Love? I'm reborn and I just want to get rewards

Chapter 202 Ready to Play Wild

When entertaining Su Huai at noon, L'Oreal sent out their witch brigade, which gave Tu Bie some new insights.

What beauty companies have the most is definitely beautiful women.

The beauties at L'Oreal are different from those outside. They have both the eloquence of a salesperson and the avant-garde trends of the fashion circle. They look generous and serious at first glance, but they are very flirtatious when you get to know them.

One of them was pulling Su Huai to play games, and her little hands, as tender as spring bamboo shoots, kept putting things into his hands.

One of them taught Su Huai about perfume and lipstick, and when teaching him about perfume, he stretched his neck in front of Gou Huai: If you want to understand perfume knowledge, you must experience it yourself... Su Huai didn't hear a word of what he said next.

The method of popularizing lipstick is even more outrageous. She looked at Su Huai with a stern look in her eyes: Handsome guy, this is a new flavor, do you want to try it?
Corruption, so corrupt!
Si Bohan laughed at Su Huai who had nowhere to hide.

In fact, nothing really happened. It was just that the two sisters, who were almost 30 years old, rarely met young and handsome clients, so they acted a little more aggressively.

If Su Huai doesn't take action, they can only watch and wait.

Everyone shared a drink and chatted about all sorts of things. Su Huai was not afraid at all and soon figured out L'Oreal's bottom line with Si Bohan's intentional cooperation.

It is worth mentioning that L’Oréal’s decision to turn its BAs into influencers was not a spur of the moment impulse. They started signing YouTube influencers as early as 2014.

"Of course, what we signed was just a cooperation agreement."

Si Bohan said truthfully: "L'Oreal will not and cannot take over the agency contract of Internet celebrities, train or manage Internet celebrities personally, otherwise we should have had a model department a long time ago, do you understand?"

Got it. All ownership of the signed talent belongs to me.

Su Huai immediately got the point and knew how to ask for things when discussing the contract in the afternoon.

It’s not that Sibohan deliberately opened a back door, but similar fashion brands are the same, focusing on their core business, not spending extra energy on non-essential links, and saving costs.

However, when discussing the contract in the afternoon, the person in charge had a different attitude.

"The so-called Internet celebrities you mentioned are actually the salespeople working in our stores and counters, and they are formal employees who receive five insurances and one housing fund. Without L'Oreal's long-term training, they would not have such professional sales capabilities. So, should we retain their employee status and at least let L'Oreal have some management power?"

Clearly, L'Oréal remains divided.

It is understandable that some executives hope to get more benefits and even fantasize about having the ability to independently train internet celebrities one day in the future.

However, Si Bohan himself had already revealed his attitude to Su Huai, so Su Huai fought back firmly.

"Are you planning to set up a special Internet celebrity operation department to cooperate with us across the company? If so, please set up a specific department first, and then ask me for power. Now, I don't want to talk about such empty topics with you."

The vice president was very magnanimous and tried again.

"Then we can take a step back. Shouldn't you give L'Oreal an exclusive guarantee?"

Su Huai had just been tough for a while, but now he suddenly became gentle. Instead of refusing directly, he started to reason.

"Don't worry, let me explain.

Our Internet celebrity project, the specific gameplay is as follows——

L'Oreal sends employees and we provide online sales training. Those employees are all in-service sales staff in your major store counters and are formal employees with five insurances and one fund.

So you think you should have some control over the final anchor.

This is understandable, but not practical.

Because the transformation from a BA to an anchor is not just a change in the sales scenario, but also a complete subversion of identity.

Why are they not called online sales but internet celebrities?
Because in offline stores, their appeal is based on the brand. A customer goes to a L'Oreal store just for the brand.

But online, there are no physical objects, it is no longer one-on-one, and there is no strong desire to buy. The anchor's appeal is completely based on us - we provide specific plans, words, training, traffic investment and scene shaping, and build up the personal influence of the Internet celebrity bit by bit. Then their contracts belong to us, which is not only a work requirement, but also a source of profit and motivation..."

Su Huai finally talked about some specific measures to become an internet celebrity, and the other party nodded continuously.

But what Su Huai didn't say was...

In fact, Xingyu needs L'Oreal more.

The prerequisite for turning a BA into an internet celebrity is to have good sales. The beauty and cosmetics track is too professional, and Xingyu cannot cultivate them, and doesn’t know where to dig them out.

There are so many shopping malls and counters across the country, who knows which salesperson is suitable to transform into a live anchor?

