Entertainment: Is this how you play music?!

Chapter 266 What is the value of a gold medal producer?

understood!
But it seems that I don’t fully understand.

Yang Ji is trying to understand the logic behind it.

As a game producer.

Its aesthetics determines the artistic ceiling of the entire work. You may not understand professional knowledge, but you must have a feeling and be able to understand it.

"This treatment is definitely not as simple as it seems, right?"

Yang Ji couldn't help but ask.

"you are right."

Lin Feng nodded in agreement.

"Don't underestimate this song because it's simple. The simpler the song, the more difficult it is. This kind of advanced processing method can defeat 90% of people with just a deep understanding of the logic. There are only a few people who can use it skillfully."

"Brother Can has indeed revealed something explosive. In the current market of Xia Guofeng, this song is T0 in terms of technique and quality. There are not many songs that can compare with it in all aspects."

"what?!"

Although it was written by Li Can.

But after hearing such high evaluation from Lin Feng, Yang Ji was still stunned.

I always feel that Lin Feng’s evaluation of Li Can is too high because of the filter he uses.

"Don't disbelieve me, seriously, I'm talking about those top producers, and even the works of many veterans."

Lin Feng seemed to see what Yang Ji was thinking, and he chuckled and shook his head.

"It's not that it's so difficult that even the big guys can't do it. It's just that Brother Chan put a lot of effort into this song. It's definitely very strong in terms of technique and aesthetic expression. It's rare to see him put so much effort into it."

"."

This was beyond Yang Ji's understanding.

But as Lin Feng explained, Yang Ji suddenly became enlightened.

“When you were listening to the prelude, did you feel like a picture was slowly unfolding?”

"Correct."

“This is the texture created by the clever combination of rhythm and Western minor scale harmony.”

Lin Feng's words are easy to understand.

Even if he didn't understand the nouns, Yang Ji could fully understand them.

“And when the scroll is spread out, does it feel like a drop of ink is dripped on the scroll and then slowly spreads out?”

"Correct!"

"This is because here, Brother Can has created a sound effect with a hazy and rippling feeling, a long note, gradually fading, and leaving a beat between the harmony. This technique is called blank space in Xiaguo aesthetics."

“The combination of sound effects and blank space is like spreading out a painting scroll, adding ink, taking a deep breath, and then picking up the brush to paint.”

Lin Feng’s words made Yang Ji’s scalp tingle.

Never imagined.

In this short 30-second prelude.

The door is so big!
There are many wonderful ideas contained in it, all of which are designs that Yang Ji could never have imagined.

"So, these combinations are the key to Xia Guofeng?"

"Correct."

Lin Feng nodded.

"The simple Xia Guofeng is a pentatonic scale. Many similar songs only have the form but no spirit or meaning. However, the core of Xia Guofeng is the spirit and the artistic conception. The form is not the focus. Brother Can is like using Western oil painting materials and techniques to paint a Xia Guo landscape painting."

"hiss!"

After hearing this, Yang Ji understood a lot more.

After having such guidance.

Listen to the song again.

Hear the emotional progression of the two verses and then the chorus.

I now better understand what Lin Feng meant by "restraint".

Suddenly, combined with the lyrics and the original text plot design, a tingling feeling on my scalp could not be suppressed at all.

in the plot.

Bajie, who symbolizes men farming and women weaving, and Zi Zhu'er have a love affair, but it is a fate that they cannot control. They dare not recognize each other when they meet, and dare not embrace each other when they fall in love.

One wants to save the other, the other wants to keep the other.

"Even if we are in love, how can we stay together forever?
Just like waking up from a drunken stupor, I realized that love is not free. "

Especially with the music's emotional progression that is full of forbearance and restraint.

The sorrow and regret became completely concrete.

Waiting to be dissected at this time.

Only then did Yang Ji truly and thoroughly feel the value of Li Can's unique title of "gold medal producer".

"It's not that exaggerated."

Li Can chuckled and shook his head.

