Love? I'm reborn and I just want to get rewards

Chapter 245 Creating God
On November 11, Zhang Dayi made big news.

200 million women's clothing items were sold in a single live broadcast, and all popular items were sold out.

This number shocked the entire Taobao and also brought valuable confidence in "e-commerce live streaming" to numerous investors.

For comparison: Two years later, at the end of 2018, a total of 81 anchors on Taobao Live achieved annual sales of over 9000 million yuan. Top anchors such as Wei Ya, Li Jiaqi, and Lieer Baby achieved peak sales of more than million yuan in a single show.

In other words, even if they are given another two years, they will never reach Zhang Dayi's current level.

But by Double Eleven 2019, Viya earned 27 billion, Li Jiaqi earned 10 billion, and Zhang Dayi earned 3.4 million. At that time, the consequences of only having own brands and having average brand power were more obvious.

What Su Huai wants to solve is her weakness problem which has already shown signs of itself.

On the 12th, numerous interview invitations were sent to Zhang Dayi, but she only accepted one - an exclusive interview with "First Financial Daily".

Then Zhang Dayi announced with a tired face: "I have decided to move on to the next stage of my life."

The host asked, “What is it?”

"A new collaboration that completely steps out of our comfort zone." Zhang Dayi paused, then nodded firmly, "Yes, I am ready to break up with Ruhan peacefully."

"Wait! Are you serious?"

The host was stunned: "But, why? Aren't you a shareholder of Ruhan?"

"Because I want to bring better products to my fans, I need to take two more steps and seek better support."

"But it's not easy."

“Yes, the investors’ premise for investing in Ruhan is me, and we are about to face liquidation.”

"I think I understand your determination a little bit... Where will you settle next?"

"Xingyu, a very interesting startup MCN."

She didn't go into more detail, but this matter undoubtedly topped the trending searches.

The top internet celebrity switched to a small company when her career was at its peak. She even had a falling out with her investors and publicly announced a temporary suspension of her broadcast. This caused quite a stir.

Most people don’t understand her behavior. The difference is that fans express their support, while most outside voices are mocking.

"Floating."

"I don't know what she's thinking."

"Going against capital? Internet celebrities are indeed Internet celebrities, all they have is a face and no brains."

"Haha, won't this cost her her life?"

"Should!"

She simply responded on her Weibo account: "I never regret my choice. Let's wait and see what happens."

Then the investors gathered at Ruhan for an emergency meeting.

Of course they are angry, but the problem is that the biggest restriction of all investment conditions for Zhang Dayi is concentrated on equity.

Then Zhang Dayi broke all the restrictions with one sentence: "I don't want the shares anymore, let's split them."

If a woman is determined to leave, even gods cannot stop her.

Mr. Feng was unwilling and didn’t understand: “What kind of magic potion did Xing Yu give you?! Our valuations are at least twice as different, and they will be even more different in the future!”

"You don't understand." Zhang Dayi shook her head. "Valuation is just valuation."

In fact, no one on the New Third Board recognized Ruohan’s valuation of 30 billion, but she was willing to value Xingyu at 100 billion. This is the difference.

The representative of Legend Capital was a little upset. He turned to look at the representative of Alibaba Capital and asked in disbelief, "Your company's equity investment agreement has been discussed to the point where it's only a signature away, and you're just going to watch her mess around like this?"

The Alibaba representative replied calmly: "It hasn't been signed yet? This is your internal matter."

In the original timeline, the two parties officially reached an agreement on November 11, and Ruhnn issued an announcement - it plans to issue 17 ordinary shares in RMB in a private placement, with an issue price of RMB 4459186 per share, raising a total of approximately RMB 96.43 million. It will be listed and publicly transferred on November 4.3, with Alibaba as the lead investor, investing RMB 11 million.

Before Ali lifted the sedan chair for Ruohan, Ruohan's valuation after financing in August was only 8 million yuan. It was Zhang Dayi who propped up the company's value with one hit live broadcast after another.

"But actually, I don't own any shares in Ruhan, right?"

"Haven't we already agreed on this? You will definitely be allowed to hold enough shares before the listing!"

"Forget it, I don't need it."

Zhang Dayi waved her hand and swung the last knife: "Leave us some good memories. There is no other reason. I simply don't agree with your idea. I decided to try another way. It's that simple."

Representatives from Junlian and SAIF sighed as if the sky was falling.

But the representative of Alibaba was very interested: "Ms. Zhang, would you mind talking about Xingyu's ideas? We are very interested."

Alibaba is only going to invest in the C round but has not done so yet, and it is only investing for Zhang Dayi, so why should we care about what happens to Ruhan in the future?

"Okay, we'll talk slowly when I'm done."

Zhang Dayi didn't take the current situation seriously.

To put it bluntly, as long as Alibaba still supports her and she has a strong fan base, the so-called separation will not cause any major changes.

