Rebirth Tokyo 1986

Chapter 183 Changes before the New Year.

"What a perfect couple! Would you like to come in and take a look? Our bags are all made in France."

"Sir, your girlfriend is so beautiful, would you like to come in and see the latest American jewelry?"

When they were walking on the street after dinner, merchants kept trying to stop them.

There was a gleam in their eyes, and none of them wanted to miss this pair of fat sheep.

"This jewelry store is nice, do you want to go in and take a look?"

Most singers have some of the thoughts of literary young women.

Izumi Sakai, the future famous singer, is also sensitive in art and has her own pursuit of beautiful things.

"No, it's too flashy, not my type."

Compared with luxury goods such as jewelry, Izumi Sakai prefers simple arts such as pottery and painting.

"So how about this store?"

Masato Takeshita thought for a moment and pointed to a purely handmade craft shop.

"Okay, let's go in and take a look."

Izumi Sakai nodded with a smile, and was slightly looking forward to this store.

Sure enough, literary young women can't resist these things.

The girl soon began to appreciate it with great interest, and from time to time she would take a closer look.

More than half an hour later, Izumi Sakai picked out a simple bag embroidered with Lanhua and prepared to check out.

“Aren’t you going to buy these?”

"Well, one is enough."

"It's okay. We don't need this little money. Let's just buy it."

After saying that, Masato Takeshita packed up and bought all seven or eight items that his girlfriend had been admiring for a long time.

"The total is 75800 yen."

"Give!"

"Thank you, take care, and welcome back next time."

Masato Takeshita and Izumi Sakai were shopping enthusiastically, and other young men and women in Tokyo were no less enthusiastic.

And perhaps because of the major earthquake that had just occurred, there was even a hint of doomsday carnival hysteria.

However, compared with young people who have just started working or have not yet left university, the middle-aged and elderly groups are the most financially powerful.

Masato Takeshita's company has produced a series of advertisements specifically targeting these middle-aged people.

The most typical example is the disaster emergency radio which has become popular again recently.

"Honey, should we buy one too? I heard that there was a big earthquake in Japan, and this thing saved many lives."

Susie, who is in her 40s, has seen a lot of rescue-related advertisements recently.

When I discovered this radio during this purchase, I naturally thought of the scenes where people were rescued because of the radio.

He hopes that he can have one at home.

"Let's buy three. One for each of us, our son, and our daughter. This thing can save lives in critical times."

Cole had also seen many similar advertisements, and thinking of the disaster scenario, he decided not to save the money.

"Well, it's up to you."

Similar situations are happening to countless Americans at this moment.

It's interesting to say,

Although an earthquake had just occurred in Japan and the channels were well-developed, the sales of disaster emergency radios among the public were barely on par with those in the western and southwestern United States.

Many Americans with a little money have one not only in their bedroom and living room, but also in their bathroom.

Because the American people have even less trust in their own government.

But this is normal, the US government has done so many evil things.

For example, they used their own people to conduct human experiments on vaccines, syphilis, etc.

They turned a blind eye to the disasters suffered by their own people and even tacitly allowed infrastructure companies such as water and electricity to take the opportunity to raise prices.

If people still trust their own government, then they have holes in their brains.

Japan is relatively better.
Although Japan is a capitalist country, it also practices big government.

For the time being, the disaster relief situation is still relatively positive.

Why temporarily?

Because in the 21st century, the Japanese government has also fallen.

Faced with the people's rescue, they began to use delaying tactics.

The more well-known ones include the relief work for disaster victims in Noto Peninsula, Fukushima and other places.

The Japanese government has been slow to allocate funds, resulting in some disaster victims having to live in plastic greenhouses.

Although the American government in the 20th century was not very good, many government employees were still willing to provide rescue services.

However, the 21/911 incident at the beginning of the st century dealt a devastating blow to the enthusiasm of government employees.

In order to put out the fire caused by the incident, many firefighters sacrificed their precious lives or became disabled.

As a result, the US government is not human at all.

Especially when it comes to the disabled, they are extremely stingy.

Some disabled firefighters not only did not receive much compensation, but were even kicked out of the agency.

Such behavior directly disheartens government employees.

The direct trigger for the numerous American rescue videos that were made in later generations, was the 911/ firefighter incident.

