The richest person in Chinese entertainment

Chapter 133 1 million endorsement fee and another benefit

"Go and tell them that we're offering you a World Cup cheering song plus a two-year endorsement contract, and ask them to make an offer." Zhang Chen thought about it and gave an idea.

What is the most watched major event in the world?
The number one is naturally the World Cup.

This year, both PepsiCo and Coca-Cola announced plans to spend hundreds of millions of dollars on advertising.

The most effective advertising would naturally be at the World Cup, where everyone in the world can see and hear it.

The World Cup theme song or cheering song is an advertisement that can attract the attention of fans all over the world before the World Cup begins.

Of course, there is also a prerequisite, that is, the quality of the song must be excellent.

Does Zhang Chen have any high-quality songs?

He was sure that his golden brand would convince Pepsi and Coca-Cola that they had it.

After discussing the endorsement fees for Coca-Cola and Pepsi, Yin Zilan reported a slew of brand endorsement contracts.

Zhang Chen selected some brands that were relatively affordable and that, in his opinion, had no bad records.

Calculating the total value of these contracts, it is estimated to be around $1 million in revenue per year.

What makes the most money for celebrities? The most profitable thing is the income from brand endorsements every year.

As one of the world's top stars, Zhang Chen can still raise $100 million in endorsement fees a year after careful selection. This is the world of top stars.

"So, in the next few months, I should be on the road shooting commercials?" After Zhang Chen calculated the annual endorsement income with satisfaction, he began to worry about the schedule issue.

"If the schedule can be seamlessly connected, the earliest it will take is the end of April." Yin Zilan made a rough estimate of the time.

The endorsement advertisements Zhang Chen has taken on start from a few seconds and will never exceed one minute at most, but it is hard to say how long the shooting will take.

In addition to commercials, there is also the shooting of print advertisements, which also takes a lot of time and energy.

"It's okay to be tired, just make more money."

He has a lot of places to spend money.

While Zhang Chen was shooting the commercial, time quickly passed from mid-to-late February to the end of March.

On the evening of March 3, "Crouching Tiger, Hidden Dragon" successfully won the "Best Foreign Language Film" award at the Oscars ceremony. This is also the first time that a Chinese-language film has won this award.

And when the Hong Kong Film Awards nomination list was announced on the 28th, Zhang Ziyi was nominated for Best Actress, which made her heart completely wander to Hong Kong and abroad.

At this time, she was in high spirits and seemed to be not taking many domestic celebrities seriously.

At the same time, it was because of this movie that she had the idea of breaking into Hollywood, and she began to constantly courteous the stars in Hong Kong Island.

On March 3, Coca-Cola signed an endorsement contract with the newly crowned "World Pop King" Zhang Chen with a sky-high contract price of US$29 million.

Signing ceremony site
"Why did Coca-Cola spend $100 million to hire Lyon as its spokesperson?" A reporter couldn't wait to ask the question after being called.

"Because we think Lyon is worth the price," said a Coca-Cola spokesman.

Zhang Chen, who was listening nearby, almost couldn't help laughing.

See, this is the art of speaking.

It was because I wrote a song for them to promote the World Cup, and they said I was worth the price. Did they lie? No. But they deliberately concealed the value of the song and raised Zhang Chen's own value a lot.

If he directly said that the price was raised so high because Zhang Chen wrote a song, he would be slapping Zhang Chen in the face in public.

"So, does Lyon have anything to say about your cooperation?" another reporter asked Zhang Chen.

"What do you want to say?" Zhang Chen pretended to think for a moment, "I might write a song to help with the filming of the commercial."

"Has Lyon released a new song?" There was a commotion at the scene, and there were probably a few fans of Zhang Chen among them.

"I haven't written it yet, but I already have the inspiration. In my imagination, it's about football." The song has actually been at Coca-Cola's headquarters for a long time, but the words can't be explained.

Now that Coca-Cola is helping to raise his value, he should not slap himself in the face.

The publicity cannot be wrong. The sky-high contract was signed first, and then the song was released.

"Is it for next year's World Cup?"

"Yes, it is possible that the casting for this promotional video will be conducted globally." The head of Coca-Cola Company took over the question.

"Bob, don't forget my request." Zhang Chen reminded the person in charge of Coca-Cola before leaving.

"Don't worry, Leon. Once we find the director, we will immediately go to China for filming. Please reserve the kid's schedule for us." Bob smiled and shook hands with Zhang Chen, giving an affirmative answer.

April 4st was supposed to be an ordinary April Fools' Day, but there were waves on the sea again.

In order to prevent any accidents, Zhang Chen and his team left the United States on the same day and came to the courtyard house that had been renovated.

Zhang Chen's courtyard house is located in Houhai, and is formed by connecting three small and medium-sized courtyard houses.

Since 99, Sun Fangping had nothing to do so she would look for vacant properties for sale in important areas of the capital. These three courtyard houses were purchased under such circumstances.

After completion, the new courtyard house covers an area of more than 5000 square meters and has five courtyards. It has all the buildings that a courtyard house should have. While retaining the ancient style of the exterior, the interior decoration uses the most advanced modern home appliances.

In order to renovate this courtyard house, Su Fangping went back and forth to many departments before she completed all the necessary procedures.

If it weren’t for Zhang Chen, ordinary people would never be allowed to have such a large reconstruction project within the Second Ring Road.

However, Zhang Chen did not take any shortcuts. He completed all the necessary procedures and paid all the money for the project. Most importantly, he did not destroy the overall exterior architectural style.

"Chenchen, are you serious?" Sun Fangping's life now is to grow flowers and feed fish in the newly built courtyard every day. She is enjoying her retirement life which has come for many years.

"It's just a small treaty. It's the benefit I asked for when bargaining." Regarding the endorsement between Coca-Cola and him, in addition to receiving a huge endorsement fee, he also gained a not-so-small amount.

"Then we have to call Xiaoli and Xixi over and have a good talk." Sun Fangping paced in the hall.

"Don't be too nervous. It's just a promotional video with only a few seconds of footage." Zhang Chen didn't care much.

One of the benefits he got was that he could designate a child actor to perform in the Coca-Cola World Cup cheering song.

Apart from Xiao Liu, he really doesn't know any other child actors.

　Chapter 4 is coming
　　What do you think of a child star version of the all-star lineup?

　　This is the one that gives me a headache.

　　
　
(End of this chapter)