Love? I'm reborn and I just want to get rewards

Chapter 200 Look, isn't there a lame one? !

The first thing to do after sitting down is to serve coffee.

After a few words of greeting, Si Bohan couldn't wait to start testing Su Huai.

"Mr. Su, you are really too young. Excuse me for being frank. You don't look like a businessman, but more like a student from a modeling school. There are many young and handsome college students like you in our Paris International Art Academy, but among all of them, you are still the most dazzling one."

Hey, I like to hear you praise me for being pretty!
But no matter how beautiful she was, Su Huai knew what he wanted to know, so he cooperated a little.

"Mr. Si, I am a student, currently studying at Capital Normal University."

Su Huai's hints were brief, and he mainly wanted to see whether Si Bohan knew Gu Tongshu well enough.

But the answer is no. From the other party’s reaction, it was obvious that they didn’t know that Gu Tongshu’s precious daughter was studying at Capital Normal University.

Si Bohan looked a little surprised: "Really? That must be a good school, but I'm sorry, I originally thought that your cooperation involved the fashion field, but now it seems that I guessed wrong?"

“That’s not entirely wrong. I’m here for your company’s BA influencer project.”

Su Huai did not mention Gu Tongshu and Gu Jiuyue again. Si Bohan was not in a position to judge the connection between himself and Gu Tongshu, so there was no need to explain to him.

It is a shortcut to use a big banner to grab the tiger's skin, but the shortcut is, the more you need to grasp the measure.

The more you explain, the more you will weaken your own mystery and authority, and your opponents will see that you lack confidence.

If you want to fool a business elite and CEO-level figure like Si Bohan, you have to make him guess and think more, instead of bragging about how close Gu Tongshu and I are.

Su Huai handed over a business card at the right time and said, "Let me introduce myself again. I am Su Huai, the assistant to the chairman of Xingyu Entertainment, the representative of Xingyu's major shareholder, the director of the Xingyu Guild's strategic committee, and the first person in charge of the large platform plan."

All the introductions failed to bring any strangeness to Si Bohan's face, because no matter how intimidating those titles were, Xingyu's own size was not worth being impressed by.

If you are a big landlord in the village, would you care about the chairman and general manager of the convenience store at the entrance of the village?

Si Bohan didn't think that there was anything worthy of attention about Assistant Xingyu.

However, this introduction was originally just Su Huai's prelude.

Su Huai paused and continued, "We are Xingyu, a startup company, but because of our advanced and trendy ideas, we have been highly recognized by capital..."

Si Bohan's heart suddenly moved, and he looked up and observed Su Huai carefully.

"Oh? It's Mr. Gu?"

“It’s not just Mr. Gu.”

Su Huai shook his head and started the first wave of deception.

"You may think that I have some background, so I got the help of Mr. Gu, but in fact, long before Mr. Gu called you, the senior management of Gu Group had already recognized my idea. The general assistant of the group personally inspected it and provided our current office address for Xingyu. He did not ask for any shares, but only for the opportunity to enter the market later."

The boy tapped his fingers on the table and revealed a perfectly proud expression.

"The 456th floor of Changqing Building was originally owned by Mr. Zuo, but it was transferred to us as the headquarters without any procedures. If you have the opportunity to make a comprehensive report for your company, you will see the relevant materials."

Si Bohan was shocked.

In fact, he is not a person who is easy to fool. Unfortunately, no matter who hears these words, they will be annoyed.

The reason is easy to understand - Gu Tongshu's help only represents his personal friendship. However, for a group as large as Gu's, once a collective decision is made, it must be from a business perspective and they are highly optimistic about Xingyu Company.

Moreover, it was the general assistant of Gu Group who came to inspect it personally?

When Gu's company invested in the L'Oreal Group, it was Mr. Zuo who conducted the preliminary investigation on behalf of Mr. Gu. He is a super shrewd negotiation expert!

Si Bohan was immediately filled with awe and felt that the young man in front of him was at least on par with himself.

