I was just thinking about taking the arts exam and you said I've been playing supporting roles

Chapter 173 "This is called dimensionality reduction strike!"

"I have invested in several Groupon websites, what's wrong with that?"

Xiong Xiaoge fully illustrates the investment mentality of not putting all your eggs in one basket. In fact, venture capital is not as easy as everyone imagines.

Many projects are invested in dozens of times, but only succeed once. However, this one time is enough to wipe out all investment losses.

In the current war of thousands of group buying websites, hundreds of them have entered this encircled market.

It all depends on who will have the last laugh. Xiong Xiaoge will certainly not invest in just one company.

“I want to do a cooperative promotion with a group buying website!”

Chen Jin was very humble at first, but when he said this, he was full of confidence that was inconsistent with his age.

After hearing what Chen Jin said, the other people who were discussing the matter put down their chopsticks and looked at Chen Jin and Xiong Xiaoge.

Zhang Yimou felt a little helpless. He actually had some guesses about what Chen Jin wanted to do.

This guy really gave it his all for this work.

"Boss Xiong, I toast to you!"

Chen Jin drank a small cup of Moutai in one gulp, and then said: "I shot a film that is more suitable for Internet marketing. It is the type that young people like to watch. Director Zhang just resigned as the producer!"

"..."

Zhang Weiping's expression was immediately fixed on Zhang Yimou.

Zhang Yimou hurriedly spoke in his ear, obviously trying to pull Han Sanpin out.

Chen Jin, on the other hand, told Xiong Xiaoge about some of the selling points and marketing of "Love Is Not Blind".

"Double Eleven is a very important festival, and it fits the theme of my movie Love Is Not Blind very well!"

"If all group-buying websites offer movie ticket promotions on this day, it will greatly increase the box office!"

"..."

Including Xiong Xiaoge, Cao Huayi and others all looked at Chen Jin without blinking.

They had listened to what he had just said about movies and marketing cases.

"Director Zhang, have you seen this movie?"

Xiong Xiaoge suddenly asked Zhang Yimou.

Zhang Yimou had no choice but to bite the bullet and said, "I've watched it. It really suits the tastes of young people, but how it's received depends on the market. The film is very well done. It's a collaboration between Chen Jin and a student from Beijing Film Academy!"

“The investment is not that big, about 500 million!”

At this point, Zhang Yimou suddenly laughed and said, "Chen Jin is a very good money-maker. He has the kind of thinking that you see in the movies as a high school bully!"

This was a disguised way of praising Chen Jin.

"I see it!"

“This has already been invested in the movie…”

Xiong Xiaoge smiled, and actually her eyes showed admiration for Chen Jin.

The top scorer in the college entrance examination is a stepping stone to catch the attention of certain capitalists.

If it weren't for this identity, Chen Jin wouldn't even be qualified to enter this drinking party.

But now, Xiong Xiaoge was able to listen to Chen Jin so patiently. In addition to being the top scorer in the college entrance examination, the role played by Chen Jin also made Xiong Xiaoge look up to him.

"I can help with this!"

"And they'll definitely be happy to work with you!"

The current battle between thousands of groups has reached a white-hot stage.

Everyone is scrambling to get registered users because users are equivalent to money.

Lashou.com is currently the big brother, but its position is precarious, as many of the companies below it also have a large number of users.

The main thing is that these group buying promotions are a complete waste of money. It is not the hotels or cinemas that organize the group buying promotions themselves, but the websites.

Or it could be that the venture capital companies behind them are investing money to subsidize them.

For example, Meituan launched a 99-yuan group-buying package for movie tickets, but many cinemas don’t have this kind of promotion at all.

There are still very few discounts and promotions in movie theaters at present, but they do exist.

It was mainly Meituan's sales staff who found the cinemas and asked them to promote this package. The cinema marked the price as 109 yuan, but Meituan changed it to 99 yuan. The middle 10 yuan was paid by Meituan itself.

Some cinemas are doing badly in business and may offer a subsidy of 5 yuan or so. In that case, Meituan will spend less money in order to grab users.

For a 109 yuan set meal, spending 89 or 99 yuan is definitely a good deal.

"But your cooperation is not limited to websites? Can you do promotion with a specific one? That way you may not have to spend much money!"