Lin Feng curled his lips.

"How can it not be exaggerated, Brother Can? The design of your song did not take into account the market and commercialization. It was completely centered around emotions, artistic conception, and aesthetics."

These words made Yang Ji shudder all over.

After Lin Feng mentioned that he "did not consider the market and commercialization", Yang Ji re-examined the song and finally realized his previous blind spot!
What are you most afraid of when it comes to lyrical songs?
It is restraint.

It is difficult to fully express the surging emotions in my heart.

This song is the complete opposite.

However, when placed in the game plot, it is absolutely consistent with the relationship between Bajie and Zi Zhu'er. The whole song may even become touching because of the game story, and the story will be easier to incorporate this unique emotion because of the song.

Yes.

It’s 2017, the era of Internet music.

There are few songs with a prelude as long as 30 seconds!

Yang Ji could confirm it almost immediately.

This song.

If it simply entered the pop music market in this way, it might become popular due to Li Can's fame, but the public acceptance would not be very high.

Not only is his emotional approach a bit unconventional, he is also very restrained.

But once combined with the game's story.

The restraint of this song instantly became the absolute highlight, perfectly linked to the emotional line between Bajie and Zi Zhuer.

Yang Ji could even conclude that this song would definitely become an absolute hit in the minds of players!

".How can we use this song as a promotional song?"

Yang Ji suddenly had some doubts.

Since it is somewhat anti-market.

Why use it as a promotional song?
"To serve the players."

Li Can raised his eyebrows.

"Just relying on my personal fame for marketing and Black Myth, a domestic 3A attempt, is enough to attract traffic. I don't think we need to consider popular content, but how to bring it to players."

“When the songs in the trailer appear in various variations in the game scenes and in the game plot CG, the echoing feeling will make players feel very happy. When they listen to the songs again after playing the game, they will have a completely different feeling.”

“This feeling is precious to every player.”

"Wonderful!"

Yang Ji nodded repeatedly.

Li Can said this, and it was true.

Let’s not talk about anything else.

Just the words "monkey" and "domestic 3A" are enough to cause controversy.

The collaboration with Li Can has set a heavyweight mark in the music field, and the attention it has attracted is definitely enough. There is no need to consider the so-called "market commercialization" direction.

Just serve the players wholeheartedly.

"Too good! I'll make a promotional song as soon as I get back."

“I can’t wait to speed up the game production process!”

Yang Ji only felt that the burden on his shoulders was quite heavy.

I don't want to waste any time at all.

The design of Black Myth is so large that Yang Ji even considered whether to cut out most of the content and make it into DLC.

The overall game production content is diverse and the manpower is small.

Yang Ji was even prepared for a long battle and ten years of hard work.

But obviously, once there is something outstanding in the project, the desire to release it cannot be suppressed at all.

This is how the project team initially approached modeling.

Yang Ji felt the same way about game music at this time.

After expressing his thanks solemnly, Yang Ji quickly returned to Youwang and began to prepare the promotional video.

Li Can also continued to participate in the production of "Holy Sword! Ludwig".

The industry seems to be calm.

This is not the case on the Internet.

Although the biggest storm has passed, the topic of Li Can and Devil Power is still a hot topic.

Even in many entertainment variety shows and interviews with other artists, the topic of Li Can and his team receiving the Grammy Awards can be found.

But under this wave of heat.

Tencent, however, learned a lot of inside information through some feedback from the industry.

such as
[Li Can inspected the animation market, but there was no follow-up]

[Li Can and Sony are collaborating on game music, which is currently in production]

And a seemingly unrelated message.

[Li Can personally visited the independent game studio "Youwang" and paid attention to a game project called "Black Myth"]

This immediately attracted the attention of Tencent.

In the field of literature and art.

Li Can's vision is really outrageous.

Always able to collaborate on explosive projects.

It can even represent "fire".

The project that Li Can is interested in is not popular?

That's probably very unlikely.

"Did you find out what the project is?"

