Love? I'm reborn and I just want to get rewards

Chapter 286 A Better Tomorrow

Su Huai's words seemed very simple literally, but for those who could truly understand the pattern of women's clothing, they had a deafening effect.

Because this is a subversion of the overall thinking and a new attempt to break out of the barriers.

Moreover, judging from Su Huai's wording, he did not mean to make money from fans in the ordinary sense, but also included some very new things.

But for a moment, Zhang Dayi couldn’t figure it out.

"You mean... to learn from those celebrities and make a trendy brand for fans?"

"Different."

Su Huai shook his head, making Zhang Dayi even more confused, but also more excited.

At this time, it had not become a trend for celebrities to build their own brands. There were only a few pioneers who were not very successful, and it was impossible to learn from them.

"There are only a few celebrity brands that are somewhat famous at the moment, such as Jessica Jung's Blanc & Eclare, Sarah's SJP, TVXQ's Kim Jaejoong's Moldir, and Edison Chen's Clot... The idea is actually still limited to selling fame."

Su Huai's analysis made Zhang Dayi concentrate and become more focused.

“Real brands sell products, and celebrities who want to take shortcuts sell their fame. These are the two conventional routes at present.

Star brands that sell their fame often lack staying power, because nothing lasts forever. Fans' strong belief in stars is based on their works. If there are no successful works released for a long time, fans will get tired and gradually become unwilling to pay. Jessica Jung is a good example.

And celebrities have a natural weakness in this regard - they must maintain their style, maintain their mystery, and cannot get too close to their fans.

Can you imagine Jessica Jung doing a live broadcast and constantly recommending products to her fans?
No, once she loses her mystery and reveals her dull and boring side in front of the camera, the fan filter will be broken and her products will not sell.

You have to know that not everyone is suitable to be an internet celebrity.

Stars have their own skills, idols have their own strengths, and being able to attract fans through live streaming is another kind of ability.”

In later generations, there are many celebrities who have tried to sell goods, but only a few of them can do it relatively successfully, which is extremely challenging to personal talent.

Some people always think that there is no threshold to selling products, and all you need is a big name. In fact, that’s not true, it’s not that simple.

Maybe G.E.M. can do it, but Zhang Bichen definitely can’t.

Meng Ziyi and Yang Chaoyue also have potential, but they need to change their mindset, while Nazha and Liu Yifei are 100% useless.

“It’s not a question of fame or popularity, but whether you have the ability to attract fans through live streaming. It doesn’t matter if you have general fans or just fans who are good-looking. You have to have commercial fans.

Only with this ability can you accumulate vertical business fans.

Without this ability, even the most popular stars can only sell their fame temporarily and exchange popularity for money. "

Zhang Dayi was so absorbed in listening that she couldn't help but ask, "Then what is my winning point?"

"Your fans have always been highly vertical commercial fans. Otherwise, why would all e-commerce agencies want to copy Zhang Dayi?"

Su Huai praised her, but it was also the truth.

“So don’t follow the example of those celebrities who run trendy brands and think that they can just put some effort into the design and reap as much benefits from their fans as they want. This way of thinking is very problematic.”

"I don't understand." Zhang Dayi shook her head. Her comprehension really couldn't keep up.

Su Huai was not surprised, because at the current point in time, there are no more than three internet celebrities in the world who have truly succeeded in this path, and none of them are large in scale.

“You don’t need to sell fame.”

Su Huai looked at Zhang Dayi deeply, his tone becoming more serious with each word.

"You need to be close to your fans, empathize with them, sell them common ideals, lead them forward, walk in the front, but not go far... Can you figure it out?"

Zhang Dayi thought hard, almost giving it her all, but still only understood part of it.

"You mean, I need to be more down-to-earth, closer to the hearts of fans, different from celebrities, not high and mighty, and show that I am the same kind of person as them?"

"That's about right. You have to tell a story about Cinderella becoming a princess. You have to instill a lot of things in them. You have to fully expose your weaknesses and humble yourself."

Su Huai strengthened his tone and slowed down his speech to continue deepening the concept.

“For example, you should add more small talk to your daily live broadcasts, and the content should be more inclined towards your luck, and then your hard work.

I can try to summarize the idea for you -

I, Zhang Dayi, am not good at studying, and I have even less ability to act. An entertainment company once approached me, but I was so scared that I ran away overnight. I am not a good singer either. In short, I am just an ordinary woman.

