. Let me introduce you!" Chen Nian said in the elevator.

……

Lei Jun was indeed already waiting in the conference room.

Xu Chen shook hands with him to get acquainted, and President Lei was indeed humble and low-key.

At that time, Xiaomi had not yet been founded, and Lei Jun did not yet have the title of "Lei Jobs".

Xu Chen got to know Lei Jun through this project, and naturally he was already thinking about becoming a shareholder of "Xiaomi".

Coincidentally, Lei Jun attended this meeting because he had heard that Mr. Xu had a company called "Chenran Capital" behind him, which was looking for investment targets.

Lei Jun, back in 08, had already sensed the potential of the smartphone industry and began to make some plans and preparations.

Although Lei Jun himself has a lot of assets, mobile phones are, after all, a technology industry, and the amount of capital required to truly get started is still enormous...

On the Dongchen Advertising side, Sun Aimei was responsible for submitting the proposal.

This time, the answer given is naturally the "standard answer".

The "Vancl Style" from its previous life was once a hit on the internet, making "Vancl" a household name.

It can be said that if Vancl can focus on its product lines and product quality in the next few years and not rush to expand its scale, it can still survive very well.

Unfortunately, judging from Xu Chen's current impression of Chen Nian, he will still make the same mistake...

The plan includes two spokespeople.

One is the young writer Han Han.

One is Wang Luodan, who became very popular this year with the TV series "Struggle".

The content of the advertisement, naturally, became the "Vancl Style" that would later sweep the internet.

In terms of advertising format, it did indeed draw inspiration from the previous advertising copy of "Ranbing Sports".

"I love the internet, I love freedom."

I love sleeping in late and enjoying late-night food stalls.

I love racing, and I also love a 29 RMB T-shirt.

I am not a standard-bearer, nor am I anyone's spokesperson.

I am Han Han, and I only represent myself.

"Just like you, I'm a Vancl customer."

"I love performing, I love life."

I love fashion, I love my parents.
I love my job, and I also love my 59-yuan canvas shoes.
I am not a celebrity, nor anyone's idol.

I am Wang Luodan, and I only represent myself.

"Just like you, I'm a Vancl customer."

……

……

The report was, unsurprisingly, a complete success.

From advertising strategy and brand positioning to the selection of spokespeople and creative presentation, everything gave Chen Nian and Lei Jun a big surprise.

Chen Nian originally came from the cultural industry, and he made no attempt to hide his liking for this kind of advertising content that has cultural attributes and emotional value.

After finishing our business, we chatted casually for a while.

Chen Nian, whether intentionally or unintentionally, mentioned "Chenran Capital" behind Xiao Xu to Lei Jun.

Xu Chen did not shy away from the topic, stating frankly that he co-founded the company with world champion Xie Bingran, and that it was backed by "Chenfeng Technology".

Surprisingly, Lei Jun also knew something about "Chenfeng Technology":

“I also have some friends in the capital circle, and I had previously considered investing in ‘Morning Breeze’.”

But it seems they said the shot couldn't be made.

Xu Chen: "'Chenfeng' had other sources of funding in the early stages, but now that revenue has increased, its cash flow has stabilized."

Therefore, the desire to raise funds externally is not very strong.

Lei Jun seemed to be deep in thought:
"You seem to have a subsidiary that specializes in the research and development of new energy batteries, right?"
I actually have a very positive outlook on this track.

Xu Chen continued the conversation:

"Yes, besides our own electric vehicle batteries."

We can also supply batteries for mobile phones and smart hardware.

Lei Jun's expression clearly changed.

But he didn't change the subject; he simply said:

“I will be going to Shanghai on a business trip in a few days, and I will visit Chenran Capital in person to learn from them.”

……

(End of this chapter)