Love? I'm reborn and I just want to get rewards

Chapter 201 He threatens us!
Su Huai’s way of playing has a special term in later generations, called total pool distribution.

It may be difficult to understand directly, but netizens who surf the Internet frequently should be familiar with its underlying operation of "cross-border traffic diversion".

For example, Tong Jincheng and Hua Xiaolong’s collaboration on skits is a typical example of cross-border traffic diversion.

The overlap of fans between the two is very low, and they attract traffic to each other, make videos popular, and expand their respective influence, which is an exploration of how to play with traffic.

Another example is the "Absolutely Unreplaceable" series co-produced by Zhang Yuqi and Zhang Baiqiao, which suddenly increased Zhang Yuqi's average video playback volume from tens of thousands to millions, crossing boundaries and tracks, and never looking back on the road of abstraction.

At a certain moment, Su Huai wanted to invite Yehenala Yingzi to shoot an abstract endorsement...

How about filming "A 50-year-old woman guarding the country's borders and eating sea cucumbers because of osteoporosis"?
Jie Jie Jie Jie...

Cross-border traffic diversion is good, but there is a natural limitation - those with overlapping routes will compete with each other for fans, which is equivalent to tossing around in an existing pool without outward expansion; those with inconsistent routes find it difficult to retain users, when the wind comes, the pool water is rippled, and when the wind goes away, each side goes its own way.

Therefore, big internet celebrities such as Ni Haishan and Xiao Yangge usually only distribute their own traffic.

To put it simply: I became famous first, and then after I became famous, I brought my assistants and apprentices to appear on TV, gradually becoming familiar to the public, and then pushed them out to eat up my original traffic.

Oriental Selection has actually also used its own traffic, but its method was to deposit the traffic in the live broadcast room and lock the channel.

First, they took advantage of Dong Yuhui's traffic, and then let Dong Yuhui go out to do "Walking with Hui". The original live broadcast room continued to do Oriental Selection. They changed people but not the account, and in the end it developed well.

So, are there any companies that do total pool distribution?

Yes, Wuyou Media’s Wuyou Night is actually the prototype of the total pool distribution concept.

Every participating internet celebrity brings their own die-hard fans together in a show to form a total pool of traffic.

Because this main pool is naturally popular, it attracts more attention from the outside world, and a huge side pool is built outside the core main pool.

During the opening days, almost all the lecherous users on TikTok who love to watch beauties have seen the beauties on the red carpet of the Carefree Night and the official performances many times.

And everyone who appeared in this situation more or less benefited from the total pool.

Going back further, in 2016, the YY platform's Waiwai Festival and the Douyu platform's Douyu Carnival were actually the prototypes of the total pool distribution.

The reason why it is described as a prototype is that the total pool has indeed been built, but the means of pool construction and distribution are particularly crude.

Internet celebrities have limited talents. No matter how hard they try, the effect of attracting fans through their performances on stage is only average.

If large-scale celebrations want to stand out, they need to have unusual thinking.

However, this is extremely difficult.

Therefore, similar activities are always smaller and smaller, and a lot of money is spent but the best results are not achieved.

In Su Huai's opinion, the correct idea of total pool distribution should be a long-term, silent and sustainable total-distribution combination.

In short, it is the process of aggregating personal traffic.

This process must be natural, and it cannot be Su Huai giving orders: Ziqi, come to the company, cooperate with so-and-so to shoot a video, and participate in an important event tomorrow...

This definitely won't work.

The internet celebrity must sincerely recognize the company and actively transfer traffic like Dong Yuhui did.

To achieve this, we must have a good enough system and cultivate the right people.

In terms of the system, Su Huai has provided terms for partners. For example, if Li Ziqi meets the standards, she can get shares in the company, diluting the original shares of Su Huai, Pei Shuyu, Cheese and others.

This means that you can not only reap your own benefits, but also share the benefits created by others and the company's development dividends.

This is the only way to make them transfer traffic willingly instead of keeping it tightly in their hands.

