I was just thinking about taking the arts exam and you said I've been playing supporting roles

Chapter 174 The marketing of "Love Is Not Blind" in this life!

"Mr. Xiong, Sister Yan, goodbye!"

"Mr. Cao..."

"..."

Chen Jin and Zhang Yimou sent Xiong Xiaoge and others to the car, as they had their next destination.

Now that Lao Mouzi is old, he no longer participates in this kind of life of debauchery.

However, they all brought their wives with them, and it was obvious that they were going to sing or find a club to have a massage to relax. The boss's life is also very simple and unpretentious. Only when they are alone or in other occasions will they have that kind of unimaginable fun.

"Director Zhang?"

Chen Jin saw that after Zhang Yimou sent the people away, he did not go upstairs directly, but stood there, looking at him with sharp eyes.

Being looked at like that made me feel terrified and a little uneasy inside.

"Chen Jin, President Xiong is very optimistic about you!"

After a while, Zhang Yimou spoke, pointing to the inner road of the hotel in front of him: "Walk with me for a while to sober up!"

"it is good!"

Chen Jin is a tough young man, and although he feels a little dizzy, he is fine.

"Tell me more about your group ticket sales..."

Zhang Yimou didn't quite understand what he said, but he seemed to have some idea that he could do the same with his future films.

It depends on whether Zhang Weiping is willing to promote it this way.

For example, the package price of "The Flowers of War" is 50 yuan, but it costs 60 yuan to go to the cinema. There will definitely be people who will buy it; and many people who were not interested in this movie originally, suddenly seeing this link on the group buying website, will subconsciously click to buy it.

This is called shopping desire on shopping websites.

Some people clearly don’t want to buy something, but suddenly see the promotion and buy it out of impulse.

Some even regretted buying it and returned it.

It's a shopping trap, which is normal in 2010.

Many group buying websites have launched many group buying activities. Some people will join a group buying activity if they think it is a good deal, but they may not want to buy anything at the beginning.

The effect caused by this is that Zhang Yimou's "Jinling" originally might have had a box office of 6 million, but it eventually reached 7 million. 1 million of the box office was from neutral audiences, the kind that could watch it or not, but they still went to the cinema in the end.

After all, movie tickets are not expensive, and the main purpose of movies is to make people spend money, which is the purpose.

Chen Jin patiently explained to Zhang Yimou, and finally the old man began to understand.

Just now, Xiong Xiaoge actually gave Chen Jin a surprise.

The exclusive website for this group buying is Didi.com, which he plans to invest in. Its current user base is second only to Lashou, Meituan and Wowo among group buying websites, and it has been investing heavily and promoting its products recently.

Chen Jin certainly hopes that Meituan or Lashou will have exclusive rights, but at this point in time, the most popular group buying website is his Didi.

Moreover, Xiong Xiaoge was ready to invest money soon, so he needed some heat to generate momentum.

He had just called Didi's CEO Song Zhongjie, who was the former general manager of sales for Google in China. Regardless of his abilities, Chen Jin didn't know him either. His name sounded impressive, but he founded this website in July and currently has 7 million registered members, with strong momentum.

It only took 3 months.

However, Chen Jin knew that this website must be cannon fodder because he had never heard of it in future autobiographical movies.

But it doesn’t matter, as long as the cannon fodder is useful.

Just like Kaixin.com would eventually go bankrupt, who could have imagined that when it had the most daily active users, it would almost kill Baidu.

When the stealing vegetables game was all the rage, investors felt that he was the next Chinese version of Facebook!
At that time, with its traffic, any crappy game could make a lot of money by opening an API interface.

To use the words of the Internet, if the wind is right, even a pig can take off.

If Xiong Xiaoge’s IDG invests money in Didi next month, he will definitely spend money like crazy.

Increase the number of users as quickly as possible.

At that time, no matter whether it is Meituan or Lashou, they will definitely give up... Next month, the group buying website with the highest traffic will definitely have Didi!
Chen Jin currently does not need to spend a penny to start cooperation with Didi group buying.

All he has to do is to serve as the spokesperson for Didi.

After signing a one-year contract, Didi will be responsible for helping him promote the project "Love Is Not Blind".

In other words, Didi invited Chen Jin to be their spokesperson and help promote their film for free, and they would launch a crazy group-buying promotion for movie tickets a week before the release of Love Is Not Blind. They would negotiate with the cinemas, and if they could not reach an agreement, they would provide subsidies themselves.

Group buying websites like Meituan and Lashou will of course have promotions, but Didi’s is definitely the lowest.

They are planning to prepare several packages.

例如《失恋33天》11元光棍节单票秒杀、40元的爆米花饮料单人光棍节套餐、66元、99元……反正这个他们网站自己弄。

“A week before the release, the cinema will start pre-sale, and the group buying website can be set up!”

"They may also do extensive publicity, but they are doing it to increase the number of users, and they are helping to promote my movie in disguise!"

“Once pre-sales are good, other group buying websites will definitely follow suit!”

"After the seven-day pre-sale hypes up, the box office...will pick up!"

Chen Jin told Zhang Yimou very frankly about his film marketing and promotion plans.

"..."

Zhang Yimou opened his mouth, feeling completely unbelievable.

"How did you come up with the idea?"

Those who make movies would definitely not think of this approach. This is Internet thinking.

"I surf the Internet every day, researched it, and thought it was feasible, so I'm going to give it a try!"

The most important thing is that "Love Is Not Blind" has the gimmick of Zhang Yimou as the producer, which can attract passers-by to buy tickets, which is also the key.

The box office appeal of the movies he starred in was obviously not that strong.

But Zhang Yimou is different.