There is not much honor in saving people, and your life is not guaranteed if something happens, so why risk your life?

Although sales of disaster emergency radios have skyrocketed in Japan and the United States, Masato Takeshita himself is a little annoyed.

Not enough to sell, absolutely not enough to sell.

Huge market demand suddenly burst out, and Xinghai Semiconductor, which already had limited production capacity, was simply unable to handle this huge wealth.

More importantly, production capacity cannot be expanded casually.

It is very simple to make a hand-crank disaster emergency radio.

If we expand production blindly, most of it will definitely be abandoned in a few years.

By then, a good thing might turn into a bad thing, and a profitable business might turn into a losing business.

Only Lou Gerstner completed the cooperation with the family in the United States and obtained stable orders from the United States.

Masato Takeshita would choose to expand production capacity and earn more profits.

The sudden popularity of disaster emergency radios among the public has successfully stimulated the second generation of consortiums in California and Texas.

These people do not have control over the family power and are more eager for financial success.

This is especially true for the Bu Shi family, which has recently risen.

Although their family is rich, the money is not much, and the amount distributed to the second generation is even less.

If we can jointly establish a disaster emergency radio company, we will receive a large and stable legal income every year.

The hot sales of Christmas disaster emergency radios directly accelerated the establishment of the company.

Originally, the children from different families were arguing over the division of the company's shares.

Everyone wants to take a little more.

But seeing the huge amount of money being lost, these family members finally couldn't sit still anymore.

They are beginning to show their decisive side, and it is estimated that there is a high probability that the new company will be established in January next year.

After Christmas, Masato Takeshita looked at the sales data of disaster emergency radios.

“Is there no change in sales in Europe?”

Gerstner responded in a relaxed tone: "Yes, because we focus on promotion in Japan and the United States, sales in Europe have not changed much."

"Then we should first consolidate the markets in Japan and the United States. When the time is right, we can consider entering Europe."

There are relatively few major natural disasters in Europe, so it will take some time for disaster emergency radios to achieve good results. More importantly, the company's production capacity is seriously insufficient.

Even if we want to open up the European market, we can only sigh in despair.

Kind of like Nintendo at this point.

Even though we know that Europe also has a huge market, we can only choose to postpone our actions.

One’s hometown and the United States are more important.

As time was approaching the holiday, the group's sales, profits and other data for this year were soon placed on Masato Takeshita's desk.

"Finance is indeed the easiest industry to make money in. It was established less than a year ago, but its profits have already surpassed those of the huge Matsumoto Manufacturing."

In just 10 months, Xinghai Investment earned more than US$30 billion in profits in the financial field.

Although Xinghai Investment could not take it all, it still got a share of nearly US$15 billion.

Xinghai Investment has huge profits, but in fact, Matsumoto's manufacturing industry is not bad either.

Relying on its monopoly position in the trolley suitcase market and the patent fees for suitcases.

The number of suitcases sold by Matsumoto Manufacturing throughout the year exceeded 800 million, with sales of 1200 billion yen and profits of more than 600 billion yen.

With a profit margin of over 50%, it crushes all other manufacturing peers.

This is the benefit of monopoly and patents, you can eat the most meat.

The United States is now trending in this direction.

But American companies are even more extreme.
Simply abandon local factories that can only earn hard-earned money or may even lose money, or only engage in patent licensing, or invest in building factories in low-cost countries.

For example, South Korea and Taiwan are the locations selected by the United States to build factories.

Unfortunately, this profit margin is difficult to maintain.

But it doesn’t matter. If the percentage is not enough, we can make up for it with quantity.

Next year, factories in China will produce more suitcases, plus the patent fees will increase.

Even if the current profit margin cannot be maintained, the total profit will still increase significantly.

Perhaps next year Matsumoto Manufacturing's annual profit will exceed 1000 billion yen.

Next is Xinghai Semiconductor,

Sales were less than half of Matsumoto Manufacturing's, barely exceeding 2 billion yen.

The profits were terrible, with losses exceeding 500 billion.

This is also the result of the huge sales of disaster emergency radios.

Without the disaster emergency radio project, Xinghai Semiconductor's sales would have been difficult to exceed 200 billion yen, and the losses would have been even greater.

But there is nothing we can do about it.

All major projects of Xinghai Semiconductor are money-making beasts.