As no agreement was reached on the 13th, Zhang Dayi issued an ultimatum - I will give you one more week at most.

Mr. Feng and others were at a loss as to what to do and were so angry that they cursed on Weibo.

Well, of course the person he was scolding was Xing Yu. For the time being, he didn’t dare to scold Zhang Dayi.

After the big news here, a small piece of news also broke out online: L’Oréal’s BA internet celebrity project was officially launched on Taobao.

There are 8 live broadcast rooms in total, with about 200 L'Oreal offline sales people rotating continuously and being gradually eliminated based on their performance.

In the end, it is not about choosing just one winner, but about cultivating a group of BA influencers who can thrive both online and offline.

Su Huai took a special look and found that Li Jiaqi's style at this moment was very similar to his later style, except that he was obviously more humble at this moment, and was very positive and enthusiastic every time he went on stage.

In fact, Su Huai could quite understand his later "violent remarks".

Because this awesome guy is a real model worker. He works all year round even when he is sick and only sleeps four or five hours a day. He has worked his way up from a nobody student to a top live-streaming anchor. He feels like he is very qualified to question whether others have worked hard.

But this is not a question of "whether successful people who have worked hard are qualified to educate those who don't work hard", but a question of "as a salesperson, do you have the most basic respect for consumers?"

So many fans left messages directly: "OK, I admit that you are really hardworking and awesome, but I am not worthy of buying your stuff, so I won't buy it, okay?"

As a result, sales really dropped and he had to rely on investment to keep them afloat. What a waste of time.

As for how to keep Li Jiaqi from getting carried away, Su Huai is only half sure he can do it.

Because Xingyu is destined not to do the "you have the ability but I suppress you" approach.

So his plan is... use it first, educate it well if he can, and handle it in a fair and impartial manner if he can't.

In any case, all the self-built brands of signed internet celebrities must be controlled by the company. Su Huai will never approve the sale of products that do not meet the quality standards. The control is there, so he is not afraid of anyone making trouble.

On the evening of the 14th, Xingyu held another early morning meeting.

Everyone summarized the recent progress of various work and then began to make final preparations for Pei Shuyu's annual ceremony.

Under normal circumstances, the annual ceremony of Dog Star is a large-scale PK brawl. There is nothing special about the content. Everyone broadcasts the show as they usually do, and just shouts a few more votes.

But this time, Su Huai made extremely high demands on her.

Simply put: every stage must have a large-scale program that can be shown off.

The live broadcast room specially installed for her in Changqing Building covers an area of more than 110 square meters. It is almost the most advanced studio-level in the country and is sufficient for everything.

This discussion has been going on from the 1st to now and has basically taken shape.

The final round was Cheese's idea: "I want to book a famous Korean girl group as a guest performer." It's a good idea.

After careful discussion, everyone decided to target the Crown Group Tara. At that time, Yu Ji will perform Sugar Free and NO.9 on the same stage with them.

"You have to rehearse your movements and everything, and be fully prepared to perform in the center position."

Pei Shuyu nodded solemnly, and then began to practice various things day and night.

In fact, Cheese even wanted to invite Girls' Generation's Yoona and Kim Hyoyeon, but was rejected by Su Huai.

Girls' Generation is definitely more famous, more popular, and more stylish. These two groups are not on the same level worldwide.

But Su Huai's thinking was obviously more realistic: "Those two, one is the most beautiful dancer, and the other is a master of all dance styles at the level of a queen of dance. Are you overestimating Senior Pei by dancing with them?"

Pei Shuyu was listening nearby at the time, and her face turned black.

After I got back, I practiced even more crazily, 12 hours a day, leaving me with less than 4 hours of live streaming time.

Of course there is an effect - the level improves extremely quickly.

Of course, only in sexyjazz.

There are many types of Korean dance, but there are basically only a few types of girl group dance, including sexy jazz, energetic and cute gesture dance, and girl crush style intense hip-hop and poppin.

Pei Shuyu herself likes the latter two categories the most, but the one she dances best is still the sexy style.

——Dress a little cooler and stand there, that's the standard.

However, she prepared all kinds of programs, mainly to bring enough freshness to her fans, and at the same time to elevate her sexy jazz to a high level that is "not easily danced".

This thing will become worthless if it jumps too much. You have to make the big brothers who come here because of its reputation spend enough money and then give them extra face, so that they can have the highest sense of participation and experience.

……

On the 15th, Dog Star also worked very hard to promote their annual event.

Although all the live streaming platforms on the Internet have recently launched their annual competitions, around 20 p.m., a large number of users still flocked to Dog Star to watch the fun.

The PK in the dance area has been open for a whole day, but almost no one has voted. Dance hosts on all platforms and even the entire network are waiting for Yu Ji to appear.

The empty live broadcast room repeatedly played the trailer that Pei Shuyu had shot specially for the competition.