Xiong Xiaoge discussed this with Chen Jin very seriously.

"..."

Zhang Yimou next to him actually didn’t quite understand.

Although he knew that there were many group-buying websites on the market and movie tickets could be purchased in groups, this was an activity of the cinemas and websites and had nothing to do with the distributors and producers.

From what Chen Jin said, this guy wants to subsidize himself and let the group buying website promote the group buying of this movie?

"Is it reliable?"

It feels so bullshit.

It is understandable that the elderly do not understand the Internet economy.

Xiong Xiaoge was very perceptive. He fully understood Chen Jin's operation and even thought that this model might be a way to promote movies in the future.

What a talent!

“For example, Dida Tuan, which I am about to invest in, now ranks fourth in terms of user volume among all group buying websites!”

"He must be trying to grab the market and surpass Lashou!"

"You can promote their movie, it's a win-win cooperation!"

Didi needs users, and group buying of movie tickets is the fastest growing form of consumption among users.

It may grow faster than the catering industry.

"They can go to cinemas across the country to discuss cooperation, and launch a special Double Eleven package for couples or singles who have been heartbroken, and then put it up on their website; as for the fees, they will charge according to the group purchase orders..."

"If the order volume and user base grows, we can even offer discounts!"

This is what Xiong Xiaoge meant.

Chen Jin might want to subsidize 5-10 yuan for each meal, which he can definitely afford.

300 million copies is at most 3000 million!
But with 300 million packages, assuming one package contains two movie tickets for 2 yuan, the box office revenue would be at least 50 million yuan!

This does not include the 3000 million that Chen Jin paid himself!
That means the box office is at least 1.8 million!
Of course, you can also launch singles packages on Singles’ Day.

As long as the box office of Double Eleven starts to gain momentum, there is actually no need for subsequent promotion, because the traffic and popularity have increased, and it will be pure profit afterwards.

What Chen Jin wants is the super popularity on the first day.

Promote the fame and reputation of "Love Is Not Blind".

But Xiong Xiaoge's plan is even more amazing. He uses a business cooperation model to collect money according to orders and user growth. The user surge is the purpose of the website, and they burn money for this, so there may be additional reductions. Maybe Chen Jin only needs 1000 million to achieve his goal.

Other expenses such as catering, movie tickets, etc. are also subsidized, so why not subsidize the group purchase package of the movie "Love Is Not Blind"?
Key partners can also give money, which means there is already a profit model.

Currently, many group buying websites do not make much profit at all. They are just burning money, so they all die in the end. Either they transform like Meituan.

"Boss Xiong, I'm just worried that a group buying website... won't be popular!"

Chen Jin said somewhat embarrassedly.

Of course he knows that exclusive is good, it saves money and is convenient.

But launching ten group buying websites at the same time is completely different from launching just one.

When consumers click on this website and see a promotion, and there is also one on another website, and there is also one on a third website, they will definitely be curious.

"That's easy!"

Xiong Xiaoge smiled and said, "I'll let one of them be cheaper than the others, so consumers will definitely buy from this one. Isn't that going to increase the popularity?"

"We can cooperate with other companies, but if you choose one company as your exclusive partner, the more exclusive products you can sell, the better it is for you!"

"Moreover, if your order volume really increases, other group buying websites will definitely follow suit and match your prices. You don't even need to spend money. They will lower their prices and grab users!"

What the hell!

Chen Jin was convinced.

This is a great idea.

Taking advantage of their desire to spend money, as long as "Love Is Not Blind" becomes popular, they will come to help launch this group ticket purchase.

Chen Jin may have to spend money to subsidize Double Eleven, but the subsequent group buying websites will have to pay for it themselves.

The audience is the users, and what they want is users, not money.

Group buying of the most popular movies nowadays is a must-have item for every group buying company.

"Xiao Chen's movie promotion model works best the first time!"

"It will become weak later!"

Xiong Xiaoge looked at Chen Jin with admiration. He just added to this plan to make it the best.

But the marketing plan was proposed by Chen Jin.

With the Double Eleven promotion, discounts on single movie packages, and Zhang Yimou as the producer, Xiong Xiaoge is looking forward to what effect this low-budget movie will produce under such an operating model.

"Boss Xiong, I actually have two more ideas!"

