Rebirth Tokyo 1986

Chapter 182 Let's Earn Money Together
On the Monday after returning from holiday, Masato Takeshita came to Xinghai Semiconductor early.

"President-san, are you listening to the news about the earthquake?"

Gerstner nodded and said with deep emotion, "Of course. Your country is really amazing in terms of earthquakes. A 6.6 magnitude earthquake resulted in only two deaths."

Normally, an earthquake of this magnitude would kill at least several hundred people.

The Great Kanto Earthquake resulted in only 2 deaths and 53 injuries, which is truly a miracle and a remarkable achievement.

The most comparable earthquake might be the Haicheng earthquake in China.

That time the government successfully predicted the earthquake, and there were not many casualties.

The 1987 Kanto Earthquake in Japan was not predicted, and the low casualties were attributed to past lessons.

The Great Kanto Earthquake in Japan in 1923 was extremely tragic, with more than deaths in Tokyo alone.

Having learned their lesson, Japan has set very high standards for earthquake resistance in all types of buildings.

That's why there were so few sacrifices this time.

"Right. So, don't you think this is an opportunity?"

"You mean, the disaster relief radio?"

Lou Gerstner looked at the smiling president and understood Takeshita Masato's subtext.

"Yes, we can definitely use this earthquake to complete our marketing work."

Masato Takeshita's strategy was simple: to slightly exaggerate the role of disaster relief radios.

Advertisements were placed in newspapers and on television, stating that the disaster relief radios played an important role in Japan's low casualties this time.

"Understood, I will come up with a plan as soon as possible."

"Well, it would be better to find some real cases and publicize them in newspapers and on TV. This will make it more realistic and more attractive."

Millions of disaster relief radios have been sold in the Kanto region, and someone will definitely use them during an earthquake and receive help.

This is a natural promotional material and also the most effective advertisement.

"learn."

Gerstner once again made a quick note in his notebook.

"Also, we must be mindful of the limits of publicity and not overshadow the prime minister. Our goal is to sell radios, not to steal the spotlight from the prime minister."

The fact that there were so few casualties in this earthquake will definitely be publicized by the Prime Minister as an important political achievement.

If Xinghai Semiconductor's publicity is too excessive and affects the Prime Minister's publicity, it will definitely lead to suppression from government departments.

Masato Takeshita doesn't want such a good opportunity to suddenly turn into something bad.

“Please rest assured that our publicity will definitely come from the deputy position, thereby highlighting the role of the government and the prime minister.”

"That's good."

Masato Takeshita smiled with satisfaction, and then asked bluntly: "How much advertising fee do you think is appropriate for us to spend this time?"

"This is a great opportunity for global publicity. 150 billion yen is a more appropriate figure."

Lou Gerstner was very willing to publicize it and gave a rather exaggerated number.

"Oh, what do you think?"

Gerstner confidently replied: "There are many countries in the world where geological disasters occur frequently, but most of them are poor countries. Only Japan and the United States are rich and have many disasters."

"So, I plan to spend 50 billion yen on large-scale promotion in Japan and 100 billion yen on large-scale promotion in the United States."

"Needless to say, in Japan, the main media outlets are Asahi and other national newspapers and TV stations. We need to achieve nationwide coverage and strive to let every Japanese know about this and, in turn, know about our disaster emergency radio."

"In the United States, we mainly promote in the western and southwestern regions. The western region is located in an earthquake zone, and the southwestern region is prone to hurricanes, so both are very suitable locations."

Although the United States is a chosen land, it also has many natural disasters.

The two most famous cities in the western United States.

The city of San Francisco was almost completely destroyed by the earthquake. Los Angeles was slightly better, but the losses in the earthquake were also very heavy.

As for the Southwest, hurricanes cause casualties every year.

If the 150 billion yen can arouse the demand for disaster emergency radios among the people of Japan and the United States, it will be well worth it.

"I see. Once you have the plan ready, let me see it."

Masato Takeshita had already agreed in his heart that as long as the plan proposed by Lou Gerstner was not too bad, he would definitely sign it.

"Yes, President!"

Sincerity is the most effective propaganda in the world.

Because every promotion about the disaster relief radio was a real case, Xinghai Semiconductor's radio caused a sensation in both Japan and the United States.