Whether it is setting up a laboratory or developing flash memory chips, it is all investment with no income.

Apart from the disaster emergency radios, only the subsidiaries separately established for peripheral departments such as mouse and the subsidiary in the wafer foundry field can generate some revenue.

However, the semiconductor market is not large enough, so there is little demand for professional mice and keyboards.

However, wafer foundry, which could potentially make money, has thin profits due to its extreme reliance on large local companies.

If this were the case, Xinghai Semiconductor would not only not lose money, but could even make a small profit.

However, for the sake of future development, Xinghai Semiconductor borrowed heavily to build a new wafer factory, and the losses were naturally very serious.

Without a disaster emergency radio, it would even seem a bit insolvent.

As for the company with the lowest revenue, it must be Star Ocean Games, which was established the shortest time.

This year's revenue has just exceeded 200 billion yen.

However, Star Ocean Games' profit margin is very good, even surpassing Matsumoto Manufacturing.

After deducting this year's expenses, there will still be a profit of 150 billion yen.

This is also the norm in the gaming industry.

The profits from popular games are so huge that a company can build an entire building just from one game.

Of course, there aren’t many game companies that can maintain this profit margin for a long time. Even game companies that can maintain half of the profit margin are very rare.

Apart from those small game companies that have been established not long ago, among the large companies, only Tencent can survive in the future.

Of course, salmon also counts.

However, according to the development trend of salmon, it is estimated that it will be difficult to maintain a profit margin comparable to Tencent for a long time.

The best possible future development scenario for salmon is to be on par with pig farms.

After reading through the revenue statements of all companies within the group, Masato Takeshita began planning his year-end bonus.

A more accurate term would be half-year award.

Compared to China where bonuses are given once a year, it is more popular in Japan to pay them once every six months.

Masato Takeshita's year-end bonus is not distributed entirely according to each company's profit contribution.

Although Xinghai Semiconductor was the only loss-making company among the four leading companies, it paid the largest bonus.

On the one hand, it is related to the large number of employees in Xinghai Semiconductor, and on the other hand, it is also related to the intelligence level of Xinghai Semiconductor.

Except for its subsidiary that produces disaster emergency radios, the average educational level of Xinghai Semiconductor has reached undergraduate level.

There is no way, the semiconductor industry is a well-known intellectual industry.

Even in the wafer foundry department, which has the lowest requirements, the average educational level is a bachelor's degree.

PhD students are common in all major R&D departments.

In addition to intelligence level, the award of bonuses is also related to market potential and importance.

It will be difficult for Matsumoto Manufacturing's suitcase industry to achieve a major breakthrough, and future profits may even shrink.

Xinghai Investment and Xinghai Games rely on the guidance of Masato Takeshita.

Even if all these people leave, he can still build an equally successful company again.

The employees of the two companies are basically just tools.

Xinghai Semiconductor is different. Although he can give some pointers on directional issues, he can only intervene in a few areas.

Because when it comes to technology, he can only describe the appearance, but he doesn't understand the core at all.

Masato Takeshita's foresight is important, but so are the high-level researchers within the company.

One Fujio Masuoka can lead a company to glory.

Of course, the difference in half-year bonuses cannot be too large.

Xinghai Semiconductor is still in a loss-making state. If it issues too much, other companies will feel dissatisfied.

Especially the emotions of Star Ocean Games need more care.

Some people have left Matsumoto Manufacturing and Xinghai Investment, but Masato Takeshita can quickly fill the gap.

Matsumoto Manufacturing only requires you to follow routine production procedures, and even a layman who knows nothing about the product can quickly get started.

Investing in Xinghai is even simpler, you just need to know how to buy and sell stocks.

As for investments and the like, Masato Takeshita can handle it alone.

The young man even wanted to lay off Xinghai Investment.

He didn't know much about this business at the beginning, so he recruited so many people.

Now I realize that with him around, Xinghai Investment doesn't need to do this at all.

It is difficult for Japanese companies to lay off employees, so he will not take the initiative to let these people leave.

But it is basically impossible to get large dividends in the future.

It’s different for StarCraft games if a big shot leaves.

Although it is not as troublesome as Xinghai Semiconductor, it will also delay a lot of things.

In this line of work, technology is also indispensable.

(End of this chapter)