At the same time, partners distribute traffic and receive profit dividends.

For example, the apprentices that Pei Shuyu has brought up on the Gouxing platform now have to hand over a portion of their income to her, with the total proportion being 15%-5%. The more popular the apprentice is, the less they have to pay.

Because the anchors who can receive traffic must have their own talent and hard work. The more they receive, the higher their talent is, and the less training fees they have to pay.

This system fully recognizes Pei Shuyu's sacrifice and dedication, and also fully recognizes the talent and hard work of her apprentices. It uses the old to guide the new and transfer traffic, which is a perfect and improved version of the master-apprentice system that is currently popular on the entire network.

In this way, internet celebrities within the company do not need to worry about or be on guard against each other, and the value of traffic can be maximized.

When the company grows bigger in the future and the top players in different tracks are all in place, their cooperation with each other can also have clear boundaries, clear interests, and clear responsibilities.

In Su Huai's plan, top anchors and bloggers in different tracks are both friends and partners. They hold company shares based on their contributions and perform their duties based on their talents.

Dong Yuhui will sincerely praise Li Ziqi's tenacity and cultural aesthetics. Li Ziqi will appear in Li Jiaqi's live broadcast room to promote her snail rice noodle, and also try Li Jiaqi's independent brand of skin care products in her own videos. In her spare time, she will be dragged by Pei Shuyu to go shopping for clothes, and she will sit aside and watch Pei Shuyu and the big monkey fight the landlord until they curse each other...

When all this was presented to fans across the Internet, the word "Xing Yu" gradually gained weight.

The top-level ecology must not affect each other, but complement each other and be friends with each other. Xingyu is both a platform and a home.

Over a long period of time, a considerable portion of their personal traffic will inevitably overflow and aggregate to form the total pool of Xingyu.

Then, it will benefit every Xingyu internet celebrity.

Nothing lasts forever. When someone stops being popular, they will step down to do management. Their shares will be diluted to a certain extent by the successors they have trained, and then the shares will be locked in to be enough for retirement.

The middle and lower levels in the same track are both competitors and meticulous developers of redundant traffic.

The people trained under this system will find it easier to get promoted, have stronger bargaining power, and have greater room for development in the future, so they will naturally maintain the platform and the entire system.

Intrigue is bound to be unavoidable, so just deal with it in a timely manner.

The top-level partners have absolute control over the traffic distributed downward from the total pool.

What if a bad apple is kicked out by Su Huai, and then acts pitiful online, or even spreads rumors that Su Huai sexually harassed her and writes short essays, just like the unlucky guy Sun Haoyu? What should we do?
Su Huai used Xingyu’s official account to release a statement to refute the rumors, but netizens didn’t believe it. Then what about Pei Shuyu, Li Ziqi, Dong Yuhui, and a large number of other decent people with good reputations?

No matter who spreads dirty rumors, it won’t work!

This is the influence of public opinion and control of traffic.

As long as the headquarter-branch mechanism is adjusted in place, Su Huai is not afraid of any problems with the company's internet celebrities.

Once one drops out, a second one will soon emerge in the same track. They may be slightly less powerful, but their thick middle layer and waist are enough to fill the gap.

In the specific process of traffic distribution, Su Huai has many other ways, but those are trade secrets and cannot be shared with L'Oreal.

In short, this style of play is absolutely advanced and is more than ten years ahead of the times.

Normally, business theory lags behind real developments.

By the time the MCN agency's operational thinking is iterated and formed much later, the map of the country has already been determined, and almost all big internet celebrities are fighting alone.

The theories at that time were useless.

A classic example is 51media, which can never build a large corporate pool no matter how much it earns.

In fact, many of the top internet celebrities have not even reached their own ceilings, and have been trapped in endless external troubles, management affairs, and anxious internal friction.

But now is the best time, there is still time for everything.

In Su Huai's vision, Xingyu can achieve true win-win results for all parties.

I don’t want much, just an empire.

Beauty and cosmetics compete with L'Oreal, fast food competes with Master Kong, fashion brands compete with Blue Blood, and small appliances compete with Midea.