Especially in the United States, the effect is unexpectedly good.

Countless people called Xinghai Semiconductor, wanting to be an agent for the disaster emergency radio project.

Faced with the demands from the United States, Lou Gerstner remained calm.

He said calmly to Takeshita Masato: "Chairman, we'd better form a joint venture with the big families in the western and southwestern United States so that we can sell more radios."

"You mean, sharing the benefits equally?"

"Yes, the interests involved are too great."

Disaster emergency radios are a reliable product that is a favorite of large families.

If Xinghai Semiconductor does not want to be targeted, it must not eat alone.

“So, do we need to build another factory in the United States?”

Masato Takeshita was a little hesitant. The truth was that American industrial workers were too difficult to please, and it was easy for a situation to arise where the tail was too big to be cut off.

"No, we just need to set up an American-funded company in the United States and with the big family there, and leave the production to the factory in Japan."

The young man immediately understood Gerstner's intention. He was a little surprised and said, "You mean, private label?"

"That's right." Gerstner nodded, then chuckled and said, "Maybe we can make more money this way."

It is well known that corruption is rampant in the US Pentagon.

A screw costs hundreds of dollars, and a coffee cup costs thousands of dollars.

In fact, the U.S. government at all levels is no less capable.

If we could cooperate with big families in the western and southwestern United States, the re-branded disaster radios could be sold for at least double the price.

If it's a little darker, three or five times is not a problem.

Don’t ask, the only thing you know is that the craftsmanship is more special.

"Okay, let's do it. But I hope that among those we are joining forces with is someone from the Bu Shi family."

Although the Bush family has not yet reached the pinnacle of American politics, Bush Sr. is now the Vice President of the United States.

And unlike the average vice president in the United States, Bush holds considerable power.

There is no way, since the current president suffers from Alzheimer's disease.

"Of course, no matter who you miss, you can't miss the Bu Shi family."

Lou Gerstner also had a high level of political sensitivity. He not only wanted to bring the Bush family together, but he would also not miss the Reagan family, which was in the highest position.

In addition, the families that make up the California and Texas tycoons are also indispensable.

Only in this way will state governments in the western and southwestern United States purchase aggressively.

"Well, Gerstner-san, you should also own 5% of the new company."

If you want the horse to run fast, you have to feed it well.

The new company will involve many powerful people, and only by giving Gerstner enough benefits will he work harder to promote it.

Masato Takeshita didn't want anything unexpected to happen.

"Thank you, President."

Lou Gerstner was pleasantly surprised. He never expected that he could get a piece of the pie.

The number 5% may not seem large, but the profits involved each year are at least in the millions.

Maybe the money he could make here would be more than his salary. After deciding on the investment plan, Gerstner immediately flew to the United States.

"Don't thank me yet. I didn't give you these shares for free. I hope that Xinghai Semiconductor will hold at least 30% of the shares in the new company."

"It's very simple, don't worry."

30% of the shares is not a lot, and Lou Gerstner believes that those families will definitely agree.

The OEM company mainly targets government procurement, and Xinghai Semiconductor's retail business still needs to be conducted separately.

So before Lou Gerstner went to the United States, Masato Takeshita directly handed over the contact channels created by Matsumoto to him.

This way, we can achieve full coverage of disaster emergency radios and make more money.

Government procurement is a big piece of fat meat, and private consumption should not be underestimated either.

We must grasp both hands and make money from both.

……

Since Lou Gerstner was busy with business in the United States, the work in Japan had to be completed by Masato Takeshita.

But it is obvious that sales in Japan are very simple.

Especially in the Kanto region, even if Xinghai Semiconductor does not promote it, the disaster emergency radio will be snapped up by everyone.

Because the people of Kanto were witnesses of the earthquake and felt the pain deeply.

Xinghai Semiconductor's disaster emergency radios were selling like hot cakes, but soon this business, like its suitcases, was once again targeted.

Before the earthquake, considering the size of Xinghai Group and the sales of radios.

You can't afford to offend big groups, and you can't afford to offend small groups.

It’s different now. Disaster emergency radios have become even more popular.

Those big interest groups couldn't help but choose to take action.