To put it bluntly, L'Oréal China is not even worthy of being personally inspected by President Zuo...

"Jesus! It's amazing! But seeing you, young and heroic, I suddenly understand their decision."

Si Bohan’s level of flattering people in Chinese was a little poor, but he did take it seriously and thought of many things in an instant.

"Could you please introduce your company, Xingyu, to me? I'm very interested!"

Well, that’s right, I’m interested!

Next, you will become more and more interested.

Su Huai nodded with a smile, and began his second round of deception: "The appearance of our Xing Yu is a beautiful accident, the specific situation is complicated and simple.

Now I will give you a brief overview of the situation at a macro level.

Xingyu's predecessor was a small company that mainly engaged in entertainment anchor brokerage. Because the company's top female anchor was recognized by the major shareholder, she bought the original guild and donated a portion of the shares.

So now the situation becomes -

The major shareholder, who holds a 55% stake, does not take care of anything and is only responsible for spending money to support Pei Shuyu, the company's top lady.

Ms. Pei owns 30% of the shares and is currently an entertainment anchor who is growing rapidly.

The previous company owner, Li Shizhi, held a 15% stake and is the current general manager, responsible for execution.

Normally, Xingyu's future has been determined, and it will expand into a giant entertainment guild over time, but that's all.

However, the major shareholder entrusted his power to me, and I was not satisfied with that boring future. I had some ideas that could be realized with Xingyu, and I had the full support of Ms. Pei and Mr. Li.

So the three of us decided to go all out and develop Xingyu into a co-owned platform for internet celebrities covering all tracks.

The major shareholder was willing to let us make some efforts and agreed to continue to inject capital or distribute shares. This open attitude was highly recognized by Mr. Gu, and ultimately gave birth to our current large-scale platform ecological plan.

Simply understand our core idea in two words: sharing.

On the surface, it is about sharing benefits and power, but in fact it is about sharing traffic and content. The approach is very advanced.

The final effect is that a variety of different flows form a closed loop internally, circulate, enhance each other, activate various chemical reactions, and give birth to an ecological environment that is both creative and unique.

In our big platform plan, there happens to be a sales internet celebrity track, which covers sales of many major categories such as beauty consultants, beauty business consultants, smart manufacturing consultants, health consultants, knowledge consultants, etc.

I am very surprised by your company's idea of turning BA into an internet celebrity.

Do you understand? The joy of having found a soulmate made me eager to get a chance to meet you."

Si Bohan…didn’t understand.

Even with his level of skill, he was stunned for a moment.

"Mr. Su, please wait a moment. I have a few questions..."

He rubbed his temples and started from the beginning.

An entertainment guild was sold by the big brother and given to the junior and the female anchor. The two kids were not satisfied with the routine development and wanted to practice with the new company. Then the big brother actually let them mess around, and finally they were recognized by the Gu Group? !
That sounds ridiculous.

Could it be true?
Well, it's easy to tell if you're lying about this, so it should be true.

So, the most critical question now is...

"Mr. Su, please forgive me for asking, is the major shareholder of Xingyu a senior executive of Gu Group, or is he closely related?"

If so, then it means that Su Huai and Xing Yu are nothing special and are just doing things based on their background.

The second generation wanted to start a business and received full support from their elders, which was not worth much.

Su Huai smiled mysteriously and shook his head firmly: "No, that's not it. He has no business dealings with Gu's. In fact, Mr. Gu himself has a very bad personal relationship with him. If they met in private, believe me, you would not want to see that kind of scene."

"Is that so?!"

Si Bohan was stunned, and then looked at Su Huai with more caution... and awe.

"You are indeed remarkable. You have been recognized by two heavyweights from the opposing camps. I am now more and more interested in your strategy. But there are many parts that I don't understand..."

When he said this, Si Bohan felt his face turn red with embarrassment.

I am the president of L'Oréal Greater China!
Is it reasonable to be confused by a young college student?
But there is no way. He can understand that internet celebrities share the platform, but he is completely clueless about the concepts that come after that.