Li Jiaqi was picked out from the crowd. In fact, only one out of a hundred offline sales people is suitable to be a live streamer.

The friendliness and thoughtfulness of the store sales champion are useless in the live broadcast room.

Therefore, L'Oreal's talent pool is particularly important. Without them, Su Huai would not be able to handle beauty products at all.

There are only three big players in the entire beauty industry, and the remaining two are not interested in becoming internet celebrities at all. Can you believe that Estee Lauder only had its first official live broadcast in 21 years?

Even without Xingyu, L'Oreal still cultivated Li Jiaqi. However, if Xingyu lost L'Oreal, his ambitions would be aborted.

However, after Su Huai's deception, the host and guest positions were reversed, with Xing Yu now in a superior position.

In one sentence: "We can do what you can do, and we can do what you can't do! Mr. Su has given you a special permission and a favor, giving you the opportunity to hitchhike, don't be ungrateful!"

It was not until 3:50 pm that the first draft of the contract was finalized.

I won’t mention the unimportant clauses. What really gave Xing Yu a big advantage was——

L'Oréal is responsible for organizing and screening offline sales, and all expenses incurred during the period and sales wages are still borne by L'Oréal.

After the training, those BAs signed a preliminary contract with Xingyu.

Finally, Xingyu selected some of the BAs based on the training results, signed them to his own company, and made them full-time sales anchors.

At this time, BA terminated his contract with L'Oreal and became an employee of Xingyu.

Borrowing a chicken to lay eggs is a way for Su Huai to understand the game.

Another outrageous condition is -

After the BA becomes an anchor, he is no longer limited to selling L'Oreal products, but has to arrange sales targets according to Xingyu's needs.

In other words, if L'Oreal makes Su Huai unhappy, then Li Jiaqi and others can just not mention L'Oreal at all and turn around to sell competing products.

Is it clear who will lick whom from now on?

Of course, Su Huai also threw out two bones.

For example, the strategic partnership clause:

L'Oréal will form a strategic partnership with Xingyu and provide the greatest discounts and the highest degree of cooperation for its live sales activities. At the same time, Xingyu will also actively maintain L'Oréal's brand image and create various conveniences for L'Oréal.

Isn’t that outrageous?
I can’t help but feel that Brother Huai is really good at fooling people.

"Gentlemen, please open your minds!

How many users can be attracted by only holding L'Oreal events and selling only L'Oreal products every day?
Is there any point in always sticking around in your fixed fan pool?
On the contrary, if we hold a special event for beauty products, we could use low-priced domestic lipsticks to liven up the event at the beginning, exhibit products from rivals such as Estee Lauder in the middle, and finally close with YSL, which would attract ten times more users!

Among them are loyal fans of major brands! So what will happen next if the anchor quietly leans towards YSL in terms of publicity and price?
I will not let my partners suffer any loss, and it would be impolite to ask me how to do it specifically..."

The executives were so excited that they slapped their thighs.

Yup!

Creating contrast, highlighting key points, controlling the goods and the scene, isn't that the host's responsibility? !

If we continue to play like this, won't Xiaoya and Xiaojie be defeated by us sooner or later?
The vice president clapped his hands with a smile on his face. "It turns out that President Su had a comprehensive plan in place. Our thinking was too narrow. It seems that it takes professionals to work on the Internet..."

Su Huai smiled back, and his calm demeanor stunned several young ladies.

The remaining details of the first draft will be dealt with by the lawyer.

Su Huai signed the letter of intent and the mission was successfully completed.

The next step is to ask Taobao for the pictures.

He saved the meal for Si Bohan. Before the contract was signed, he asked Mr. Si to take care of him. As soon as the contract was signed... Mr. Si, you go and have fun by yourself for a while, I'm busy!
But Si Bohan's attitude remained so polite - there was no conflict of interest, and only a fool would offend Gu Tongshu's juniors.

"Mr. Su, there's still plenty of time. Don't worry. Just talk to Taobao slowly..."

Su Huai was in a hurry to finish and didn't understand Si Bohan's hint.

Then I went to Hangzhou and met with the live broadcast department manager according to the normal work process, but I was stunned by Dali's dad.

"Sir, which person in charge do you want to meet with?"

The lady at the front desk was very nice and took good care of Su Huai because of his good looks.

But Su Huai wants to see Yu Feng, sorry, no.

"I'm sorry sir, you don't have an appointment with Mr. Yu, so I can't let you go up."