For an ordinary movie, no one would buy into this kind of promotion; only great directors can do it.

"You have a good brain, kid!"

"Old!"

For a moment, Zhang Yimou felt that he really couldn't keep up with the thinking of young people.

All they have in mind is making movies and promoting them to attract audiences to the cinema to buy tickets to watch the movies. In fact, 99% of filmmakers in this industry think the same way.

Who would have thought that tickets could be sold through the Internet? !

"You are the first one to try it!"

"If it succeeds... it will be incredible!"

Zhang Yimou could imagine that such a promotion would have a shocking impact on the entire industry, which would definitely shock the entire film community.

"Director Zhang, I actually have no idea!" "I can only give it a try. Fortunately, I met Mr. Xiong, so I can save money on promotions!"

Chen Jin is planning to spend 3000 million on group buying promotions.

Now the money is saved.

An endorsement and a group buying website that was in urgent need of traffic, the two parties hit it off immediately.

Whether the company goes bankrupt or not has nothing to do with Chen Jin. It is a business issue, but next month will definitely be the most violent period for this website.

"Haha, let me see the courage of you young people!"

Zhang Yimou suddenly laughed.

Now he is a little more concerned than Chen Jin, and is eager to know the pre-sale and first-day box office of "Love Is Not Blind" on Double Eleven.

As long as the word of mouth doesn't collapse, Zhang Yimou feels that this movie... will most likely be a hit.

The joint hype of capital and the Internet.

This is actually a new trend in the current film promotion; but at this stage, everyone only promotes the film through the Internet and lets the audience buy tickets spontaneously in the cinema.

But I never thought that I could promote the product and buy it directly through the Internet.

Group buying just happened to catch this point.

And it’s Double Eleven.

Making people go offline to buy something and clicking to buy online are two completely different experiences.

Why the box office is getting higher and higher and the pre-sales are getting better and better in later generations actually has a lot to do with the convenience of buying tickets.

……

The two ran for a while and then went upstairs to the box.

The entire crew had almost finished drinking, and many people were already drunk. Fu Lulu was talking nonsense, and Pu Lun supported her.

Zhu Yanmanzi just drank some drinks. This dinner party was different from what she had imagined. No one had the capital to cause trouble to her. Moreover, everyone at the table was someone she knew, including several respected veteran actors.

"You're not drunk, are you? I see your face is red!"

Zhu Yanmanzi asked Chen Jin quietly, and gave him a bottle of yogurt, which she held warmly: "I heard that drinking some yogurt after drinking alcohol is not easy to hurt the stomach!"

"The heart card?"

Chen Jin smiled.

Zhu Yanmanzi quickly looked around, fortunately no one was looking at them.

"Be careful about the occasion, don't let Sister Pu Lun find out!"

Zhu Yanmanzi said with a slight pout, which was very cute.

Chen Jin sucked on the yogurt and laughed: "What are you afraid of? She will find out sooner or later!"

"I think you are really drunk..."

Zhu Yanmanzi touched Chen Jin's forehead and felt that this guy had started talking nonsense. Unexpectedly, her hand was suddenly held by Chen Jin. She was so panicked that she couldn't pull it out no matter how hard she tried.

“Watch the impact!”

Zhang Mo suddenly came out and smiled at Chen Jin.

Zhu Yanmanzi: "..."

"I guess only Sister Pu Lun doesn't know, because she doesn't care about you!"

"In fact, Director Zhang may be able to see it more clearly than anyone else..."

Lao Zhang didn’t care about his relationship with Zhu Yanmanzi, so how could his agent care?

It's nothing more than a few words: What if you are in a relationship during your rising period and are photographed by paparazzi?
She wouldn't blame Chen Jin for falling in love, she would only think about how it would end.

This is the crisis management ability that a qualified broker needs.

Artists are also human beings, so of course they have emotions and desires.

Only some very perverted agencies would stop you from doing this or that, even controlling your period.

Zhang Yimou's studio is actually relatively relaxed.

In the end, Zhu Yanmanzi couldn't resist and was led by Chen Jin's hand into the car.

The driver, Lao Cheng, saw it all but said nothing, while Pu Lun went to send Fu Lulu off.

buzzing-

Chen Jin's cell phone suddenly rang.

"Fuck, forget about it!"

Chen Jin was looking at the call from Li Qi, and Zhu Yanmanzi, who had just sat down next to him, of course also saw it.

But... surprisingly, he didn't say anything.

Chen Jin swiped to answer the call directly.

"Brother, you finally answered the phone. Is it convenient now? Can I come to your place to get the information?"

Li Xi's voice came from the receiver of the mobile phone. Zhu Yanmanzi was leaning on Chen Jin's shoulder, so of course she heard it clearly.

The clear eyes blinked, and I don’t know what he was thinking.

Chen Jin didn't think much about it: "I'll be home in about 40 minutes, where are you now?"

"Send me the address and I'll be there right away. I'm on the Second Ring Road!"

"it is good!"

Chen Jin hung up the phone and sent a message to Li Wei.

"She came to ask me for some character information for The Founding of a Party!"

Chen Jin spoke as he sent the message.

"I heard it!"

"Don't explain to me, I believe you!"

Zhu Yanmanzi smiled and was very well behaved.

Why did Chen Jin feel that there was something wrong with this smile?

Although it's about the same as usual, it seems more gentle?
The next second, Zhu Yanmanzi said directly: "Master Cheng, go directly to the studio, I will go back to school later!"

Chen Jin: “…”

"..."

The driver, Lao Cheng, also subconsciously glanced at the two people in the back seat, and couldn't help but sighed: This little girl is not simple~~
(End of this chapter)