"Everyone has their own specializations. It's normal."

Su Huai kindly comforted him, but he didn't explain to him, nor did he ask what he didn't understand. Instead, he changed the subject. "The only part related to your company is the small part of BA becoming an internet celebrity. I believe we can reach a consensus on this part."

Si Bohan had no choice but to follow Su Huai's line of thought.

He had no other choice. He had to listen even if he didn't want to, not to mention that he actually wanted to listen.

"Mr. Su, would you mind showing our management your company's overall cooperation plan? We must examine your proposal and weigh it comprehensively before we can finally select the only partner from all the candidates."

"Of course!"

Su Huai replied briskly: "I'm available anytime."

……

Half an hour later, Su Huai stood at the front of the conference room with his notebook.

On the projector, playing was the PPT that he had worked hard on for six hours.

“Dear partners, this is the outline of the development plan for a unicorn-level ecological platform in the field of Internet celebrities that I have compiled after six months of investigation and thinking. What you are seeing now is a simplified version, and I will only explain the content that is relevant to your company.”

If you want to be a great liar, what is the most important thing?
First, the image must be trustworthy.

When Su Huai stood there, his whole body was like a sword, sharp enough to cut his eyelids.

Appearance, figure, clothing, aura... everything is perfect.

Second, you must not be stage-frightened and you must firmly believe in what you are saying so that others will believe it.

Su Huai had an attitude of "I'm the best and you guys are all out", and it was not just acting, he sincerely believed that your theories could not keep up with mine.

Those who have been reborn may have all kinds of weaknesses, but when they talk about the development and changes of the "future", that is not called deduction, that is called retelling the facts.

Third, you need to have the skill to instill high-density information so that the other party cannot react and then begins to doubt themselves, and then you’ll succeed.

That’s why many big liars like to make up their own words. It’s not for showing off, but the appropriate made-up words themselves have extremely high information density and can attract the attention of the audience.

What is ecological anti-deep empowerment link cutting perception coupling...

It is difficult to understand at first glance, but when used in the right place, people in related fields will find it very appropriate and worth pondering, so they can't help but immerse themselves in it.

What exactly one can imagine varies from person to person, but the Chinese language is profound and extensive, and the more condensed it is, the more essential it is.

Therefore, it is very smart to come up with new concepts and create new words. It not only plays with words, but also makes full use of human nature. If used well, it will greatly increase the probability of success in doing things.

However, those who have only a superficial understanding of the core concepts and are just following the trend to show off are at the other extreme - they are most likely to become leeks.

Su Huai hates big liars the most and likes leeks the most.

I guess everyone feels the same way...

All L'Oréal China management including Si Bohan and Bei Hanqing were sitting in the conference room, looking at the teenager who was less than half their age speaking wildly on the stage with different expressions, and soon all their attention was attracted to him.

The beginning was very exciting, and Xingyu's development was indeed jaw-dropping in a short period of time.

The bragging in the field of live entertainment broadcasting is all exaggerated, such as multi-platform development, online and offline integration, and timely acquisition of live broadcast platforms to cover the entire industry chain... It sounds very plausible.

But what happened later was even more exciting, especially after Su Huai took out the real thing.

Because it was not a formal occasion, they asked a lot of questions.

“Why doesn’t your company incubate internet celebrities, but incubates partners? How do you incubate partners?”

"Because the real top-tier internet celebrities cannot be hatched. I know what you are thinking, but don't think about it yet. What I am telling you is the final correct conclusion."

Su Huaiyu was determined to stun the enemy, so he hit him on the head with a big blow.

But his analysis makes so much sense.

“If we define an internet celebrity as someone who is active on the internet and has special appeal in a certain field, then he or she is essentially an unofficial opinion leader who uses the internet to spread his or her influence.

Who has a louder voice on the Internet is ultimately determined by two factors:

1. TA’s own communication ability.

Second, the audience’s level of conviction.