Then, with a lot of cash flow in hand, you can spend more than you can spend, and then work on the industrialization of AI and domestic substitution of mid-range chips. After you die, you will have a single entry in the family tree.

My ancestor of the Su family, whose given name was Huai, was a patriotic businessman and a national hero. He was the richest man in the world from 2030 to 2130. He was a man of great virtue and had only a few flaws in personal morality. He had 98 children. He gave birth to my youngest son at the age of 132 and died at the age of ...

Ahem, is my life too short?
Let's discuss it later. Maybe there will be some means of prolonging life later~~~
Anyway, let’s build up our wealth in the traffic era first. Old Gu is always unwilling to accept and resentful, so we have to teach him a lesson…

Su Huai was fantasizing and making his statement at the same time, and the L'Oreal executives were stunned by what they had done.

They listen and take notes at the same time. Even primary school students are not as hardworking as they are.

Although Su Huai only talked about superficial things and hid the details, it had a better effect - L'Oreal executives couldn't wait to know more.

"Excuse me, Mr. Su, how do you ensure that the chemical reaction will occur?"

"I'm sorry, this is a trade secret."

"Can you give me a keyword? Please!"

"interesting."

"Mr. Su, total pool control requires the coordination of both systems and management. So how do you solve the cost increase caused by the additional management personnel that must be assigned for this purpose?"

“Put more weight on operations.”

"But in this case, the quality and standards required of them will be higher. Where can you find so many high-level operators? Or do you have any way to train them in large quantities?"

"No need. With connections and performance sharing, graduates from ordinary second-tier universities are more than qualified for the job."

"Mr. Su! Can you tell me about your company's key ideas for turning BA into an internet celebrity?"

"Sure! Sign a cooperation agreement."

"Um... this is not my authority, and you have not yet provided details that can convince me to vote in favor."

"What details do you want?"

"Two points. One, how to take the most critical step; two, how to stabilize the popularity."

Su Huai glanced at the Chinese executive who was probably a public relations manager, and suddenly grinned.

His ideas may sound like nonsense at first glance, but they actually contain a lot of practical information.

The framework is so large and the fillings are so solid that the smart people here will naturally be able to realize the difference, so many questions are not actually inquiries, but tests.

L'Oreal's executive team is very elite. Even though they were almost fooled by Su Huai, it still cannot conceal their outstanding personal qualities.

Many of the questions are particularly sharp and critical, and the mentality of getting something for free runs through their thinking.

In the business world, who the hell would pay when they can get something for free?
However... you guys are hooking up with the wrong person.

Chives, pride is a good thing, but being proud in front of me is a bit blinding.

Su Huai sneered silently and decided not to wait any longer and go big.

He turned back to the third to last page of the PPT, and the title on it was -

[L'Oreal's BA Internet celebrity project must cooperate with us Xingyu to have hope of success]

"What do you mean?" "Haha, funny!"

The executive team is different from Si Bohan himself, and they don’t know how big a background Su Huai has, so they just think this sentence is arrogant and funny.

But Si Bohan held his chin seriously, with his ears raised to the top of his head, like a Pikachu.

Silence is his struggle.

Su Huai said softly: "Because no matter if you do it or not, we will definitely do it!"

So much for the friendly exchange.

Su Huai swung the stick and smashed it down on the man's head.

"To be honest, L'Oreal is not Xingyu's only choice. There are many beauty groups that have demand, such as LVMH, Estee Lauder, and Procter & Gamble."

Threat, naked threat!
The executives' expressions changed suddenly, but before they could finish being angry, Su Huai's real judgment came again.

“In the final analysis, sales competitions are all about sales. How to write news to promote the product depends on how many products the BA sells and how big a satellite is.

You asked me how to take the first step. It’s very simple. I will tell you now.

Our Xingyu’s major shareholder has a bad habit: he can’t control his spending.