At this time, it was not only Mr. Li of Tencent Music who was paying attention to Li Can, but also the senior executives of Tencent headquarters.

“It is a DLC for Sony’s popular game “Cursed Blood Hunter”.”

"Hiss! Are you talking about the exclusive game 'Cursed Blood Hunters' that never came to PC, but sales have reached over four million, and it's growing steadily every year?"

"Correct!"

"!!"

Qu Qiang, who is in charge of investment estimates for the gaming industry at Tencent’s headquarters, took a deep breath.

As an executive at Tencent, Qu Qiang knows a lot of inside information.

One of them was that Li Can took Yang Ji to Sony's "Blood Hunter" studio.

It is possible to have players like Li Can take me to study together.

Where did this Yang Ji come from?
"Could it be that his game is just a pipe dream?"

"Or is it that the painted pie is really delicious?"

Qu Qiang was completely shaken.

In fact, with regard to investment in the gaming sector, due to the poor performance of domestic stand-alone games, the main direction of domestic game investment is still online games rather than stand-alone games.

It’s just that this black monkey is a bit too outrageous.

The pie in the sky is so big that it seems a bit fake.

But the studio under Shangmei actually believes it.

When Shangmei was working with Black Monkey, Qu Qiang wanted to invest in this project, but due to risk assessments such as domestic big cakes, he finally gave up the idea.

But I never expected it.

Li Can also did this!

"."

Qu Qiang couldn't help but think about it.

Who is Li Can?
That's definitely a player who can influence the stock price!

Qu Qiang has no doubt that once Tencent has an animation, film, television or game that is linked to Li Can, the popularity will explode and the share price of the company will definitely rise. It will be a matter of the size of the increase at most.

The fact that he likes this Black Monkey means that even if the Black Monkey is just talking about something, it is definitely something real.

"Give me the detailed information of Black Monkey right now and see if they will accept the investment."

"Ok!"

At Qu Qiang's order.

The data related to the Black Monkey Project was placed in front of Qu Qiang.

It was beyond Qu Qiang's expectation.

Black Monkey actually doesn’t lack money.

Yang Ji got investment from many bigwigs who had the dream of producing domestic 3A games and had a monkey complex.

It will definitely not be enough in the future, but there are definitely many people who want to invest and take a gamble, not to mention there is Li Can over there.

He holds all the music copyrights, and some of his works are popular all over the world and in various fields. The revenue he can bring is simply unimaginable. Black Monkey's cycle is endless, and no matter how you look at it, he is a player who can spend hundreds of millions to give it a try.

Although Li Can's personal scale is small, at least in the eyes of many people in the industry, Li Can is no longer just a content creator, but also a potential investor.

Money is something that Black Monkey should hardly be short of.

But it seems that what Black Monkey lacks is technical ability!

Technical capabilities are something that every gaming company in the industry will lack, because you can never have too much of it.

Unreal Engine Development!
".Once Black Monkey really starts to be promoted, or something is revealed, it will obviously attract the attention of the industry. Compared with the profit or loss of a single product, the industry seems to be more important."

Qu Qiang frowned.

The same principle applies to Li Can's gradual emphasis on the music industry and music-related industries.

After reaching a certain level, only when the industry's ecological development is positive can you rise above the tide and sit firmly on the Diaoyutai.

It will not be limited to a small investment and small loss in a single project.

If "Black Monkey" can make some splash in the domestic stand-alone game market and revitalize the domestic stand-alone game market, the subsequent strong feedback will explode even within a year.

By then, domestic games will emerge one after another like mushrooms after rain.

Then Tencent will really get a piece of the pie.

Don’t even bother.

See which one has a promising future, invest money and technology in it, and then sit back and wait for the rewards.

Once the reputation of angel investors not interfering in production is spread, the company itself will also benefit and its reputation will improve.

"It seems like it's okay to gamble at a loss."

Qu Qiang took action immediately!

A penguin is running towards the black monkey waving money.

(End of this chapter)