Arrogant media and Internet giants often equate the former with traffic, thinking that if they control the traffic, they will inevitably control the right to disseminate information.

But is this really the case?

No, you can spread it, but I can choose not to read it, or even treat it as a joke.

The most typical example is your country's Agence France-Presse. The video they shot of the Chinese military parade was very thoughtful, but when they broadcast the video to the world, the final effect was completely opposite to what was expected.

In the new media era, people are no longer passive recipients without any choice. We can say no to shit.

So what exactly is true communication capability?
It’s not about forcing the audience to watch, but about letting them watch from the bottom of their hearts.

But a problem arises: Internet celebrities are individual people who present personal traits with unique attributes, not Hollywood special effects movies that can be mass-produced according to formulas.

The more distinctive the characteristics, the more difficult it is to imitate and replicate. We can only guide the development of Internet celebrities appropriately and cannot force them to create.

In my personal opinion, those MCN agencies that claim to be incubating internet celebrities are all big scammers and liars!

You can just teach the young internet celebrity some tricks and then use the traffic to drive them to a million followers in two or three months. Then you show it to your partners and they will say, wow, that’s really good!
But if your company wants him to sell products, how convinced do you think the audience will be?
Mr. Bei, you have used celebrities in many advertisements, and your company has enough internal data. Now, could you please tell me how effective it is? "

Bei Hanqing was suddenly called out and was stunned for a moment.

Su Huai didn't give him time to respond and continued to ask: "Ranked by celebrity status, among the ladies Gong Li, Michelle Yeoh, Michelle Reis, and Fan Bingbing, and among the men Daniel Wu, Ethan Ruan, Jing Boran, and Kris Wu, who has a better effect?"

Such a sharp question made Bei Hanqing smile awkwardly and waved his hand: "The images and temperaments are different, it's not convenient to compare..."

"hehe."

The whole place fell silent. Su Huai chuckled and returned to the original topic.

"So the principle is the same. The sales effects of celebrity endorsements can be good or bad. The sales effects of influencer-turned-BAs will also vary from person to person. Any thinking that one can incubate a top influencer is arrogant.

There are so many people and so many voices in every track and in every field. It is not possible to succeed by just giving them some traffic, some scripts, and some careful packaging.

If you want to convince customers, we can only play less than 1/3 of the role; more depends on the talents and characteristics of the internet celebrity himself.

Therefore, our company’s philosophy is not to incubate internet celebrities, but to give everyone equal opportunities, ensure fairness, and the survival of the fittest, and give the ultimate winners absolute rights and freedoms, to maximize their subjective initiative and empower their content creation in depth.

This is the incubation partner!
Every internet celebrity who can reach the standard height is a partner of the company, holding shares, enjoying a full range of services, and focusing on exploring his personal talents.

We share power and profits with internet celebrities, and at the same time, internet celebrities also share their idle traffic with the company.

After guidance, those flows that do not directly generate profits flow back and forth in different matrices within the company.

Although there are conversion rate issues between traffic on different tracks, when the number of matrices is large enough, any reserve internet celebrity with personal characteristics can establish his or her own basic base in the total traffic pool.

We still cannot incubate top internet celebrities, but we can establish a special ecosystem on the platform through various chemical reactions to attract a steady stream of mid-level internet celebrities and let everyone follow in their footsteps!

The final ultimate form, I call it..."

Su Huai stopped, looked around the conference room, and flipped the PPT to the last page.

There was only one sentence, six words, on the simple light blue dragon-patterned page.

Su Huai waved his hand, and a clanging sound burst out.

"Xingyu Red Universe!"

As the decisive words were spoken, there was a sudden burst of warm applause in the small conference room.

Si Bohan was so excited that he blurted out in English: "good! Very good!"

Look, isn’t this one lame?
Su Huai smiled confidently and flamboyantly, looking around at the executives who raised their hands enthusiastically, thinking: It's time to add fuel to the fire...

(End of this chapter)