The short film has six major scenes: lawn, lakeside, Great Wall, snow-capped mountains, beach, and urban square. Various dancing clips are shown in flashes, with almost no panoramic view, which particularly highlights her detailed features.

To say that it is very stylish is nonsense, but it is definitely very tempting.

“Bang bang!”

The public screen began to be filled with pornographic remarks. At that time in the live broadcast industry, there were not many text controls, so people were free to be as lewd as they wanted.

At exactly 8 o'clock, the live broadcast room was really lit up. Yu Ji, wearing a classic Western dancer's costume, swayed to the camera to the beat and drum beat of the song "Indian Girl" from Journey to the West.

"Fuck! Yu Ji is going to kill me!"

A group of big brothers took the lead and produced row after row of blood-spurting expressions.

Pei Shuyu is indeed beautiful today.

The headdress is very beautiful, with a red dot between the eyebrows painted with a fine-leaved Epiphyllum, and the area below the eyes is covered with a translucent veil.

There was only a tube top on the chest, the waist was completely exposed, tassels were tied at the hips, and the thighs were half hidden and half visible.

In fact, nothing was exposed at all, and the cleavage on the chest was covered tightly, but it was still very seductive no matter how you looked at it.

——In order to pass the review on the public platform, Xingyu’s art department put a lot of thought into it.

"It's time for the daily live show of Yu Ji coaxing people to sleep. Good evening, brothers and sisters, stinky brothers and stinky sisters~~~"

As soon as Pei Shuyu finished speaking, the rhythm burst out wildly.

This opening line was carefully designed. The high paying players focused their attention on the first half of the sentence and joked:

"Coax him to sleep? Who the hell can sleep like this!"

"I don't believe it! There's no way a man can sleep after looking at Yu Ji!"

"You don't have to restrict them so much. Women won't be able to sleep!"

A large number of comments flew over, all talking about this sentence "lulling to sleep".

This is the livening-up effect that a correct introduction can produce. If it happens on Douyin in the future, the barrage of comments generated at this moment will be able to raise the popularity and traffic weight of the live broadcast room by two levels.

New players who have not watched Pei Shuyu’s live broadcast much, or users with low willingness to pay, focus on the name.

"Okay, okay, call them big brothers and big sisters, and I'll be the stinky little brother!"

"Oh my god! Yu Ji called me stinky little brother~~~"

“Is this a treatment I can enjoy without spending any money?!”

"Yes, don't doubt it, our Baipiao family has a new nickname every day in Sister Yu's live broadcast room~~~"

"The finger that was already on the gift suddenly shrank back in fear. I am the stinky little brother, right?!"

Not much, you can brush it if you want. When you type about this, she has already aroused your sense of participation.

There were two screens in front of Shi Zeyu, the live broadcast room on the left and various monitoring data jumping wildly on the right.

As he watched, he sighed sincerely: "Our boss's detail management is simply amazing! The half-hour script tailored for Sister Yu has absolutely no nonsense!"

All the employees in the operations department nodded frantically like chicks pecking at rice.

You have to accept it. One word from President Su is worth a thousand words from us!

While nodding, they also operated the business account, leading the trend or @important people on the public screen.

Yu Ji's stinky brother: "Sorry guys, I got the nickname first, you guys take your time to line up!"

In an instant, the public screen was boiling again, so lively that it seemed about to explode.

Yu Ji's stinky little brother 10086: "Woo woo woo, my fingers trembled and I'm already here in an instant..."

The name-changing craze swept low-level players, and participation was boosted again.

Up to this point, Su Huai still hadn't spent a penny using the Tugou No. 3 platform account, but the atmosphere in the live broadcast room was already full.

This is the advanced way of live streaming. What you think is lively is actually carefully designed.

This also includes the extremely popular Dragon King couple. It is impossible to count how many operations were involved in fueling the trend during the live broadcast and the slices.

Of course, those two couldn't have been acting according to the script. What Su Huai meant was: it was an Internet carnival that did not belong to just the two of them, and there was obvious guidance and promotion involved.

Same now.

Su Huai alone couldn't push Pei Shuyu too high, but he could make full use of the power of the Internet mob and ask them to participate "spontaneously".

The annual ceremony lasts a full 14 days, which is more than enough to create a god.

After 14 days, I will make you worship me and call me Godfather.

With such a vigorous and fiery ambition, Su Huai typed on the screen: "Let's go, Yu Yu, go say hello to those so-called big anchors, one by one. It's time to let them know that this is not a competition, but a stage."

The golden special font hovered above the screen, and with a bang, all the players in the live broadcast room exploded, and "Dog Dad Domineering" instantly formed a formation.

The enthusiasm was full and the desire to consume was ignited, but the live broadcast room, which was specially expanded ten times, still could not escape the lag.

Yu Ji's army went out to fight, and without Su Huai's help, they swept the entire platform clean...

(End of this chapter)