In desperation, Masato Takeshita had no choice but to let go again.

He plans to follow the Matsumoto model and implement a fixed income + fixed profit sharing model, that is, the patent fee for each disaster emergency radio is 500 yen + 10% of the sales revenue.

However, in order to sell more, Masato Takeshita used the excuse that the New Year was approaching and planned to postpone the matter until next year.

It's a good idea to earn a little more.

"I am back."

At 11: in the evening, Masato Takeshita returned home exhausted and listless.

I have been so busy these days that even if I were to make money, I simply could not handle the physical strain.

Seeing her boyfriend's tired face, Izumi Sakai asked distressedly: "Well, how long will it take for you to finish this?"

"Almost. Tomorrow is Christmas, right? Is there anything you want to eat?"

Masato Takeshita didn't want to talk about work when he went home, so he smiled and kissed his girlfriend on the cheek, then talked about a lighter topic.

"I'm fine with either, it's up to you to decide."

"learn."

Masato Takeshita is going to call a catering company that provides door-to-door service and order a three-in-one meal of sushi, seafood and barbecue.

In this way, the needs of two people can be met at the same time.

After taking a shower, Masato Takeshita asked while drying his hair, "Is there any midnight snack tonight?"

"Yeah, I did. I cooked some kelp ribs."

These days, Izumi Sakai makes soup every night so that her boyfriend can have hot food late at night.

"It's delicious, would you like some?"

"No, I'm not hungry, you can eat."

The girl shook her head, her eyes full of happiness.

The next morning, after breakfast, Izumi Sakai looked at her boyfriend curiously.

"Aren't you going to work today?"

"Well, today is Christmas, so I won't go to work."

Although Masato Takeshita himself has no feelings about Christmas, considering the pursuit of young girls nowadays, he plans to spend some time with Sister Izumizu today.

"Is this good?"

Facing his girlfriend who was full of hesitation, Masato Takeshita hugged her.

"It doesn't matter. The company has someone in charge. It won't have a big impact whether I'm here or not."

In terms of daily operations, Masato Takeshita is at most a department manager.

This is the result of more than a year of experience. If it were last year, I would at best be a team leader.

Compared with management, Masato Takeshita's more important role is to point out the direction.

This is also a decisive factor in whether a company can develop.

There are many management talents in this world, but insightful talents are very rare.

"Oh."

Just like last year, Christmas in Japan this year is still very grand.

The shops were decorated with lights and young men and women were partying everywhere.

Both gold foil ice cream and gold foil Wagyu beef are selling better.

"so expensive."

Looking at those Christmas exclusive products, even Izumi Sakai, who is a high spender on weekdays, couldn't help but be amazed.

An ordinary Christmas crystal actually costs hundreds of thousands of yen.

"No way, this is the way the world is."

Although Japan has not yet entered the heyday of its bubble economy, it is not far off.

Countless young people who have made money in the stock market and real estate market do not take money seriously at all.

Of course, there are also young people who feel desperate about the current high prices.

If you feel that you will never be able to afford a house in your lifetime, you might as well spend more and enjoy life to the fullest.

All we can say is that Japan is now in a state of disarray and has lost the development status of a normal country.

In fact, the Japanese government also knows that this is wrong.

Some laws and regulations have also been introduced this year to impose restrictions.

Unfortunately, the stock market crash in October directly frightened the Japanese government.

The government is worried that the introduction of restrictive policies will cause a bigger avalanche.

The result is that Japan's economic bubble continues to grow.

Speaking of which, there are many conspiracy theories about this period of history in later generations.

The 1987 black swan stock market crash in the United States is one of them.

It is said that the United States discovered that Japan was showing signs of bursting its bubble and quickly launched an economic crisis.

They are worried that Japan's policies will tighten and they will lose the opportunity to reap Japan's wealth.

Does it make sense?

Yes and no.

The United States did not actively initiate an economic crisis in 1987, but it definitely took advantage of the economic crisis to attack Japan's austerity policies.

This is a routine operation of the U.S. government.

At the moment, it can only be considered a small test. The subsequent Nasdaq stock market crash and the 08 financial crisis are the pinnacle of achievement.

(End of this chapter)