In fact, many people here are like those who are at a loss, and it is estimated that only a few investors know what kind of marketing project Chen Jin is working on.

The first movie ticket sales on the Internet.

At present, movie theaters across China are still in the early stages of group ticket purchases. Of course, you cannot buy tickets with your mobile phone, but you can use the website.

But the website promotion is not ideal.

Gewara, founded two years ago, is the first Internet ticket purchasing platform, but it is difficult to promote it in various places.

It was not until the launch of Meituan Ticketing, that is, after 2012, that Maoyan's predecessor, relying on the experience of the current failed group buying, and each cinema chain had a cooperative network, that Internet mobile ticketing began to mature.

If Chen Jin's marketing case is successful this time, the new model of Internet ticket purchase will take a big step forward.

This is what shocked Xiong Xiaoge.

Chen Jin proposed a new film promotion model that no one had ever tried before.

This is a cross-era dimensionality reduction attack.

The Internet is beginning to defeat offline ticket purchases.

If two tickets to the cinema cost 2 yuan and 60 yuan on the group buying website, you will definitely choose the group buying; so group buying of movie tickets is very popular now, but the cinema only offers packages, which is a package of popcorn and two tickets for any movie.

Chen Jin gave the answer directly to the audience, who can only watch this movie.

Audiences are obviously not interested in bad and unpopular films, but if there is a promotion for a movie that is currently very popular online and that audiences really want to watch, would you buy it?

definitely will!
As long as you want to watch a movie, how convenient is it to just click on the website to buy it?
No need to go to the cinema to buy tickets!
"I have asked my partner to talk to Taobao about cooperation on Double Eleven!"

"Taobao's Singles' Day promotion was very successful last year, and this year it will definitely increase its efforts and publicity. Group buying websites can actually combine with Taobao to hold a Double Eleven group buying festival!"

"I have quite a few fans on Weibo, so I can promote the group buying during the Double Eleven promotion, and I should be able to increase the number of users for the exclusive group buying website!"

"..."

With every word Chen Jin said, Xiong Xiaoge became more surprised.

This kid even knows about Taobao’s Double Eleven?
This is Taobao’s most important strategic task this year.

It can be said that this is the most crucial battle for Alibaba to achieve a five-fold user growth next year!
"Xiao Chen, it's a shame for you to be an actor!"

"Come with me and do venture capital? I'm not kidding!"

Xiong Xiaoge stared at Chen Jin word by word, and said something that no one at the table expected.

Such a top student wants to be an actor?

That is simply a loss to the business community!

Who would have thought that Xiong Xiaoge would actually say this to Chen Jin.

The atmosphere in the entire box became a little cold because of this sentence, and Chen Jin was a little embarrassed to say: "Boss Xiong, thank you for your kindness!"

"At the moment I just want to focus on my career as an actor. All this commercial marketing is actually to support the film!"

"My starting point is actually to make myself more famous. I might be able to invest in movies, but investing in projects..."

Actually it works.

But Chen Jin still wanted to be humble.

After all, the money hasn't been received yet. Investment projects like these have to wait until there is money in hand, right?
The main investment is still in film-related areas, such as ticketing, publicity and promotion platforms, such as the future TikTok.

Chen Jin really hasn't thought about anything else.

"Oh, look at you guys. A celebration party has turned into a discussion about work!"

"Can't we just have a good chat?"

Luo Yan quickly spoke up, and the atmosphere at the table became lively again.

"Blame me, blame me~~"

Chen Jin hastily punished himself with a few drinks, but no one present dared to underestimate him.

Especially Xiong Xiaoge, who even exchanged contact information with Chen Jin.

The top scorer in the college entrance examination is worthy of his investment. Xiong Xiaoge himself is a venture capitalist, and venture capitalists invest in people. In his opinion, Chen Jin is a rising star in the future entertainment industry.

It will definitely take its place.

Xiong Xiaoge can tell some people's character at a glance, and he does have that kind of vision.

The key point was that Chen Jin gave him another fatal blow.

He started chatting with Xiong Xiaoge about family matters in Xiangtan dialect. What would happen next?
Xiong Xiaoge, the big investor, was so coaxed by Chen Jin that he smiled happily. The two of them were talking freely and happily... This is not a junior at all, this is clearly my fellow villager whom I have missed for a long time!
(End of this chapter)