Before coming, he asked me: What kind of support do you need from me for your internet celebrity project?
I told him: When the BA internet celebrity starts the live broadcast, you can just spend some money to buy something, which will be a perfect gift for the anchors of our guild.

He asked me again: You want to sell cosmetics, right?
I nodded.

So he became very interested and said: The first gift for a little girl cannot be too shabby. There are more than 3000 anchors, so let's make a plan based on the standard of to yuan per person. A full set of makeup and skin care products should be enough to buy a similar set of things, right?
I was surprised and hurriedly stopped him: No, no, it doesn't have to be that expensive.

But the major shareholder said: If you want to make BA an internet celebrity, there is no more practical way than to spend money. Otherwise, this company also has an internet celebrity, and that company also has an internet celebrity. Who is the most popular? Well, place an order on the final day. This is also his gift for signing with our company.

The conversation ends there.

Mr. Si, what I saw was that the major shareholder was willing to give 100 million yuan as a year-end bonus to the company's employees. What about you? What did you see? "

The entire conference room suddenly fell silent.

All the executives looked at each other, and finally focused their attention on Si Bohan.

Si Bohan slowly took his hand away and said with a smile: "What I saw was a kind of courage."

The executives immediately split into two groups, one was happy and the other was disappointed.

Wow, so smart.

Damn, what a coward!
The ideas were diametrically opposed, but no one was qualified to accuse Si Bohan of doing something wrong, because Su Huai's threat was indeed extremely lethal.

Yes, what they really see is a threat.

If you, L'Oreal, refuse to cooperate, we will find others to cooperate with, launch BAs to compete with your activities, and spend money to pay BAs to boost sales.

If 3000 million is not enough, try 5000 million. If 5000 million is still not enough, try million.

Anyway, our anchor’s name will definitely be on the headlines, and the sales commission will be paid to the anchor as usual - this is a welcome gift from the major shareholder.

If this really happens, the BAs under L'Oréal will definitely lose their morale and will no longer be able to live in peace at BeautyWare.

They are both BAs, but those who signed with Xingyu got money and gained fame, while those who signed with Meiwan were humiliated and suffered a loss. How can they be compared?
Fuck you, I can’t do this crappy job anymore!
With peers as comparison, the inferior one will only rot.

What if the beauty queens also have to pay to compete?
Impossible, who the hell has so much real money to spend on something like this.

Unless L'Oreal cooperates with Meiwan to boost sales, but that kind of behavior is equivalent to internal idleness. The BA can only earn a reputation and can forget about getting any real benefits.

Executives even suspected that Meiwan might not be willing to pay even the costs incurred by internal idleness.

This is not even a level of competition!

How can you be such a hooligan? !
Does money come from the wind?

They were unwilling to believe it emotionally, but rationally felt that it was possible.

After all, Xingyu’s basic information stated that the major shareholder had already given the company’s top lady more than 200 million yuan at all costs, and the amount was still continuing.

Pei Shuyu’s personal tax return is attached to the financial report, and the number is a terrifying 9580 million!

Bei Hanqing frowned tightly and asked in great confusion: "Mr. Su, I don't understand why your company's major shareholder supports Ms. Pei... I mean... this is probably the most wasteful way of supporting her."

"He is indeed willful."

Su Huai smiled and nodded, then spread his hands: "So my plan is possible to come true, isn't it?"

Everyone was silent.

A group of high-spirited executives were all wilted by the unreasonable money power.

L'Oréal has money, but they never knew it could be spent this way.

Soon, Si Bohan saw that no one raised any objections, so he stood up and shook hands with Su Huai: "Mr. Su, please go and have a rest first. We need to hold a small meeting to discuss whether to cooperate with your company."

Su Huai did everything he could, and did it quite well, so he picked up his notebook and left in style.

His last words before leaving were: "I firmly believe that we are destined to do something together."

He just threatened someone and now he is talking about fate. Gou Huai is really shameless.

But who can do anything to him?

As soon as Su Huai left, there was a quarrel in the conference room.

"Mei Wan's Ahri background is a crucial and decisive factor!"