But I was lucky along the way and received help from many people.

Why help me?
I know how to handle things!

When I go to important occasions or meet important people, I always take it very seriously and prepare carefully.

For example, I would put on makeup carefully, choose the right clothes seriously, and think about how to perform in advance. Sometimes when I encounter a topic that I don’t quite understand, I would rather not say a word the entire time, just sit there and smile, and not interrupt.

Sisters, don’t think of this as licking. When you go to a place where everyone is better than you, don’t you have to be respectful?

There isn't much an ordinary girl like me can do, so the most basic etiquette is to shut up and pour tea for the boss.

In fact, it’s really amazing if a young girl can do these three things well.

The first is to dress yourself neatly and beautifully, the second is to always behave gracefully and appropriately, and the third is to work hard and make progress in your mentality.

Be humble. If you don’t understand something, just ask in private. A true noble person will never laugh at you. They will be happier to ask them for advice than to do anything else for you.

You see I am quite independent now, but didn’t I also grow up from a beginner?
With the right mindset and a little bit of luck, it’s not difficult to earn your first pot of gold or find the right career direction when you’re 25 or 26 years old.”

At this point, Su Huai paused, then asked her: "Can you figure out the deeper meaning of what I said?"

With such clear and specific examples, Zhang Dayi really understood and nodded vigorously.

"I understand! Give the fans chicken soup!"

Uh, enterprise-level understanding.

Okay, that's a rough point but my point is valid.

Zhang Dayi continued excitedly: "My core fans are the vertical commercial fans with the strongest purchasing power and desire, mostly young girls.

They are still in school or just entering the society and they need this kind of guidance or encouragement from successful seniors.

Therefore, when I lower the difficulty of success, blur the hard work involved, and make 'becoming the next Zhang Dayi' a simple and replicable thing, I will get the full support of my fans!

Because they want to be me, want to succeed easily, want to be charming, popular, free and independent, but the only thing they don’t want to suffer is hardship!
I want to create dreams for them!"

Zhang Dayi truly understands the core of being a "spiritual mentor".

However, seeing her enthusiasm, Su Huai was really afraid that she would go astray and become the source of Qu Qu's negative influence.

"The understanding of dream-making is correct, but chicken soup should never be given randomly."

Su Huai solemnly reminded her: "The ideas conveyed by you must be positive. You exaggerated the role of luck, but you also taught them the correct attitude -

Stay beautiful, pay attention to your image, be dignified, behave properly, work hard, and be likable.

These are all ethical principles. You sell clothes, and they get encouragement. Although they are far from becoming you, they become better because of it, so this model can continue in a cycle.

I guess most girls can only maintain their beauty and pay attention to their image, and even behaving properly is hard to maintain. But in this way, even if they fail, they will not blame you, and you will never suffer the backlash of "dream-making".

But if you teach them something bad, then whether you succeed or fail, you will become the target of criticism.

Remember, you are an older sister who wants to lead them to become better, not teach them to seduce men!
You must not cross this red line, otherwise, whatever you earn now, you will have to pay out in the future, understand?"

"I'm not a man-chaser anyway!"

Zhang Dayi curled her lips in disdain: "To me, men are just toys in the cupboard!"

She is indeed such a person, very free and easy.

But Su Huai interrupted her again: "That's over. Don't talk nonsense during the live broadcast. Reorganize your language. You can be independent and a free bird, but there is no need to be too extreme."

“Is this extreme?”

Zhang Dayi's eyes widened, but she was a little dissatisfied about this matter.

"Then most of my fans are radical female activists. Am I not empathizing with them?"

"You think this is a good thing?"

Su Huai sneered disdainfully, and then stunned her with just two sentences.

"Women dress up to please themselves!

How can a woman who doesn't want to show her charm to the opposite sex spend a lot of money to buy your light luxury clothes?
Those extremely radical women are not your core business fans at all. Instead, they are the biggest source of your return rate.

Their approval and admiration are worthless, why do you need to please them? ! "

"what?!"

Zhang Dayi was dumbfounded again, but this truth was actually not difficult to understand, and soon she woke up with a start.

"Fuck! That's right! How can a normal good-looking girl be hostile to men? The xxn who have the loudest voices on my Weibo probably have some problems in real life, and it's really unlikely that they will buy my clothes..."

"It's okay. Not too stupid."

Su Huai nodded in satisfaction, smiled and gave a thumbs up, as if he was coaxing a child.