Su Huai was quite puzzled. L'Oreal told him that Yu Feng was currently in charge of this area. Normally, after he stated his purpose, they would at least send someone down to talk. How come he couldn't even get in the door?
Su Huai said patiently: "I have a cooperation business in live broadcasting. Miss, could you please tell me who I should contact?"

"I can ask Mr. Gu for you... Sorry, Mr. Gu doesn't have time..."

It was much more difficult to enter Ali's gate than Su Huai had expected.

He also does not understand the specific situation of Taobao's live broadcast department at this period.

The pretty girl at the front desk was adorable and seemed to be obsessed with looks, so he simply used his face to flirt with her.

"Who is in charge of your company's live broadcast department now? Please help me sort it out. I'll buy you milk tea after get off work."

"No need for milk tea."

The beautiful girl had a stern face, as if she was serving the customer in a businesslike manner, but her eyes kept wandering around Gou Huai's face, as if she was too embarrassed to stare at him yet couldn't bear to.

"But if you want to know something, I can ask my friends for you."

Being handsome really works.

The beautiful girl turned on her computer and started to ask people using Ali's internal software.

Su Huai was bored and teased her with a smile: "Hey, is there someone up there?"

If someone else says this, he's called a scoundrel, but Su Huai calls him a little pup.

"I'm just a receptionist, how can I know any big shot? Huh? Wait, are you implying something? I won't ask for you!"

"No, no, no, sister. I'm counting on you now..."

Su Huai clasped his hands together pitifully and begged for mercy. The beautiful girl said in a low voice: "Shame on you, I'm only 24 years old, and you actually call me sister?"

"What a coincidence, isn't it? I'm 19!"

The little beauty's eyes lit up, and she immediately changed her words: "Then yell twice more and let me hear it!"

After calling her "sister" a few times to cheer her up, Su Huai finally understood what Taobao live streaming was all about.

To be specific, even the internal employees of Taobao can't figure it out.

Simply put, Ali now has three core strategies, namely contentization, communityization and local lifeization. They were proposed by Zhang Yong, the "Little Big Man", and Jack Ma fully supported them.

However, no one knows how to create content right now, so many attempts have been made. Taobao Live is one of them, but it is not very popular.

The young lady told Su Huai: "It's definitely not possible for you to go directly to Mr. Yu. Mr. Yu is now the general manager of the entire content e-commerce division, and Mr. Gu, the person in charge of the live broadcast department, also has other work. Why don't you try to make an appointment with the deputy manager Guanghua?

But my friend said that if the cooperation is of a major nature, it may have to be approved by Mr. Jiang..."

I dizzy, just to open a bunch of live broadcast rooms and get some traffic support, I actually have to go to Prince Jiang?
You guys are awesome!

Su Huai sighed and tried to dial Guanghua's office phone, but the guy was out for an inspection and his assistant asked him to call back on Monday.

Hey, I've heard that Ali has a bad temper, and today I finally experienced it myself!
However, he eventually contacted the live broadcast department.

Later, a guy with the title of "Taobao Live Operation Manager" heard that Su Huai was an important partner of L'Oreal, and came down to "meet" him.

The person in charge of operations of Taobao Live in the following years was Zhao Yang, who was known as the man behind Viya and Li Jiaqi, but this person is not the one now. His name is Chu Dong.

After chatting for a while, he gave Su Huai a warning.

"We need to hold a meeting to study your matter. You can go back and wait for the news."

Everyone in Suhuai was stunned: It's fucking outrageous!
How high are you, bro?

Now, the dozen or so people you have on Taobao Live are not as big as a department in my company...

That's no use. No one has time to deal with Mr. Su anyway.

As soon as I saw his young face, I felt that something was not good.

Seeing that it was almost noon, Su Huai put aside his anxiety and really treated the beautiful girl at the front desk to milk tea and lunch.

We had a pretty pleasant chat.

The beautiful girl treated him as one of her own and advised him, "Come back on Monday. The live broadcast department said they work on their day off, but actually the people on duty are not very... that. Besides, our Ali is... um, you might as well find a waiter in the beauty and cosmetics category."

Su Huai's eyes lit up: "Can we ask Xiao Er to coordinate it?"

The beautiful girl looked around like a thief, then suddenly leaned forward and whispered, "Give the waiter some money and ask him to ask Manager Chu out for you. You can get together privately and come back on Monday so that things can be easier... Little boy, you are too naive!"

Although she looked cute, Su Huai still laughed out loud.

I have to endure the fact that Gu Tongshu doesn't like me, and you little bastards are trying to take advantage of me?

Okay, okay, you like to play, right?
Come, I'll teach you how to play something wild!

(End of this chapter)