"Yes, we can't lose Taobao's traffic support!"

"But they can't possibly defeat Xing Yu!"

"I am disgusted by Su Huai's attitude, but I agree with his judgment on Internet celebrities: traffic is not equal to communication ability!"

"But Xing Yu has never proven himself!"

"Yes, their company only has one top internet celebrity, the dancing anchor who was promoted by force."

"Their company was founded less than a month ago! The waste of money proves how determined they are!"

"Everyone, Su Huai's ideas are brilliant enough. We can't treat Xingyu as an ordinary startup company."

"Yes, we must consider the risk of direct competition. Meiwan can't afford that much money."

"Shit! He himself admitted that money isn't everything!"

"He even threatened us!"

"So what? Do you want to turn a partner who originally belonged to us into an enemy? Are you crazy?"

Noisy to the point of going crazy.

Because the work of wrist beauty is done early enough, a fixed force has been formed.

Therefore, what Su Huai wanted to pry open was not only the beautiful wrist, but also the prejudice in their hearts.

After listening to enough opinions, Si Bohan slowly spoke: "Now let's vote by raising our hands. First thing is: Su Huai is an outstanding strategist with a framework, insight, and foresight. His understanding and judgment of the entire industry, his planning and design for Xingyu are far ahead of Meiwan, and I personally fully recognize him. Do you agree with his excellence? If so, please let me see your hands."

L'Oréal is currently in the middle of a conflict between the old and the new, and strictly speaking, it is not internally cohesive.

However, on this issue, 11 out of a total of 8 middle and senior managers in the conference room raised their hands.

Excluding the host Si Bohan, only two people did not raise their hands.

One of them is an assistant who is only responsible for taking notes.

Si Bohan nodded and asked, "The second fact: If we don't cooperate with Xingyu, our BA online celebrity project may fail, or at least it will be difficult to move forward. But if we cooperate with Xingyu, the traffic of the Taobao platform can be solved through other channels. Do you agree?"

This time, only seven hands were raised.

Some people are skeptical about this.

Si Bohan didn't take it seriously and gave the final guidance: "Then, let's make the final decision based on your professional ethics, Meiwan, or Xingyu?"

Xing Yu won with an overwhelming number of votes.

The specific number is...9 to 1.

Some people argued for Mei Wan just to prove that he had tried his best, not because they really believed that Mei Wan was qualified to compete with Su Huai.

The difference is too obvious.

In fact, Si Bohan could have forced this matter through, but smart people are always good at integrating internal differences.

Now, cooperation with Xingyu is a collective decision.

"OK, then let's notify Mr. Su to come again. The Legal Department will prepare the first draft of the contract, and then ask the specific executors of the relevant departments to make preparations. Now, let's treat the guest to a sumptuous lunch. In the afternoon, we will listen carefully to his specific ideas. This will be the most crucial step for us at L'Oréal China..."

When he received the notice, Su Huai smiled calmly, stood up, and fastened the only button on his suit.

"Boss Si, our fate has begun."

Si Bohan laughed: "Yes, a wonderful and promising start!"

At this moment, he forgot Su Huai's threat.

Even though the young man in front of him slapped his face and threatened fiercely, "If you don't cooperate with us, we will hang you up and beat you", there was nothing he could do, because he really had the ability to do that.

Other executives only suspected that Su Huai had weapons of mass destruction, but Si Bohan was the only one who knew that he really did.

So...it's better to develop a relationship and become a family.

In the ninth hour after landing in the Magic City, Su Huai quickly and decisively took the most critical step.

It was like Ximen Chuxue's sword, cutting through the sky and bringing up a white rainbow. When you saw that splendor, you were already dead.

*********
PS1: Singer 2024 is so interesting. I knew Zia a long time ago and watched it for her, but I didn’t expect it to be so funny.

PS2: The theory of total pool distribution is my own summary. The prerequisites are too harsh. It is useless in reality and too difficult to operate. However, it is feasible if you are really reborn. Now, which dad can give me a rebirth card?

(End of this chapter)