The attitude is not correct, but the truth is correct.

“You have to figure out what kind of fans are most valuable.

The kind with a good personality, highly educated and well-educated, with a good life and a peaceful mentality, a little rebellious but with a strong self-esteem, vain and eye-catching, rich and lazy...

These people have high brand identification, high repurchase rate and low return rate. Those who recognize you can accept a high premium and are the best fans.

Even those women who are good at attracting men are more valuable than xxn. If you want to dress up, you must have equipment, right?

I tell you, emotional underwear is what they buy the most..."

"Fuck!"

Zhang Dayi looked at her brother with a strange look in her eyes: "Little boy, where did you learn such unconventional knowledge?"

"Don't worry about it. I'm wild."

Gou Huai waved his hand and did not answer, but asked: "Do you understand how to take the new path now?"

"understand!"

Zhang Dayi was full of confidence: "Just create a persona! Stop selling products during live broadcasts and leave appropriate time to chat with fans, talk about family matters, analyze emotional issues, build resonance with them, give them chicken soup and act like a caring big sister... Is this a serious anchor?"

Su Huai suppressed his smile and replied, "Why not? This is called a companion emotional anchor."

Really, this type of anchor doesn’t need to shout 123 to sell goods, nor does they need to incite women to “buy it”. Their style is not as aggressive as Li Jiaqi’s, but it is more suitable for high-priced women’s clothing.

"This is my secret, just learn it!"

Zhang Dayi immediately rolled her eyes.

She didn't believe this sentence, but she believed Su Huai's overall analysis.

So clever, so creative.

To put it bluntly, even if all the wisdom of their teams is combined, all the stars and internet celebrities on the market today cannot compare to Su Huai.

"Brother, what's wrong with your head?"

"Nothing, I just ate a few more years of dry food than others."

Su Huai told another true statement, but she didn't believe it. Was this smart or not?
In any case, Zhang Dayi's style has finally been clarified.

In her previous life, Zhang Dayi was considered one of the most regrettable anchors in the industry, the other being Liziqi.

Both of them have groundbreaking significance. One raised the upper limit of internet celebrities in the barbaric era, and the other played a huge role in cultural output internationally.

Zhang Dayi came earlier. As a pure amateur, she developed N times better than Xue Li who benefited from Wang Siming. She can be said to be a natural internet celebrity.

However, after 16 years, her development path went astray.

Trapped by the high workload and low pay in the women's clothing business, she was too lazy to continue working for the brand and turned her attention to expanding her own brand, wasting too much fans' trust on crappy products such as lipsticks, facial masks, and foundation.

Even if there was no Prince Jiang incident, she would have been completely left behind by Viya and Li Jiaqi.

However, if we only talk about personal charm, then she and Wei Ya are not on the same level. Do you really think that Prince Jiang has never seen a beautiful woman?

There are a lot of pretty girls with 90 points on Taobao. Tmall merchants must bring female public relations when they come to discuss opening a store. The merchants in Hangzhou are a mixture of black and white. If there is a Taobao waiter who has not tried the international sandwich, his online name must be Shiraki Juntoki.

Prince Jiang's resistance is quite strong, which further proves Zhang Dayi's charm.

So, in fact, there has always been a voice in the industry: If Zhang Dayi had not taken the wrong path, there would be no chance of those female anchors following her.

Su Huai didn’t know if this was the case, but now, the opportunity to verify it had come.

Starting next year, Xingyu will begin large-scale construction. Yu Ji can make money but is not suitable for the news. The circle still needs to develop. Zhang Dayi is likely to be the most important source of influence for Xingyu.

During this trip to Hangzhou, Su Huai seemed to have done nothing serious, but in fact he had already made the most crucial move in the overall layout.

Whether she can take off completely next year depends on how well she performs.

The market is there, those who wake up early get the first bite, and those who are capable take all.

Su Huai gets up early, Sister Yi works hard, and everyone has a bright future.

　The more I write about the business part, the less interesting it becomes, but I have no choice but to write about it.

　　In the city now, the only thing you can do is entertainment and dating, or maybe it’s because I’m not capable enough?
　　I seem to be really biased in my studies. I know all the crooked things, but I am a waste when it comes to being serious. I didn't get in, so I have to thank the country for its development, which allows me to take the right path and make some money...

　　Forget it, I'm still young, so let it be.

　　I won't brag today, I'm repenting
　　
　
(End of this chapter)