The richest person in Chinese entertainment

Chapter 132 Where is my sky-high endorsement fee?

If Zhang Chen did this in Ying Country, those gentlemen would really criticize Zhang Chen's behavior to pieces.

But in the United States? What they advocate is freedom, and the behavior of the entire nation is also of the self-indulgent type. The more unconventional people are, the more they like them.

Otherwise, there wouldn't be movies like "Juno" which are incomprehensible to Chinese people but are widely sought after by young people in the United States.

They have been rebellious since childhood.

A talented young superstar like Zhang Chen, who has both talent and good looks, was loved by many young people in the United States once his performance at the Grammy Awards was reported.

The Chinese people today still don’t understand, doesn’t Zhang Chen understand yet?

If you want to do well in the United States, showing weakness will not work.

Of course, all this has a prerequisite, that is, there is a country that they dare not take direct action against that supports you.

So will Zhang Chen get support?
It is no exaggeration to say that Zhang Chen is a business card of the country in the world.

So Zhang Chen will now receive all kinds of special treatments.

For example, a scene appeared at the award ceremony of the "China Original Music Pop Chart" on February 2, the only original song pop chart recognized by the Ministry of Culture, Sports, Science and Technology across Taiwan, Hong Kong and Taiwan.

According to the usual logic, awards will only be given to singers present at the event, mainly to prevent the awards from being given to many singers who are not present, which would make the scene look awkward.

However, although Zhang Chen was absent from the first award ceremony, the organizer still gave the award to Zhang Chen.

He has won two major awards: "Mainland's Most Popular Male Singer" and "National Supreme Sales Singer Award".

But the most important "National Golden Heart Award" was won by Fei Xiang.

Zhang Chen was able to think positively about this. He thought it was impossible for him to take all the rewards and benefits from the cake alone.

As Zhang Chen's fame continues to rise and China is about to officially join the WTO, Zhang Chen, who comes from a country with a population of more than one billion and has a strong influence in the world, has become the star that many brands in the world most want to sign.

Because since his debut, Zhang Chen has not publicly endorsed any brand's products.

This makes these famous brands even more crazy.

What kind of news is the most attractive?
What if it’s titled “The first product endorsed by Zhang Chen”?

Brands that understand marketing started sending invitations to Chenguang Entertainment a long time ago, but Zhang Chen's usual approach is to suppress them all.

If he signs the contract earlier, he won't make much money. This year is the best year for him to reap the benefits.

"Sister Lan, how many brands are there now?"

If you want to take on an endorsement, you must first find out what they are and then see how much they are quoting.

If there are similar products, you can also let them bid against each other.

"As for fashion brands, luxury brands such as Gucci, LV, Hermes, and Versace have all come to inquire about prices."

"Skip it. I don't accept endorsements for luxury goods." Zhang Chen doesn't want to start a trend of extravagance in the country because of himself.

"But their offers are all very high." Yin Zilan felt a little distressed. If she could get the endorsements of these luxury brands, she would earn at least tens of millions of dollars a year. It would be a pity to let it go.

Generally speaking, the endorsement fees for luxury brands are the lowest among all commodities, mainly because of their good brand image and celebrities also need such luxury goods to prove their influence.

Zhang Chen certainly understands Yin Zilan's reluctance, but he also has his own insistence. It's not that he is hypocritical, but the issue of value orientation should be paid attention to. The country has finally become wealthy, and if he brings a wave of luxury, who knows how many fans who support him from ordinary families will buy useless products that they can't afford.

A large portion of the sales of luxury goods are contributed by the celebrity fans who endorse them.

It’s not so bad for female stars to endorse luxury goods. It’s mainly because the brands need some influential female stars to showcase their brands, so it’s more of an endorsement of the brand image.

But if a male celebrity takes over a luxury brand, then it becomes a female fan economy.

So he doesn't want his fans who have just entered society or are still in school to buy these things to support him.

"No matter how high the price is, I won't accept it. What about other brands?"

"Coca-Cola and Pepsi have both made offers." Yin Zilan flipped through several pages of information in her hand. Those that she flipped through were all endorsement offers from luxury brands.

"That's really a lot." Zhang Chen was a little shocked, and finally turned his head away, pretending not to see it.

"Oh, I remember Pepsi spent 7500 million pounds to sign Britney?"

Since Pepsi spent $1984 million to hire Michael Jackson as its spokesperson in 500, in order to compete with its arch-rival Coca-Cola, this time it actually spent 7500 million pounds to hire Britney.

Who is the most popular beautiful singer in the national singing scene now?

In addition to Zhang Chen, the young foreign guy, the most popular one is the "Beautiful Country Sweetheart" Britney, who has captured the hearts of many young people in the United States since her debut.

The main consumer groups of Coca-Cola and Pepsi happen to be teenagers, so it is obvious that Pepsi spent a lot of money to hire Britney as its spokesperson.

"Pepsi offered the boss $2000 million every two years, and Coca-Cola offered $1500 million every two years."

After thinking about it, Zhang Chen could understand this offer.

Fast-moving consumer goods pay the highest endorsement fees among all products, and among them, products such as Coca-Cola, as the world's best-selling beverage, it is reasonable for it to report endorsement fees of more than 10 million US dollars.

The reason why his offer was lower than Britney's was naturally because their main consumer group, in addition to teenagers, had to have another factor, that is - men.

Compared to this, the value of Britney Spears and Zhang Chen to them is self-evident.

Another thing is that Pepsi’s offer price is higher than Coca-Cola’s, which is also normal.

The current situation is that Pepsi is chasing after Coca-Cola, and it needs to spend more money to compete with Coca-Cola for the market.

"Although my commercial value in these two brands is lower than Britney's, it is still too low, right?" Zhang Chen shook his head, looking down on this little money.

"The boss is very powerful." Although Yin Zilan is a worldly-wise person, she still cannot understand why Zhang Chen can earn tens of millions of dollars every year just by moving his fingers, but remains indifferent.

"Sister Lan, this is not a question of money, it's a question of face."

"He Xiao Tiantian can boost sales in the US market, but I, Zhang Chen, can't boost sales in China?"

"Britney is paid so much for her endorsement, but I only get this little. I'll be a laughing stock if I agree to this."

"Then what should we do?" Yin Zilan also understood that this was a dispute over face.

"What should I do? Go tell them."

　Chapter 3 is coming
　　
　
(End of this chapter)